The WordsManShip

Category: SEO strategies

  • How to Pick the Best of the Many Content Writing Companies Online

    No matter what your website is about, no matter what you are selling or what services you are providing, when it comes to SEO, quality content writingforms the back bone of any good link building strategy. Article submission in good ranking article directories is the most efficient way for backlinks building. It helps to know why content writing is the top most priority of all most all professional search engine optimisers. If you want to be noticed by google then you should understand what google looks for in a website before it puts it on the top most results in the search result page of a keyword. In other words, give it good ranking.

    Google is looking for website that have a growth or popularity graph that resembles those that have grown naturally simply because they are useful. A website gets famous or well known if it is relevant to people and people are sharing it for whatever reasons possible. Therefore, to get your website’s link circulating between web users you have to provide quality content that will be of use to people. There are many ways to go about submitting articles but the most efficient and reliable method is to take help of a web content writing service. However, when you go to look for a content writingservice you will realise that there are plenty available online. Here are a few pointers to spot the best out of the lot:

    1. Ask for samples: While searching for content writing services, you should remember that you will be putting your website’s link on an article that is written by someone else. The quality of article reflects on the reputation of your website. Therefore, do not move forward till you have asked for and read a few samples from the short listed companies. Make sure you stress on a freshly written sample and do not hesitate in providing a subject to write on. Check if the article is original, creative and if there is research behind it.
    2. Check punctuality: Punctuality is crucial in search engine optimisation strategy. However, you do not really have to hire and work with a web content writing firm to know how much they honour your deadlines. You can tell this by simply observing little things like- whether or not the firm you are negotiating with sends you the samples in the time that you agreed upon, whether it responds in the time it said it would etc. Putting articles regularly is the only way to get results with google’s new page ranking formula and for that you need a regular and steady stream of articles.
    3. SEO knowledge: It is crucial that a web content writing service you finally go with has a basic knowledge of SEO. This is because seo writing is slightly different from other types where you do not have to focus on keyword inclusion. Another thing that short listed content writing services should be adept at is balancing keyword inclusion with promoting your website while at the same time maintaining strict quality. Content writing services that specialize in SEO writing should be given more weightage.
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  • Guide to Creating a Smart and Efficient Link Building Strategy

    Getting a website up is easy, getting it running is not. It might look easy in the beginning but anyone who is seriously committed to making a living on his website alone will tell you that getting sufficient ranking by major search engines can take a lot of work. However, after you do your research you will realise that there are many ways to build links for your website. There is no death of information online on how you can build enough backward links so that your website has a good ranking. In fact it is the amount of information available that sometimes makes it a little confusing on how to implement a strategy to get the most desired results. If you focus on short term strategy, you will quickly run out of options and if you only concentrate on the long term plan then it might take too long for your website’s graph to pick up. The key here is to use a mix of the best strategies available. This can be tough and calls for some diligent planning. Here are a few pointers to help you through the process:

    1. Reassess aims and goals of your strategy: This step is very crucial as the rest of your link building strategy will be based on this. It is very important to evaluate carefully what is the target group that your strategy is focusing on and if it matches with how you see your website in a few years. There are basically three types of backlinks. The first type includes anchor text links that are used for targeting specific keywords. Strategies that include writing content such as articles, blogs etc should always stress on quality content as this is what gets noticed ultimately. Article writing services can help provide the kind of content that will generate good response. The second type can be called trusted links as it works on the basis of associating with an already well established and trusted link. The third type is simply quantity link building. However, this should be done with care.
    2. Take stock of your resources: this means evaluating in detail what all resources you have that you can use to your advantage. Money is not the only factor. Using everything you have to its utmost potential gets results. Earlier, if you had enough money you could simply buy backward links. However, now that can not be done, even if you have money. Hence, if you do want to put that money to good use it is helpful to hire article writing services which will be writing content that can be of use of the user. Writing content that is helpful can result in a lot of backlinks if the content starts being shared among people. Any resource can be used in the best possible way if you are creative. If you have writers, you can stress on writing content, if you have animators, you can post online videos etc.

    Time factor also need to be considered in any good strategy. However, it can take even the most extensive link building strategy three months to show results. The key is to be steady and consistent. A well organized and well implemented strategy is bound to show good results.

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  • Link Building: Best Tips for Getting More Link Juice for Your Website

    Shortcuts always look tempting for the convenience and fast results they promise. However, this does not mean that they are safe or provide any kind of long term base; this is definitely true on the internet. Even though fast techniques were available earlier the situation is far from the same today. Earlier if you started a website and you wanted to build links you could use anything from multiple link swaps, backlinks purchase etc. This was effective because google had not developed its page ranking formulae to the level that it has today. Now with focus rapidly shifting away from being recognised by bots to the concept of “reasonable surfer” things are quite different.

    What used to work then is frowned upon by google now. No longer can you count on link purchasing and link swapping etc. Today is the age of manual and organic link building. Google wants websites whose growth curve look similar to those sites that grow in popularity naturally without external efforts. This means that posting thousands of backlinks anywhere you find place is not going to cut it now. Now you have to focus on quality content submission and being a useful, trusted and respected part of the internet community. Here are a few techniques for manual link building:

    1. Link baiting: Link baiting is a technique that involves writing content for user that they cannot get anywhere else and are tempted to share. You have to be innovative, creative and in tune with what people want for writing content that will pull people in again and again. There are basically five types of hooks- news, resource, humour, attack and contrary hooks. These hooks have to be viral in nature to really give results. Attack and contrary hooks are sensitive and should be used with utmost care as it is not wise to be rubbing people the wrong way if you are going to be in their community.
    2. Article submission: Writing content for the web that is useful and relevant is perhaps the best way to gain better ranking. This is because things are completely in your control. You focus should be on writing content that is enriched with keywords, is relevant and useful to users. While writing content it is also important to make sure that the anchor text is relevant to the text of the page that it is on. Variable anchor texts also give enhanced results.
    3. Find out competition’s strategy: It is very rare that you will come up with an idea for the internet that someone has not already thought of. If someone has thought of it and has also established himself in it, you need not fear. By tracing the path that someone has already taken and become successful you can also reach at par with them. Finding out what type of links your competitor put where and following a similar strategy will bring you up to their level. From there you can chart your own path.
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