The WordsManShip

Category: SEO strategies

  • Importance of Timely Content for SEO

    Why you should post content that is based around current affairs and popular subjects

    If you are looking at this blog, then it is likely that you already know that posting new content is one of the most effective and result oriented methods for improving the number of visitors to a website. However, most people try to post timeless content so that it can draw attention even months into the future. While this strategy is sound for most websites or online businesses, it may not be so ideal for certain types of online businesses.

    Timely Content vs. Timeless Content

    Certain types of online businesses need content that is timely as against being timeless. Which website or online business needs timely content depends on the industry that it operates in and also the kind of target audience it has. For instance, if you consider an online jewelry business, you will realize that its target audience will be extremely focused on what the trends are in jewelry.

    Moreover, apart from the eternal designs, the jewelry retail business is very flexible and adaptive, which, basically, just means that volatile trends determine the type of product being sold. Another similar example of an online business or website that would need content to be timely and not timeless could be a gaming reviews website. Simply speaking, as there are always new games and strategies coming out, it is impossible for such a website to rely on timeless content.

    The Psychological Aspect of Timely Content

    There is also a psychological advantage to hiring an article writing service for writing timely content. Imagine yourself interested in buying an engagement ring before you propose to your beloved. It is highly likely that you will try to find out what type of engagement ring your beloved likes. The only way you can find this out is either through going through her jewelry box or referring to popular engagement rings and asking her views.

    As most women do not have engagement rings in their jewelry boxes, the latter method becomes more advantageous. This is where an article about a famous celebrity’s engagement ring on the online jeweler’s website comes into play. You would search for such information so that you can refer to it when with your girlfriend.

    Relevance of the Content to the Target Audience

    The people with the true purchasing power in the world are people who work hard in their careers and are professionals. These people are, in the majority of cases, extremely aware of their surroundings. This means that they are constantly updating their knowledge about the world around them. For such people, timeless content would not be very important because they search for things related to the world.

    For example, if we take the online jewelry example further. These people, a few months ago, would have been looking for information on the engagement ring that Kate Middleton wore as against looking for information on why buying online is important, which could be ideal for another website such selling insurance policies. Therefore, it can be said that, in some cases, timely content tends to be more relevant than timeless content.

    Piggybacking On Established Online Trends

    It is possible that you know about trending on search engines. Trending statistics, basically, show you what the public is searching for. These trends are usually linked to currently popular global incidents and any famous individual, organization or nation in news. Using the same example of an online jeweler again, we can say that in its case, it can use something like a big diamond find or global jewelry retail report to piggyback on the relevant search items.

    Google Scores Are Better For Timely Content

    Google has this scoring system that allows website to get better scores for fresh content. Debatably, this system gives a higher score to a website that not only puts up fresh content regularly but also puts up content that is already relevant according to the trends statistics. The logic is simply that the website is providing people with something that they are already searching for. Hence, with the use of content that is relevant with respect to timing, an online business or website has the potential to improve its Google SEO standing.

    Visitor Retention Improves With Regular Updation of Timely Content

    Content that is timely or based on ongoing events in the world has more potential when it comes to retaining visitors. A visitor to a website with all kinds of current news related to a particular niche would result in coming back again and again to see for new updates. In terms of an online jeweler, a person particularly interested in celebrity gossip would keep returning, if the online jeweler’s website has regular updates on celebrity engagement rings.

    It is also worth mentioning here that repeated hits on the website can have a positive effect on the Google page ranks of the website. However, this would only be possible if the content is of high quality and updated daily or at even higher frequencies.

    Sourcing Timely Content on a Regular Basis

    As the amount of work involved for maintaining such regularity is a lot, there are only three ways through which you can put such content up with any consistency. The first is to start looking for content writers for hiring on a full time basis, the second is to write SEO articles oneself and the third is to hire a professional blog writing services.

    The first should be preferred if the timely content is going to be very technical, the second if you have a lot of time on your hand and the third if you wish to save considerable amount of money.

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  • A List of Major Benefits of Distributing a Press Release

    Have you been wondering if press releases can be useful for your online business?

    Distributing a press release is one of the most time tested and reliable modes of making any business prosper. It has been used countless number of times since long before the internet ever came into being. However, this does not mean that it cannot be used by online businesses with equal effect. On the contrary, the press release is a much more effective tool when it comes to online businesses because, on the internet, there is more potential for such an information release to spread.

    Having said all this, the most obvious question that remains to be dealt with is why distributing a press release is beneficial for online businesses. If you have been looking for this information so as to decide if press releases can be useful for you, then read on.

    Press Releases Drive Direct Traffic to Your Online Website

    The most obvious benefit of writing press releases and distributing them is simply that they drive direct traffic to your website. It must be said that, in the majority of cases, a press release would be read by targeted audience. Targeted audience, here, refers to those people who are already interested in what you provide or what your industry is about. Therefore, when your press release gets published and read by people, it generates direct or click through traffic.

    SEO Benefits of Writing Press Releases

    In addition to the click through traffic that press releases generate, there is also the benefit of SEO to consider. A press release, if appropriate optimized for search engines will result in direct improvement of the page rank of your website. Google indexes all content that contains the link of your website and is optimized with right techniques.

    Therefore, by simply posting a press release, you get immediate back link juice that can boost your rankings over your time. Moreover, if a media professional picks up your press release and publishes a report with it, your website gets credit for the organic link growth as well.

    Visibility and Brand Recall Creation for Your Online Business

    Exposure is the byword for any business, whether online or offline. In different words, any business needs to be seen by the people for it to be able to get sales. Press releases hold the potential to give you much more exposure than any other form of online marketing because of the way they are viewed by the people. Most people see a well made press release as a reflected of a genuine and well run business. Therefore, when someone sees your business’s name being associated with various press releases, the automatic assumption would be that your business is authentic and trustworthy.

    There is another benefit of exposure and visibility. This is the fact that enough visibility will turn your business from just another company to a solid brand. The more people see your name being bandied around by the media, the more your name will turn into a brand. Furthermore, as your business becomes a brand, people will start finding it easier to recall the name.

    Press Releases Can Turn You into an Expert in the Eyes of the People

    Becoming an authority in your industry can be very beneficial. It would show the people that you know everything about the industry you are involved in. The direct result of this would be that when someone needs something in your industry, he would make a beeline for your website or be told by someone to come to you.

    Moreover, if either of these things does not happen, then the person would, most likely, research the industry and end up with your name as an authority. Hence, becoming an authority would not only make people trust you more but also come to you instead of going to your competitors.

    Press Releases Are Financially More Feasible Than Other Marketing Techniques

    If you compare press releases to other marketing techniques, you will find that they are significantly more financially feasible. You should make sure that you also take into account the kind of results that press releases show in comparison to other marketing techniques. This is true even if you do not write your own press releases and try to use business writing services for writing them for you. This is because it is possible for you to find high quality business writing services provide competitive rates.

    Writing Press Releases or Having Them Written

    Now that you know the most important benefits of writing press releases and distributing them, it is likely that you are planning to use them as a part of the overall online marketing strategy for your business. While it is possible for you to write the press releases for your business yourself, you should do a lot of research before doing so because a badly written press release would be rejected sternly by most press release distribution websites.

    One way to ensure that your press releases are not rejected and published immediately is to hire copy writing services to do the work for you. Copy writing services have the experience and the knowhow of preparing press releases that can have the impact that you desire for your online business. While copy writing services are good, you can also look for an SEO content writing service to do the work because the latter is nothing but the former albeit with SEO expertise added to the mix.

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  • Various Components That Product Reviews Must Contain

    Any action, if broken down into smaller parts, can become very easy; writing product reviews is no different

    Putting up product reviews is very similar to SEO article marketing in that it attracts people to a website through direct traffic and through improving the search engine rankings. However, the point where online article marketing and the use of product reviews differ is that product reviews turn out to be pivotal when it comes to the conversion rate of a website.

    The Role of Product Reviews in an Individual’s Purchase Process

    The reason for this is deeply connected to the way people shop in the modern day. Most online shoppers, these days, are extremely skeptical of buying anything online without reading detailed product reviews. In fact, various researches, studies and surveys have revealed that the actions of around 83 percent of online shoppers are heavily influenced by product reviews. Moreover, more than 50 percent of shoppers in the world actually seek out good and unbiased product reviews before making a purchase decision.

    Product Reviews for Online Businesses

    This makes writing product reviews becomes very important for any website that has a shopping cart or is offering some kind of a product. For example, an unbiased product review provided by a web storefront would not only help people make a decision about the product but also make the storefront more respectable in the eyes of the buyer. As most online entrepreneurs know, a more respectable web storefront means more sales.

    Writing Product Reviews

    A web storefront can only leverage product reviews if the product reviews are written well and appeal to the end user. This is where the quality of product reviews enters the picture. Most reputed content writing services in the industry make sure that their product reviews are unbiased because they believe that the end user is much smarter than what the general belief says. Moreover, most writing services online write product reviews by breaking it down to smaller components which gives it structure, coherence and, most importantly, appeal to the end user.

    A Detailed Description of the Product

    The bid to make the end user believe that you are a genuine reviewer and not a paid lackey begins from this point. The more detailed your description of the product is, the more the end user will see you as a genuine reviewer. This means that you product description needs to go miles beyond the established descriptions in the market which are usually provided by the manufacturer himself. Therefore, your product description should include everything from dimensions, color, ordering process, shipping details and even number of pages or font size if you are selling eBooks. Needless to say, actually owning the product can help significantly.

    Benefits of the Product and Description of the Problem That the Product Solves

    Every product or service in the market exists to cater to some kind of a problem. Whether it is a movie which solves the problem of boredom or nutritional supplements which resolve fitness issues, every single product in the market exists to solve some problem. Describing this problem to the end user through the product review is a very good way to prepare him for the purchase. Following the description of the problem, you should describe how the product goes about solving it i.e. its benefits and working principle behind it. Going into as much details as possible, again, can be of extreme help.

    Listing the Flaws and Providing Counters

    As every content writing service on the internet knows, the true measure of a product review, in the eyes of the end user, is whether it is all about praising and appreciating or if it also mentions drawbacks. Most buyers know that everything in the world comes at a price. This is true for products as well in their eyes. If a product is truly great in what it aims at achieving then there would have to be some kind of flaw related to it. Therefore, the product reviewer should cater to the end user’s whims by providing them with one or two flaws.

    Providing one or two flaws would immediately establish the product review as authentic and genuine for the end user. However, as providing flaws will not really help sales, the product reviewer would also have to take the bite out of these flaws. Pick out flaws that are inconsequential and dealt with minor modifications. For example, if you are talking about a non perishable product, you can say that the shipping is a little slow or if you are writing about nutritional supplements, you can say it causes allergies to one in every 20 people. As is more than evident, through this method, you establish the impartial nature of the product review while also nudging the end user towards a purchase.

    Providing the Call to Action

    Most online shoppers are extremely busy people with very short attention spans. Hence, the end user would not have time to search for the purchase link. In fact, there are numerous product reviews on the internet that are written very well but are unable to make sales simply because they do not have enough calls to action. Providing regular and measured calls to action would make it easy for the end user to click on the link and make a purchase as soon as he gets convinced about the product.

    Any Sequence Is Valid For a Product Review

    Depending upon the kind of content you are using and the nature of the audience that you are targeting, you can use any sequence of the modules mentioned above. Usually product reviews start with calls to action for extremely casual target audience, flaws are utilized for extremely skeptical target audience, which is very rare, benefits are used for most audiences and detailed descriptions are employed when they are relevant to the actual purpose of the product in the hands of the end user.

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  • A Breakdown of Everything Related To Writing Product Reviews

    Writing product reviews is all about making the reader believe you are genuine

    There are two different schools of thought in the affiliate industry when it comes to product reviews. The affiliate marketers and web content writers in one school state that product reviews need to be as positive as possible, if they are to encourage individuals to become buyers. Alternatively, the other school of affiliate marketers and web content writers suggest that the end user is incredibly smart and that a product review can only have the desired effects, if it is written with this fact in mind.

    We, at the WordsManShip, firmly place ourselves in the second category simply because we believe that if an affiliate marketer or internet marketer has to err, then it is better that he errs on the side of caution.

    The Significance of Product Reviews in an Online Affiliate Business

    It is a well established fact that the majority of shoppers, these days, go to the internet to make up their minds about any product that they are considering. It is even likely that you have gone through the internet looking for product reviews, regardless of whether you have done it before buying a car or before buying shampoo. Product reviews, as various researches and studies have revealed, are critical in many buyers’ decisions to either purchase or reject a particular product.

    Using Product Reviews in Internet Marketing Strategies

    Affiliate marketers and online marketing experts, for a very long time; have been looking to hire content writers for writing product descriptions and reviews for them. There are even numerous eBooks on the internet that teach people on how to write product reviews in general and product reviews for websites such as Amazon and eBay. What this means is that product reviews have been a major part of online marketing strategies for a considerable amount of time now.

    As it is already established that people look for high quality product reviews, before purchasing any kind of product, these days, you would do well to pay heed to various SEO content writing tips and product review advice and write exceptional product reviews for your products.

    Establishing Objectivism in the Mind of the Reader

    Writing product reviews is not very difficult and especially not a subject that requires eBooks to be dedicated to it. There is one principle that is at the very core of a product review that works. This is the fact that the product review should seem like an objective piece of content to the reader. Modern day readers have become extremely smart and aware of the way online marketers have been manipulating them. Content on the internet, while still considered extremely important, is taken with a heavy dose of skepticism by many people. In effect, a product review that seems like it was written by a sales representative is never going to work.

    Objectivism in a product review can primarily be achieved by honesty. This means that the product review, that you write or have written by web content writers from an external agency like the WMS, needs to be authentic in the way that it includes both, the benefits and the flaws of the product.

    Taking Out the Teeth of the Negatives in a Product Review

    Now, the above mentioned advice may put off many affiliate marketers who believe that selling a product by revealing its flaws does not make good business sense because the reader will never buy a product like this. This is why the flaws or disadvantages that the product review reveals need to be rendered redundant by the product review itself.

    Enter the concept of giving lots of benefits along with a few minor flaws but making these flaws seem small by providing simple solution to them. Hence, if you sell a nutritional supplement and there is a risk of allergies to the user, you state the risk along with advice on consulting doctor to check for potential reactions and also the suggestion that allergies are extremely rare.

    There are two benefits to this strategy. One is that, as the reader is always going to read multiple product reviews, he is bound to come up with the flaws in the product in some. By providing the flaws in your own product review, you are preventing the reader from moving on to other websites. The other benefit of this strategy is simply that you ensure that the reader takes you and your website seriously, which may result in a sale.

    Calls to Action to Simplify Things for the Buyers

    Regardless of whether you read an eBook on how to write product reviews or approach web content writers for advice on the same, you would find that each source would tell you to include calls to action in your product reviews. The modern day reader often does not have time to search for relevant links to click on or the right web page to go to, he needs everything simple and concise. By providing a clear and rallying call to action, you give your reader this simplicity on a silver platter.

    Using Image as a Psychological, Content and Relationship Tool

    The product image can also make a significant amount of difference to your success because, according to psychological theories, the human mind is more open to visuals than anything else. Including a product image with your product review would give your readers the chance to connect with you and your product review. Product images would also ensure your authenticity further because it would show that you have used the product and know what you are talking about.

    Keyword Optimization to Cater To Specific Needs

    Finally, keyword optimization is something that you will find in all types of SEO content writing tips, irrespective of the kind of content involved i.e. product reviews, web page content, article marketing, blog posts, press releases or anything else. The power of keywords is all too evident to any online entrepreneur who has been around for more than a few minutes in the business. Thus, do not miss out on picking out the right keywords and giving them to your web content writing services when you are assigning a product review project.

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  • Writing Newsletters that are Effective!

    I play a game called travian, and it is a team game. There are alliances and there are leaders, and there are wars and politics. Because the teams, or the alliances, can be quite heavily populated, it can be difficult to get everyone to communicate, and to inform everyone of the group’s agenda and goals. Most of the daily requirements are mass-messaged out. However, for a regular player who is not actively involved in leadership and diplomacy, it can get very boring just following instructions without knowing what the latest developments are. This is why some of the most successful alliances, and leaders, are the ones that send out interesting and informative newsletters on a regular basis!

    Everyone must be familiar with newsletters, and their function. However, writing one that is effective is not something everyone can do. For example, I know a person on the game who writes very interesting newsletters that read like a story and can give the players a great overview of the week. I also know a person who writes newsletters that have a lot of words but don’t actually SAY anything! As a business owner, I would definitely not want the latter to be writing my company’s newsletters.

    But What Makes the Former’s Newsletters so Interesting?

    Well, the first reason is that the newsletters actually contain news! A good newsletter should have the latest happenings and developments. Why would anyone want to read about something they already know, or is out of date?

    The second reason is that the newsletters are interesting reads. The information that is being shared is written according to the audience. If your newsletter is for members of the public who may not be specialised scientists or technical people, you would not want the language to be very technical, even if the news you want to share is. However, if your newsletter caters to a group of people who are technical, trying to simplify the language would make your newsletter seem ignorant.

    The third reason for this person’s newsletter-writing success is because he sticks to a theme. He focuses on an event and wraps the entire story around it. This is a very important point since a lot of writers tend to forget what the focus of the story is. Too much information that is scattered tends to make people confused. On the other hand, doling out the information in a structured manner, in the form of a story, makes people read the information and remember it.

    There is a fourth reason which a lot of people overlook, and this is consistency. This consistency is three-fold: consistency in language, consistency in format, and consistency in publishing times. Like I said earlier, the language of the newsletter should be compatible with the people who are going to read it. There should not be major changes in the kind of language that is used in your newsletter.

    Most people who regularly read newsletters also get used to a certain format in which the newsletter is published. Just like You would know where to find the important news, the crossword, and the comic strips in your daily newspaper, your audience should know where to look for categories of information in your newsletters.

    And most importantly, your readers should know exactly when the latest newsletter will be published! It does not matter whether you publish once a month, once a week, or every day. There should be a consistency in the time of publishing. This is very important because you want your readers to become habituated to reading your newsletters, and make them look forward to them!

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  • Why Should You Have an Email Marketing Campaign?

    Some reasons why email marketing and inbox newsletters are still relevant today

    There is this belief amongst the online entrepreneurship circles of today that email marketing is a relic of the past and that any resources, whether time wise or money wise, spent on it would go to waste. However, the seasoned online businessmen beg to differ from this quite myopic view of the way the internet is moving. These experienced entrepreneurs state that email marketing would never be entirely deal and would only convert into social media network inbox marketing, if anything. In fact, most of these entrepreneurs used email marketing as a significant part of their online marketing campaigns and swear by its effectiveness.

    So, what is it really that makes email marketing still a success? What benefits would you gain if you use it as a part of your internet marketing campaign? Here are some answers.

    A Major Boost for Your Conversion Rate

    Research has revealed that online entrepreneurs that start using email marketing as a part of their overall strategy tend to see a significant difference in their sales figures. This, as is obvious, happens because of the number of people your emails reach on a repeated basis. There are two ways through which your email marketing campaign can boost your conversion rate.

    The first is that your email marketing campaign allows you to capture and recapture abandoned sales. There could be many reasons why a customer starts a buying process but fails to come through with the purchase. This reason could be anything from second thoughts about the purchase to an actual distraction in the buyer’s surroundings. If you have this buyer’s email id and have an email marketing campaign in place, then you would get to stay in his mind and get a chance to get him to complete that sale.

    The second way through which your email marketing campaign would help is through repetition. For example, if an individual keeps seeing your email in his inbox then he would find it easier to remember your product or service when he actually needs it. Moreover, sometimes, out of boredom people do tend to open newsletters and just go through them, without needing to purchase anything. This is even truer if your newsletter contains a business marketing article because such articles are business oriented and provide a lot of information

    Accessories and Complementary Product Purchases

    If you are consistent in terms of sending your newsletters then you can even use them to cross sell your products. For instance, if someone has bought a certain product and you also sell accessories related to such a product then you can use email newsletters written by great online content writers to get them interested in these accessories as well. In fact, you can set up an auto responder to send a newsletter regarding certain accessories to people who have bought an item related to these accessories. Moreover, this newsletter can contain a coupon code for discounts if the buyer buys the accessories in a certain period of time.

    Get the Response of Your Customers and Connect With Them on A Personal Level

    A newsletter can also be used as a form of a market research tool. You can simply attach a survey form with your newsletter and provide discounts to people who are willing to fill up the survey form for you. This way you would not only be able to get good feedback from your customers but also get them to use your services again. At this point, however, it is crucial that the survey form within the newsletter or attached to it is either designed by a seasoned marketing expert or a professional from online writing services because not only does it have to be useful to the business owner but also compelling for the customer.

    In addition to the feedback, the concept of email marketing would also allow you to connect with your buyers on a personal level and, hence, create a relationship with them so as to provide them with the kind of service that keeps them coming back to you.

    Make Sure That You Send Quality Newsletters

    Email marketing can only be successful, if you use the right kind of content for your newsletters. Your newsletters need to not only have great written content which can be provided by numerous content writing services but also brilliant images which you will have to source from established designers.

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  • Is Email Newsletter Marketing Dead?

    Has this world of BB Pins and dirt cheap text messages pushed email marketing and newsletters out of the frame?

    The question of whether the new wave of technology has pushed email marketing and newsletter totally out of the picture is one that needs analyzed on the basis of varying perspectives. The first thing that needs to be done for this is to split the perspective from that of the western world to that of the Indian market. In the western world the email marketing, while not as critical as it used to be before the influx of mobile marketing and social network marketing, is still effective. In contrast, the Indian and other similar developing markets are desperately in need of email marketing innovation as this aspect in various companies’ marketing strategies is still quite crude. The reason for this is nothing but poor content quality, formatting and strategizing.

    Consider an email newsletter in terms of some of the most basic questions

    What is it? It is an amalgamation of images and written content aimed at persuading the reader to read through and then click through it onto the sender’s website. Once this happens, it is up to the website content to convert this into a sale.

    What are its most important components? When you receive an email newsletter, what makes you open one and send another to the bin? The answer is the subject line and the sender id. The subject line and the sending email id is the first representation of the email sender to his customer.

    When you open an email newsletter, what attracts you? The Indian audience is much more measured when it comes to its purchases. What this means is that the Indian customer is much more calculative than your western audience simply because the standard of living is significantly different. This is a marketing research study that is taught in all major marketing courses and instructional diplomas. Coming back to the question, there are a slew of things that would attract you ranging from large flashing discounts, well formatted and written content and, in some cases, even a fancy image.

    Now that we have covered these questions, we should analyze how Indian email newsletters fare with regard to these markers

    Designing and synergy: Most Indian email newsletters are designed in a very haphazard and disinterested manner which results in a newsletter that contains poorly formatted and worded content with simple and poor resolution images derived from Google search.

    Email ids and subject matter: Most Indian email newsletters are sent from email ids which are either personal or made on free servers. Similarly, the subject line in most email newsletters are either too mundane or too sales based as both are created in house by a multi tasking employee of the company.

    Psychology and market studies: The Indian email newsletters are often made in an undignified manner i.e. the moment they are opened, they are too forward or too persuasive. While various market studies of global markets reveal that this technique works in the western world, similar market studies of the Indian market show that this is not that ideal for the Indian market because the Indian customer has a tendency to doubt something too persuasive.

    Comparing the effects of Indian email newsletter campaigns and western email newsletter campaigns

    These reasons are exactly why the email marketing in the Indian markets only show click through rate of around 5 percent. When this is compared to the western world, the dichotomy between preferences of the two markets is made obvious. The western market newsletters click through rates are, inconclusively, estimated to be between double and triple of the Indian numbers. This leads us to the question of how can email newsletters be made more effective so as to generate more click through traffic.

    It is possible to turn your email marketing campaign into a huge success

    If you as an entrepreneur want to make your email marketing strategies more effective, then the answer is simply that you should devote some more time and resources to your email marketing campaign. This means that you should either employ some professional content writers or, if hiring content writers permanently is too expensive for you, get help from a web content writing service on a project by project basis. However, if you decide to hire a web content writing service, then you should ensure that they have the ability to create content for newsletters i.e. have custom writing services.

    As for the type of content that you should have in your newsletter, you have multiple options depending upon your target audience and the kind of business you are running. Here are some tips regarding email newsletters.

    1. You can formulate your email newsletter around industry news and statistics but only if your business is technical in nature. Needless to say, the common man would not like to see numbers and graphs and would prefer coupon codes and discounts.
    2. An instructional email newsletter almost always generates a lot of attention. A simple thumb rule to follow here would be to use ‘how to’ before providing some genuinely helpful tips and instructions on some action, process or goal.
    3. Providing case studies or testimonials is one of the more time tested methods. However, the problem with case studies and testimonials is that most entrepreneurs only focus on superlatives and exclamation marks. A balanced view is better because it creates confidence in your reader.
    4. Making the newsletter interactive has a lot of potential but most entrepreneurs tend to avoid doing this because it entails work even after the email newsletter has been dispatched. If you have a weekly newsletter campaign then this might appeal to you and your readers alike.
    5. Creating an expertise in a certain topic or industry is something that is extremely reliable not only in terms of the initial click through traffic but also for customer retention and recall value. Becoming an authority in some subject would have people seek you out as well.

    Having a successful email marketing campaign only requires you to have the right amount of desire because people want to buy and purchase things and it is not that difficult to get them to buy your product. All you have to do is give your audience and the concept of email marketing a little more respect. Along with this, getting professional help from the right web content writing service can also go a long way in having newsletters tailor made for your audience and, hence, your success.

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  • Characteristics of a Good Blog: Tips for the New Blogger

    Blogging is becoming very popular form of self-expression and online marketing. Blogs are used to promote products as well as sell ideas and concepts. However, if you get your blogs written by a content writing company that is aware of what good blogs are like, you will realise that they always keep the following points in mind.

    • Interesting Titles: Since the title of the blog is the first thing anyone will read, it will decide whether the person continues reading or skips the blog article. Blog titles that attract readers are simple, informative, and sometimes witty. Many good quality blog writers will also give sub-headings within the article for a better readability.
    • Concise Sentences broken into Scan-friendly ‘Bites’: As any experienced content writer will tell you, most people who read online do not spend time reading the entire article. Most of them simply scan through the salient points, or check out the headlines.

    In order to make this scanning easier for the user, simple points that are broken into even simpler, short paragraphs are used by most high quality content writing companies.

    • The Personal Touch: Blogs, as opposed to articles, are a personal entry. These web logs were meant to be a form of personal expression rather than a news report. This is why a blog needs to have that one-to-one conversational tone, and does not have to be impersonal or detached.

    Most good blog writers understand that the more conversational a blog is, the more people would want to follow it.

    • Information rather than Promotion: Because of the personal nature of blogs, the best form of promotion of any product through a blog would work better if it gave information and opinion about the product, rather than an outright hard-sell.

    People who read blogs expect the blogger to give an honest feedback as opposed to a company website which would be expected to promote its product in a biased manner. This honest opinion is what most people expect from blogs and experienced blog content writers ensure that there is proper information about the product they are talking about, whether it is positive or negative.

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  • A Detailed SWOT Analysis of Article Marketing

    Article marketing is an online marketing technique that is much appreciated and a little maligned at the same time. While the concept of custom SEO articles has many takers in the market, there is a contingent of online marketers that does not rate it for a variety of reasons. What this means is that article marketing, like every other online marketing technique is not entirely perfect. In order to help you understand the intricacies of article marketing better, here is a detailed SWOT analysis of using even the best SEO articles for promoting your website.

    Strengths:
    The strengths of article marketing are fairly well known in the online community. Here is a small summary of the strengths of using the best SEO articles for marketing your website.

    1. Long Term White Hat Technique:
      Using custom SEO articles is considered to be one of the most effective white hat internet marketing techniques available to online marketers today. The reason for this is simply that custom SEO articles not only direct visitors to the website but also play a major role in improving the ranking of the website on Google.
    2. Extremely Economical:
      Article marketing can be entirely free of cost if the marketer himself has some writing skills. Writing a 300 word to 1000 word article is not very difficult, which is why multiple such articles can be written and posted on the internet in a single day. Alternatively, even if the marketer does not have the right writing skills, he can simply take on a SEO content writing service to do the work for him. A website content writing service can be hired for extremely economical prices.
    3. Foolproof With The Best SEO Articles:
      If the SEO articles being used by the online marketer are good, then the article marketing endeavor is foolproof with a 100 percent success rate. The reason for this is that custom SEO articles function both, directly and indirectly i.e. generate traffic through direct links and better ranking in search engine results.
    4. Share Knowledge, Increase Credibility:
      Another quality of custom SEO articles is that they allow the online business owner to establish a name and reputation on the internet. In fact, these types of articles can be used for imparting knowledge, sales messages and even company updates to the website’s regular visitors. Needless to say, better reputation helps in the business as well.

    Weaknesses:
    While using custom SEO articles is widely regarded as one of the best ways of marketing a website, this technique still has some weaknesses. Consider the following.

    1. Slow and Tedious:
      The whole process of writing and then posting the best SEO articles on the internet is extremely tedious and slow when the marketer does it himself. This is a problem that causes many online marketers to lose heart too soon.
    2. Long Term Results:
      In addition to the process being slow and cumbersome, it is also a very long term result oriented process. In different words, using custom SEO articles is preferable for people who are looking for long term sustainable results as against people who want immediate results without a concern for long term prospects.
    3. Scalability Issues:
      The final weakness of the technique of article marketing is that, once it is in place, it can be difficult to modify it because it is not very flexible. In fact, once an article has been posted and indexed by Google, it cannot be pulled back. This results in article marketing not being perfect for people who expect to keep adding to their list of web pages or websites.

    Opportunities:
    When it comes to the opportunities related to using custom SEO articles, the best example is the vast number of people who have combined it with affiliate marketing and ended up profiting tremendously. There is a great relationship between affiliate marketers and the best SEO articles simply because this is the best way that they can maximize their returns.

    However, this does not mean that custom SEO articles should only be used by affiliate marketers because they are also extremely useful for online websites looking to establish themselves for the foreseeable future. Even local businesses with websites have been known to use custom SEO articles regularly to not only attract new visitors but to also keep their existing patrons informed and in the loop. The applications of article marketing are many and growing because it can be modified on the basis of the specific needs of an individual or business.

    Threats:
    There are two main threats when it comes to article marketing. The first is that of duplicate content. When an online entrepreneur or marketer posts an article on the internet, it becomes available to the public which means that anyone can simply copy it and use it for his purposes. While not very profitable for the person who copies the article, it has still been known to happen far too often.

    The other threat pertaining to article marketing is more long term. Certain experts state that there is danger of Google changing its process of giving websites and web pages page ranks to exclude SEO through article marketing. However, it would be prudent to add that this is something that, as of now, is only conjecture because it has no proof in the real world.

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  • The Importance of Alt Tags in Search Engine Optimisation

    Everyone knows how important title tags are for SEO, and for those who don’t, title tags are the headings you see on the browser top when you are on a web page. All SEO content writing companies will stress about the importance of the title tag, but not everyone remembers the Alt Tag, which is equally important.

    The Alt Tag is the description that is put up with an image. Some browsers show this text when you hover over the image, but usually, it is the text that shows up in the space where the image is for people who have turned off images for whatever reasons.

    Now, images are pretty essential for web pages, since they help break a page and create visual interest. They are also important in helping get across the point of your text’s content visually. Many a times, images show the viewer the product that the web page is promoting. However, when a person turns off the images on his web browser, you lose out on that selling point. Also, there are a number of visually impaired people using the internet who have special web browsers that read out the content of the page to them. Since an image cannot be ‘read’, that image on its own cannot be as effective.

    Since these are viewer related problems, you might be wondering how the Alt Tags affect the SEO, or Search Engine Optimisation, of a site. The reason is that search engine spiders are just as unable to view the images as the people who have turned them off or people who are visually impaired!

    Search Engine spiders or crawlers are bots that trawl through sites checking for the relevance of their content. Because they are a piece of programming, they are effectively blind to images. The only way to make them ‘see’ visual content is by providing relevant alt tags for your images. The spiders read the alt tags to determine how relevant the content is, and rank the page accordingly.

    So how does one use Alt Tags to get the maximum benefits? There are two very simple ways.

    One is to get relevant Alt Tags for your images. Most search engines are becoming smarter in their analyses of web site content. How relevant your content is becomes a major factor in rankings, and thus, your images (and their descriptions) need to be relevant as well.

    The second one is the most obvious, yet most often ignored. Alt Tags are a great way to put in your keywords! Because the search engine spiders look for keywords and their relevance in the site while reading through your site or page, having your keywords as a part of the Alt Tags is something that would definitely help your site’s ranking.

    Any good content writing company would be able to help you with catchy, effective Alt Tags for your site which also contain the keywords for that page as well, thus helping your site’s ranking!

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