The WordsManShip

Category: SEO strategies

  • The science of “Good” Back-links

    The general attitude towards Backlinks usually rests its base on the number you can procure for your site, irrespective of where it is linked. But it is hard to find good backlinks which would expose your site to a vast audience or at the very least garner the attention of the niche audience that your site primarily caters to. This would be beyond getting linked at popular sites (though it is one of the many ways) since they might spike your traffic and page rank for a certain while but might not guarantee a consistent audience or increase the number of regular visits to your page.

    What makes for a good back-link, to begin with? The foremost criteria maybe the relevance of the content used with the linking page’s main content. This as mentioned above will rightly catch the attention of the niche audience that you were targeting. This is further affected by the Anchor-text used for your content.  The inverse of this is equally important. The page-title and information available at the linking page should be relevant to the destination of the back-link. It always helps to have the particular key-words and specific jargons in the anchor text, not mention making it catchy yet appropriate to the content. The timely relevance of the link as well as the page adds greater value to the link (assuming the content is relevant for the given time). This would also ensure that the content available is updated in its information.

    The popularity as well as the authority of the linking domain is an important factor and it always helps if the page rank of the linking page is above four. This may not always assure a steady flow of traffic but does have a certain chance that it might get through to the audience you are originally targeting. Getting linked at popular sites will generate significantly larger back-links (ergo, a good back-link) and again get through to an audience which has a steady interest in the content you provide. On the downside though, getting linked at popular sites would mean having your link crammed between a vast lists of references and competing with similar content providers.

    The placement of your link within the content of the page plays an especially essential part in determining how valuable the link is. It should preferably be within the body copy. This way the link seems to be of greater relevance and is quickly noticed by the reader. The link will feature more prominently if it is displayed in a page which has less than 25 external links. Again, the quality and length of the Anchor text is significant when it comes to getting linked. The Anchor text should meet the keyword density in the page (40% and 1-2% for the title and body, respectively)

    While the probability of coming across pages that would conform to all these criteria are rather miniscule, we can assure you that finding pages which would meet most of these criteria will significantly boost your traffic as well as your page ranking and is exactly what one seeks in a good back-link.

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  • Link Building through worthy Back-links

    The arduous process of Link-building is significantly alleviated if one can find back-links which are more productive in nature and will directly channel your content towards the audience which you are looking for and help you bring in increased and consistent traffic.

    The process of getting high quality back-links is not that different from the concept of Link-baiting. The difference being that the former is not a process per se but involves a number of steps. Another difference is that there is a larger focus on the page you wish to get linked at.

    One may begin by engaging in Blog commenting especially in blogs which permit do-follow links. There is an inherent complexity to this step. The quality of your comment should always precede the frequency with which you are commenting.  Your comments should always contribute something valuable and relevant to the topic, and not to mention it should also be compelling to read. This will not only make the blogger aware of your presence but also increase the value of your links. In many target blogs, the top commentators usually gain links from the site’s active pages. It is advisable that you never engage in spamming and refrain from overtly fawning the blogger about the content of the blog (The page ranking of the blog as well as your frequent commenting display your appreciation for the blogger’s work enough). This would help you in befriending the page owner and better your chance of extending your network.

    You can also contact the site manager and request a guest blog post. You have to make sure that the content of the blog is relevant to both the sites. You can also contribute topics which you the feel the other site has left out. Guest blogs give scope to attain the best form on links that there are i.e. In-content links (since they have greater relevance). Guest blog posts work well to benefit both the parties and help well to forge a wonderful collaboration. If the blog administrator doesn’t permit a guest blog then you can always try requesting them to link you and come up with an agreement which may help both the site’s to thrive.

    There is also the option of bargaining for Links. This can be considered a Hail-mary-pass if you will, in case the other options fail. You can try offering an article exchange which will have relevant links for both sites. Refrain from purchasing links and stick to bartering them since search engines usually depreciate the page ranking of purchased links.

    The other way to get in-content links would be to submit your content to reliable article submission sites. The success of this move is predicated upon the quality of the content. This will provide an extensive dissemination of your content and generate quality back-links and more importantly, in-content back-links. Paid article services can get you the same and will be automatically be picked up by numerous other sites with your original link intact.

    Link building being the cumbersome process that it is can be greatly helped by these many steps and can provide a sustainable way of Search Engine Optimization.

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  • Link Baiting: How the Pro’s do it

    In the world of Search Engine optimization, there is such a thing as working hard and working smart. The dichotomy between the two is what gives the professionals an edge over their less accomplished counterparts. Professionals somehow manage to get high-quality back-links as well as in-content links. Ordinarily, this will mostly involve an arduous sequence of guest blog postings which as you understand from the adjective ‘arduous’ will chew through a great amount of your time. This is where the concept of Link baiting comes to significance.

    Link Baiting, by definition means posting within a website any content or feature which is specifically designed to encourage readers to link the website. Though the process itself may sound simple, its implementation can hardly be described as anything but. But it does help in saving time and work.
    The first step to Link baiting can described as being more as a principle than a step per se. Link bating calls for delivering exceptionally good content (a quality we, at The WordsManShip, constantly lay emphasis on). Any content that is posted on the site has to be seen by a reader as valuable and replete with all the pertinent data related to the topic. While attempting to write such articles, many tend to overload on information but care has to be taken the content should also make for a compelling read as well as having just the right amount of data.

    A simple trick to Link Building through this process is to have your readers do your SEO for you. Of course, for this to work the regulators of the site should make sure that it is absolutely simple for a reader to share and link your posts. One can mention at the start or end of the post that the reader can share it through social networks and media. One can also make social widgets available for the readers at the site. This way one gains more in-content back-links.

    Of course the experts’ strategy to Link baiting involves a network of fellow ‘experts’ forged over a period of time. Winning over already established bloggers and people of considerable web-repute will help you gain your own standing in the web world and needless to say significantly raise your traffic as well as help you gain your own following (all this, taken that your content is impressive enough to facilitate such a transition). Establishing such a network, naturally, takes time. One has to begin with getting to know these “experts” by introducing yourself to them online and commenting on their blog posts. You have to make sure that they are aware of you following them. It’s only a matter of time that in due course your appreciation will be reciprocated with a re-tweet or sharing of your content in their social networks.

    Consistent quality in one’s content may be what ensures that you get enough traffic and a respectable Page ranking in search results but a strategic dissemination of your content is what the SEO is all about and Link Baiting as a strategy may not only save time in getting your content out there but may also be a more efficient method for SEO.

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  • SEO Explained

    Search Engine Optimization (SEO) is a topic of vast magnitude. Due to its ever increasing need and popularity, the process of SEO is constantly evolving in method as well as scope. Long since the advent of the concept, search engines have thoroughly revised their search process to yield a more coherent result for any search. Earlier, most search engines employed simple programs which trawled the net for websites containing the maximum reference to a given key word but could not specifically rank according to the quality of the content. With increased need for a well developed page ranking system, search engines now have introduced more sophisticated criterion for its searches thereby providing results with more elevated coherence.

    A well developed strategy and approach towards SEO will help the site in gaining greater prominence in the page rankings and a more assured back-links. The strategies go beyond stuffing a page with keywords (which these days is considered a Black-hat technique in which case you might run a chance of being banned by the search engine). SEO Strategies not only help the site gain higher page ranks in the searches but also influence the traffic of the site. Providing good quality content may not qualify as a strategy but it is the most basic factor to increasing your page rankings since it increases the relevance of the site. Furthermore, it might result more sites linking your pages and raise your page rankings even higher.

    The website should take into account what the users primarily desire out of the website and should preferably abstain from single word or double word searches and look for niche key-phrases which adequately describe the content. Tools such as Wordtracker and Google Analytics may be of help. A sagacious use of the keywords as well as efficiently employing keyword and description Meta tags can have a marked effect on increasing the relevance of the page. The structure of the site has a great effect on SEO which makes it important for the site to have easier navigation and contain plenty of links to other prominent pages of your site. Of course, care has to be taken that the website does not feature links to duplicate content (or even duplicate content for that matter).

    It is also essential for the regulators of a website to constantly keep themselves abreast of the various changes in SEO news and strategies. The regulators of the site should also take greater initiatives to promote the site. This will also involve a constant analysis and assessment of the site. Most sites rank highly when they are linked by other popular and well regarded sites, by which one refers to sites which place well in the page rankings and has a directory full of relevant info. As we at The WordsManShip reiterate, good and relevant content always works at gaining inbound links. While the tricks and methods to SEO are often rapidly evolving, one can say with certainty that the basics of the trade (as mostly mentioned above) will essentially stay the same.

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  • The Qualities of A Good Article Writing Service

    If you have set up a website and are looking to promote it, after all the research you will soon find out that the only way to grab google’s attention is by going for quality link building. The thing that you need to be aware of the most is that google has recently updated its website ranking formula and is now looking for websites that have naturally grown in popularity over a period of time because of the quality content or services that they provide.

    This means that natural and organic link building is in and artificial and quantity link building is out. When you start to formulate a search engine optimisation strategy keeping this in mind you will soon realise that the best and the most reliable method to make your website rise up in ranks is to submit quality content. When you go out to select an article writing serviceto make your website get better ranking here are a few things to keep in mind:

    1. Quality comes first: While selecting an article writing service it is imperative to go with one that does not ever compromise on the quality of the content that it provides you with. When you are taking help of an article writing service, the quality and the standard of your website is reflected in who you hire for writing online. Hence, compromising on quality front will not reflect well on your website. Only through and original writing online will get you the kind of results you are looking for.
    2. Meeting the deadlines: Time is an extremely crucial factor in search engine optimisation strategy. This is because google is looking for websites whose backlinks are steadily increasing. There should not be any major dips or spikes in your online article submission. For this reason it is important to pick an article writing service that honours your time and sticks to the deadlines that you agree upon. Writing online will not mean much if you do not have a steady stream of articles being posted regularly.
    3. Thorough and consistent: Keyword inclusion is a very important part of writing online. In fact, the whole process of submitting articles online is based on the fact that users search not for whole sentences but for keywords. It is important to hire an article writing service that understands this and is through and stringent on keyword inclusion. Also, if you want your articles to create a web of backlinks then they need to be original and useful, this is the only way users will share them. Hence, go for a company that has writers who can deliver that standard of articles.
    4. Value for money: Everyone has a budget and some amount of money constraints but saying- hire a writing online service that is cheap, is wrong. This is because you will find tons of mediocre and below mediocre services online but they will not benefit you they way you want them to, in fact, they can do more harm by reflecting badly on your website, and then even the little amount of money that you will spend will go to waste. What you should look for is a company that gives you value for money in the articles that it supplies you with.
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  • Seo link building: quality vs. quantity

    Link building is not an easy task; it is as tough as making a website is easy. Putting up a website does not need a lot of work but making the site work and create a niche market for yourself in the internet community can really take some hard work. When you make a website you want it to be seen by people. People search for things they want on the major search engines hence, if you want your site to be seen by the maximum number of people you want it at least in the first page of results when someone searches for a relevant keyword. Now, the question arises, how do you put your site in the top results of a search engine page? Search engines assign positions to the websites that they show in their results based on the ranks they assign them.

    The major search engines have different criterions for assigning ranking to website. These formulae are not available to us, they are closely guarded secrets. If you want “search engine optimisation” then you want to get as many backlinks as possible. Backlinks can be seen as other web site or pages directly linking to your website. They can be looked upon as referrals in the general sense of the word. There are many ways to create backlinks; the seo industry is a multimillion dollar industry and it growing. However, there is one question that remains in the mind of anyone who has just started to make a search engine optimisation strategy- quality or quantity.

    Earlier when google did not have a very sophisticated formula for ranking, strategies were designed from the view of being noticed by bots. You had to focus on quantity and you could build it any way possible. Link purchasing, multiple links swapping etc were all legit and all used to work. Therefore it did not matter where you posted your link, you just needed to have a lot of them everywhere and that was easy. However, things have changed now and since google has developed its page ranking formula and started using the concept of the “reasonable surfer”, the focus has shifted to providing quality web content to users.

    Writing articles for article directories is the best example of providing quality web content to users. It is not that quantity link building does not work. The reasons why experts today stress on writing articles and providing useful web content is that google is looking for websites that are useful and relevant to users. When you provide quality web content there are chances of people finding your article useful and sharing it with others. This will give you more backlinks. However, when you are posting hundreds of backlinks anywhere on the web, it is difficult to manage exactly where your links are being put. If they end up on a blacklisted site then it can be detrimental to the reputation of your website. Hence, quantity link building should be handled with care.

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  • Things to Keep In Mind for Efficient Search Engine Optimisation

    Every website owner knows that building backlinks will bring additional traffic and ranking to his website. Ranking is important because it determines how high up in a search engine’s result your website shows. Websites that have god ranking will show high up and the website that are high up will obviously be more visited and hence again get good ranking. Therefore, it becomes a loop. Good ranking will lead to more traffic and more traffic will lead to more backlinks and hence, better ranking. Now the question arises how to get better ranking by search engines? The major search engines have different criterion and points for giving ranks.

    These formulae are guarded and there is no way to know them so then only thing left to do is to keep a few guidelines in mind, make a strategy and stick to it. Adapting to new changes and variables is important but most times consistency pays of better than anything else. Every new website starts with its own new search engine optimisation strategy. Each strategy is different and specific to what type of website you are trying to promote. However, there are a few common and general things that can be kept in mind to enhance results, like:

    1. The importance of anchor text: Anchor text is the word that the link to your website is built upon. There are two crucial things that the search engines look. Therefore, when you are writing content for the web you should keep them in mind. Firstly, the anchor text should be relevant to your content. Secondly, when you are writing content for the web you should include your anchor text in pages that are relevant to your website.
    2. Quality matters: The best and the most reliable method, though it might be considered tedious is writing content for the web. Seo article writing if undertaken in an orderly manner can boost up traffic steadily. However, quality matters and only useful and relevant seo article writing will get you good results. Even when you are writing blog posts or in forums it is important to respect the space that is available to you and provide something useful.
    3. Careful with quantity: Even though the experts say quality link building is the way to go, if you decide against it and opt for quantity link building, do so with care. Google looks for web pages that have backlinks that are growing steadily and do not have any major dips or spikes in their graphs. Building too many backlinks will definitely put you under google’s eye. When you are going for quantity it is hard to manage exactly where your links are put and if they are put on a page that is blacklisted then it can do you harm.
    4. Variety of sources: Google gives more weightage to backlinks that are created from different sources than those that are created form a few. If the link building process of a webpage has been genuine then it will obviously have different sources of backlinks as there will be multiple users. This is precisely what google wants and check by tracing the IP address from where the backlinks have been created.
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  • Kick start your link building campaign

    A good search engine optimisation campaign is essential to get your website noticed in the middle of the hordes that are created everyday. Even though consistency is important in making a strategy work sometimes the search engine optimisers realize that even after persevering they are not getting results. If you have done everything that is basic right then the simplest reason for this can be extremely dynamic nature of the seo industry. This is because google is regularly reinventing itself and remodelling its formulae to fit better their concept of the “reasonable surfer”.

    Therefore, it is possible that just when you think that you have figured out how to get noticed by google, it changes it ranking criterion. If this happens and you do not change your strategy accordingly then you can end up getting stuck with a stagnant campaign. In such a cases most times you only have to tweak you previous strategy in a few places but sometimes you may have to rebuild your strategy from ground up. However, this should not be a concern for search engine optimisers that pay attention to google’s guidelines and work according to its criterions. If you do have to make changes in your strategy, here are a few pointers to get you started:

    1. Relevant and Variable anchor text: Gone are the days when while writing seo content you could use the same anchor text repeatedly in and expect results. Search engines now are getting extremely sensitive to user behaviour and if you want results you should use variable anchor texts to build your hyperlinks on. It is also important that while writing SEO content you keep in mind that you post your anchor text on pages that are relevant to it.
    2. Quality content: While quantity may work, experts will still tell you that paying attention to quality while writing SEO content is what will help you build a solid base and help you grow in the long run. While writing SEO content you should keep in mind that people will only share content that is useful and genuine.
    3. Link baiting: When Google made the concept of the “reasonable surfer” supreme, link baiting came into play. Link baiting really means that you give people the kind of web content they cannot get anywhere else and you “hook” them with these “link baits”. Link baiting is extremely creative and is of five types- news, resource, humour, contrary and attack hook. All of them focus on providing web content that is exclusive.
    4. Using expired or discontinued pages: There are many pages online that are expired or have discontinued, you can use these pages to build backlinks in a very efficient and cost effective manner. Many of these expired pages also hold high page rankings so associating with them will mean better ranking for your page.
    5. Using social networking sites: Social networking sites are where people interact with each other and this platform is ripe with link building opportunities. Even though it might take a little innovation on your part to get the ball rolling, once you provide people with something they want or like, it is bound to spread like wildfire.
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  • Things You Need To Know To Create A Successful Link Building Strategy

    Anyone who has created a website knows that the visibility of their website on major search engines depends on the ranking the search engine has given them. This ranking is directly dependant on the quality/quantity of the backward links that a website has. You consciously have to work towards building backlinks for your website if you want better ranking from the major search engines. Different search engines also have different criterion for ranking pages. Therefore, you need a good strategy that gets you the desired results. However, having a strategy does not mean doing too many things, instead it means doing the right things. Google is one of the major search engines and if you do not know how google ranks pages then your strategy can fall flat. It also has the most dynamic and sophisticated page ranking formulas. Knowing how to implement your strategy will help you achieve more by doing less. Here are a few things you should know:

    1. Both quality and quantity matter: Times have changed and no more is it advisable to blindly post links anywhere and everywhere you can. Today google is looking for websites that have organic link building strategies. Quality of the backlinks can not be ignored today. Although different search engines have different criterions for judging, the fact remains that relevant articles with carefully placed anchor texts create results. Most article directories also insist on quality content and it is wise to take help from writing services. You will get better results when you are writing web content that is relevant to your anchor text. Writing services can benefit you greatly in this facet of your strategy, as what is effective, is writing web contentkeeping the “reasonable surfer” in mind.
    2. Consistency of growth is important: Any naturally growing website will have a steady graph. This is precisely what google is looking for; it wants backlinks that are growing steadily and consistently at more or less the same rate. If the rate is increasing then it should be a steadily increasing rate, there should be no sudden spikes or dips. This is done to prevent the use of automated link generating softwares. Google wants you writing web content that is written for and is useful to users and not bots. Therefore, if your strategy is to post articles on article directories you should make sure that you focus onwriting web content that is relevant and is posted regularly as opposed to in spurts. Writing services can help in keeping a steady pace of posting articles online.
    3. Same sources of backlinks are not as effective: Since google stresses on organically growing websites, it tracks the sources of the backlinks that are being created. It does this by tracking the IP addresses of the sources that are generating the backlinks. More varied and wide spread sources for the backlinks of a website make more of an impact that just one.

    When you go forward with implementing a search engine optimisation strategy keeping the above mentioned things in mind you have a better chance of getting favourable results. Understanding the above mentioned things will also help you evaluate what type of help you need depending on your strategy for search engine optimisation.

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  • Link Building Guide For Amateurs

    Making and launching a website is very easy today. Almost anyone can set up their own website. However, making the website profitable, creating a niche market for yourself and earning a real name in the online community takes effort. Still, this is what every website owner wants; no one launches a website without high hopes for its future. Making a website successful depends on how many people view it. People search for pages online through major search engines like google, yahoo, msn etc. The visibility of a page in a search engine depends on its ranking. This means that how high up or how low a page shows in a search depends on its ranking by the search engine. Getting page ranks depends directly on the quality/quantity of backward links a page has. The process of improving the ranking of a website through various methods is known as search engines optimisation. Following are a few methods you can use to improve your website’s ranking:

    1. Using business directories: Online business directories can be considered as online counterparts of the yellow pages where every service provider can put down his name to be seen by the people who may need his services. There is a huge array of business directories and some might not be under the purview of the major search engines. Hence, you should be careful.
    2. Writing articles for article directories: Article directories can be understood as information databases where people search for information on whatever they need. When you start writing articles to post on such directories you can put your website’s link on it. This would result in creating a back link. Also, if the article is well written and people share it this would create even more back links and even direct click through visitors. However, for this to happen you have to stress on only writing articles that are of top quality. This is also where many times people rely on a content writing company for quality content. Hiring a content writing company so that you can submit well written articles can benefit you greatly as you can focus on developing other facets of your strategy.
    3. Link baiting: This is perhaps the most effective and the most creative ways to get people “hooked” on to your websites. There are basically five types of hooks to reel people in- the contrary hook, the attack hook, the news hook, the resource hook and the humour hook. All these hooks rely on providing people with something shocking, informative, useful or funny that they cannot get anywhere else. The contrary hook and the attack hook however should be employed with care.
    4. Using social media sites: social media sites like facebook and twitter is where people get together. There is massive potential here for something to spread if only it strikes the right vein in people. When something is useful people will share it and more and more people will see your link. Here again you can rely on a content writing company to supply you with quality content.

    Even though there are a lot many advanced ways for search engine optimisation, the above mentioned are the few that every beginner can apply at the most initial stages and expect results. Of the above mentioned, writing articles for article directories is the most efficient and reliable method to improve website ranking.

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