Tips on How You Can Further Entice the Cogs of the SEO World to Turn In Your Favour
Anyone even remotely versed with SEO and its various techniques and processes (especially link-building) should by now be well aware of the importance of bloggers. Amassing a respectable blogger outreach has become all the more significant now owing to the various beastly updates search engines are rolling out.
Acquiring links for your web content through blogs is generally considered better considering that it provides better search rankings and helps build a better brand presence amongst your target audience. Spreading the word, True dat!
The Age Old Concept of Blogging as a Part of SEO
Of course, there is nothing new in the concept of improved blogger outreach. Blogs have been an important part of SEO from the very beginning. So naturally there already exist a lot of conventional techniques with which professionals in the industry have penetrated blogs for link opportunities with varying degrees of success e.g. pitching guest blogs, offering branded info-graphics etc. The general aim is to come up with links which seem organic in the site.
Modern Challenges Plaguing Bloggers
However, the internet being the rapidly evolving entity that it is has quickly rendered these techniques hackneyed. I do not mean obsolete in any way. These techniques still work. But they have been rendered hackneyed mostly due to over-usage resulting in the saturation due to competition that quickly accompanies popularity of a technique.
In any business, it is all about staying one step ahead of the competition. And on the internet, the competition moves vast and mobilizes in multitudes. It is this competition that makes link acquisition more intense and results in lower response rates.
The following tactics may help you in giving an edge to the strategies and techniques that you may be currently employing for expanding your blogger outreach. These aren’t complete and will surely be followed by more tactics in further entries.
Be an Enterprising Blogger Yourself When Pitching For Guest Blogs
The blogging community takes care of its own. Bloggers are more likely to entertain business opportunities with other bloggers than a website’s online marketing team. This is not virtual nepotism. It’s just that fellow bloggers would understand the problems encountered better and therefore it would easier for the two to reach an arrangement. This holds true, be it the content service industry or technical writing industry.
Here’s the deal, bloggers understand the value of their sites and blogs in matters of link building and branding campaigns which means that having some credibility of your own as a blogger will definitely help your cause.
Installing Authorship Mark-Ups and Engage In Social Media
A basic thing that many industries have to understand is that the tech savvy will always trump the plain-jane websites of internet yore (Yes-Offense, writers of India). The Darwinian natural selection in SEO exists in the form of authorship mark-ups and social media. For e.g. Google + mark-ups, Author tags etc.
This will help you make connections with your link targets and help build long term relationships with the site administrators. You might want to start with compiling a list of blogs that you can approach for such alliances.
Trawling through social network websites might also fetch you a few contacts. You can go about it by requesting bloggers for guest blogs.
Quid pro Quo
Actively involving yourself in their blogs might help you coax bloggers in staying active in your site/blog (A technique, most useful in SEO blogs). Regularly provide ideas and assure them that you’ll bring in readers. Offer compelling and click-worthy titles and actively respond to forums and discussion. Keep it in your head; you scratch their backs and sooner or later they’ll scratch your back too.
Provide incentives…other than SEO that is
You can give away e-books as well as free merchandise to a select list of your blogger associates. This has disguised advantages. Consider this, if the e-book contains links to your website, they’ll perhaps help disseminate it further. This may occur if the administrator decides to publish the PDF file.
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