Some reasons why email marketing and inbox newsletters are still relevant today
There is this belief amongst the online entrepreneurship circles of today that email marketing is a relic of the past and that any resources, whether time wise or money wise, spent on it would go to waste. However, the seasoned online businessmen beg to differ from this quite myopic view of the way the internet is moving. These experienced entrepreneurs state that email marketing would never be entirely deal and would only convert into social media network inbox marketing, if anything. In fact, most of these entrepreneurs used email marketing as a significant part of their online marketing campaigns and swear by its effectiveness.
So, what is it really that makes email marketing still a success? What benefits would you gain if you use it as a part of your internet marketing campaign? Here are some answers.
A Major Boost for Your Conversion Rate
Research has revealed that online entrepreneurs that start using email marketing as a part of their overall strategy tend to see a significant difference in their sales figures. This, as is obvious, happens because of the number of people your emails reach on a repeated basis. There are two ways through which your email marketing campaign can boost your conversion rate.
The first is that your email marketing campaign allows you to capture and recapture abandoned sales. There could be many reasons why a customer starts a buying process but fails to come through with the purchase. This reason could be anything from second thoughts about the purchase to an actual distraction in the buyer’s surroundings. If you have this buyer’s email id and have an email marketing campaign in place, then you would get to stay in his mind and get a chance to get him to complete that sale.
The second way through which your email marketing campaign would help is through repetition. For example, if an individual keeps seeing your email in his inbox then he would find it easier to remember your product or service when he actually needs it. Moreover, sometimes, out of boredom people do tend to open newsletters and just go through them, without needing to purchase anything. This is even truer if your newsletter contains a business marketing article because such articles are business oriented and provide a lot of information
Accessories and Complementary Product Purchases
If you are consistent in terms of sending your newsletters then you can even use them to cross sell your products. For instance, if someone has bought a certain product and you also sell accessories related to such a product then you can use email newsletters written by great online content writers to get them interested in these accessories as well. In fact, you can set up an auto responder to send a newsletter regarding certain accessories to people who have bought an item related to these accessories. Moreover, this newsletter can contain a coupon code for discounts if the buyer buys the accessories in a certain period of time.
Get the Response of Your Customers and Connect With Them on A Personal Level
A newsletter can also be used as a form of a market research tool. You can simply attach a survey form with your newsletter and provide discounts to people who are willing to fill up the survey form for you. This way you would not only be able to get good feedback from your customers but also get them to use your services again. At this point, however, it is crucial that the survey form within the newsletter or attached to it is either designed by a seasoned marketing expert or a professional from online writing services because not only does it have to be useful to the business owner but also compelling for the customer.
In addition to the feedback, the concept of email marketing would also allow you to connect with your buyers on a personal level and, hence, create a relationship with them so as to provide them with the kind of service that keeps them coming back to you.
Make Sure That You Send Quality Newsletters
Email marketing can only be successful, if you use the right kind of content for your newsletters. Your newsletters need to not only have great written content which can be provided by numerous content writing services but also brilliant images which you will have to source from established designers.
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