The WordsManShip

Category: SEO strategies

YouTube and SEO – Part II

Earlier, we had discussed how keywords play an important role in promoting a video for YouTube and SEO, and the various places in which these can be placed. Now, we shall discuss how the content (irrespective of keywords) should be formulated when it comes to devising videos for YouTube and SEO.

Should the Length of the Videos be Short or Long?

While it may be very obvious that having high-quality content is the key to having more viewers in terms of YouTube and SEO, a lot of people forget that the people viewing it have to be engaged to view it. While you may think that your video is very informative, if it is long and boring, most people will stop watching it and move on.

This is very dangerous as YouTube has ways of measuring if the video was viewed till the end or not. If it wasn’t, the assumption is that it was not relevant to the search. This way, its search ranking will automatically be lowered for that keyword and the entire purpose of the YouTube and SEO exercise will be lost.

If your video ends at 10 minutes and you have 2 minutes of trailers or advertisements, and your viewer simply stops the video or navigates away, that is a negative against the content, in the eyes of the search engine. The trick, therefore, is to make sure that the length of your video is appropriate for the subject being covered. This is why it is imperative that the content of your video engages the viewer right till the last second!

Quality of Content in Terms of YouTube and SEO

The quality of the content of your videos also adds up in raising your channel authority. What is channel authority? It is the ‘respect’ your channel gains in the eyes of the search engines by virtue of its content, viewer engagement, relevance of the videos to the keywords, etc. A channel that consistently offers videos that are rich in content, has a high viewership, and boasts of high viewer engagement (which includes comments, responses, video responses) gets a better ‘reputation’ and its videos are ranked higher than others, all other factors being the same.

Delving Deeper Into the Element of Viewer Engagement

Since we have mentioned viewer engagement, it might be a good idea to explain it in detail. YouTube places a lot of importance on viewer engagement. Their logic is that if the viewer was moved enough to comment on the video, it was relevant. Positive comments obviously hold more weight that negative comments, but having any kind of comments is a good thing.

If comments are thought to be important by the search engines, having responses and video responses are deemed Very Important by them. Going by the same logic as for the comments, having someone make a video response for your video must mean a high level of engagement on the part of the respondent. This gives your video a very huge search ranking boost!

Another asset when it comes to viewer engagement is having people share or embed your video on their pages or sites. This, again, sends out the message that your video has content that is shareable, relevant, and engaging.

What to Take Away?

When it comes to promoting your company or site in terms of YouTube and SEO, the most important factor becomes the content. To sum up what is important for search engines, your content should be relevant for the keywords you have provided, it should be interesting and engaging enough for people to view it till the end, and for them to respond to it, whether by commenting, posting responses, or by sharing it. YouTube goes as far as to give a better ranking to videos that are High-Definition, simply because it reasons that anyone who went through the effort of making a good quality video would be more likely to have good content!

January 29, 2013
YouTube and SEO – Part I
A lot of people are surprised to learn that YouTube is one of the top three search engines in the world. ‘YouTube? Search Engine?’, You wonder? The fact of the matter is that YouTube is used for searching videos and it has a huge user base! This is why it also has rankings for its videos.

YouTube is also a very handy tool in case you want to promote your business. Now, not every business can be marketed there but you would be surprised at how many different types of businesses use videos to sell themselves. Videos aren’t just about advertising, since a lot of companies use ‘How-To’ videos, infomercials, and sometimes simply humour to promote their channel, and through that, their websites.

This means that having a high ranking video, or channel becomes very important in terms of YouTube and SEO. A video’s ranking is highly dependent on its relevance. Relevance does not mean the video has to be relevant to the company’s products, although that is advisable! Relevance has to do more with how relevant your video is to someone’s search. So how do you promote your YouTube presence? With SEO, of course! Here are a few YouTube and SEO tips:

YouTube and SEO Keywords

As with everything else, keywords are a very essential part of SEO. YouTube is no different. YouTube’s search ranking is largely dependent on keywords, although that is not the only criterion. YouTube has four places where keyword placement can improve your video’s ranking. These are:
1. The Title of the Video
2. The Description of the Video
3. The Transcription of the Video
4. Tags on the video
With the proper placement of keywords, you can make a huge difference to your website and channel’s traffic. There is even local SEO relevant to YouTube

The Title of the Video

The title of the video is the name or the heading of your video, and that is the first thing YouTube and Google check. Having a title at has the appropriate keywords in it give your video an advantage when it comes to search rankings.

Also, YouTube checks the title to determine the relevance of the video in a given search. Therefore, choosing an appropriate title becomes very important for your ranking.

The Description of the Video

The description of the video is where a lot of people lose out on. This is an opportunity for you to create an appropriate, keyword-rich description of the video which YouTube and Google will ‘read’ to determine its content, relevance, and rank. Most people waste this spot with just a link to their websites, which defeats the purpose and they lose out on ranking. One should ideally have a 300-500 word description of the video with appropriate keywords scattered in it.

The Transcription of the Video

The transcription of the video is a relatively unknown factor to most people. A transcription is something that YouTube does for all its videos, although the accuracy of the transcription is not guaranteed. Transcription is simply a text version of the content of the video, and studies have shown that Google often determines the relevance of the video from its transcripts.

Phrases or keywords that do not appear in the title or description, but appear in the content, have often caused videos to appear higher in ranking than other videos. At this point, the content becomes very important and it should be rich in keywords without becoming forced.

It is a relatively easy task to transcribe your video as a text file and upload it on YouTube with the video. This way the transcription will be accurate and you will be able to take advantage of this feature offered by Google and YouTube!

As it is with blog articles, it is possible to have tags for your video. Ideally, every video should have at least ten tags that have some of the most relevant keywords.
January 27, 2013
The Ever Increasing Significance of Guest Blogging

How an Important Concept of Internet Marketing Like Guest Blogging Can Come To Embody the Industry Itself

Since the penny was dropped by Google in the form of Panda and Penguin updates, the concept of guest blogging has gained even more importance in the marble halls of internet marketing. In pre animal update days, people valued guest blogging as one of those aristocratic forms of article marketing which were used only by highly principled online entrepreneurs and affiliate marketers. However, nowadays, guest blogging is being adopted by virtually every internet marketer, online entrepreneur, affiliate marketer and article marketing service.

Panda and Penguin Updates, Resounding Successes

Looking at the trends, it is more than evident that Panda and Penguin updates from Google managed to do exactly what Google wanted them to do i.e. encourage webmasters, online entrepreneurs, affiliate marketers, internet marketers and SEO content providers to focus more on high quality content. As mentioned earlier, there is a higher level of circulation of guest posts since the updates. There is an increase in coordination between various blogs in exchange of content and hyperlinks.

A Higher Number of Clients Asking For Guest Blogs

From our own article writing service perspective, we have noted a significant change in the behavior of clients. More and more of our clients are categorically asking for content to be written with the view for guest blogging use. While, for us, this does not influence much in terms of operational change because we always maintained the quality of our content at those levels, it is still a significant specification from clients who, earlier, would generally ask for just SEO articles or SEO content.

Even though we do not have highly trained behavioral experts, this simply shows us that clients, themselves, are becoming more conscious of how to use the content. Therefore, in our humble opinion, Penguin and Panda have not only affected established methods but are also affecting ingrained and usually hard to dislodge mindsets.

Increased Requests for Posting Guest Blogs on Our CEO Blog

Another crucial trend since these Google updates which were quite divisive in the internet marketing community is an increased request from all kinds of sources for guest posts on our own CEO Blog. There is, at least, a 30 to 40 percent increase in the requests that we have received for guest posts on our blog. While it is true that these numbers are more ball park than inch perfect, they can still reveal a trend.

You may state that you have not seen a rise in the number of guest posts on our blog but that is only because increased number of requests does not mean that the quality has improved. [Update] On the contrary, as guest blogging becomes more popular, its quality is steadily declining. In fact, it has come to a point where many established experts are even calling time on the entire concept of guest blogging [Update End]. It has As a content writing and article marketing service, it is imperative for us to maintain a certain level of content quality. After all, nobody wants to be a moron or, for that matter, an oxymoron. A content writing service that posts poor content on its blog is just that, an oxymoron.

Will There Be More Updates Rolled Out By Google that will Affect Guest Blogging?

The month in which Google is most likely to roll out paradigm changing updates is just past i.e. August. There were three major changes in this period. These were penalties for repeated copyright violators by Google praised by most article writers, changing search results to seven per page for certain keywords and an update for Panda which did not result in groundbreaking changes.

The window for such changes is till September and since the month is half gone, we believe that the changes are done for now. Still, we believe a disclaimer pointing to Google’s inherently unpredictable nature is in order.

September 19, 2012
The Best Article Directories Analysis Series V: Squidoo; a True Internet Royal

Even Though the Website Is Not Without Its Flaws, Its Domineering Internet Presence As Well As the Liberty It Provides Its Users Is Undeniable

In every industry, there are leaders and there are revolutionaries. Enterprises armed with such an idea that that they take the industry by storm and change its conventions and practices for good. Squidoo.com was one such enterprise for the copy writing service industry. The website along with Hubpages.com (which we’ll review in our following entries) made the concept of revenue sharing an internet rage and stirred up a ruckus in the SEO and content writing industry. It revolutionized content service and the incumbent monetary system of forming content for the web. Needless to say Squidoo started it all and is yet to be usurped from its perch.

The Strengths of Squidoo for a Copy Writing Service

With a page rank of 7 and an Alexa rating of 212 Squidoo, in its popularity, is second to none but eHow.com which is not far off with a rating of 131. This, by default renders, it the most popular revenue sharing article directory out there.

When Squidoo started, it introduced the concept of ‘lenses’ and ‘lensmasters’ which was a fancy way of saying you could create your own web pages in the site and control great many elements in it. It goes without saying that this liberty makes for a great platform to advertise your copy writing service or any other business. The site also offers a great variety of ‘lenses’ (categories) to explore.

The additional facet of being able to incorporate any form of media in your page makes it accommodating for all sorts of businesses and doesn’t limit your content to essay writing. This offers immeasurable number of ways to innovatively advertise your ideas.

No wonder the site managed to garner over 100,000 users in its first six months itself. This was a figure which multiplied geometrically over the following years. Prospective users can check out the content that is up for display in the site to get an idea of the variety of ways users have presented their ideas. It’s eclectic, innovative and out rightly professional.

The Weaknesses of Squidoo

The site may provide a lot of options and liberties to its users, but it withholds some major incentives, the foremost of which is the reduced ability to provide your business links or other links to your site. Your content may advertise your copy writing service as much as it wants but your clientele will have to seek it outside of the site. This also means that you cannot exactly gauge the conversion rate of your page or know what sort of improvements your content needs.

You do get feedback, but business is what you seek isn’t it?

The site may also provide high royalties on the revenue it makes from your content (50% in fact) but users will soon come to understand that the royalties are pretty meager. They will not add up to the thousands you hope it might. The amount is greatly predicated on the number of hits you may get.

While there is a page list of popular content, the site doesn’t emphasize on user recognition or celebration. The user is defined by the current content. If brand establishment and recognition is what a user looking for, it’s scanty in Squidoo.

The Opportunities with Squidoo

Due to the vast popularity of the site, there is no denying the fact that appropriately fashioned content will instantly attract a lot of page hits. Considering that you get to use many forms of media in your pages, your content will have greater scope in attracting the right kind of visitors (and maybe even some scope to go viral). Niche audience or general, the following that you will amass will be in high numbers. Added to this, you will be prominently visible in major search engines.

The site also advertises its popular content for the day. Managing such a label for your content will significantly propel your copy writing service quite far.

The Threats (issues) with Squidoo

There is also a factor of content retaining its popularity in any website. This cannot be guaranteed in Squidoo owing to the fact that it doesn’t promote its authors and contributors much. Your content might see a spike in popularity one day which may, just as abruptly, plummet the next day.

One also has to mention the competition you will face in the site. Without the right kind of content you will face a threat of fading into obscurity in a very short span of time. It is advised that you take due regard and care in fashioning your content. You should consider soliciting outside to gain from a good copy writing service and sustain popularity in the site if you don’t feel you are equipped for the task.

August 23, 2012
The Best Article Directories Analysis Series IV: Defying SEO Conventions for Online Success, Goarticles.Com

In spite of a meager page rank, Goarticles retains its mantle as a demigod amongst article directories.

The website’s tagline claims that it’s “the world’s largest free content and article directory”, yet Goarticles presents a very puzzling picture. This has less to do with the veracity of the claim than the success of the site itself. In spite of having a Google page rank of 2, the site endures to be one of the most popular article directories in the world, a hotspot for SEO articles and content service providers. So what sort of online creature is Goarticles.com?

The Strengths of Goarticles

The site’s single biggest strength that will assuredly outweigh most of its undoing’s is its loyal legion of followers and contributors. The site’s position as a market force is unquestionable and it continues to hold on to its mantle despite faltering SEO stats. How else do you explain the site’s dominance over other directories which have a significantly higher page rank?

The site, true to its label, is fashioned like a directory and has an eclectic assortment of categories. Similarly, true to its name, it is an “article” directory. The content that you will get to see is all words and words alone which should please content service providers. There is hardly a trace of any other media. Ergo, content here matters.

The site also displays a greater propensity for celebrating authorship than you’ll find in any other website. This is evidenced by the fact in the search tab where you can search for articles by specific authors. There are also two different tabs which showcase top authors and major contributors.

The Weaknesses of Goarticles

The biggest weakness with Goarticles would be that you will need to lay greater emphasis on fashioning your content professionally as well as wording your titles and keywords carefully, especially because your content needs to stand out through the means of text and masthead alone.

This shouldn’t be a problem if you hire content service providers though. Another apparent infirmity is that you may enjoy popularity within the site but may find it difficult to get importance from search engines.

You may be potentially missing out on clientele that exists outside of the site. Since the site doesn’t boast of an impressive page rank, you may have your work cut out for you.

The Opportunities with Goarticles for Content Service Providers

The enduring popularity of the site ensures that, with the right kind of content, you can amass a significant following in a short span of time. Since the site promotes authorship, your following is bound multiply quickly too. The nature of the site itself is such that it’s bound to present a surprising conversion rate. Furthermore, it should also be mentioned that the site’s placement of advertisements instantly catches the reader’s attention.

The Threats (issues) with Goarticles

Content heavy sites like this are bound to present a formidable amount of competition, even for established content services. Good content may just not suffice; you will have to deliver great content. In addition to this, the task of promoting your business along with the article can be tricky. In fact, in order to streamline content development and produce solid content for the web, professional help is advised by most SEO professionals. After all, it does not make sense to let the internet gadfly get away, especially if the gadfly represents a potential client.

August 20, 2012
Content for the Web: Curious Case of Time Bandits

A Discourse In Improving Page Loading Time For In the Internet; Patience Is Pest

I could employ clichés like “it’s the cyber-age” or “time is money” to state the point that the world of internet is an impatient age. But we have to suck up to the fact that time is an essential part of any user experience and directly affects user satisfaction. Be it on the internet or otherwise. Content for the web should be delivered at the speed befitting the medium.

Significance of Page Load Time for Content for the Web

Now, you may ask how this relates to SEO and content for the web. Brass tacks, improved page loading time helps in SEO. It is a fact that increased page loading time by a margin of 100-400 ms increases searches per user by around 0.6%. That may not sound like much, but remember we’re talking per user units here, which on the whole sums up to a great figure.

It’s also given to some claims (claims, since they have not been completely verified but at the same time have not been debunked) that faster page loading increases the probability of attaining a greater page rank since you would pop up on the search engine’s radar quicker. Since every search engine would want to give its users faster results (to reiterate, less time equates to more searches), the page that loads faster would also be detected early. Plus, they would also make for a better SERP considering these pages provide added user satisfaction.

Of course, we, at the WordsManShip, would concede that this would seem like nitpicking at an element that has been hitherto neglected to the point of being insignificant. Added to this, most web site administrators and owners must be under the impression that speed is a factor that mostly falls under the realm of hardware management. It is something that can be achieved only by computer hacks. Not quite.

There are various factors that can be tinkered in your website pages itself which would elevate the page loading time. They are as follows

Minimize Redirects

The Dwarves Say Yes to Quality Content!

Redirects are often required to indicate new location of URLs, reserve multiple domains and connect different paths. This would require extra HTTP requests and added latency. Cutting back on redirects ought to speed up the entire process of loading a page. For e.g. minimize the reference of URLs which in turn leads to other URL’s. You should try to update applications to automatically update URL references whenever there is shuffling of content on the web.

It’s also important that your site doesn’t take up more than one (or the minimum manageable number) redirect to get to the content on the web. This is to be taken care of especially when you buy content for the web or employ ghost writers for certain tasks. Report writing as an activity may witness the usage of multiple domains for the posting of content.

Minimize Domains That Further Lead To Redirects

This is especially imperative if they don’t really provide any content which only means they are extra baggage. This is mostly observed when sites purchase extra domains so as to prevent counterfeiting sites from taking over and benefitting from various misspelt variations of the site name. The flipside is, when you do purchase multiple domains, you give your users the liberty to access your content for the web from multiple URL’s. You can use Will Peavy’s Minifier or Autoptimize for compression. This move might be a cliff-hanger since it’s predicated on what provides greater incentives.

Remove Bad Pages

This would entail removing bad request pages and those familiar unholy 404/410 errors for content for the web. It’s simply a waste of time that takes up a waste of space. You have to regularly monitor your site for broken links or links that are void.

Serve Content from a Consistent URL

In continuation to the first point, try to provide references that employ identical URL’s. Serving content for the web from a singular hostname will also provide caching benefits which will further boost your website’s performance levels.

Employ a Content Delivery Network

It is a collection of web servers distributed across multiple locations. This provides ease in delivery of content. Administrators often suffice with standard web-hosting, but CDN clearly would provide improved performance.

Optimize Images and Specify Image Dimensions

Keeping image sizes low can be of great help for slow internet connections (content writers in India are well aware of this tip). Images often contain worthless comments useless colours and superfluous details. Since most images need not take up a vast section of the page, it only makes sense to not have them hog so much time in processing and downloading.

August 6, 2012
Taming the Shrew; Named Google

Some Strategies against Google’s Various Mood Fits

Petruchio: Come, come, you wasp, i’faith you are too angry.

Katherine: If I be waspish, best beware my sting.

Petruchio: My remedy is then to pluck it out.

Katherine: Ay, if the fool could find where it lies.

Petruchio: Who knows not where a wasp does wear his sting? In his tail.

Katherine: In his tongue.

Petruchio: Whose tongue?

Katherine: Yours, if you talk of tales, and so farewell.

Petruchio: What, with my tongue in your tail?

This of course is an extract from the Bard’s own Taming the Shrew and bears a fitting allusion to Google. (It’s kind of true when they say that the themes in Shakespeare’s plays are universal in nature.) How shall we put it delicately? Google is at times, difficult, when it comes to SEO articles, especially as business strategies become more labyrinthine and competition more rapier. Google often puts up shrewish and moody fits and we in the world of SEO articles are periodically subjected to a world of misery.

We are not just referring to the diabolical rolling algorithmic updates that are ironically named after adorable critters that Google unleashes on us, we also mean the replication of dominance of ad-words in searches, the usage of ad-words to find high paying industries and cut down middle men, by-passing of search within search etc. Tongue, Tail, this wasp wears its sting pretty much everywhere.

We concede that some changes are for the better and make the system far more efficient but there exists the displacement of one SEO article strategy over another in rapid succession. With the rules of the game changing this quickly, it becomes difficult to monitor and revamp your own strategy to suit the erstwhile need. And what is the point of coming up with strategies and tactics to just tackle the problem at hand? It becomes infuriating when you come up with an elaborate strategy only to have it sink to obsolescence due to another of Google’s “improvements”. Considering the innovation legion at Larry Page’s and Sergei Brin’s employ, the SEO article business changes like an adolescent stuck in perennial puberty.

Now, the title of this entry may give you the impression that we will dole out tips to counter these changes. Close, but not in the strictest sense since it’s difficult for anyone to anticipate the various vicissitude of the SEO world. These tips have to be seen more as measures that might inoculate your website to these changes.

Brand Building

Forging a brand identity is one of those long term strategies which will get you through any form of SEO maelstrom. By establishing a brand identity you won’t have to rely wholly on Google and your SERP’s. Employ web content services, buy web content if the need be, but once you’ve established a brand identity for yourself, you will gain an instant visibility through your content, audiences will return to your website automatically. Besides, content for the web comes cheap these days anyway.

Furthermore, as word of mouth spreads about your site, you won’t be completely reliant on a search engine intermediary for your traffic. Writers, (may be not SEO article writers or technical writers) SEO bloggers and columnists etc. can start by employing authorship mark-ups.

Of course, when we say long term, we mean it in two ways. While this shields your website for a long while, it will take a great investment of time for the brand to attain the following and image that you’re aiming for. (There is a punch line in here somewhere about a beast with two backs, but it somehow seems to escape me)

The Ad-Words Game

Google is gradually laying emphasis on Ad-words, now more so than before considering they are a key. It is advised that you strengthen your online advertising, especially targeting a niche set of audience that your website may be aimed at. Mind you, the relation between advertising and SEO articles is growing more intense by the second.

Ad-words are particularly scrutinised for their quality score and are a well affected SEO technique. Traditional form of SEO in this sense is still to be usurped in its efficiency. You will have to try hard to acquire more customers while still cutting back on your costs. This will be a primary indicator of your success in the game.

Conversion Rate Optimization

Acquiring a loyal tribe of visitors is more important than seeking out new ones. It ensures that you are catering well to your niche and your niche audience identifies as well as trusts your brand adequately. It is wiser to steadily acquire a consistent (and sizeable) traffic for your site than just scouting for stray spikes in it.

Try to find out what proportion of your traffic is not converting into regulars and how you can remedy it with your content while retaining your focus on SEO articles. You can also try polling your sites regulars about what they like and what kind of changes they may like to see. Of course, don’t be too persistent. Lack of incessant polling may be one of your site’s plus points.

Remember, a loyal audience is a powerful key for sustained Search Engine Optimization.

Leveraging Emerging Markets With Top End SEO Articles

Reaching for business abroad makes you an international entity. And that means something even in a place like the cyber-world. Not only will you boost your standing in search engines, you will be expanding your business (another example of the two backed beastie punch line).

It is even better if these are markets are bereft of Google’s overwhelming dominance.

The only catch is, coupled with the language barriers; this may turn out to be quite arduous. Then again, how else do you tame a shrew?

August 3, 2012
Going Back To the Basics II: Tangible Reasons for Getting Content for SEO

We have seen the intangible reasons; now let’s focus on tangible reasons…

In the earlier installment titled ‘Going Back To the Basics I: Intangible Reasons Why You Need content for SEO in the First Place’, we described to you how it is always safe to go back to the start every now and then and rediscover one’s roots. We went on to list a series of intangible reasons which strengthened the premise that good content for SEO is important. Now, here we are, as promised, with the sequel to the previous article.

As no doubt you have already surmised from the title, we’ll focus on more tangible reasons why any entrepreneur needs to buy content of good SEO quality in this installment of this, oh so dumbed down, but important series.

Content for SEO Is the Most Economical Solution amongst All SEO Techniques

In a nutshell, good content for SEO sourced from a respectable web content service is without fail the most economical technique you will find for improving your website’s SEO profile.

You should note that we won’t consider all the automated garbage that you can get from poorly conceived article writing software programs. These programs can create hundreds of articles in a matter of a few minutes, but the catch is that they are unreadable. Yes, it’s true that technology is replacing humans, but it has a long way to go before it can hope to match the creativity and imagination that the human mind is capable of.

Now, to get back to our previous point, quality content for SEO is by far the most economical SEO technique known to man (for the sake of the rant in the previous paragraph) that works. You can try thousands of free link distribution bots or even those free for all article spinning software programs, but the right results can only be had with hard work. In this case, not your hard work but the company that is providing SEO content as a service to you. That’s as good as it can get.

Content for SEO Is a Long Term Investment

Is good content for SEO, the cherry or the cake?

Remember the first time you heard about SEO content and went about Googling it to find an expansive version too technical to be understood? In the subsequent period, you spent a considerable amount of time figuring out what SEO was because you got a whiff of what it could do for your website. Finally, you figured it out and realized that it is highly underrated.

Well, SEO content is no longer underrated. Now, people all over the world know the extreme importance of good content for SEO and are making efforts to buy content that conforms to prevalent SEO parameters. Despite the fact that we are a web content service provider and stand to benefit from this, the plain truth is that quality content for SEO is a long term investment as opposed to being a stop gap solution.

If you don’t remember how good content for SEO is a long term investment, then you just need to understand the dynamics all over again. Firstly, if you put good content for SEO on your website and even other websites as your website’s guest posts, it stays there for all of eternity earning you SEO juice and industry reputation. In essence, when you start buying content for SEO and posting it regularly, you’ll find each piece like a good marketing or sales employee who will work for you for a lifetime, without asking you for any salary, perks or rest.

Content for SEO Not Only Brings In Visitors but Also Converts Them

The newer online entrepreneurs, especially in developing countries such as India, Pakistan, South Africa and even New Zealand, believe that content for SEO is needed to rope in visitors to the website. This is the wrong perception because SEO content from a reputed web content service provider can be used for much more.

While it is true that SEO content is used by many people to draw in visitors to their websites, it is also true it is useful for converting all this interest into sales. What this means is that not only would good cotent for SEO bring people to your website but also induce them to buy your product or contact you for your services.

SEO Content Is Not the Cherry on the Cake, It Is the Cake

Good content for SEO will be everything that you want it to be. In conclusion, it can be the aforementioned sales and marketing employee, the encyclopedia of your services, the friend of your audience, or even the entertainment that most people are seeking these days. The only limit of good content for SEO is how it is created. If you wish to call it the cherry then it will remain cherry, but we, at the WordsManShip, believe that why should you limit yourself to a cherry when you can have the cake?

July 31, 2012
Going Back To the Basics I: Intangible Reasons Why You Need Quality Content for SEO in the First Place

Stepping back and reassessing the situation like a four year old does with his sand castle

Being focused and elaborate is a great quality to have in the world. However, sometimes, one needs to take a step back from the intricacies and reconsider everything from a fresh point of view. We, at the WordsManShip, believe that every individual should do this at regular intervals, lest he lose sight of his goals and objectives. This is why we are starting this new series of ‘Going Back to the Basics’, the first installment of which focuses on reminding you why you delved into quality content for SEO in the first place.

The first installment of this series would look at all the intangible reasons that make good SEO content a need as opposed to only a want or a luxury. Consider the following.

Quality Content for SEO Is the Magnifying Glass to Your Website’s Diamonds

As any seasoned web content service provider will tell you passionately, if you buy content from a good source, you will get a magnifying glass that would be designed to turn your website’s offerings into diamonds for your visitors. The primary purpose of quality content for SEO, if you remember your age old research, is to get your website lots of visitors.

It achieves this through two techniques. One is by bringing people onto your website directly i.e. some people read your Quality content for SEO and share it with their friends and family members either personally or through social media. The other technique is improvement of page ranks on major search engines such as Google which, in turn, improves the position of the web page on search results. Therefore, when people search for something on Google, your page shows up amongst the first few results.

Quality Content for SEO Also Helps You Connect With Your Audience

Quality content for SEO from a good web content service does a lot more than just bring people to your website. It helps create a certain bond between the business in question and its potential customers through regular interaction. For example, suppose you get humorous, quality content for SEO. The result would be that your visitors will read, laugh, share and remember where they laughed.

Similarly, if you had contentious but quality content for SEO on your website, then you might even induce the visitor to comment on your post and start off a discussion. The result, here, will be that your discussion with your visitor will make him remember your website and business. Furthermore, depending upon the quality and nature of the discussion you had with the visitor, you may even see him buying your products or using your services.

Quality Content for SEO Is Your Bid at Being an Industry Authority

Don’t let go of your chance to build readership

The discussion that you’ll have with your website’s visitors may be with complete novices or even some seasoned experts in your industry. Needless to say, when you start hobnobbing with better known names in your industry then you know you’re gradually climbing the ladder of reputation and authority in your chosen industry.

Therefore, while you may be starting with just posting quality content for SEO, you are climbing the ladder of authority in your industry. This has a very important knock on effect of customers feeling more comfortable buying the products or availing the services from businesses that are regarded as authorities in their industries.

This concludes the first installment of the ‘Going Back to the Basics’ series from, hopefully, your favorite web content service provider. Now, we’ll make you wait for the next installment for three days as is our custom. But, hey, at least, we didn’t leave you with a cliffhanger where the SEO professional is hanging over the cliff of Google watching a spinning saw of update come closer while trying to put out the fire of negative SEO in his shirt and telling his beloved website that he loves her. Might work, that. Nolan sir, are you listening?

July 28, 2012
Not Focusing on SEO Content Writing Maybe Why Link Building is Not Working for You
A Lesson About the Common Pratfalls You May Commit While Link Building

There is a very pernicious attitude towards link building with SEO content writing, which is that Link building is all about magnitude. Link building, as a ‘concept’, much like every other concept known to man, has a general number of misconceptions associated with it. One of these misconceptions is that the final outcome comes down to how many links you are able to procure for the site. Wrong.

The Age Old Concept of Quality vs. Quantity

Vast link building is of course important but due regard has to be given to the efficacy of the process. A large investment of your time and effort should, at the very least, bring about equally great results. Otherwise it would be a great waste of potential, of the links as well as the SEO content writing.

There are various elements which administrators ignore and hope to compensate with just ‘link building’. If that alone were enough to salvage a website, link building would have spawned its own industry by now. Truth is that it works in synergy with various other strategies. Think of it this way, word of mouth or marketing alone cannot deliver a great theatre experience can it? There are various elements inside and outside of a movie that entices the audience. Similarly, a website too has to collate and synergise a number of elements to provide a more efficient form of SEO.

Many tricks and strategies for efficient Link building which we, at the WordsManShip, have general faith in, have already been spelt out in our previous blog entries. These you will get plenty in many other sites. But, the following are the common pratfalls that we’ve seen quite websites commit.

Ignoring SEO Content Writing Due To Blind Faith in Link-Building

Content and SEO exist on different planes and you need to pay attention to both. You can manage a constant traffic and efficient rate of back-links only if you can provide a steady stream of content which can make your audiences keep coming back to you. A proper SEO content writing strategy has to be in place to give your website good ‘heft’. You can sustain your links only if the websites you associate with believe that they can gain something through this association.

This is especially true for websites which barter content as service, which is possible only if your content is enticing enough for the audience. SEO content writing should not just generate some modicum of content delivered sporadically, but a properly scheduled and planned chain of content that the audience may expect a while later and identify your website with. Rectify this, even if it means you have to buy content. Web content services these days offer variety in creative content.

A small footnote – we are not talking about link-baits. Over-do it and your website will be labelled soporific and repetitive over time.

Undefined Goals

Many websites like to plunge in to the SEO game freestyle. Whatever profit and link-building that comes their way is good for business. Again, Wrong!

To wander blindly in the cut-throat world of SEO is, for the lack of a better term, bad business and plain stupid. Aimlessly link-building about without focusing on SEO Content Writing would mean
1. You are link-building with the wrong people who in all certainty have no access to the target audience of your desire, by which we mean type and magnitude
2. You are wasting opportunities, potential and time. With a clear set of goals, you could identify or even produce opportunities that might instantly propel your web traffic
3. You have no idea what to expect of your business and how to evolve it
Improper Utility of Resources

Spreading your resources too thin is common failing of most link-building processes. Link building is a complex process. The organization should devote adequate time, attention and most importantly, man-power on strategising and to the element of SEO Content Writing. The process itself is an intensive and cumbersome one and the more resources you invest in it, the faster you will realize your goals.

Inadequate Uses of Marketing Channels

Traditional link-building can get you only so far. You have to make use of a variety of media and marketing strategies to hook your target audience. SEO content writing and social media is always a good start. The idea is to achieve multiple goals in a single campaign itself. When you do it, it is better to get it right in one shot!
July 25, 2012