The WordsManShip

The first part of the ‘Mistakes That Clients Make in Keyword Selection’ contained three points that focused on keyword selection in terms of the popularity of the keywords, the competition that they put up and the specificity that they have been chosen for. In this article, we will be focusing on other less significant but equally common mistakes that people make when selecting their keywords that they give to their professional article writing service providers.

1. Plural keywords vs. singular keywords:
   Many clients try to use plurals for their products because they are viewing the search patterns through their entrepreneurial glasses. You may refer to your products in plural but the buyer does not. Therefore, the buyer does not search for weight loss supplements; he searches for weight loss supplement because he only has to buy one.

   Moreover, while Google does a fairly good job of keeping plural and singular expressions of words in the same basket, the results still tend to differ sometimes. The trend is that a singular keyword is bound to be a part of the results even if the end user uses plural expression in the search field. It is also worth mentioning that the best article writing services automatically include plurals of the keyword that you have given them.

2. Contextual mistakes:
   Everything in the pond boils down to the context. The carnivore fish only sees other fish; the herbivore fish only sees plankton and the plankton do not have anything to see. Context is everything when it comes to keyword selection for your high quality article writing service.

   If you have a website that provides people with marketing campaigns that involve moving billboards and posters then you cannot use the term mobile marketing, even though that is what it is called. The reason for this is that mobile marketing invariably leads a person to think that the marketing will be done on mobile phones. Furthermore, as mobile phones are more popular than moving trucks with billboards on them, it just means that you need to use a different approach.

3. Review your strategy and selections:
   This is a mistake that the majority of website owners make when using even the best article writing service providers. Most of the times clients pick certain keywords and keep giving them to high quality article writing services without even bothering to see if the strategy is working or not. Reviewing keywords is one of the most critical steps of keyword selection.

   You should ideally go through your keyword list on an annual basis to see which one worked and which one should be scrapped. Make lists of keywords that have been great successes, keywords that have been abject failures and keywords that have been mediocre but you think have potential. In addition to this, you should look to add new keywords to this list every year also. In fact, you should also try to rope in your professional article writing service to help you with this. If you review your keywords then you would be refining your SEO strategy to a cutting edge…just like a swordfish.

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