The WordsManShip

Category: SEO strategies

Countering the Drawbacks of Article Marketing
There are two sides to each coin in this world, regardless of whether that coin is a penny or an antique item that is worth thousands of dollars. Article marketing, despite being this antique coin that can result in a lot of money for you, still has some drawbacks. The logical question to ask at this point is, if marketing through SEO content articles has drawbacks like every other internet marketing technique, then why online entrepreneurs and internet marketers still swear by it in the way that they do.

The answer to this question is simply that while marketing through SEO content articles does have its drawbacks, these drawbacks can be nullified with some carefully directed efforts. Consider the following list of all the drawbacks of marketing a website through search engine optimized articles and the ways through which you can keep them from weakening your SEO marketing campaign.
- An Amalgamation Of Writing And Marketing Skills:
  The biggest drawback of SEO articles is that they are supposed to, intrinsically; bring together two distinct aspects of creative writing or report writing and marketing. SEO articles are supposed to provide readers with relevant information that will improve their lives but also subtly put across a sales message.
  
  This is where most SEO article writers face difficult because the two aspects of writing and marketing are so different that not many people have the required level of understanding in both. However, the solution to this is nothing but pure hard work. Reading about the best ways to write SEO articles and nuances of marketing with the aim to acquire enough skills to create great SEO articles is the best way forward.
  
  Fortunately, doing this does not mean that you cannot write SEO articles because the more number of SEO articles you write the more knowledge and understanding you will gain of the subject. Hence, it’s a twofold attack at the program i.e. researching into the theoretical aspect of it while, at the same time, churning out SEO articles consistently.
- Balancing Quality With Quantity:
  There are numerous articles and videos on the internet that emphasize the need for quality content and enough content that focuses on quantity of posts and updates. The two aspects can short out anybody’s brain because the more the person reads to find out which way to go (quality vs. quantity), the more confused he would become. The truth is simply that you should be balancing the two things. The problem, however, is that this is very tough.
  
  When you actually try to produce high quality SEO content articles in large quantities, you will realize that it is almost impossible to do this because there are only so many ideas that a person can come up with in a single week or month about a certain subject. The only way to counter this drawback is to consistently look for new developments, polls and studies related to your industry.
  
  The deeper you delve into various aspects of the SEO industry, the more ideas or ‘story leads’, as the journalists call it, you will be able to come up with. Moreover, you should also look for vertical and lateral unification which means studying supply lines, target markets and sister industries. Here are some examples of vertical and lateral study for a person involved in the SEO industry.
  - Vertical Upstream:
    Vertical upstream for a person involved in the SEO industry would be new developments in the search and evaluation algorithms of search engines such as Google, Bing and Yahoo.
  - Vertical Downstream:
    This would be more like market analysis where the SEO expert would look at how his target audience is reacting and what the trends are.
  - Lateral:
    Lateral simply means sideways. Lateral study for an SEO individual would be to look at web designs, automated software markets, PPC, banner advertising, viral video marketing and everything else related to internet marketing.
- Rescaling To Include More Products Or Websites:
  As any individual who tries to market his products through article marketing would tell you, it is virtually impossible to rescale an article marketing campaign to include more websites. The problem has to do with producing enough quantity of quality articles to support the article marketing endeavors of various websites. Here is an example of the scalability problem.
  
  Say you are writing 3 SEO content articles a day for marketing your website on ‘x’ nutritional supplement and now you have acquired a website for ‘y’ nutritional supplement and want to market it as well. This would mean that you would have to produce, at least, 6 articles per day. If you add another website for ‘z’ nutritional supplement then the number becomes 9 and so on. The problem, as is obvious, is that after a while you would be unable to keep up.
  
  There are two solutions to this problem. The first is that you start employing individuals or rope in friends to write articles for you, in which case you would be paying a salary or sharing the profits, respectively. The second is that you outsource your SEO content articles to external freelance web content writing experts, in which case you would take on the services of freelance web content writers on an article by article basis.
It is also worth noting that both the solutions mentioned in the concluding point are sound business strategies that have the potential to resolve each of the problems listed above. Therefore, you can categorically deal with each of the situation mentioned above in a time consuming but financially cheaper manner or in an efficient but financially demanding manner.
October 25, 2011
5 Tips to Effective SEO Content Writing

The aim of any writer is to be read, and a content writer is no different. However, unlike a regular writer, a content writer cannot market his writing in the traditional way! Moreover, his writing is not his ‘own’ since it is almost always for a client. Be as it may, the fact of the matter is that the content writer’s worth is determined by how many people he can reach out to with his writing. This means that SEO, or Search Engine Optimisation, is an important factor in writing content for the web.

SEO is a combination of methods used to make the web page more visible, and good content is a big part of it. The quality of the content is not just dependent on how well the web content writer writes, but also on how smartly all the elements are incorporated. Here are some important points that an SEO web content writing company or individual should always keep in mind.

1)      Catchy Headings: Headings serve a two-fold purpose. The first is obviously grabbing the reader’s attention and giving him an idea about what the content is all about. The second reason is that Search Engines pay a lot of attention to headlines. This is why it is important for any good web content writer to specify the subject clearly in the headlines, rather than being witty but vague.

2)      Keywords: A keyword is a web content writer’s link to his readers. This is the phrase that people will search for, and if it occurs in your site, the search engine will put your site in the search results. What is important to remember is that people do not always search for the phrase directly. They may use variations, and they may use indirect references to get there. Good planning on your part may include anticipating what words people may use to search for a topic and optimising your content for those.

3)      Using the Title Tag to your Advantage: The title tag is the title of the web page or web site as seen on the top of the browser. It can be extremely important for the SEO of a page. It can be so important that a minor change in the title tag can affect your site’s ranking in a very short period of time! Make sure that you include relevant keywords that describe your business in the title tag along with the company’s name here for the best boost to your site’s ranking.

4)      Highlight relevant phrases in your content: By marking the relevant phrases and points in your web content, you are making it easier for the reader to scan through the body and get a gist of the article. If you ensure that these relevant phrases are also important keywords, you will make the page show up more on search engines.

5)      Let the text flow naturally: While including keywords in your SEO web content is very important, it is even more important that your article should read naturally. Stuffing in keywords where they don’t sound natural makes it difficult for your readers to enjoy the text, which ultimately defeats your purpose of trying to reach out to your customers!

October 22, 2011
A List of Various Benefits of Article Marketing
‘How often do you go online for information of any kind? Is it five times in one day or fifty or even five hundred?

Is there any category that your search engine queries fall in? Do you just focus on some particular subject such as food, pet, restaurants etc or do your search patterns vary on the basis of the need of the hour?

Have you never pondered over the importance of article marketing, despite the fact that you read these self same articles day in and day out? Do you think you should?’

It is likely that you already know that writing SEO articles is a method through which online entrepreneurs market their websites. However, it is also likely that you have never really compared the virtues of articles for SEO with all the other SEO techniques on the internet. If the questions asked above have not given you pause as to the importance of article marketing, then perhaps, the following benefits of article marketing would be more potent.
1. Direct traffic consisting of already targeted visitors:
  Consider for a moment that you are looking at articles describing the health benefits of biking, followed by articles that list the best bicycle brands in your region. The only reason why you would be looking at these articles is that you are planning to buy a bike. Hence, if you see a link that says discounted bicycles on the article page, you are bound to click on it to check it out.
  
  You would be clicking on that link expressly for the purpose of buying a bicycle. This makes you the target customer of the website whose link is there on the article page. This means that even before you visit the website of the bicycle seller, you are half prepared to make a purchase. This is the power of articles for SEO. If written well, articles for SEO can generate direct traffic comprising of people who are half ready to make a purchase.
2. Improved long term traffic through better rankings:
  Taking the same example one step ahead. Suppose you read the two articles i.e. one on exercise benefits of biking and the other on best bike brands, and wish to convince your wife or your friends of the virtues of buying the bike. You would, as is obvious, share the article with them through either your social network status update or a direct email.
  
  This type of sharing can result in a chain being formed where your wife or friends share it with other people. While everyone is sharing and discussing the content, Google is quietly mapping the backlinks created by the process. The more backlinks there are the better ranking it gives to the website of the bike seller. The better the ranking of the website, the higher its position in Google search results, which, in turn, would create even more traffic.
  
  Now, if you were not the customer but the website owner, then you would be making a lot profit through increased sales figures. Writing SEO articles and posting them on the internet can result in a significant improvement in the performance of your online business, provided they are well written and posted in large numbers.
3. Economical process as compared to other SEO techniques:
  While other SEO techniques may be equally effective, the difference between them and writing SEO articles is that the latter is extremely economical. If you write these articles for SEO, yourself, then the whole SEO process would not cost you anything. However, when it comes to article marketing, how to write articles for attracting readers is not something that many people are aware of.
  
  This would mean that you would need to get professional help with respect to writing SEO articles. There are numerous ghostwriters on the internet who expertise in doing exactly this. Furthermore, there are also article writing services, like the WordsManShip, that even have the ability to provide quality articles in bulk.
  
  Even though hiring professional article writing services or ghostwriters will cost you some money, this investment is much lower than other methods of generating traffic such as purchasing links or undertaking advertising campaigns.
Apart from the benefits of article marketing mentioned above, an article marketing campaign consisting of high class content can even help you establish yourself as an expert in the field that you are involved in. As you post more quality articles for SEO, you would gradually gain a lot of respect and credence from your customers as well as peers.
October 19, 2011
Tricks for Reducing the Cost of Your SEO Articles
The most economical and effective method of improving the rank of a website is to post either on-page SEO articles or off-page SEO articles. The problem that most online entrepreneurs face with SEO, however, is that they do not have enough of a financial clout to drive their search engine optimisation endeavours. The result is that these entrepreneurs buy low cost SEO articles but compromise on quality.

Unfortunately, as per the recent Google updates aimed at improving the quality of online content, this strategy is no longer viable. Consequently, the big question here is, ‘how can you buy low cost articles without compromising on the quality of content?’ Here are some tips.
1. Find the cheapest article writing service:
  Let’s start with the simplest and the most obvious tip i.e. finding the cheapest article writing service. Every online entrepreneur who is short on capital knows that there is no dearth of cheap article writing services on the internet and that anyone can buy low cost SEO articles.
  
  What most online entrepreneurs fail to take into account is the quality of the articles that are available at such prices. The quality of your content, whether on-page or off-page, is very important because the last thing you want is to be blacklisted by Google or not be taken seriously by the online community.
  
  Therefore, after finding the cheapest article writing services, your next target should be to do what you are doing now i.e. read their articles to see what they are capable of. Going through their best work would allow you to ensure that the articles that you will get from them would not be substandard in terms of grammar, syntax or, for that matter, content.
2. Be upfront with your budget and look for compromise:
  Once you know that the cheapest article writing service provider also has the capability of giving you great quality, you can go about reducing the price of your SEO articles even further.
  
  Being honest about your budget to your cheap content writers would prevent any misunderstanding and would encourage these content writers to work with you in finding a solution. In the majority of cases, on the basis of your exact budget, your content writers would create a package of articles for you. Here is a sample package.
  - You have a 100 keywords and want one article for each keyword
  - You want all of these articles to be a 1000 words each but do not have a strong enough budget
  - As all article writing services that expertise in writing good web content charge on the basis of each word, they would tell you to reduce the number of words for each article to 500 words
  - This would reduce the overall cost of the project by half and would allow you to optimise comfortably as well.
3. Ask for multiple quotes:
  Even though the article writing service can help you in devising your article submission strategy, no one can know your requirements better than you. Therefore, while you should ask your content writers for advice and customised packages, you should also ask for multiple quotations with different configurations.
  
  This would give you a solid idea of the pricing policy of the article writing service you are dealing with, which would, in turn, help you devise an even better strategy on the basis of your needs.
4. Reduce the required revision counts:
  Finally, most online entrepreneurs are not aware of the fact that article writing service providers tend to include the cost of revisions in their quotations. Thus, if you have a good working relationship with your SEO article service provider and know that revisions would not be required, then you can reduce the included revision count and have the cost reduced in return.
The above mentioned four points would not only facilitate your efforts to buy low cost SEO articles but also ensure that the SEO articles that you receive from your article writing service provider are of a good quality.
October 16, 2011
SEO Writing Tips for Beginners
Writing content for websites might seem like an easy job to do, but in order to get a professional result, which is effective, one needs to keep a few tips in mind.
- Content is Most Important: Always say something relevant with your content. Say it in a way that is both informative and entertaining, in order to hold your viewers’ attention. Do not ramble and do not go off-topic. Stay focussed.
- Headlines should be Snappy: Short Headlines which give an accurate gist of the content. This way, the reader not only knows what he is about to read, but also can decide whether he wants to read on at all. This user-friendly approach makes it easier for viewers to navigate your website and articles.
- Omit Needless Words: Word count may be an important consideration for a lot of clients, but drawing out paragraphs with repetition of ideas and using multiple words where one word would suffice makes the text bulky and uninteresting.
- Keyword Density: While keywords are very important in Search Engine Optimisation, it is equally important not to stuff them down the readers’ throats. The length of the article may be determined by the number of keywords, and using a keyword per 100 words is acceptable. Try to make them seem like a part of the article and not stick out as ‘keywords’.
- Descriptive Tags and Meta-Descriptions: Tags and Meta-Descriptions are an effective way to introduce keywords that search engines can pick up on. Use these options wisely.
October 13, 2011
How Blogging is a Great Way to make Online Connections
A generation ago, people were used to a more personal form of buying and selling. Commodities and services were bought from local stores and establishments, and very often the buyer and seller developed a personal relationship. Because of this relationship, a customer would not change his loyalties very easily. Today, with the world becoming a global village, this buyer-seller relationship is becoming increasingly impersonal. This can especially be seen with online businesses, where the buyer and seller often do not even meet each other.

How does one ensure that old-time customer loyalty in such a scenario?

One very popular way to do it is by running a blog for your business, and you don’t even have to do it yourself! You can hire a blog writing service to do it for you.

There are multiple advantages of having a blog, where growth of business is just one of them.
- It helps you build a Better Informed Customer Base: Blogs for a business help keep the customer aware of the products and services you offer, how they work for him, what he could gain by using them, and any new developments in your business.
Your Blog can also be used to educate your customer about the technology and science behind your products. Armed with this knowledge, your customer can make a more informed choice. This ensures that he gets more satisfaction out of his purchases, making him more and more satisfied with the services you provide.

However, you do need to ensure that the Blog Providing Service that you acquire for your blog is dedicated to providing the correct information in the correct manner. That way, you can rest assured that the information reaching your customers is accurate and relevant.
- It is a Great way to Get Closer to Your Customer: Having a blog is a wonderful to build a semi-personal dialogue with your customers. Your blogs are read by them and they can comment on what they read right there.
Again, the Blog Writing Service providers that you hire should ensure that the comments that customers post are replied to in a suitable manner, which makes for happier customers who are assured that their opinion is being considered.
- It is a Great Way to Show off Your Expertise and Dispense Knowledge: Especially in the case of a Business blog, you can use this platform to offer some amount of free advice to your clients, or potential clients. More often than not, when the potential customer understands the technicalities of the service that you explain on your blog, he will feel more comfortable buying that service from you.
When you successfully make a layman understand a technical service, he feels more confident about you as a company. This also boosts the faith in your existing clients.
- Good Quality blogs help build traffic and links: With high quality Blog Articles, you can increase the traffic to your site because of two things. One, by having your blog posts show up when someone searches for that information, and two, by creating back-links. Back-links are links to your pages on other sites. If your articles are informative and unique, they will be quoted and linked to on forums and discussions.
Most Search Engines consider back-links from reputable sites to be a sign of approval; almost like a testimonial. If you have numerous back-links from sites that are old and reputed, and are also relevant to your business, your ranking during searches goes up.

This is another reason why the quality and content of your blogs should be of the highest standards, and why your choice of a blog writing-service company should not be made lightly.
October 4, 2011
Using Keywords Correctly – 5 Points on the Best way to Use Keywords!
Whether you have just started planning your website, or whether you are looking to optimise your pre-existing site for Search Engines, one of the most important things you must consider is the keyword or keywords that you need to use.

Keywords are short phrases that are used by Search Engines to determine how relevant a site is for a search made by a user. Thus, if a user looks for ‘content writing company’, Google will look through all the sites and give the result based on how relevant the content of each site is for the search.

Thus, keywords affect how the search engine treats your site. This makes the selection of keywords very important. However, selection is just the first step of the process. How the keyword is used also affects search results. Here are some suggestions on using keywords effectively.
- The Relevant Keywords: The First step is obviously searching for the right keywords. Your keywords should reflect the products your site sells, which may include a service, an idea, or a concept, in addition to tangible items. Thus, when people are looking for something that you intend to sell through your site, they are able to find their way to it.
Do not try to use keywords that are not relevant simply because they are more popular, because ultimately, every search engine checks the relevance of the keyword against the content of the site. If the search engine finds no relation between the keyword and the content, it will not put up the site very high in its search results.
- The Most Competitive Keywords: There are very few websites, or businesses, that can claim to be unique in their field. Almost every type of website would have some amount of competition and when selecting keywords, one needs to identify the most competitive keywords in order to be effective.
Most people do not realise that it is possible to isolate keywords that are searched a lot, but not optimised a lot by other sites. If you do your research properly, you can identify them, and use them on your site. This places you in the enviable position of having your site one of the few sites that has been optimised to that keyword, and thus figuring higher when someone searches for that particular keyword.
- Keywords Placements: After you have selected the keywords, you need to figure out where to use them. If you are building up your website, you can select a different set of keywords for different pages. It is not unusual to find a page optimised for up to 3 to 6 keywords, based on the content of the page.
For each page, select the most important keyword and use that in the page title. If your keyword selection was done properly, and you have selected the relevant keyword to be the main one, your page title will not only sound good but also make sense.

You can use your keywords in the meta-descriptions on your page, and the alt tags for images should also contain them. If you have a blog, then you can include the keywords in the tags. Another important place which most people neglect to ‘keywordise’ is the anchor tags for links!
- The Appropriate Content to hold the Keywords: The selected keywords should also be distributed in the content of the page, but in an intelligent manner. Since the site is for your customers, make sure that the page makes sense to them, instead of trying to cater to search engines while alienating your viewers. If you plan the content of your website well, the keywords will meld seamlessly with the content.
- The Keyword Density: It may seem important to you to put your keywords as many times as you possibly can in each of the website’s pages, but by ‘stuffing’ your site with keywords, you will only make it a stuffy read. On an average, a keyword can be used 3 times in a page without seeming ‘forced’. If you use it more than that, the web page content might not flow properly.
In order to get web content that is high quality and makes a good read, you can hire a good web content writing company, and most of the times, they will be happy to do the SEO for the site as well.
October 1, 2011
The Composition of a Well Devised SEO Strategy

As per internet statistics of 2010, as collated and presented by Royal Pingdom, the year of 2010 saw 21.4 million websites being added to the swelling total number of 255 million. This means that, everyday, there were more than 58,000 websites being setup. However, what can really be staggering is that each of these websites would contain a minimum of, at least, five web pages. Taking this rough assumption one step further results in there being 290,000 new pages being set up every day. In different words, there are more than 200 web pages being launched every minute.

Regardless of whether each of these 200 pages is set up for commercial reasons, nonprofit purposes, information spreading or just plain fun, there is the undeniable fact that each of these pages is going to want visitors. This is a sobering thought for even the most seasoned or experienced of website owners of the world simply because all of these page owners are nothing but competitors for the ever-shortening attention span of the typical internet user.

In fact, the situation is even more alarming if you consider the fact that the world was still recovering from the global economic recession in 2010 and that this would have reduced the number of incoming online entrepreneurs, drastically. All this simply leads to the simple question of how can online entrepreneurs with mediocre resources stand up to such odds? The answer is through a well devised SEO strategy.

An online business’s SEO strategy can be formulated in a wide variety of ways. What this means is that there is no set SEO strategy and that SEO strategies need to be customized for websites on the basis of their specific resources, needs, requirements and even target audience. If you are on the verge of formulating a SEO strategy for your website then here are some important considerations for you.

Money vs. time and effort?

It is a widely known fact that SEO is directly dependent on the creation of backlinks. Backlinks are the hyperlinks of your website on other websites. Before you go about obtaining these backlinks, you would have to consider the manner in which you can do this, which would be directly dependent on your resources. If you have enough resources i.e. money then you can possibly go about using that money to create backlinks by releasing paid press releases or buying links on websites with good page ranks.

Alternatively, if you lack the resources, then you would have to resort to investing your time and effort in obtaining backlinks. Take for example the technique of internet article marketing. Within this technique, if you do not have money then it would have to be you writing SEO friendly content for your website, researching the good article submission websites and then submitting them. This would be especially a good choice for you, if you know how to write good compelling content.

Automated optimization vs. manual optimization?

You would, sooner or later, also have to consider whether you wish to go the automated method or the manual method of optimizing your website. There are two schools of thought amongst the internet marketers when it comes to this dilemma. Before we list these schools of thought, let’s put the dilemma into perspective first.

Automated optimization would allow you to have a large quantity of backlinks through spun article submissions and business directory submissions while manual optimization would give you incomparable quality without the convenience of quantity. If you do not even have the luxury of time and effort then you would find yourself using ambiguous article spinning and submitting software.

However, as Google advises online internet marketers to focus on quality instead of quantity, you should either try to find time to write your content yourself on a regular basis or find money to invest in a professional SEO article writing service. In a nutshell, in terms of ascending order of effectiveness, the lowest is articles through article spinning software, followed by personally written articles (if you are not a professional journalist or writer) and then the best would be articles written by a cheap article writing service.

On-page optimization vs. off-page optimization?

Your final decision would relate to the technique of optimization. There are two ways through which you can go about using written content. The first is on-page optimization, which means that you would be uploading articles on your own website and the second is off-page optimization, wherein the uploading happens on third party websites like article submission websites. Ideally, you should use a combination of these two techniques because this would give you the benefits of both. Moreover, there is also the matter of business directory submissions, which can only be done off-page on third party business directories.

A word to the wise

Quality content has become a sort of a crusade for Google, as any internet marketer would tell you. In simplest of terms, the composition of your SEO strategy should be an amalgamation of all the techniques barring the ones that Google discourage people from. This means that you have to focus on quality content and quality backlinks through quality third party websites, instead of just going for quantity.

September 28, 2011
The Five ‘Ws’ and One ‘H’ Of Link Baiting
Online entrepreneurs and SEO experts of different industries and businesses are currently engaged in a process that can only be described as a passive way of generating traffic and increasing ranking. The process is commonly known as Link Baiting. Link Baiting, as a concept, is something that is heavily rooted in the fundamentals of psychology. It aims at trying to incite emotions amongst the visitors through one time content. With good link baiting you can have your visitors clamoring to comment, come back quickly and even share the page with others without any call to action.

Sounds too good to be true? Well, it is good and very much true, but the catch is that you have to get it spot on to have any success with it. Here is a lowdown for you on the concept of Link Baiting in the old journalistic tradition of five ‘Ws’ and one ‘H’.

What is Link Baiting?
Link Baiting is exactly what its name says it is. It is a way through which a website can gain backlinks, passively. It can be anything that can be posted on the internet such as videos, audio clips, drawings, sketches, tools, programs and, most importantly, written website content.

Why should you use Link Baiting?
Link Baiting is the future of backlink creation because it is a completely white hat, legal and ethical way to build backlinks. Furthermore, it is also convenient because, once the initial work of setting up a link bait is done; you can simply sit back and see the links grow. Besides, after the recent changes by Google, it is one of the most effective methods of creating organic backlinks.

Who uses Link Baiting?
Any website owner can use Link Baiting. However, it does require a certain sense of expertise depending upon the type of medium you are using to create the link bait. For example, if you are trying to create reaction inciting blog posts then you need professional writing services or expert blog content writers because creating the balance between inciting angry reactions from the visitors and offending them is an art form in itself. Similarly, writing insightful articles that do not seem patronizing requires professional training as well.

Where can you use Link Baiting?
Link Baiting can be used anywhere on your website. However, it is best if the link bait is placed in a prominent position, on its own dedicated page, because it would soon become the major crowd puller and would justify its pedestal.

When should you use Link Baiting?
Link Baiting should, ideally, be used when you already have a certain level of presence in the market. For completely new websites, it is advisable that they establish a certain number of regular visitors before trying their hand at link baiting. Initial marketing for the website can be done through any number of tools including business directory submissions and internet article marketing.

How can you use Link Baiting?
There are three main tips when it comes to Link Baiting.
- The most important aspect of using Link Baiting is to target it as specifically as possible. This means that you cannot provide a recipe searching software if you have an insurance website and should, on the other hand, provide a tax benefit calculator.
- Moreover, you need to create the link bait around a solid anchor text that is highly relevant to your website. In the above example, ‘tax benefit calculator’ becomes your anchor text.
Finally, you need to utilize professional services for the direction you are taking. As mentioned above, if you are looking for ‘insightful’ or …‘inciteful’ blog posts then you should employ professional writing services.
September 24, 2011
Innovative and Unique Budget Link Building Tricks – II
Most SEO professionals would be more than happy to accept that many of their clients ask them for cheaper ways of optimizing their websites. However, most SEO professionals would never admit that they hold themselves back from answering this question honestly because it would mean loss of revenue.

In the previous article, ‘Innovative and Unique Budget Link Building Tricks – I’, we listed three best ways of getting backlinks with minimal monetary investment. While writing SEO friendly articles remains the simplest way, here, we continue on our endeavors to empower established clients and budding online entrepreneurs alike to take their businesses to the next level without spending a fortune.
1. Become a guest writer on someone else’s blog:
  A very simple way to get great backlinks is to become a guest writer on someone else’s blog. This is the most financially efficient way of getting a backlink on a good website because all you would have to invest in this effort would be your time and your brilliance.
  
  It is still worth pointing out that you should ensure that the blog is relevant to your industry and expertise. Moreover, if you are not a great writer then you can obtain cheap SEO articles easily from ghostwriters and submit them under your own name.
2. Exchange links upstream and downstream of your field:
  One of the oldest yet effective techniques of getting high quality backlinks is to contact companies upstream and downstream of your field and request them to exchange links with you. A good example of this would be us, a service provider for SEO friendly articles exchanging links with website designers and complete SEO firms.
  
  While the clients of website designers and designing firms can use us for obtaining the content to their websites, the clients of full-fledged SEO firms can make use of us for getting their articles. In fact, if you are a website designer or an SEO firm owner, then we invite you to exchange links with us.
3. Return to the roots of business:
  From a certain angle, the internet and all the various marketing gimmicks resulting form it are new concepts these days. Returning to the roots of business means that you get back to basics to market your website. Even before the internet showed up, people used to market their business and get good amount of enquiries and sales.
  
  In other words, while the availability of internet may have simplified the whole concept of reaching out to enough people, you can get in touch with your audience through conventional means as well. Consider having visiting cards made and sharing it wherever possible. Include the link of your website at the bottom of your emails, quotation documents and even invoices. In a nutshell, you should look to create a brand out of your business with you being the vehicle.
Between the first and second installments of ‘Innovative and Unique Budget Link Building Tricks’, we have covered a good variety of options that a financially restricted client can utilize to compete with the more rich entrepreneurs in the online world. However, we, being an article writing and submission service, understand that there can be many innovative answers to budget link building and, hence, invite you to share with us your inputs through the comments section.
September 21, 2011