Guest blogging is one of the most effective ways to build up your website
Guest blogging is a phrase that has been bandied about in most internet marketing and online entrepreneurship circles. However, its proper implementation is one of those things that are beyond the abilities of new online entrepreneurs or novice internet marketers. Whether it is finding the right blog to write guest blogs for or getting one’s guest post accepted by one of them, the difficulties are such that most novice internet marketers end up asking themselves the question of why article internet marketing experts all over the world insist on recommending guest blogging.
If you are one of these people then you need to realize that there are, indeed, many benefits of guest blogging. In effect, here are some reasons that compel article internet marketing professionals to recommend guest blogging right after they have answered, ‘what is SEO content writing to novice internet marketers?’
Getting direct boost to your website’s traffic
While you may have learned about article internet marketing and the tricks of writing SEO content, it is likely that your research or education was limited to relying on article directories and your own blog for posting your content. While this may be good for the rank of your website on major search engines, they would not create direct traffic for your website. Direct traffic is nothing but click through traffic which means people who visit your website by directly clicking links on other websites. Guest blogging, therefore, should be considered as one of the most effective sources of direct click through traffic along with banner and PPC advertising.
Creating high quality backlinks
Content writing, SEO articles and everything else that can be associated with SEO is primarily connected with creating backlinks. Backlinks are links on other websites pointing to your website and are evaluated by Google and other search engines to see how popular or relevant your website is. Popularity and relevance are both dealt with perfectly by guest blogging. Popularity is visible because your website’s link on another blog means that your website is being read by people while relevance is evident in the fact that your website’s link is on a leading blog of your industry and not something unconnected. It is because of these two reasons why guest blogging is recommended by most article internet marketing experts.
Expanding subscriber’s list with targeted audience
For affiliate marketers and seasoned article internet marketing experts, nothing is more important than their subscriber’s list which is the primary source of their sales. In fact, many article internet marketing experts and affiliate marketers even state that the stronger a businessman’s subscriber’s list is the more sales he would make. Guest blogging allows you to reach already targeted audience that are, in many ways, already prepped with regard to the product or service that you offer. Therefore, by providing guest posts to various relevant blogs, you expand your subscriber’s list.
Building brand value and recognition
Marketing principles state that unless people view a name or logo around 6 to 10 times, they would not start recognizing it easily. Moreover, the same principles also state that a name or logo, if seen in multiple locations, would be recognized as an established brand more than one that is limited to one location. According to most article internet marketing experts, guest blogging is the perfect vehicle for you to spread your name or logo so as to build brand value and recognition for your website and, hence, business.
Establishing credibility and expertise
The final reason why article internet marketing experts advise novice internet marketers to use guest blogging is that such posts are perfect for establishing credibility and becoming an industry expert. In fact, the more guest posts you have on the internet and the more frequently you are published, the more you will be seen as an authority on the subject that you are speaking on. Needless to say, credibility can go a long way in helping your business not only get more customers but to also retain the existing customers better.
About Author
