When it comes to strategies for Search Engine Optimization (SEO), there is little place for the adjective ‘best’. With SEO strategies (especially for web content writing), there are right strategies and better ones. While there are a myriad of SEO strategies, the right strategy is the one that actually works for you and a better one is what can propel your business from its current standing to having greater traffic and expanded business.
Content Trap is one such strategy which if done right can help your boost your traffic in a short period of time. It is described as a system comprising of content based manipulative link building tactics (whatever that means). But a heads up though, in spite of a big pay-off, anyone who employs this method will come to know that it’s a demanding and laborious process. I will try to break it down for you into simple, comprehensible steps.
Identifying Low-competition Key-words that will lead straight to your site
Identify at least ten long-tail keywords related to your site. The length of these key-words may stretch to around 3-6 words. You can use tools like Google Ad-keywords or Traffic Travis to identify these key-words. A certain variety in the key-words will increase the scope for your pages to gain visibility. This will also be useful when you get to the last step of the process. The idea of getting moderately competitive key-words for your site will get search engines to lead them straight to your page. This way, any search related to such key-words will directly channel the targeted audience to your page. Thus your site will feature at the higher end of the page ranking to such a search.
Prioritise your Key-words and configure your Top pages accordingly
Key-words with greater degree of search should figure higher up your list. Configuring your pages to feature the given key-word more prominently will elevate your standing in the search results. This step would entail; including the key-words in the URL, anchor text as well as the body of content. Stick to an appropriate key-word density (say, 1-2%) so that it doesn’t seem like the key-words have been stuffed in the page superfluously. The refined search criterion of search engines absolutely abhors such tactics.
Generating adequate links for the Key-words
Once the site has been configured for optimized visibility during searches, it is important that the site generates enough do-follow links for the selected key-words. This can mostly be in the form of Do-follow anchor text-links. The site moderators can try posting the links on blog comments (which permit such links) or spread them through Guest Blogs at popular sites (if they have any). Submitting your links to reliable feed directories will result in high quality back-links.
Submitting articles based on each Key-word.
While the above steps were meticulous in nature, this step is just plain back breaking drudgery. There also lies a conundrum with this step. If you have a series of key-words that are closely similar to each other, you may dispose of this task early and attain a quick spike in your traffic but will end up recycling the same material thereby diluting the quality of the content and needless to say attenuating the linkability of the pages. On the other hand, having eclectic key-words will take up your time in writing the articles but will ensure a wide variety of content (all related to the same subject of course). The latter method in spite of the slow start is bound to ensure return visits and garnering a stable traffic. Thereafter, all you need to do is submit these articles to popular article directories for syndication and in a short period you will notice a gradual rise in your page traffic as well as page rankings.
Do remember to stick to the tips of capitalizing on traffic spikes and maintaining a stable traffic.
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