Writing content for websites might seem like an easy job to do, but in order to get a professional result, which is effective, one needs to keep a few tips in mind.
- Content is Most Important: Always say something relevant with your content. Say it in a way that is both informative and entertaining, in order to hold your viewers’ attention. Do not ramble and do not go off-topic. Stay focussed.
- Headlines should be Snappy: Short Headlines which give an accurate gist of the content. This way, the reader not only knows what he is about to read, but also can decide whether he wants to read on at all. This user-friendly approach makes it easier for viewers to navigate your website and articles.
- Omit Needless Words: Word count may be an important consideration for a lot of clients, but drawing out paragraphs with repetition of ideas and using multiple words where one word would suffice makes the text bulky and uninteresting.
- Keyword Density: While keywords are very important in Search Engine Optimisation, it is equally important not to stuff them down the readers’ throats. The length of the article may be determined by the number of keywords, and using a keyword per 100 words is acceptable. Try to make them seem like a part of the article and not stick out as ‘keywords’.
- Descriptive Tags and Meta-Descriptions: Tags and Meta-Descriptions are an effective way to introduce keywords that search engines can pick up on. Use these options wisely.
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