The WordsManShip

Category: SEO strategies

  • A Few Reasons Why Indian Content Writers Should Be Hired

    Why do Indian content writers get the flak from most native English speaking content writers? The answer is conflict of interest!

    If you are an online entrepreneur who is active in most SEO and online marketing forums then it is likely that you have, at the very least, heard some native English speaker trashing Indian content writers. This is a fact which has its roots in two things. The first of these is the poor quality of work from a minor percentage of content writers hailing from India and the second is the age old bias against the country and its abilities to match the western world. Here is a study of the two reasons.

    Poor quality of work being done by some content writers from the region

    The primary reason why people think that the quality of work from content writers in India is poor is that there are some content writers from the Asian region who fail to satisfy their clients. Needless to say, once a few bad writers start spreading bad work, the human mentality does the rest i.e. even the good content writers India start being treated like their work is shoddy.

    However, as most journalists and media experts in the world would agree, the practice of generalization i.e. taking individual reputations and spreading them to a group is not recommended in business.

    Serious and high quality content writers in India do exist

    There are, indeed, content writers in Delhi and other major cities of the country which are more than capable of matching the quality of content provided by native English speakers and SEO content writing India is a thriving industry. The best way to ensure that you get quality work from content writers from India is to ask for a sample at the beginning of the project. Furthermore, if you are truly skeptical of the quality of work then asking for a staggered delivery schedule and payment schedule is the way to go.

    The bias of lack of development against Asian countries

    People in the western world have this impression of India being a country where everyone roams around on cattle and does not get the right kind of education. The level of education in the country, however, counters this misconception succinctly. While some people in the rural parts of the country may be illiterate, the people who are educated in the country hold a lot of doctorates and master degrees.

    The critical point here is that, barring the small percentage of content writers in India who offer poor quality work, the majority of content writers from the country possess enough skills and qualification to get good jobs all over the world.

    Qualification and skills of Indian professionals

    In terms of computers and the internet, there are many Indians employed in such industries all over the world. The best example of this is that the concept of Hotmail was developed by an Indian before it was sold off and that 36% of the people employed in NASA are Indians. In effect, it can be said that the bias that the country lacks proper technological development should be thrown out of the window.

    Furthermore, in India, the English language is a part of schooling from the beginning till the end. This, in itself, makes Indian content writers extremely comfortable with regard to their proficiency in the language. Along with this, India is gradually becoming an indispensible driver of the global economy which, on the ground level, means that the country’s businessmen and professionals deal with international clients on a regular basis. Hence, while there are misconceptions against content writers in India all over the world, other Indian professionals are becoming a crucial aspect of the global community.

    The economical aspect of hiring content writers in India

    While the above mentioned points focus on dispelling the misconceptions against the content writers in India and bringing them to the level of content writers in other parts of the world, there is also a characteristic that sets Indian content writers apart from their counterparts in other countries. This is the fact that these content writers provide work at rates that are extremely economical.

    The reason why hiring content writers in India is so economical is the considerable growth of the Indian economy and economies of scale being a part of their business plans. These two aspects combine to reduce the amount of money that an Indian content writer has to spend on his business. This, in turn, brings down the final quotation provided to the client. The difference between quotations from an Indian content writer and foreign content writer can be to the tune of $7 to $10 every 500 words.

    In conclusion, if you just take into account everything mentioned above, you will note that an Indian content writer would provide you with the same quality of work as a content writing firm anywhere else in the world but will do so at lower rates. We, at the WordsManShip, take pride in the fact that we can match the best content writers in the world and do so with the kind of efficiency that reduces the cost of the whole project. If you have a content writing project then allow us to prove such claims.

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  • Choose to Post SEO Articles on Your Own Website II: the Pragmatist’s Perspective

    Why posting articles on your own website is better than doing the same on third party websites.

    There is no doubt that there are multiple ways of looking at the concept of article business marketing. Whether you look at the minute nuances of the concept or look at the broader view, you would find staggering amounts of differences in how article marketing online experts go about their business.

    In the previous installment of this article, ‘Choose To Post SEO Articles on Your Own Website I: The Perception of the Purist’, we explained the purist’s reason for preferring onsite SEO articles over offsite SEO articles. However, this is not the only way to look at the whole concept. In this installment, we analyze the concept from the pragmatist’s perspective.

    Relevant SEO Keywords Get Connected To Your Website.

    The reason why article directories are used in article marketing is that their rank and standing on Google is good. In effect, the reason is to piggy back on their authority to get authority for the target website in terms of specific keywords. This is an indirect way to go about things. While it is true that in the initial stages, article directories and other third party websites can be of great help with regard to keyword optimization. In the long run, what is on your website will start to matter more.

    This is why the more high quality content you place on your own website, the better your standing will be with Google in the long run. Granted that this process is longer and, possibly, more work and time intensive. However, sooner or later, the results would be worth it. The best that you can achieve is that other new websites want a link on your own website.

    Visitors Spend More Time On Your Website.

    Most article business marketing experts are aware that there is a huge difference between traffic and conversion rate. In other words, getting visitors to a website is a difficult task but what is even more difficult is to get some of those visitors to make a purchase. The key to get visitors to make a purchase, and every person who has expertise in article marketing for SEO would agree, is time.

    The longer a visitor spends time on your website, the better your chances of making a sale to him. This is why the more populated your website is the better it will be for the business. If you upload SEO articles on your website on a daily basis, then every month you will add 25 odd articles. As a result of this, the visitor would spend more time on your website which would, in turn, result in better chances of a sale.

    Explain How Your Business Functions.

    If you are a service provider instead of a product seller, then you have come across this problem in some way or another. The problem is that the client just does not understand the system that you have in place for providing the service to him efficiently. The result is that you spend a good deal of your and your client’s time on explaining the benefits of your method to him.

    This can be avoided simply by putting up articles designed to help your client understand the benefits of your methods. For example, in the content industry, most clients look for affordability and most of our clients have such requests as well. There is an article on this website titled ‘Tricks for Reducing the Cost of Your SEO Articles’. The article has been written to help our clients reduce the costs of their projects.

    Hard Sell Articles Become Possible.

    This is a highly contestable subject for most experts of article marketing online. The reason for this is simply that there is no consensus amongst online entrepreneurs on whether hard sell articles are good or detrimental to a business. You will find the full spectrum of opinions on this subject ranging from the vehement entrepreneur who insists it shows results to the adamant article business marketing expert who denies it with unholy confidence.

    However, the truth is that some people value such articles but are unable to put it up in any reliable article directory. Most well ranked article directories would not allow direct sell articles mainly because they agree with the adamant article business marketing expert who is probably standing with glower on his face right now.

    If you are one such online entrepreneur then you should simply start putting hard sell articles on your website without the hassle of going through the filter process of article directories. A word of caution though; we, at the WordsManShip specialize in SEO and content writing and partly agree with the adamant gentleman. Hard sell articles should only be used sparingly.

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  • Choose To Post SEO Articles on Your Own Website I: the Perception of the Purist

    Why posting articles on your own website is better than doing the same on third party websites.

    There are many opinions on the subject of article marketing online. Some online marketers think that it is better to post articles on third party websites while certain others seem to think that, in the long term, it is better to put up articles on your own website. Both methods have their merits, but since we, at the WordsManShip believe in conducting a post mortem for every little aspect related to search engine optimization, we have discovered that it is marginally better to post articles on your own website as against doing so on third party article websites. Here are our reasons as viewed by a purist’s eyes.

    A Direct Relationship with Your Visitors.

    The most obvious reason for onsite article marketing for SEO being better than offsite article marketing for SEO is simply that they allow a website to form direct relationship its visitors. The reason for this is the human aspect of familiarity. As people read more and more articles on the website, they become used to it and it becomes a part of their daily routine.

    This creates a special bond that can only be formed through repetition. In contrast, this is not possible through third party article directories because these directories are not subject specific and contain generic content for any and every subject. A direct relationship between the visitor and the website, needless to say, is always good for business.

    Create Authority In Your Field.

    It is human nature to look for an expert when it comes to advice. Most people would trust a literature doctorate holder when it comes to analyzing some book. Similarly, no one would question a car mechanic when it comes to the efficiency of the engine. While these people are experts on the basis of their qualifications, they are also respected because they have proven themselves right time and again.

    By populating your website with helpful and non generic articles, you give yourself a chance to be viewed as an expert in your industry. Once a person thinks that you know what you are talking about, it is almost certain that he would look to you for advice and would even trust your product or service more. Apart from trust, if someone thinks you are an expert in a particular field, he would visit your website again and again which multiplies the number of potential sales.

    Let Your Creativity Run Wild.

    There is a necessary evil when it comes to article submission websites. This is the fact that they have to have some kind of a filter in place from filtering extremely poor content from decent content. This leads to these websites putting in place numerous requisites in place for evaluating articles. As any SEO and content writing expert would tell you, this limits the creativity of a writer significantly.

    Apart from facts, creativity is the primary weapon for any article business marketing expert and, without creativity; the results could be an article that can make a caffeine laden person sleep with thunderous snores. Posting SEO articles on your own website means that you can let your creativity run wild, throw metaphors to the wind and smile at similes.

    This concludes the first of the two part series explaining the benefits of uploading articles on your own website as opposed to third party article directories. While this part covered the purist way of looking at the argument, in the next installment, to be released on January 31, 2012, we will expound on the pragmatist’s perspective.

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  • How to Write Articles to Sell “Services”?

    How writing articles for selling “services” different from doing the same for “products”?

    New entrepreneurs regularly make the mistake of equating writing for selling “services” with writing for selling “products”. This is a very common mistake that if not corrected can lead to wastage of a lot of time, money and effort. This is precisely what new entrepreneurs cannot afford. The reason why this happens is that services and products are closely related and it looks like selling one is the same as selling the other. However, there are some crucial differences that an article should address if it hopes to sell a service effectively.

    These differences will be dealt with in detail in the pointers below; however, they all originate from a common point which is services are intangible. When you are selling a product you are selling something tangible that your customers can see and consequently analyse (partly) before buying. On the other hand, when you are selling a service you are selling an idea, time or a solution which the customer has no way of judging or analysing before actually buying. This makes writing good web content that sells “services” a little tricky.

    Clear and sufficient description

    When you are writing or have hired online content writers to write about your services you have to remember that the customer cannot see them. This means that, for them to have a clear idea about what you are offering, you will have to put in sufficient information in your articles. Being vague will not help here, just like a product has description of its quantitative and qualitative aspects, the same way you will have to give clear description of the service that you are trying to sell.

    This description can also convey the superiority of a particular service to others of its kind. For example, if you have a writing services company and are writing articles to promote it then a good description should include: what type of content you provide, any specific area of writing you specialise, the reasons why your services are better than others and anything else that you think fits.

    Conveying that you are flexible to fit every need

    A product has a shape, size and qualities that are visible to the customer, the customer then sees, analyses and judges whether or not he needs the product. Services are different, people are involved on both sides and time is generally an important factor. When there is person to person dealing, it is very important to convey in your articles that you are flexible and open to adapting in terms of the need of the hour.

    Different clients will have different needs and you have to convey that you can accommodate them. “Services writing” involves building up trust because, unlike a product with a brand/name/tag, you are hiring a person who you may or may not know anything about but are counting on to deliver what is expected.

    Focusing on the team

    Like I said earlier, selling services means people dealing with people. Sales people may play a part in the initial selling of a product but they can in no way contribute to the value to the product that is being sold. In services, people who are in involved play a big role in raising the value of the service that is being sold. Hence, your articles should give enough attention and space to the people involved.

    Their accomplishments and credentials will only enhance and encourage the building of trust in the mind of your potential customer. Stating clearly the strengths and specialisations of your team will give a clearer picture of what you are selling to your client. Simply put, if a product sells because of its value, a service sells because of the value of who is providing it.

    Taking care of the time related expectations

    A product sale usually does not require continued contact between people. A service on the other hand means that you are exchanging your time with someone for money so that it is mutually beneficial. The time factor is also involved with respect to punctuality. When people are working together, taking care of these minute things builds trust.

    Another way time is involved is in terms of follow ups of the services that you have provided and correcting anything that was not up to expectations. When writing articles to sell services, “time related” aspects should be adequately dealt with. One way is to not look at it as selling set time for money but coming together till the duration of the project. This builds trust and encourages clients to come back.

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  • Picking Subjects for Article Marketing SEO, Made Simpler

    Picking out the right subject time and again for article marketing SEO can be difficult if you are not aware of some small tactics

    Writing articles for SEO for your website is a brilliant idea. It is easy to start up and all you really have to take care of while writing articles for SEO is the quality of the content that you post online and the consistency in posting them. When you get into a regular rhythm of doing this you should feel assured that the future of your website/online business is safe. However, as your website will offer a limited number of products/services, there is one problem that will begin to stare you in the face.

    That is, you start running out of options for the topic of the articles that you are supposed to post online. At this stage you will need to come up with ideas soon as you will not want to break the steady routine that you have developed so far. Since article marketing for SEO is all about keeping a steady frequency of posting articles, here are a few tips that should give you a few new ideas about how to pick topics.

    Looking At the Bigger Picture

    Everything can be looked at in a macro and a micro view. The macro view is when you look at the products/services that you are offering in a broader, generalized and comprehensive manner. This often means writing about the subject at hand in an extensive manner and putting it in perspective with relation to other things.

    This means that you will be naming the various parts, components or segments of your subject. However, you will not focus on one particular aspect at length. For example, if you have an insurance website, a topic like “An overview of the insurance industry” or “The Indian Health Insurance Industry: An Overview” would be considered a macro view.

    Zooming In On the Nitty-Gritties

    Once you have found enough angles that cover the big picture adequately, you can start focusing on the details of the subjects that you are writing on. Think of this as expanding on the subheading of the major topic, which you only mentioned or briefly explained in the macro view. Here you will have multiple options as there is no limit to the depth that you can go into while covering various aspects of the subject of your articles.

    Using again, the earlier example of an insurance website the various segments can be “types of policies”, “cost of various policies”, “premiums”, “rebates” etc. It should also be noted that you can go the macro-micro way with these particular details as well.

    Comparative View to Help the User Choose

    After the macro and micro picture of your topic has been dealt with, next in line are the comparative articles. Whether you are selling products or services, writing comparative articles about them will make your customer’s job of choosing simpler and that will encourage him to come back to your website. Simply by listing and comparing the various aspects of a product/service that a user should be looking at, you make it easier for him to make up his mind.

    You do not have to make a sales pitch you simply have to give the pros and cons of each side, which makes it easier for the user to decide. For example: “health insurance policies of companies X and Y: a comparative view”.

    What’s New and What’s Making the News

    Once you have covered these major subjects you should have successfully laid down a database that leaves out nothing, knowledge wise, on the subject of your website. Now, it is time to regularly update this database with all the new developments in the field that you are in. This means covering any new product that has just come out or anything else in your field making news.

    You owe it to your website’s regular visitors to keep them abreast of everything new related to your field. For example in case of an insurance website, any new change in policies, new form of rebate, new tax slabs etc can form topics for articles.

    Personal Views and Opinions

    Your personal opinions and views about the products/services related to your field come under this category. You can include successful feedback from various users here as well.

    It is worth pointing out here that these types of articles only make sense if and when you have regular visitors who have enough trust and faith in your own personal opinions about products/services. Another way to look at this is when you write about favourable feedback from users. By doing this, you can make it easier for your customers to develop trust and faith in your website.

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  • Tips on Picking the Right Topics for Article Marketing SEO Strategy

    Repeated writing on the same topic can result in you running out of ideas

    If you have decided on article submission as a SEO strategy for your website then there are a few aspects of it that you would have already learnt or at least have read a couple of times by now. These are how to write articles, where to post articles, how to research articles, how and how many times to include keywords and how often to post articles.

    These are all fine but you have to note that for article submission to work as an SEO strategy you have to keep at it consistently and continuously for a while for it to show results. It is needless to say that all that work really pays off in the end as your website sets itself up on a strong foundation of backlinks ensured by the high quality of the content that you posted online.

    The Problem of Writing on the Same Topic Repeatedly

    While continuous writing smoothens up most aspects of writing articles for SEO strategy, there is one problem that starts creeping up as you write more and more. That is, you start running out of topics for writing articles.

    Now, whether you have run out of ideas because you have written too much or you are having trouble starting itself, this article is for you. Here are a few pointers to give you a fresh perspective on how to choose topics for articles:

    Selecting Topics On The Basis Of Relevance

    “Relevance to what you are offering” is one of the most common, easiest and the safest ways to choose topics for the articles that you will be posting online. This is the first step in choosing topics and is easy enough to tackle. Obviously, the articles that you post online have to be in some way or the other connected (relevant) to the product/service that you are offering.

    For example, if you have a website that offers various types of insurances then the topics for your articles can be “how to choose insurance” , “tips for comparing different policies” etc.

    Look Into Highly Searched Areas

    If relevance to what you are offering is one way to choose a topic, relevance to what is being searched by the users is another effective one. Researching what the users are looking for will not only give you ideas for topics but it will also give you keywords.

    These keywords can now be embedded in articles that will cater to exactly what your users are looking for. For best results the topics that you choose should be relevant to what you offer and should be highly searched.

    Tapping Into the Untapped Potential

    When you research for the most searched keywords, you will get two types of topics. First, highly searched but also highly written about and second, highly searched but not so written about. You have no choice but to write about the first kind even though that means trying to catch up to your competition.

    This is because these topics will be directly relevant. Here is how you can get an edge over your competition, by picking topics that are not covered by others but are searched for by the users. You will find plenty of such kind and writing on these topics will give you an advantage over your competition.

    Concluding With Some More Ideas

    These are a few ways to choose topics for article marketing SEO strategy. If you still find yourself wondering about what to write next there are a few things that you can try. Like, saying the same thing in a different tone for example changing a serious tone to a friendly or changing a friendly tone to humorous.

    This might look like you are doing the same thing again but actually simply by changing the tone of your article you are now catering to a completely new group of people.

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  • 4 Types of Content for Product Pages

    What are the different ways in which website content writers write content for product pages?

    Ecommerce is a concept that was unheard of when the internet was conceived. However, the fact that the online markets are soon expected to compete with conventional markets can be taken as a testimony to how it has grown in size and impact in the last few decades. Furthermore, with more technological improvement, it would not be surprising to find online markets overtaking conventional markets with regard to volume and value of sales.

    This means that an ecommerce website has the potential to be a real gold mine for any online entrepreneur, regardless of what product he chooses to sell. However, this is only possible if the ecommerce website pays attention to search engine optimization with internet marketing articles as well as the written content on its product pages. Unfortunately, there is no consensus amongst online entrepreneurs, marketers and web site content writing experts about the best way to write content for product pages. Most written content on product pages online can be categorized into four categories. Consider the following.

    1. Concise:
      Concise type of written content means that the product page barely has anything more than a few sentences related to the product. These types of product pages would focus more on the images aspect of the product page than the written content.

      To this effect, the online entrepreneur would try to sell the product on the basis of either how good it looks or how effective it is with regard to its primary purpose. It is also possible that the entrepreneur wants to keep his product pages simple and try to attract visitors through external online marketing articles. Needless to say, this type of content would be ideal for products that are visual in nature.

    2. Descriptive:
      When the written content on a product page focuses more on describing the product than anything else, it can be dubbed as descriptive product page content. Such content would mainly focus on physical aspects of the product such as its dimensions, colors that it is available in, materials that it is made up of, accessories that it comes up with and all other physical parameters.

      This type of content tends to be drab and technical in nature which is why it is ideal for industrial products or products meant for a niche audience. For example, machinery websites would almost always have descriptive product page content as against more general product pages.

    3. Analytical:
      The analytical type of content is the second most common type of content for product pages. This type of content acts like a review of the product as well as an information source for the visitor. It would focus on the benefits of the product and would also contain some tastefully written customer reviews for the visitor.

      Furthermore, the owner of the website, if so inclined, can also choose the analytical content to be truly unbiased which would mean that the flaws of the product would also be mentioned. This is usually seen in the case of websites that focus on a particular type of product but offer all the possible options on the internet.

    4. Romantic:
      The romantic written content is the most common type of content you will find in product pages on the internet today. This content is designed to be appreciative of the product’s qualities. In different words, the romantic content is designed to make the product woo the visitor into making a purchase. As a result, the flaws of the product and, indeed, many of its dimensional details get left by the wayside.

      Such content would contain lots of adjectives and metaphors to give the visitor the feeling of the product more than anything else. For example, for a lighting fixture product page, the romantic content would focus more on its design than its technical specifications. Such type of content is ideal for products whose benefits are obvious to everyone. Romantic content would also be suitable for products that have a lot of competition in the market.

    The four types content for product pages mentioned above are all useful in their own respective situations. However, one thing that would be common in them all is the SEO aspect. All four types would have to be optimized for search engines with relevant keywords and tags.

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  • A Detailed Analysis of the Concept of Article Spinning

    A complete overview of everything that article spinning is and whether it is useful

    The biggest problem with online marketing and search engine optimization is that there is no set method or established protocol. This, effectively, means that every online marketer is going about internet marketing in his own way. While it is true that the world of online marketers knows that good quality content cannot be compromised on, the problem arises when someone new and uninitiated in the field stands up and asks ‘what do you mean good quality content?’ Now the smart aleck internet marketers would cockily state that ‘good content’ is anything that reads well and is not copied.

    This is again a statement that is interpretive. Google does not function on interpretations. It operates on the basis of algorithms, which means it has quantified the idea of ‘good quality content’. Unfortunately, the gods of online marketing have not seen it fit to share the secret of the fire with us mortals. It is this ambiguity that makes internet marketing confounding for some people. Take for example, the simple idea of article spinning.

    Defining Article Spinning

    What is article spinning? This is a simple question. Article spinning is taking one article and writing in such a way that multiple other articles can be pulled out of it. Usually, a completely spun article can generate at least five other unique articles. The maximum level article spinning requires the writer to write an original article, provide two alternatives for each sentence and, once this is done, provide synonym options wherever possible in the article. Here is an example.

    Original sentence: ‘This person is a buffoon who only knows how to guffaw at idiocy.’

    First option: ‘As this person only knows how to snicker at buffoonery, he is an idiot.’

    Second option: ‘This person is an idiot who can only laugh at stupidity.’

    While the meaning drawn from the three sentences mentioned above is the same, no person in the world can say that the sentences themselves are same. Now, comes the synonym spin.

    ‘This [person|individual] is [a buffoon|an idiot] who only knows how to [guffaw|laugh|snicker|snigger|laugh] at [idiocy|stupidity|buffoonery].’

    First option: ‘As this [person|individual] only knows how to [guffaw|laugh|snicker|snigger|laugh] at [idiocy|stupidity|buffoonery], he is [a buffoon|an idiot].’

    Second option: ‘This [person|individual] is an [a buffoon|an idiot] who can only [guffaw|laugh|snicker|snigger|laugh] at [idiocy|stupidity|buffoonery].’

    As any mathematician can tell you, the permutations and combinations that can be created from the above spin are many. A single sentence of an article first becomes three and then multiplies even further into…erm…I cannot even calculate how many.

    Improved Results at Minimal Investment

    While the safest and best article marketing technique is to just go for unique articles all the way, most entrepreneurs choose article spinning because they believe that it will benefit them in other ways. There are, indeed, many benefits of article spinning. For instance, if you do it properly, you can get at least 150% of the results you would normally get for prices that are lower. If you put up 30 articles in a month, article spinning has the ability to, at least, make that 60 in the month with the 100% gain coming virtually free of cost.

    The Discouragement from Google

    However, article spinning is not all hunky dory as some people would have you believe. The problem with article spinning is simply that it results in poor articles being churned out by the software being used by the online marketer. In the above example, the phrase ‘the person’ is used in all three sentence options. If this was just changed to ‘a person’, the problem becomes evident. With synonym spin, the result would come out to ‘a individual’ or ‘an person’. This is grammatically wrong but since the software is doing the spinning, it cannot be checked.

    Furthermore, does not promote the idea of same content being circulated around everywhere. It’s like there are a thousand templates which are being rewritten a million times. This is, as obvious, not good for the end user who wants to learn new things or have fun with new ideas. Hence, article spinning comes with its inherent risks for the online marketer.

    Benefits of Article Spinning Can Still Be Reaped

    The final question then is whether article spinning really is useful to an online business owner. The answer is not as simple as the question. It is possible for you to use article spinning but only if you are extremely careful while writing the seed article. The best writing services for article spinning make sure that when they write the seed article, they look at the connections between different options and alternatives. These types of article marketing services see article spinning as creating a web of words where every option should conform to every option coming before and after it. In simple words, it is possible for you find article marketing services on the internet that will ensure that context and grammar does not clash when they spin articles for you.

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  • Google and Its Techniques of Judging New Content

    How do your content updates fare with Google and its new content evaluation policies?

    Google’s methodology of assessing websites has always been a contentious issue amongst online entrepreneurs, internet marketers and SEO experts. Different people tend to believe different things about how Google assesses content on websites. For example, many people believe that posting 50 articles of mediocre quality every day can show results while others say that high quality content is more important than quantity. Regardless of the various things that these experts disagree on, one thing that they all seem to agree on is that fresh content is the only way a website can succeed.

    However, while from a macro point of view this concept seems fairly simple, if one delves deeper, other questions rise. In simple words, these questions hover around the definition of ‘fresh content’. Here, we would study the various connotations of fresh content and how it, possibly, affects a website’s performance.

    Declining Value of New Content over Time

    This one is fairly simple to grasp. A web page with new content would only remain new for so long. As time passes, its freshness value will decline. This means that for some time after the content has been posted, it would perform very well on Google search results. However, over time, its value would slowly decline and it would gradually descend in the search results.

    The Effect of the Frequency of the Changes

    This is something that is widely known. The more often your content changes the better it will score with Google. This means that if one website adds a single page of new content every day then it would fare better than a website that adds one page every second or third day. Similarly, if you are not adding a new web page and are only modifying the content on an existing page, then the more often you do it, the better it will be for your website’s rankings.

    Most online entrepreneurs face difficult with this because it requires regular devotion and consistency. You can resolve this problem for yourself if you only buy SEO articles from established SEO writing services. It is important to focus on established SEO writing services because only such service providers would be able to provide quality and consistency on a regular basis.

    Quantifying the Quality of New Content

    What qualifies as new content? Does modifying few sentences cut it? Does a simple rewrite have an effect or something more is required? Like the previous point, this one is also simpler to address. It is only logical for Google to give more weight to a page whose content is entirely new to a page that just has modified content. Effectively, the quantity of the change of content on a page matters a lot. Therefore, if you submit SEO articles on your own blog, you have to ensure that they are not just spun through software and are completely fresh.

    Important Content Changes Matter More

    Google is smart enough to recognize the important parts of any web page. This means that if an online entrepreneur tries to be smart by updating less relevant parts of a web page like advertisements or the navigation bar, then he would not see good results. The trick is to focus on important content because Google focuses on this. Important content, as is obvious, means that main text body on the web page.

    Dips and Spikes in Updation Affect Ratings

    Suppose you update your website with articles on SEO services every day. As long as you maintain this frequency, your website would do fine. However, if you forget to post articles on certain days, your website would suffer in terms of ratings and performances. A very common mistake that many online entrepreneurs make is that they suddenly add five articles on some days hoping that it would give their website a boost. On the contrary, just like dips in updation frequency are not helpful, spikes have the same effect. Consistency is key.

    Influence of External Links to Your Content

    This is the bible of online marketing. The links coming into your web page are going to be crucial for its performance with Google. For example, if a web page on your website gets a lot of inbound links then it would score higher on the Google freshness index and, hence, perform better in search results. Moreover, it is also important to note that the freshness value of the web pages that are linking to your web page will also determine the score of your website.

    Small Influences on Web Page’s Ratings

    There numerous other smaller or less subtle influences that can affect how your web page fares with Google. These could be anything from how much time visitors spend on your web page to how timeless the content is. This means that if visitors spend one to two minutes on a web page then it would be rates much higher than a web page that only manages to hold users for a few seconds. Furthermore, Google regards some content as being timeless and always relevant. For example, if you write on something timeless like geography of a country, then it would remain relevant and fresh for a longer period than a product review.

    What Is The Verdict On Your Website?

    Now that you know how Google evaluates content on your website with regard to its newness, you can categorically go about putting in place remedial measures. The conclusion is simple. The more often you update your website with new content of great quality, the better it will perform on the Google freshness index. If you have trouble updating content on a regular basis with quality then you should either hire a full time content writer whose sole job will be to write and submit SEO articles or just buy SEO articles from reliable SEO writing services.

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  • Generate SEO Results through Generosity

    What are the different types of freebies you can give away to get the right backlinks?

    The world works on the concept of exchange. This means that there is nothing that comes without a cost in this world. Effectively, every time you want something from someone, you would have to give something in return. Even simple things such as getting joy from someone come at a price. No individual would give you respect if you do not give him respect. Similarly, not a single person would be willing to make you laugh if you do not do the same for him. While the dynamics are a little subtle with intangibles, they become blunter with materialistic things.

    Getting Backlinks In Exchange For Content

    If you buy something you pay for it. If you want to succeed then you would have to work hard for it. This is the way of life and the way of humans. The world of online marketing is no different. If you wish to get good backlinks with substantial link juice, then you are going to need to either pay for it or provide content to the other website.

    Providing content to get backlinks is one of the most reliable and effective ways to get backlinks. However, most people get stuck at this point because they either do not know what type of content to offer or they do not know how to formulate such content. Here are some ideas along with some tips.

    Free Consultation for Your Services or Sample Product

    The most obvious freebie that you can use for getting good backlinks is whatever it is that you are providing to the online community. If you run an SEO content writing services, like us, and expertise in writing web content, then you can give away well written articles in return for a backlink or two.

    Similarly, if you have some kind of a consultation services on the internet, then you can provide free one time consultation to someone for backlinks. In fact, even if you sell tangible products online then you can give a single one to some blogger in return for a good review from him.

    Videos Designed To Impart Free Knowledge and Tips

    Videos have a charm of their own for people on the internet. In fact, a lot of people online prefer a good video over a quality article simply. There are two reasons for this. The first is that the information in a video is easier to remember than information provided in other formats, as the human brain finds it easier to retain visuals. The second reason why most online surfers prefer videos is that they can be more entertaining.

    Complete RSS Feed For Syndication

    RSS feeds, when analyzed in terms of the ratio between the results and the effort put in to get those results, easily trumps every other way of getting backlinks. RSS backlinks are single files that can make a huge difference for any online business. The reason for this is that a complete RSS feed would be indexed, syndicated, subscribed to and even emailed by the people. Moreover, every RSS feed has the potential to kick off a viral spree for any page on your website.

    Providing Free Written Content as a Guest Contributor

    It is highly likely that you have heard about SEO with article marketing. Internet article marketing is, in fact, regarded as the most effective way to search engine optimize any website. This effectiveness is not only in terms of the results that the technique can generate but also the low amount of investment that these results need.

    While you can submit lots of free content on article directories and even on your own blog, providing free articles to other blogs or websites is good because Google analyze how the link to your website spreads. Therefore, if your free article is published on another blog whose page rank is ten; your website’s performance would shoot up considerably. This would happen simply because your website would be piggybacking on the reputation of the other website to fare better with Google SEO scoring system.

    It is possible for you to just write these guest articles yourself because it is unlikely that anyone around you would know more about the industry you are involved in. However, if you do not have the natural flair for writing or just not enough time to do it in then you can also hire a content writing company to do it for you. There are numerous economical or cheap writing services available on the internet that you can make use of.

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