The arduous process of Link-building is significantly alleviated if one can find back-links which are more productive in nature and will directly channel your content towards the audience which you are looking for and help you bring in increased and consistent traffic.
The process of getting high quality back-links is not that different from the concept of Link-baiting. The difference being that the former is not a process per se but involves a number of steps. Another difference is that there is a larger focus on the page you wish to get linked at.
One may begin by engaging in Blog commenting especially in blogs which permit do-follow links. There is an inherent complexity to this step. The quality of your comment should always precede the frequency with which you are commenting. Your comments should always contribute something valuable and relevant to the topic, and not to mention it should also be compelling to read. This will not only make the blogger aware of your presence but also increase the value of your links. In many target blogs, the top commentators usually gain links from the site’s active pages. It is advisable that you never engage in spamming and refrain from overtly fawning the blogger about the content of the blog (The page ranking of the blog as well as your frequent commenting display your appreciation for the blogger’s work enough). This would help you in befriending the page owner and better your chance of extending your network.
You can also contact the site manager and request a guest blog post. You have to make sure that the content of the blog is relevant to both the sites. You can also contribute topics which you the feel the other site has left out. Guest blogs give scope to attain the best form on links that there are i.e. In-content links (since they have greater relevance). Guest blog posts work well to benefit both the parties and help well to forge a wonderful collaboration. If the blog administrator doesn’t permit a guest blog then you can always try requesting them to link you and come up with an agreement which may help both the site’s to thrive.
There is also the option of bargaining for Links. This can be considered a Hail-mary-pass if you will, in case the other options fail. You can try offering an article exchange which will have relevant links for both sites. Refrain from purchasing links and stick to bartering them since search engines usually depreciate the page ranking of purchased links.
The other way to get in-content links would be to submit your content to reliable article submission sites. The success of this move is predicated upon the quality of the content. This will provide an extensive dissemination of your content and generate quality back-links and more importantly, in-content back-links. Paid article services can get you the same and will be automatically be picked up by numerous other sites with your original link intact.
Link building being the cumbersome process that it is can be greatly helped by these many steps and can provide a sustainable way of Search Engine Optimization.
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