Every website owner knows that building backlinks will bring additional traffic and ranking to his website. Ranking is important because it determines how high up in a search engine’s result your website shows. Websites that have god ranking will show high up and the website that are high up will obviously be more visited and hence again get good ranking. Therefore, it becomes a loop. Good ranking will lead to more traffic and more traffic will lead to more backlinks and hence, better ranking. Now the question arises how to get better ranking by search engines? The major search engines have different criterion and points for giving ranks.
These formulae are guarded and there is no way to know them so then only thing left to do is to keep a few guidelines in mind, make a strategy and stick to it. Adapting to new changes and variables is important but most times consistency pays of better than anything else. Every new website starts with its own new search engine optimisation strategy. Each strategy is different and specific to what type of website you are trying to promote. However, there are a few common and general things that can be kept in mind to enhance results, like:
- The importance of anchor text: Anchor text is the word that the link to your website is built upon. There are two crucial things that the search engines look. Therefore, when you are writing content for the web you should keep them in mind. Firstly, the anchor text should be relevant to your content. Secondly, when you are writing content for the web you should include your anchor text in pages that are relevant to your website.
- Quality matters: The best and the most reliable method, though it might be considered tedious is writing content for the web. Seo article writing if undertaken in an orderly manner can boost up traffic steadily. However, quality matters and only useful and relevant seo article writing will get you good results. Even when you are writing blog posts or in forums it is important to respect the space that is available to you and provide something useful.
- Careful with quantity: Even though the experts say quality link building is the way to go, if you decide against it and opt for quantity link building, do so with care. Google looks for web pages that have backlinks that are growing steadily and do not have any major dips or spikes in their graphs. Building too many backlinks will definitely put you under google’s eye. When you are going for quantity it is hard to manage exactly where your links are put and if they are put on a page that is blacklisted then it can do you harm.
- Variety of sources: Google gives more weightage to backlinks that are created from different sources than those that are created form a few. If the link building process of a webpage has been genuine then it will obviously have different sources of backlinks as there will be multiple users. This is precisely what google wants and check by tracing the IP address from where the backlinks have been created.
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