The WordsManShip

There are two sides to each coin in this world, regardless of whether that coin is a penny or an antique item that is worth thousands of dollars. Article marketing, despite being this antique coin that can result in a lot of money for you, still has some drawbacks. The logical question to ask at this point is, if marketing through SEO content articles has drawbacks like every other internet marketing technique, then why online entrepreneurs and internet marketers still swear by it in the way that they do.

The answer to this question is simply that while marketing through SEO content articles does have its drawbacks, these drawbacks can be nullified with some carefully directed efforts. Consider the following list of all the drawbacks of marketing a website through search engine optimized articles and the ways through which you can keep them from weakening your SEO marketing campaign.

• An Amalgamation Of Writing And Marketing Skills:
  The biggest drawback of SEO articles is that they are supposed to, intrinsically; bring together two distinct aspects of creative writing or report writing and marketing. SEO articles are supposed to provide readers with relevant information that will improve their lives but also subtly put across a sales message.

  This is where most SEO article writers face difficult because the two aspects of writing and marketing are so different that not many people have the required level of understanding in both. However, the solution to this is nothing but pure hard work. Reading about the best ways to write SEO articles and nuances of marketing with the aim to acquire enough skills to create great SEO articles is the best way forward.

  Fortunately, doing this does not mean that you cannot write SEO articles because the more number of SEO articles you write the more knowledge and understanding you will gain of the subject. Hence, it’s a twofold attack at the program i.e. researching into the theoretical aspect of it while, at the same time, churning out SEO articles consistently.

• Balancing Quality With Quantity:
  There are numerous articles and videos on the internet that emphasize the need for quality content and enough content that focuses on quantity of posts and updates. The two aspects can short out anybody’s brain because the more the person reads to find out which way to go (quality vs. quantity), the more confused he would become. The truth is simply that you should be balancing the two things. The problem, however, is that this is very tough.

  When you actually try to produce high quality SEO content articles in large quantities, you will realize that it is almost impossible to do this because there are only so many ideas that a person can come up with in a single week or month about a certain subject. The only way to counter this drawback is to consistently look for new developments, polls and studies related to your industry.

  The deeper you delve into various aspects of the SEO industry, the more ideas or ‘story leads’, as the journalists call it, you will be able to come up with. Moreover, you should also look for vertical and lateral unification which means studying supply lines, target markets and sister industries. Here are some examples of vertical and lateral study for a person involved in the SEO industry.

  • Vertical Upstream:
    Vertical upstream for a person involved in the SEO industry would be new developments in the search and evaluation algorithms of search engines such as Google, Bing and Yahoo.
  • Vertical Downstream:
    This would be more like market analysis where the SEO expert would look at how his target audience is reacting and what the trends are.

  • Lateral:
    Lateral simply means sideways. Lateral study for an SEO individual would be to look at web designs, automated software markets, PPC, banner advertising, viral video marketing and everything else related to internet marketing.

• Rescaling To Include More Products Or Websites:
  As any individual who tries to market his products through article marketing would tell you, it is virtually impossible to rescale an article marketing campaign to include more websites. The problem has to do with producing enough quantity of quality articles to support the article marketing endeavors of various websites. Here is an example of the scalability problem.

  Say you are writing 3 SEO content articles a day for marketing your website on ‘x’ nutritional supplement and now you have acquired a website for ‘y’ nutritional supplement and want to market it as well. This would mean that you would have to produce, at least, 6 articles per day. If you add another website for ‘z’ nutritional supplement then the number becomes 9 and so on. The problem, as is obvious, is that after a while you would be unable to keep up.

  There are two solutions to this problem. The first is that you start employing individuals or rope in friends to write articles for you, in which case you would be paying a salary or sharing the profits, respectively. The second is that you outsource your SEO content articles to external freelance web content writing experts, in which case you would take on the services of freelance web content writers on an article by article basis.

It is also worth noting that both the solutions mentioned in the concluding point are sound business strategies that have the potential to resolve each of the problems listed above. Therefore, you can categorically deal with each of the situation mentioned above in a time consuming but financially cheaper manner or in an efficient but financially demanding manner.

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