Why posting articles on your own website is better than doing the same on third party websites.
There is no doubt that there are multiple ways of looking at the concept of article business marketing. Whether you look at the minute nuances of the concept or look at the broader view, you would find staggering amounts of differences in how article marketing online experts go about their business.
In the previous installment of this article, ‘Choose To Post SEO Articles on Your Own Website I: The Perception of the Purist’, we explained the purist’s reason for preferring onsite SEO articles over offsite SEO articles. However, this is not the only way to look at the whole concept. In this installment, we analyze the concept from the pragmatist’s perspective.
Relevant SEO Keywords Get Connected To Your Website.
The reason why article directories are used in article marketing is that their rank and standing on Google is good. In effect, the reason is to piggy back on their authority to get authority for the target website in terms of specific keywords. This is an indirect way to go about things. While it is true that in the initial stages, article directories and other third party websites can be of great help with regard to keyword optimization. In the long run, what is on your website will start to matter more.
This is why the more high quality content you place on your own website, the better your standing will be with Google in the long run. Granted that this process is longer and, possibly, more work and time intensive. However, sooner or later, the results would be worth it. The best that you can achieve is that other new websites want a link on your own website.
Visitors Spend More Time On Your Website.
Most article business marketing experts are aware that there is a huge difference between traffic and conversion rate. In other words, getting visitors to a website is a difficult task but what is even more difficult is to get some of those visitors to make a purchase. The key to get visitors to make a purchase, and every person who has expertise in article marketing for SEO would agree, is time.
The longer a visitor spends time on your website, the better your chances of making a sale to him. This is why the more populated your website is the better it will be for the business. If you upload SEO articles on your website on a daily basis, then every month you will add 25 odd articles. As a result of this, the visitor would spend more time on your website which would, in turn, result in better chances of a sale.
Explain How Your Business Functions.
If you are a service provider instead of a product seller, then you have come across this problem in some way or another. The problem is that the client just does not understand the system that you have in place for providing the service to him efficiently. The result is that you spend a good deal of your and your client’s time on explaining the benefits of your method to him.
This can be avoided simply by putting up articles designed to help your client understand the benefits of your methods. For example, in the content industry, most clients look for affordability and most of our clients have such requests as well. There is an article on this website titled ‘Tricks for Reducing the Cost of Your SEO Articles’. The article has been written to help our clients reduce the costs of their projects.
Hard Sell Articles Become Possible.
This is a highly contestable subject for most experts of article marketing online. The reason for this is simply that there is no consensus amongst online entrepreneurs on whether hard sell articles are good or detrimental to a business. You will find the full spectrum of opinions on this subject ranging from the vehement entrepreneur who insists it shows results to the adamant article business marketing expert who denies it with unholy confidence.
However, the truth is that some people value such articles but are unable to put it up in any reliable article directory. Most well ranked article directories would not allow direct sell articles mainly because they agree with the adamant article business marketing expert who is probably standing with glower on his face right now.
If you are one such online entrepreneur then you should simply start putting hard sell articles on your website without the hassle of going through the filter process of article directories. A word of caution though; we, at the WordsManShip specialize in SEO and content writing and partly agree with the adamant gentleman. Hard sell articles should only be used sparingly.
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