The WordsManShip

Author: The WMS CEO

  • About Content Writing II: Ideal Methods Of Going About The Process

    Basic concepts and ideas that an online entrepreneur should know about content writing…

    Content writing is a concept that is deeply tied in with the growth of the internet. Since the birth of the internet, its growth has been mirrored by the growth of content writing, which has not only grown in size but also in variation as, we pointed out in the previous article, ‘About Content Writing I: Different Types And Variants’.

    The content is the vehicle through which an online entrepreneur or website administrator connects with his audience. In other words, content on your website is going to play a major role in the number of visitors that you get, the kind of conversion rates you have and, most importantly, the kind of loyalty you create.

    The Target Audience Determines the Content

    If you go through any of the many articles that talk about content writing on the internet, you would find that the majority of them list numerous tips on how to go about content writing. While the majority of these tips are accurate, they need to be implemented in a very cautious manner. The reason for this, as you have seen above, is that there are various types of content writing and every type requires its own special process.

    While it is true that the introduction needs to be impressive, the point in question is what kind of impressive? ‘Impressive’ for a 15 year old gaming fan would be distinctly different from how a seasoned businessman views the word ‘impressive’. In other words, the target audience is the key consideration when it comes to the best way of going about content writing.

    In essence, the most important aspect to consider about content writing is who will read it. For example, when it comes to ghost writing for article marketing, the reader would mainly be Google, which means that the content needs to be tailored for its SEO algorithms by the SEO content writer. Similarly, in the case of website content writing the content needs to be tailored on the basis of the industry that the website is going to be catering.

    The Tone Needs To Match the Existing Content or the Industry

    While focusing on the target audience is the most important thing about content writing, there is also the tone that needs to be considered. It would certainly not do to have light hearted content on a professional website because the clash itself would be enough for the visitors to get put off. Similarly, a website with entertaining content would not really benefit from a serious, professional and analysis based post.

    What this means is that it is the prerogative of the SEO content writer to go through the website where his content will be posted so as to determine the proper tone for his content. The right tone can strum the right chord in the reader’s soul and, hence, get you a reader that will stick with you for life.

    Information Needs To Be Verified For Accuracy and Suitability

    One mistake that is very common amongst content writers is that the information they provide in their content is not verified. Verification of information is one of the most important tenets of journalism but a content writer can benefit from adopting it as well. Verification of information in terms of accuracy is crucial for journalism and, hence, also content writing. However, it is also important for a content writer to verify the information he provides with regard to its suitability to the market that the content will cater.

    The reason why suitability is a concern for a content writer and not for a journalist is that content writing tends to span the globe while a journalistic publication would almost always be centered to a particular geographical location. Therefore, a content writer from United States of America writing on insurance for a British client will have to tailor his information with respect to the British insurance market, while an American journalist writing on the insurance market would not have to bother with the British insurance market.

    As the above three points mainly just highlight the areas that a content writer needs to focus on, it becomes evident that for a content writer, the most important tip would be to be flexible and willing to adapt to a client. One thing that is true about content writing is that established mindsets, preconceived belief systems and antiquated notions need to be left behind by the SEO content writer.

    Share

  • About Content Writing I: Different Types And Variants

    Differentiating between the different types content writing seen on the internet…

    Content writing, in the simplest of terms, can be defined as the creation of written text in different forms such as articles, website content, press releases, reviews, news and even comments on blogs and forums. Content writing is a generic term that tends to include all types of writing on the internet. However, as most online entrepreneurs and professionals are well aware, everything in the world has multiple facets.

    What this means is that a 500 word article on a single subject can be written in a million different ways. This simply means that there are different ways of content writing and, for you to make proper use of them; you need to learn about content writing versions and variants. Here is a list.

    Ghost Writing:

    An SEO content writer writes an SEO article or basic article and turns over all rights to it to his clients. The result is that the client can post this article under his name or modify it in any way he wants. SEO article marketing is a concept that depends on ghost writing heavily.

    Web Content Writing:

    This type of content writing is aimed at creating content that becomes a crucial part of the web pages in question. A good example of this type of content writing would be the ‘About Us’ pages that most websites possess.

    Technical Writing:

    Technical content writing, as the name suggests, is usually used in the technical sectors. This type of content writing aims at simplifying highly technical concepts and products into terms that the common man may be able to understand. There are also some situations where technical content is aimed directly at a technical target audience.

    Journalistic Content Writing:

    Journalistic content writing primarily refers to news type writing. News type articles are written with the intent to inform rather than convince which is why they follow the inverted pyramid structure, are neutral in nature and follow the reporting formats.

    Academic Content Writing:

    Academic content writing is all about research and in depth analysis of a subject. This type of content writing is often also called report writing, even though this term encompasses more variants. Academic content writing can include content in the form of essays, presentations and analyses.

    Press Release Writing:

    Press release writing, typically, involves writing about the recent exploits of a company or an organization. The two primary objectives of press releases are to inform the world about recent developments and create a positive impression of the organization in question.

    Review Writing:

    Review writing is a type of content writing that can be biased and unbiased, depending upon the assignment. The writing is typified by an analysis of a product or a service that potential buyers can read to make up their minds about the purchase.

    Travel Writing:

    Travel writing is simply content writing that focuses on locations or trips. This type of writing can be wordy, elaborate or descriptive. The purpose is to help people plan their trips through relevant businesses.

    Each Variant Requires a Different Approach

    If you consider each and every variant mentioned above in terms of actually sitting down and writing then you will note one of the most important things about content writing. This is the fact that each variant or version mentioned above will need to be approached differently. What this means is that generic tips do not work for content writing and specific knowhow and skill set is required.

    This is the main reason why we, at the WordsManShip, will focus on listing the best ways that content writing can be approached in the article that will be posted on May 12, 2012 and will be titled ‘About Content Writing II: Ideal Methods Of Going About The Process’.

    Share

  • Technical Writing II: Perfecting the Underlying Skills

    Technical writing usually involves complex ideas, which is why getting the point across can be difficult…

    While certain forms of technical writing may be directed at industry experts, the majority of technical writing is done to explain a complex idea or concept to a layman. This is why the technical writing is so different from other forms of writing. Technical writing challenges a writer to convert complex terms and hard to understand ideas into a format that can be understood by a mind that is not well versed in the relevant subject.

    The first task of the technical content writer is to make the content approachable to the common man. For this, there are 3 Cs that a technical content writer follows for writing the content. In other words, the content needs to be “concise”, “crisp” and “clear”.

    The Need for Brevity and Efficiency of Words

    The use of the word “concise”, here, means that the content needs to be presented in as small a size as possible, without compromising on the quality. The myth that long winded paragraphs are inherent to technical writing is contrary to all technical writing practices. In fact, long paragraphs have no purpose in technical writing because they detract from the purpose of keeping the reader’s interest in order to get convey the concept.

    Shortest Path to the Inherent Objective

    “Crisp” directly means that, whatever may be the point or concept that the author wants to convey, it should be done immediately. It is because of this reason that a piece of technical writing almost always requires the author to describe what he plans to explain, describe or prove before going on to explaining it, describing it or proving it. In fact, all pieces of technical writing follow the basic journalistic principle of giving the most important information first so that the reader knows exactly where the content is heading.

    Catering To the Audience in Their Own Language

    The word “clear”, as is obvious, alludes to the clarity of the content to the reader. It is closely connected to the prime edict of all writers i.e. to know the target audience well before starting to write. Clarity can be achieved just by using simple language that can be understood by the common man. For example, some considerations worth noting are not using industry related jargon, defining less used complex words, using details wisely, avoiding words only found in dictionaries, staying away from abstraction and weeding out ambiguity.

    Other Considerations Related To Technical Writing

    While the 3 Cs described above form the heart and soul of technical writing, there are other considerations that support their objectives. One of these is avoiding the use of reported format of sentence syntax and instead sticking to active voice. Active voice allows a piece of content to communicate as efficiently as is logically possible. It goes straight to the point and is also stronger and more certain than passive voice.

    As the idea of technical writing is to make complex and rare ideas accessible to a certain target audience, it is always best to make the piece of writing as similar to speech as possible without making it informal. For this reason, most technical content writing experts tend to voice out loud what they have written. This allows them to sense if certain parts of the content are too complex to understand.

    The quality of technical writing depends entirely on the amount of initiative the content writing expert is willing to take and this, in turn, tends to depend completely on how well he is being paid and how conscientious he is about his work. Needless to say, a conscientious technical content writing professional would prepare and plan as much as possible before doing everything in his power to do justice to his technical writing assignment.

    Share

  • Technical Writing I: Dispelling the Common Apprehensions

    People believe technical writing to be gobbledygook when it is, in fact, supposed to be easy to understand…

    The mention of the phrase “technical writing”, unfortunately, makes many novice entrepreneurs and content writers nervous. The reason for this is simply the kind of reputation that technical writing has developed over the years. As the best way to conquer difficulty and apprehension is by understanding the subject matter better, here, we will attempt to explain technical writing.

    Defining Technical Writing

    The simplest of definitions of technical writing would be the conveying of a particular set of information or concepts to a particular type of audience or people for a particular purpose or goal. In order to understand the concept of technical content writing properly, you should imagine archery or dart target boards.

    1. The outside ring of the target is writing where content is not specific, the audience is not particular and even the purpose is not clearly defined.  Some elitist technical writing experts would, debatably, choose undefined and untargeted blogs as an example of the outer ring.
    2. The ring inside the outermost ring can be seen as writing that has one of content, audience and purpose categorically specified.
    3. The ring after this one would have two aspects specialized and so on till the bull’s eye has been achieved.

    In effect, technical writing is specialized writing or writing with a defined and undeniable purpose in mind. The reason why technical writing makes content writers apprehensive is the kind of effort it requires and the online entrepreneurs because of the kind of investment it requires.

    Technical Writing, Content Writers and Online Entrepreneurs

    However, if the content writer knew how to go about technical writing then he would not feel so skeptical about taking on technical writing projects. Similarly, if an online entrepreneur knew the kind of effort that went into technical writing and the quality of the end product, he would shy away from investing the required sums. Therefore, whether you are an online entrepreneur or a content writer, the following concepts pertaining to technical writing should be of help to you.

    The True Process of Writing behind Technical Writing

    Whenever a book or a research paper is written, the author creates a first draft which is then, at the very least, revised once to create a revised draft and edited in the end to come to a final draft. While the majority of technical writing is not as long as a book or even a research paper, it still needs to be written in the aforementioned way.

    The foundation of technical writing is planning. A technical content writer starts out on a new project by first understanding the true purpose of the piece of writing that he is attempting to create. This requires a lot of diligence and effort targeted towards delving into the objective of the piece of writing. Thus, it is very common for technical writers to request either a face to face meeting with their clients or, at the very least, an elaborate written interview.

    Once the technical content writer has understood the purpose of the assignment, he then moves towards gathering relevant and potent information for it. This means going through existing documentation and consulting experts of the subject that he is working on.

    It is only after these two steps that a technical writer starts writing the required content. Needless to say, the writing of the content is done with the target audience and the objective of the project firmly in mind so that the information is conveyed properly. It is also not rare to see technical writing being made as simple as possible by way of avoiding industry specific jargon, using simpler syntax of language, writing everything in active voice and, basically, tailoring the piece of content as simply as possible.

    Share

  • What Is SEO Content Writing? Answers for the Beginner

    Defining the foundation concept of SEO content writing for the beginning online entrepreneur…

    If you open a new store in your locality then the first thing you will do after handling operations is to spread out flyers, posters and advertisements so that the people of the neighborhood come to your store. Your strategy would also include getting listed in local and city business directories so that when a person has need of your products or services, he can find you there. If you analyze the objective of search engine optimization, or SEO as it is conveniently called, you will note that it is the same as the objective behind the practices mentioned above for establishing a local store.

    What Is SEO Content Writing’s Primary Objective?

    In effect, from the objective point of view the question of what is SEO content writing can be answered with the statement that it is a technique which is used by online businessmen and entrepreneurs to attract people to their online businesses. The parameters of the technique of SEO content writing is defined by the extremely mysterious and secretive algorithms of the king of search engines Google.

    The reason for this is simply that when it comes to the online world, Google is the foremost business directory that people use these days. In fact, whether it is products, services or content like the answer to what is content writing, Google is where people go first.

    Google rates written content on every website on the basis of undisclosed aspects so as to provide its users with the best possible results. Unofficial and circumstantial information acquired by seasoned experts of content writing for SEO show that some of the aspects that Google analyzes are freshness of the content, relevance, uniqueness and, in a nutshell, usefulness.

    The Technique Based Answer of What Is SEO Content Writing

    While abstract definitions are well and good, the real reason why most people search for a question like what is SEO content writing is simply that they plan on writing content for the web and need advice on how to make their articles, blogs and web content SEO friendly. The concept of SEO content writing is based on keywords. Keywords are mainly words or phrases that people use to search on Google.

    For example, if your website can have relevant information pertaining to the keywords that your potential customers are searching on Google, then it is likely that you will do well in terms of sales in the long run. However easy it may sound, it is not so because of the competition present on the internet. For a website to do well against its competitors, it needs to constantly be updated with unique and innovative SEO content writing that is peppered with the right keywords.

    Now, if you have come to this page directly through Google then there is a strong likelihood that you have searched for any of the following terms.

    • What is SEO content writing
    • Content writing
    • Content writing for SEO
    • SEO content writing
    • Content for the web
    • … And any other combination that you can think of.

    As you have most probably already surmised, the trick is to use the right keywords in the right context. The context is important because, before Google became wise and all knowing, it started out simple. In those periods, people had a tendency to load their articles, web pages and blog posts with keywords without any regard for the feelings of the reader. In essence, the pages were designed for Google bots as against flesh and blood readers. Google has since countered such practices with the help of algorithms related to the context in which the keywords are used.

    Finally, when it comes to content for the web and SEO content writing, certain miserly entrepreneurs try to sidestep the effort and money spent on substantial SEO content writing and just copy content from other people. This is a strict no-no from Google and gets bad results. In effect, answering the question of what is SEO content writing, means specifying that it is a form of content writing where appropriate keywords are used in a unique context that is helpful to the reader in the end.

    Sidestepping the Question of What Is SEO Content Writing

    It is possible that the above answers to the question of what is SEO content writing have made your head spin. Unfortunately, the answers given above barely even scratch the surface when it comes to useful content for the web. Therefore, for most inexperienced entrepreneurs on the verge of opening their online businesses, the best option is to sidestep the question of what is SEO content writing altogether.

    This can be done simply by taking on the services of a SEO content writing company, of the many that are available on the internet. A good SEO content writing company can provide SEO content for the website for a certain fee, which in the bigger scheme of things such as the time you have to spend on SEO content writing and the money you lose if you do so wrongly, seems quite small.

    Share

  • Differentiating Between Essay Writing and Article Writing

    Essay writing and article writing, while not distinctly different, are still unique in their own way…

    One of the most debated subjects amongst content writers, journalists and educational experts is the dynamics of essay writing in conjunction with that of article writing. While most people know that journalistic writing is significantly different from essay writing, it is common for most people to think that essay writing is not much different from writing content for SEO. On the contrary, there are some very critical differences between essay writing and writing SEO content spanning four separate key elements.

    The Objective of Essay Writing Vis-À-Vis Writing SEO Content

    The objective of essay writing is to impart perspective and knowledge while that of writing content for SEO is to simply gain link juice. The distinct difference between the primary objectives of both these types of writing makes them different in subtle ways. Whether you consider the first step of collecting information or you consider last step of writing a conclusion, the impact of the difference between their main objectives comes to the fore succinctly. In fact, the difference in objectives means that both these forms of writing have different target audiences.

    Content Used In Essay Writing As Against Writing Content for SEO

    The content used in essay writing is almost always focused and specialized while that in SEO and content writing is always generic. For example, most people relate the concept of essay writing to schools, research grants and other related pursuits of knowledge, while writing content for SEO is mainly associated with tips, suggestions, advice, news and interpretation. The difference in content is stark.

    If you were to write an essay on mobile applications, it would focus on the technology in detail or even the sociological impacts of mobile applications. Alternatively, if you were writing content for SEO related to mobile applications, then the article would most probably contain where to find them, how to choose them or even which ones are new.

    Tone of Language in Essay Writing Vs. Writing SEO Content

    The tone used in essay writing needs to be educational and analytical while the tone in writing content for SEO is conversational. The target audience, as mentioned above, for both these forms of writing is different. While the target audience for essay writing can be said to be the intelligentsia or specialists, the target audience for SEO and content writing is everyone.

    This means that for an essay to appeal to its intended reader it needs to talk in his language and tone, which is educational, analytical and research based. Alternatively, as writing SEO content targets everyone on the internet, the safest way forward is to follow a neutral and possibly entertainment based tone.

    Structure Employed In Essays As Opposed To Organization of SEO Articles

    Finally, the structure used in the two forms of writing is also different. Consider all the essays you have written or read. The paragraphs tend to be longer, the sentences tend to be elaborate and the words tend to make you run for a dictionary or multiple reference articles. Having said this, it needs to be pointed out that it is possible for an essay to be a little simpler in terms of the words used and the concepts explained. However, the paragraphs and sentences do tend to be long and complex.

    Alternatively, if you consider all the SEO articles you have read, you will note that they can only be described as ‘easy read’. In fact, you can even describe some of them as ‘easy skim’ (these are usually the ones with simple lists in them). Furthermore, the paragraphs are expected to be small in SEO articles and the concepts explained extremely simple and easy to fathom.

    Cross Wise Movement by Essay Writers and SEO Content Writers

    Many content writing firms would have you believe that essay writing and writing content for SEO is same. However, as you most probably have already experienced, not many content writing companies can back their claims. The reason for this is simply that it takes a massive amount of effort and skill on the part of any writer to switch between essay writing and SEO content writing.

    The only way writers can switch between the two forms of writing at will is if they have received formal education in the art of writing (read: mainstream courses in journalism, creative writing etc). Therefore, if you are looking to take on essay writers for your assignments, you should try to figure out if they have any formal education in writing backing them up.

    Share

  • Content Writing for SEO and Writers from India

    Why writers from India are more than capable of doing great justice to content writing for SEO as well as creative content creation

    When it comes to content writing for SEO, there are two elements that are key for most website administrators and online entrepreneurs. These two key elements, from the broader perspective, are quality and cost. Unfortunately, the majority of online entrepreneurs and website administrators believe that there has to be a compromise between the two. In other words, they believe that they either have to adjust with regard to the kind of quality they expect or the amount of money they are willing to pay. However, it is possible for an online entrepreneur to acquire great content writing for SEO services without actually compromising with their budget. The answer lies in the rise of writers from India.

    The Growth of Indian Economy Driving the Status of Writers from India in the World

    Till only a few years back, India was viewed in the world as a country that has great potential. Most people also thought that the country was yet to realize this potential. The country, however, flouted most predictions and quickly became one of the go to places in the world in terms of various kinds of services. The GDP growth of India, which has never gone below the 6.5% mark, has turned the country into a veritable one stop location for a wide variety of services.

    As the country gained momentum in the annals of global economic power, its professionals and businessmen found it even easier to join the global business and professional communities. Furthermore, due to the country’s historical ties with England, the country has always attached a lot of importance to the English language. As can be expected, the rise of the Indian economy combined with the proficiency that its citizens held in the primary language of business in the world resulted in content writers from India gaining importance.

    Dealing with the Twin Tenets of Quality and Cost with the Help of Content Writers from India

    The problem that most website administrators and online businessmen have faced in the past is that the content writers that provide great content charge too much and cheap content writing for SEO turns out to be too substandard. This used to happen because great content writers were mostly native English speakers from completely developed countries and cheap content writers hailed from Asian and African countries whose governments did not accord significance to the language.

    In India, writers have managed to resolve both these problems quite succinctly. As the country is still in the development phase, in India, writers can manage to provide great content writing for SEO services at prices that are, frankly, throwaway when compared to what the content writers from the western countries charge. The other problem of the quality of content writing being poor at low prices is dealt with because content writers from India are taught English almost as their first language.

    Supporting Cast of Aspects That Add Cherry to the Cake That Is the Indian Content Writing Industry

    While in India, writers are able to resolve the dilemma that should, ideally not exist in the first place (read quality vs. cost), there are other qualities that content writers from India can offer that may or may not be available in content writers from other parts of the world.

    India has one of the oldest cultures in the world, with some historians even claiming that it is the oldest (the Indus Valley Civilization comes to mind) civilization on the planet. As is the case with most ancient civilizations, the country has always been a major contributor to trade and was considered a significant stop on various trade routes and shipping lanes. In fact, the most famous trade route in the world, ‘The Silk Route’ incorporated India. This consistent level of business wheeling and dealing since ancient times has created an inherent sense of professionalism amongst Indians. Therefore, when a website administrator or an online entrepreneur approaches content writers from India, he is supremely impressed with their professional nature.

    Finally, the history of the country has also shown the mettle of its citizens when it comes to hard work, creativity and innovation. Consider the fact that the Koh-I-Noor was discovered in India due to hard work, zero was invented through creativity and 36% of scientists in NASA are Indians which exhibits the Indian penchant for innovation. Consequently, if you combine professionalism, hard work, creativity and innovation with affordable rates and skill with the language, you have alpha content writers from India.

    Share

  • Two Ways to Take Advantage of Content Sharing Trends

    A survey conducted by AOL and Nielsen revealed the two best ways to take advantage of content sharing trends dominant on the internet

    It is a commonly known fact that content, irrespective of which form or structure it is in, is being shared more by people. In fact, compared to only two to three years ago, content sharing has increased across the board amongst men and women both, according to a survey conducted by AOL and Nielsen. The survey report which was conducted last year and titled ‘content is the fuel of social web’ said that 50% of the women said that they are more likely to share content on social media networks while this number for men was around 37%. Similarly, through email, 44% of the women said that they share content more now while 38% of the men said the same.

    Relevance of These Numbers for Published Written Content

    Even though these are highly relevant numbers for the online community as a whole, it is particularly relevant for online businessmen who take on content writing services or can take on the services provided by content writing companies. The reason for this is simply that the written content, whether derived from interpretive content writing or technical content writing, will always be a part of the online world, regardless of how much growth other forms of content show.

    Two Ways through Which Content Sharing Trends Can Be Used Commercially

    The survey mentioned above did a lot more than just gather the numbers. It also suggested two ways through which these content sharing trends can be taken advantage of commercially. It achieved this by analyzing the format of the shared content. The survey’s results were startlingly positive for content writing services.

    Link Back Media Accounts For 60% of Shared Content

    According to the AOL and Nielsen survey, 60% of the shared content can be defined as link back media. This is the first hint on how content sharing trends can be used by businessmen. Link back media can be best defined as links leading directly to the published content and AOL and Nielsen think that the best way to harness the potential of this 60% is to simply be where such content is published. The direct translation of this would be advertising on such websites. However, the indirect and easily the more cost effective would be to have your own content on such link destinations. Therefore, if your business is technical in nature then you employ technical content writing and if it is generic in nature then you simply use generic content writing services.

    36% of the Shared Content Is Pass Along Media

    The second concept drawn from the survey report, although not directly related to content writing services, is still relevant. The second concept is based around the fact that 36% of the content shared on sharing platforms such as emails and social media networking websites is pass along media. Pass along media can be defined as media wherein the user is not required to leave the content sharing platform and go to the published content. A good example of this would be the viral videos that people share on their social media accounts and even through their emails. Therefore, a businessman is advised to have his brand or website embedded in these types of content.

    Analyzing the Two Ways of Harnessing the Power of Shared Content

    Being one of the better content writing companies that offer content writing in India and abroad both, the WordsManShip, as is obvious, believes that the former method is more viable for most online business models. However, having said that, the best strategy for any online business would be to combine the two methods of leveraging content listed above. Even so, before you disregard our suggestions because you believe that we are operating with selfish interests, consider the logic behind our reasons for suggesting that you favor the former method more than the latter.

    Our reasons are largely related to finances. According to our estimates, the development cost of pass along media, which primarily consists of marketing devices such as viral videos, images and flash animations, is at the very least, three times more expensive than say the development of around five pieces of written content. In fact, if you consider companies that offer content writing in India, you will see that this number would be increased further to seven to eight written pieces of content.

    Apart from the financial benefits, there is also the matter of efficiency. Seven pieces of written content would generate 7 primary back links with multiple future back links, the number of which would vary on the basis of the quality of the content. As is obvious, these pieces of written content sourced from a good content writing service would generate their own link juice. Alternatively, pass along media such as viral videos, images and animated content would provide you with a single back link and multiple potential back links based on its quality.

    Therefore, as is evident from the comparison, written published content sourced from a high quality content writing service that provides content writing in India tends to provide a larger Return on Investment or RoI than pass along media.

    Share

  • How Freelance Content Writing Services Are Growing In Stature

    Understanding the driving force behind the increasing demand for freelance content writing services…

    Any individual who has dealt with the internet from the business perspective knows of the extreme significance of high quality content for the online world. However, there is a huge difference between having a general idea that something is important and being able to put statistics behind why it is important. For example, we, at the WordsManShip, can very well make tall claims that the kind of content writing services that we provide have been growing in significance, but you would not believe us unless we provide you with solid statistical proof.

    The Best Way To Prove That Content Writing Services Are Growing In Stature

    We can list a wide variety of benefits of using content writing services, as we and many other content writing services providers have indeed done, but would this actually make you think that content writing services are important in the modern world? It is because of this that we went out in search of solid statistical proof of why content writing services are so important to the online world.

    We would also like to mention that we tried to get reliable third party statistics which is how we found the results of a survey that was conducted by AOL and Nielsen. The survey which is titled ‘Content is the Fuel of Social Web’ was conducted to study the content sharing trends of the online universe.

    Trends Pertaining To Sharing Content In The Modern World

    As we went through the report, one aspect that seemed to jump out at us was that the AOL and Nielsen tried to find numbers on the difference between the frequency of people sharing content two to three years ago and now. The results, while not startling, are a testimony on why content writing services and, indeed, content writers have become so important in the increasingly dynamic online world.

    In a nutshell, the frequency of people sharing content has increased significantly in the last two to three years across all online platforms. While people in general are sharing more content, the increase amongst women is considerably higher than the increase in the male community. As more and more content is shared, it is only obvious that more and more content is posted online. This is the premise that we are building our argument of content writing services being more significant on. Consider the following.

    Content Sharing Has Increased Most On Social Networks

    According to the survey report, the maximum increase in content sharing was seen on social networks. This is not surprising at all because social network, since their arrival in the online universe, have been consistently growing and the last two to three years is no different. The survey showed that women now share content on social networks 50% more than they did before, while men increased their sharing by 37%.

    As explained above, the fact that people share more content automatically means that there is more content on the internet. However, even though sharing has grown, it would be safe to assume that only good quality content is shared. The validation of this trend is evident in the updates each of us sees on his Facebook and Twitter pages. This good quality content is primarily derived by online entrepreneurs from the content writing services of a good content writing company.

    The Increase In Email Content Sharing Is Most Significant For This Argument

    While the fact that sharing on social networks has increased is important, it is more important for us to consider the change in email content sharing because this is where content writing services truly enter the picture. The reason for this is that most professional correspondence in the online universe is done via email (66%) and not social media websites. Also, if the message is industry specific in nature, then the people are more likely to share content at 47%.

    If these two statistics are combined then we see industry specific content is more likely to be shared via email than any other platform. Furthermore, the majority of content shared through email tends to be textual in nature, even though other types of content can be shared. This shows that email content sharing is critical for online businesses, even if they are directly dealing with customers.

    As per the report, women share content via emails 44% more than two or three years ago while men have increased their sharing by 38%. Add to this the fact that email is indeed the most popular way of sharing content and we see why written content from content writing services is so crucial.

    In Conclusion…An Online Business Should Utilize Content Writing Services More

    Even though this conclusion is in favor of a content writing company like us i.e. the WordsManShip, the statistics listed above are unquestionable. Moreover, even the extrapolation drawn from these statistics are based on pure logic. Therefore, our conclusion, be it biased, says that online businesses need a content writing company with its numerous content writers in order to truly leverage the potential of the online universe. However, as only good quality content writing services can help, we invite you to go through our CEO Blog, which contains many more samples of our writing, such as this one.

    Share

  • Information Based SEO articles Are More Effective

    Why an informative article for SEO is more effective than an entertainment based SEO article…

    There is this belief in the online community that, when it comes to content for the web portal, an SEO article that tries to entertain the reader is the best. This is a flawed belief as was revealed by a survey conducted by AOL and Nielsen in 2011. According to the survey that is titled ‘Content is the Fuel of Social Web’, the online community prefers SEO articles that are informative in nature more than SEO articles that are entertaining. In fact, the sharing of content that is only designed to be entertaining had the least importance in the survey.

    Informative Type and Commentary Type SEO Articles Certain Leaders

    While the informative SEO articles took the cake, when it comes to people preferring to share them, they were followed by content for the web that was opinion based. Even the marketing type content won out over entertainment style content. The survey done by AOL and Nielsen covered four sectors separately while assessing the content for the web portal. These were the automotive sector, the technology sector, the financial sector and the entertainment sector.

    It is worth noting that the percentage of people preferring to share an SEO article that puts across some information such as news, product information and how to articles in the automotive sector was 64%, in the technology sector was 74% and the financial sector was 67%. Even within the entertainment sector the entertainment type content lost out to informative type content with the latter getting 58%.

    What Wins Out Within The Informative SEO Articles Category?

    It is fairly obvious that informative content is a vast category that can include anything and everything because of the loosely held definition of information in most people’s minds. This means that unless the informative content category is studied in more detail, practical implications cannot be taken out in the business sense. The survey, therefore, tried to understand what kind of information people liked to share.

    As can be predicted, people liked to share information from trusted sources the most at 38%. This was followed by information that they think could help others at 36% and information pertaining to pop culture i.e. 35%. These were followed by information on common interests (32%), generic information that may be interesting (31%) and completely new information that not many people are aware of (27%).

    Creating Trust amongst Your Readers and Customers

    It is evident from the aforementioned information that trust is the biggest criteria for people to share content and as shared content leads to better page ranks and search result position, becoming trustworthy about your content should be on the top of your priority list. Creating trust amongst your readers and customers is a gradual process that will require the investment of either a lot of effort and time from you or a little amount of money.

    The trick is to genuinely care about your reader and customer. If every single piece of content for the website, be it an SEO article, a viral video or an image, is designed from the sales perspective overtly then your website visitor would view it with a lot of skepticism. On the other hand, if your content for the website is categorically designed to help your visitors, then you would gradually start building a lot of following.

    Investing Your Money or Your Time and Energy

    In order to cater to your reader, you would have to invest something because creating content for the website that is actually helpful for the visitor is like creating art. You have to not only present a helpful and reader centric concept or idea but also present it in a manner that the reader can understand. If while doing all this, you manage to enthrall your reader as well, then you are on your way to building authority and credibility in the market.

    Hence, if you plan on writing, shooting or designing your own content then you will have to devote a considerable amount of time and your grey matter on it. Alternatively, if this is something you lack then you can just throw your money at it and it will be done. While ‘throwing your money at it’ may seem a little crass and inelegant, at the end of the day, that is what it is. You have a problem and you pay some freelance content writer, freelance video creator or freelance image designer to fix it for you.

    The Pitfalls of Throwing Money Too Callously

    If you are creating your own SEO article, viral video or content bait image then you can completely control every aspect of the exercise. However, if you are going to hire a freelance content writer, an external video production expert or a third party image designer then you would find that you are giving up a little bit of the control and would instead have to rely on sharing your vision and, subsequently, your supervision.

    Thus, if you are going to do this, it is highly recommended that you carefully examine the writing qualities of the freelance content writer, the video production acumen of the freelance video producer and the designing skills of the image designer. While the latter two should have online portfolios, the freelance content writer should be able to offer you a heavily populated blog like we, at the WordsManShip are doing here.

    Share