Why you should post content that is based around current affairs and popular subjects
If you are looking at this blog, then it is likely that you already know that posting new content is one of the most effective and result oriented methods for improving the number of visitors to a website. However, most people try to post timeless content so that it can draw attention even months into the future. While this strategy is sound for most websites or online businesses, it may not be so ideal for certain types of online businesses.
Timely Content vs. Timeless Content
Certain types of online businesses need content that is timely as against being timeless. Which website or online business needs timely content depends on the industry that it operates in and also the kind of target audience it has. For instance, if you consider an online jewelry business, you will realize that its target audience will be extremely focused on what the trends are in jewelry.
Moreover, apart from the eternal designs, the jewelry retail business is very flexible and adaptive, which, basically, just means that volatile trends determine the type of product being sold. Another similar example of an online business or website that would need content to be timely and not timeless could be a gaming reviews website. Simply speaking, as there are always new games and strategies coming out, it is impossible for such a website to rely on timeless content.
The Psychological Aspect of Timely Content
There is also a psychological advantage to hiring an article writing service for writing timely content. Imagine yourself interested in buying an engagement ring before you propose to your beloved. It is highly likely that you will try to find out what type of engagement ring your beloved likes. The only way you can find this out is either through going through her jewelry box or referring to popular engagement rings and asking her views.
As most women do not have engagement rings in their jewelry boxes, the latter method becomes more advantageous. This is where an article about a famous celebrity’s engagement ring on the online jeweler’s website comes into play. You would search for such information so that you can refer to it when with your girlfriend.
Relevance of the Content to the Target Audience
The people with the true purchasing power in the world are people who work hard in their careers and are professionals. These people are, in the majority of cases, extremely aware of their surroundings. This means that they are constantly updating their knowledge about the world around them. For such people, timeless content would not be very important because they search for things related to the world.
For example, if we take the online jewelry example further. These people, a few months ago, would have been looking for information on the engagement ring that Kate Middleton wore as against looking for information on why buying online is important, which could be ideal for another website such selling insurance policies. Therefore, it can be said that, in some cases, timely content tends to be more relevant than timeless content.
Piggybacking On Established Online Trends
It is possible that you know about trending on search engines. Trending statistics, basically, show you what the public is searching for. These trends are usually linked to currently popular global incidents and any famous individual, organization or nation in news. Using the same example of an online jeweler again, we can say that in its case, it can use something like a big diamond find or global jewelry retail report to piggyback on the relevant search items.
Google Scores Are Better For Timely Content
Google has this scoring system that allows website to get better scores for fresh content. Debatably, this system gives a higher score to a website that not only puts up fresh content regularly but also puts up content that is already relevant according to the trends statistics. The logic is simply that the website is providing people with something that they are already searching for. Hence, with the use of content that is relevant with respect to timing, an online business or website has the potential to improve its Google SEO standing.
Visitor Retention Improves With Regular Updation of Timely Content
Content that is timely or based on ongoing events in the world has more potential when it comes to retaining visitors. A visitor to a website with all kinds of current news related to a particular niche would result in coming back again and again to see for new updates. In terms of an online jeweler, a person particularly interested in celebrity gossip would keep returning, if the online jeweler’s website has regular updates on celebrity engagement rings.
It is also worth mentioning here that repeated hits on the website can have a positive effect on the Google page ranks of the website. However, this would only be possible if the content is of high quality and updated daily or at even higher frequencies.
Sourcing Timely Content on a Regular Basis
As the amount of work involved for maintaining such regularity is a lot, there are only three ways through which you can put such content up with any consistency. The first is to start looking for content writers for hiring on a full time basis, the second is to write SEO articles oneself and the third is to hire a professional blog writing services.
The first should be preferred if the timely content is going to be very technical, the second if you have a lot of time on your hand and the third if you wish to save considerable amount of money.
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