As per internet statistics of 2010, as collated and presented by Royal Pingdom, the year of 2010 saw 21.4 million websites being added to the swelling total number of 255 million. This means that, everyday, there were more than 58,000 websites being setup. However, what can really be staggering is that each of these websites would contain a minimum of, at least, five web pages. Taking this rough assumption one step further results in there being 290,000 new pages being set up every day. In different words, there are more than 200 web pages being launched every minute.
Regardless of whether each of these 200 pages is set up for commercial reasons, nonprofit purposes, information spreading or just plain fun, there is the undeniable fact that each of these pages is going to want visitors. This is a sobering thought for even the most seasoned or experienced of website owners of the world simply because all of these page owners are nothing but competitors for the ever-shortening attention span of the typical internet user.
In fact, the situation is even more alarming if you consider the fact that the world was still recovering from the global economic recession in 2010 and that this would have reduced the number of incoming online entrepreneurs, drastically. All this simply leads to the simple question of how can online entrepreneurs with mediocre resources stand up to such odds? The answer is through a well devised SEO strategy.
An online business’s SEO strategy can be formulated in a wide variety of ways. What this means is that there is no set SEO strategy and that SEO strategies need to be customized for websites on the basis of their specific resources, needs, requirements and even target audience. If you are on the verge of formulating a SEO strategy for your website then here are some important considerations for you.
Money vs. time and effort?
It is a widely known fact that SEO is directly dependent on the creation of backlinks. Backlinks are the hyperlinks of your website on other websites. Before you go about obtaining these backlinks, you would have to consider the manner in which you can do this, which would be directly dependent on your resources. If you have enough resources i.e. money then you can possibly go about using that money to create backlinks by releasing paid press releases or buying links on websites with good page ranks.
Alternatively, if you lack the resources, then you would have to resort to investing your time and effort in obtaining backlinks. Take for example the technique of internet article marketing. Within this technique, if you do not have money then it would have to be you writing SEO friendly content for your website, researching the good article submission websites and then submitting them. This would be especially a good choice for you, if you know how to write good compelling content.
Automated optimization vs. manual optimization?
You would, sooner or later, also have to consider whether you wish to go the automated method or the manual method of optimizing your website. There are two schools of thought amongst the internet marketers when it comes to this dilemma. Before we list these schools of thought, let’s put the dilemma into perspective first.
Automated optimization would allow you to have a large quantity of backlinks through spun article submissions and business directory submissions while manual optimization would give you incomparable quality without the convenience of quantity. If you do not even have the luxury of time and effort then you would find yourself using ambiguous article spinning and submitting software.
However, as Google advises online internet marketers to focus on quality instead of quantity, you should either try to find time to write your content yourself on a regular basis or find money to invest in a professional SEO article writing service. In a nutshell, in terms of ascending order of effectiveness, the lowest is articles through article spinning software, followed by personally written articles (if you are not a professional journalist or writer) and then the best would be articles written by a cheap article writing service.
On-page optimization vs. off-page optimization?
Your final decision would relate to the technique of optimization. There are two ways through which you can go about using written content. The first is on-page optimization, which means that you would be uploading articles on your own website and the second is off-page optimization, wherein the uploading happens on third party websites like article submission websites. Ideally, you should use a combination of these two techniques because this would give you the benefits of both. Moreover, there is also the matter of business directory submissions, which can only be done off-page on third party business directories.
A word to the wise
Quality content has become a sort of a crusade for Google, as any internet marketer would tell you. In simplest of terms, the composition of your SEO strategy should be an amalgamation of all the techniques barring the ones that Google discourage people from. This means that you have to focus on quality content and quality backlinks through quality third party websites, instead of just going for quantity.
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