Have you been wondering if press releases can be useful for your online business?
Distributing a press release is one of the most time tested and reliable modes of making any business prosper. It has been used countless number of times since long before the internet ever came into being. However, this does not mean that it cannot be used by online businesses with equal effect. On the contrary, the press release is a much more effective tool when it comes to online businesses because, on the internet, there is more potential for such an information release to spread.
Having said all this, the most obvious question that remains to be dealt with is why distributing a press release is beneficial for online businesses. If you have been looking for this information so as to decide if press releases can be useful for you, then read on.
Press Releases Drive Direct Traffic to Your Online Website
The most obvious benefit of writing press releases and distributing them is simply that they drive direct traffic to your website. It must be said that, in the majority of cases, a press release would be read by targeted audience. Targeted audience, here, refers to those people who are already interested in what you provide or what your industry is about. Therefore, when your press release gets published and read by people, it generates direct or click through traffic.
SEO Benefits of Writing Press Releases
In addition to the click through traffic that press releases generate, there is also the benefit of SEO to consider. A press release, if appropriate optimized for search engines will result in direct improvement of the page rank of your website. Google indexes all content that contains the link of your website and is optimized with right techniques.
Therefore, by simply posting a press release, you get immediate back link juice that can boost your rankings over your time. Moreover, if a media professional picks up your press release and publishes a report with it, your website gets credit for the organic link growth as well.
Visibility and Brand Recall Creation for Your Online Business
Exposure is the byword for any business, whether online or offline. In different words, any business needs to be seen by the people for it to be able to get sales. Press releases hold the potential to give you much more exposure than any other form of online marketing because of the way they are viewed by the people. Most people see a well made press release as a reflected of a genuine and well run business. Therefore, when someone sees your business’s name being associated with various press releases, the automatic assumption would be that your business is authentic and trustworthy.
There is another benefit of exposure and visibility. This is the fact that enough visibility will turn your business from just another company to a solid brand. The more people see your name being bandied around by the media, the more your name will turn into a brand. Furthermore, as your business becomes a brand, people will start finding it easier to recall the name.
Press Releases Can Turn You into an Expert in the Eyes of the People
Becoming an authority in your industry can be very beneficial. It would show the people that you know everything about the industry you are involved in. The direct result of this would be that when someone needs something in your industry, he would make a beeline for your website or be told by someone to come to you.
Moreover, if either of these things does not happen, then the person would, most likely, research the industry and end up with your name as an authority. Hence, becoming an authority would not only make people trust you more but also come to you instead of going to your competitors.
Press Releases Are Financially More Feasible Than Other Marketing Techniques
If you compare press releases to other marketing techniques, you will find that they are significantly more financially feasible. You should make sure that you also take into account the kind of results that press releases show in comparison to other marketing techniques. This is true even if you do not write your own press releases and try to use business writing services for writing them for you. This is because it is possible for you to find high quality business writing services provide competitive rates.
Writing Press Releases or Having Them Written
Now that you know the most important benefits of writing press releases and distributing them, it is likely that you are planning to use them as a part of the overall online marketing strategy for your business. While it is possible for you to write the press releases for your business yourself, you should do a lot of research before doing so because a badly written press release would be rejected sternly by most press release distribution websites.
One way to ensure that your press releases are not rejected and published immediately is to hire copy writing services to do the work for you. Copy writing services have the experience and the knowhow of preparing press releases that can have the impact that you desire for your online business. While copy writing services are good, you can also look for an SEO content writing service to do the work because the latter is nothing but the former albeit with SEO expertise added to the mix.
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