A Lesson in Link-Building Darwinism
As search engines grow more and more radical in their functioning, SEO too has undergone great many transformations. Coming up with one technological innovation after another (the current apotheosis of which stands in the form of Google’s Penguin algorithm), search engines have systematically proceeded in making SEO more sophisticated, one step at a time.
The content service business now not only involves a lot or processes and factors but added to this, it’s also become more competitive owing to greater interests shown by brands and sites to generate greater leads to their business. The SEO world hardly seems like a place for Darwinism, but adapt to survive is fact of life as is the fact that the creatures with the sharpest tools will be the ones to weather the change.
Link-building as a process is one of the primary tools of SEO. The practice is imperative for content writing services since it not only helps sites procure better search rankings but helps search engines determine the value of a site. As the practice becomes more competitive, the smaller players in the business (especially the writers in India) are many times left in the lurch in spite of acquiring quality back-links over a long period of time. It goes without saying, with changing times, changing one’s methods and strategies is a foremost necessity.
The following strategies might help such sites put up a steady fight against their competitors:-
Analyze Your Competitor’s Links
Competitive intelligence will help you identify your rival site’s strengths and weaknesses. Compare your own links and content with theirs and try to ascertain where they may be lacking not to mention what your own page’s infirmities are. The emphasis should be on gauging the amount, value and impact of these links to their rankings.
Increasing the Relevance of Your Page
When one speaks of Web Content Service, one usually means web CONTENT service. If radical link-building doesn’t help your cause, increasing the bearing of your content might be the straight-forward route of climbing the SERPs. After all, considering the criteria search engines have their eyes set on, relevance of content best serves the interests of the users and in turn theirs and yours.
Make the data in your page more comprehensive. A long-winded entry will not increase the quality of your page. Try to add more details about the subject and spruce the page with important video and audio links. Adding pertinent internal and external links might also help your cause.
Bring About Greater User Interaction and Activity
Social signals and dynamic user activity in a page add to the authenticity of the page and act as digital pheromones to those web-trawlers or ‘spiders’ as they are referred to. All forms of user activity, vis. blogs, comments, testimonials, social shares on social networking sites will help to do this. (Such initiatives are conspicuously low in many Indian websites)
This can be done by starting online discussions, offering the users to sign-up for your newsletters and RSS blog feeds, providing internal links in your page etc. This will ensure that users stay longer on your site and keep returning to it. But do take care that these do not in any way hamper the user’s experience
Make Your Page Titles Catchier and Generate Strong Internal Links
Search engines measure their own SERP’s for high converting pages. It doesn’t matter how high or low your page is placed within a search if it can catch the eye of the reader. The titles should not be stuffed with keywords and at the same time should adequately explain the content of the page. A brand marketing and established authorship for your site puts you in a better advantage.
The same applies for internal links. Catchy titles increase the odds of the user to explore the link. And if the promise delivers well, consider the user hooked.
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