Assessing the business significance of email being the primary avenue of sharing content for the online community
Market research has always been one of the prime reasons for a business succeeding, regardless of the level of competition it has to face. However, with the online world not being so organized and regulated, analysis of the online market is particularly hard to find. However, last year, in 2011, AOL and Nielsen teamed up to examine the trends in the market with regard to content. In specific terms, the survey conducted by the two online stalwarts was designed to find how people shared content on the internet. The report, which is available in the public domain, was titled ‘Content is the Fuel of Social Web’.
The Most Crucial Finding of the Report
While the findings of the report were many, one aspect particularly stood out. This was the fact that 66% of the people on the internet use email for sharing content. In other words, the majority of the people prefer email as their social and professional networking tool. In fact, email was the out and out winner with regard to the preferred platform for sharing content with second position going to social networking that had 28%, which was followed by instant messaging at 4% and message boards and blogging at 1% each.
Putting Facts into the Right Context
Now, these are the facts and will remain just that unless they are put into context. Consider your own business. You have a website with rich content and the right services or products to offer to the people. Furthermore, you may be providing content as a service to people by offering predesigned packages. It is even possible that you have hired professional content service providers for your search engine optimization work. While you may be getting the desired results from the SEO work of expert content service providers, it is possible that you would be missing out because you have not tried to exploit the preference of 66% of the people to use email.
If you were to have a mailing list and were to send out regular newsletters, as is very common amongst affiliate marketers and bloggers, you would be able to provide content which is worth sharing to people in a format that they actually prefer. The result is that your newsletters will get forwarded and shared more readily simply because the reader will find it easier to just forward them.
B2B Online Businesses Have a Major Advantage
The results of the survey also favored B2B online businesses. According to the report, when it comes to sharing content with colleagues, the preferred platform is again email. Around 26% of the people prefer to use email to share content with their colleagues with social media trailing close behind at 24%. However, the fact that the platform of email is the most preferred is extremely important.
It simply means that an online business that is based around the B2B concept just cannot do without creating a mailing list. Such businesses can send highly professional newsletters designed by a reliable content service provider in the hope that it would be shared further by the reader.
Making Sure That Newsletters Are Compelling Enough to Be Shared
As is evident from the above mentioned proof, online businesses need to take advantage of the fact that people prefer to use email for sharing content. The only problem that can keep an online business from taking advantage of this trend is that the newsletter needs to contain quality content and this is something that is not very easy to achieve. The most common example of the kind of difficulty that an online entrepreneur can face is an inability to translate his detailed and elaborate knowledge into compelling words.
This is where a reliable content service provider steps into the picture. However, even though there are quality content service providers on the internet, the majority of websites that provide a service of content creation tend to be below average. The WordsManShip was created in a bid to rectify the lack of good content service providers on the internet. We have the ability to provide you (if you do not have the time to write your own newsletters) with high quality content as your content service providers. The proof of the kind of quality content we can provide as your preferred content service provider is visible in all the various posts within this blog.
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