The WordsManShip

Author: The WMS CEO

  • Choose To Post SEO Articles on Your Own Website I: the Perception of the Purist

    Why posting articles on your own website is better than doing the same on third party websites.

    There are many opinions on the subject of article marketing online. Some online marketers think that it is better to post articles on third party websites while certain others seem to think that, in the long term, it is better to put up articles on your own website. Both methods have their merits, but since we, at the WordsManShip believe in conducting a post mortem for every little aspect related to search engine optimization, we have discovered that it is marginally better to post articles on your own website as against doing so on third party article websites. Here are our reasons as viewed by a purist’s eyes.

    A Direct Relationship with Your Visitors.

    The most obvious reason for onsite article marketing for SEO being better than offsite article marketing for SEO is simply that they allow a website to form direct relationship its visitors. The reason for this is the human aspect of familiarity. As people read more and more articles on the website, they become used to it and it becomes a part of their daily routine.

    This creates a special bond that can only be formed through repetition. In contrast, this is not possible through third party article directories because these directories are not subject specific and contain generic content for any and every subject. A direct relationship between the visitor and the website, needless to say, is always good for business.

    Create Authority In Your Field.

    It is human nature to look for an expert when it comes to advice. Most people would trust a literature doctorate holder when it comes to analyzing some book. Similarly, no one would question a car mechanic when it comes to the efficiency of the engine. While these people are experts on the basis of their qualifications, they are also respected because they have proven themselves right time and again.

    By populating your website with helpful and non generic articles, you give yourself a chance to be viewed as an expert in your industry. Once a person thinks that you know what you are talking about, it is almost certain that he would look to you for advice and would even trust your product or service more. Apart from trust, if someone thinks you are an expert in a particular field, he would visit your website again and again which multiplies the number of potential sales.

    Let Your Creativity Run Wild.

    There is a necessary evil when it comes to article submission websites. This is the fact that they have to have some kind of a filter in place from filtering extremely poor content from decent content. This leads to these websites putting in place numerous requisites in place for evaluating articles. As any SEO and content writing expert would tell you, this limits the creativity of a writer significantly.

    Apart from facts, creativity is the primary weapon for any article business marketing expert and, without creativity; the results could be an article that can make a caffeine laden person sleep with thunderous snores. Posting SEO articles on your own website means that you can let your creativity run wild, throw metaphors to the wind and smile at similes.

    This concludes the first of the two part series explaining the benefits of uploading articles on your own website as opposed to third party article directories. While this part covered the purist way of looking at the argument, in the next installment, to be released on January 31, 2012, we will expound on the pragmatist’s perspective.

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  • How to Write Articles to Sell “Services”?

    How writing articles for selling “services” different from doing the same for “products”?

    New entrepreneurs regularly make the mistake of equating writing for selling “services” with writing for selling “products”. This is a very common mistake that if not corrected can lead to wastage of a lot of time, money and effort. This is precisely what new entrepreneurs cannot afford. The reason why this happens is that services and products are closely related and it looks like selling one is the same as selling the other. However, there are some crucial differences that an article should address if it hopes to sell a service effectively.

    These differences will be dealt with in detail in the pointers below; however, they all originate from a common point which is services are intangible. When you are selling a product you are selling something tangible that your customers can see and consequently analyse (partly) before buying. On the other hand, when you are selling a service you are selling an idea, time or a solution which the customer has no way of judging or analysing before actually buying. This makes writing good web content that sells “services” a little tricky.

    Clear and sufficient description

    When you are writing or have hired online content writers to write about your services you have to remember that the customer cannot see them. This means that, for them to have a clear idea about what you are offering, you will have to put in sufficient information in your articles. Being vague will not help here, just like a product has description of its quantitative and qualitative aspects, the same way you will have to give clear description of the service that you are trying to sell.

    This description can also convey the superiority of a particular service to others of its kind. For example, if you have a writing services company and are writing articles to promote it then a good description should include: what type of content you provide, any specific area of writing you specialise, the reasons why your services are better than others and anything else that you think fits.

    Conveying that you are flexible to fit every need

    A product has a shape, size and qualities that are visible to the customer, the customer then sees, analyses and judges whether or not he needs the product. Services are different, people are involved on both sides and time is generally an important factor. When there is person to person dealing, it is very important to convey in your articles that you are flexible and open to adapting in terms of the need of the hour.

    Different clients will have different needs and you have to convey that you can accommodate them. “Services writing” involves building up trust because, unlike a product with a brand/name/tag, you are hiring a person who you may or may not know anything about but are counting on to deliver what is expected.

    Focusing on the team

    Like I said earlier, selling services means people dealing with people. Sales people may play a part in the initial selling of a product but they can in no way contribute to the value to the product that is being sold. In services, people who are in involved play a big role in raising the value of the service that is being sold. Hence, your articles should give enough attention and space to the people involved.

    Their accomplishments and credentials will only enhance and encourage the building of trust in the mind of your potential customer. Stating clearly the strengths and specialisations of your team will give a clearer picture of what you are selling to your client. Simply put, if a product sells because of its value, a service sells because of the value of who is providing it.

    Taking care of the time related expectations

    A product sale usually does not require continued contact between people. A service on the other hand means that you are exchanging your time with someone for money so that it is mutually beneficial. The time factor is also involved with respect to punctuality. When people are working together, taking care of these minute things builds trust.

    Another way time is involved is in terms of follow ups of the services that you have provided and correcting anything that was not up to expectations. When writing articles to sell services, “time related” aspects should be adequately dealt with. One way is to not look at it as selling set time for money but coming together till the duration of the project. This builds trust and encourages clients to come back.

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  • Picking Subjects for Article Marketing SEO, Made Simpler

    Picking out the right subject time and again for article marketing SEO can be difficult if you are not aware of some small tactics

    Writing articles for SEO for your website is a brilliant idea. It is easy to start up and all you really have to take care of while writing articles for SEO is the quality of the content that you post online and the consistency in posting them. When you get into a regular rhythm of doing this you should feel assured that the future of your website/online business is safe. However, as your website will offer a limited number of products/services, there is one problem that will begin to stare you in the face.

    That is, you start running out of options for the topic of the articles that you are supposed to post online. At this stage you will need to come up with ideas soon as you will not want to break the steady routine that you have developed so far. Since article marketing for SEO is all about keeping a steady frequency of posting articles, here are a few tips that should give you a few new ideas about how to pick topics.

    Looking At the Bigger Picture

    Everything can be looked at in a macro and a micro view. The macro view is when you look at the products/services that you are offering in a broader, generalized and comprehensive manner. This often means writing about the subject at hand in an extensive manner and putting it in perspective with relation to other things.

    This means that you will be naming the various parts, components or segments of your subject. However, you will not focus on one particular aspect at length. For example, if you have an insurance website, a topic like “An overview of the insurance industry” or “The Indian Health Insurance Industry: An Overview” would be considered a macro view.

    Zooming In On the Nitty-Gritties

    Once you have found enough angles that cover the big picture adequately, you can start focusing on the details of the subjects that you are writing on. Think of this as expanding on the subheading of the major topic, which you only mentioned or briefly explained in the macro view. Here you will have multiple options as there is no limit to the depth that you can go into while covering various aspects of the subject of your articles.

    Using again, the earlier example of an insurance website the various segments can be “types of policies”, “cost of various policies”, “premiums”, “rebates” etc. It should also be noted that you can go the macro-micro way with these particular details as well.

    Comparative View to Help the User Choose

    After the macro and micro picture of your topic has been dealt with, next in line are the comparative articles. Whether you are selling products or services, writing comparative articles about them will make your customer’s job of choosing simpler and that will encourage him to come back to your website. Simply by listing and comparing the various aspects of a product/service that a user should be looking at, you make it easier for him to make up his mind.

    You do not have to make a sales pitch you simply have to give the pros and cons of each side, which makes it easier for the user to decide. For example: “health insurance policies of companies X and Y: a comparative view”.

    What’s New and What’s Making the News

    Once you have covered these major subjects you should have successfully laid down a database that leaves out nothing, knowledge wise, on the subject of your website. Now, it is time to regularly update this database with all the new developments in the field that you are in. This means covering any new product that has just come out or anything else in your field making news.

    You owe it to your website’s regular visitors to keep them abreast of everything new related to your field. For example in case of an insurance website, any new change in policies, new form of rebate, new tax slabs etc can form topics for articles.

    Personal Views and Opinions

    Your personal opinions and views about the products/services related to your field come under this category. You can include successful feedback from various users here as well.

    It is worth pointing out here that these types of articles only make sense if and when you have regular visitors who have enough trust and faith in your own personal opinions about products/services. Another way to look at this is when you write about favourable feedback from users. By doing this, you can make it easier for your customers to develop trust and faith in your website.

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  • Tips on Picking the Right Topics for Article Marketing SEO Strategy

    Repeated writing on the same topic can result in you running out of ideas

    If you have decided on article submission as a SEO strategy for your website then there are a few aspects of it that you would have already learnt or at least have read a couple of times by now. These are how to write articles, where to post articles, how to research articles, how and how many times to include keywords and how often to post articles.

    These are all fine but you have to note that for article submission to work as an SEO strategy you have to keep at it consistently and continuously for a while for it to show results. It is needless to say that all that work really pays off in the end as your website sets itself up on a strong foundation of backlinks ensured by the high quality of the content that you posted online.

    The Problem of Writing on the Same Topic Repeatedly

    While continuous writing smoothens up most aspects of writing articles for SEO strategy, there is one problem that starts creeping up as you write more and more. That is, you start running out of topics for writing articles.

    Now, whether you have run out of ideas because you have written too much or you are having trouble starting itself, this article is for you. Here are a few pointers to give you a fresh perspective on how to choose topics for articles:

    Selecting Topics On The Basis Of Relevance

    “Relevance to what you are offering” is one of the most common, easiest and the safest ways to choose topics for the articles that you will be posting online. This is the first step in choosing topics and is easy enough to tackle. Obviously, the articles that you post online have to be in some way or the other connected (relevant) to the product/service that you are offering.

    For example, if you have a website that offers various types of insurances then the topics for your articles can be “how to choose insurance” , “tips for comparing different policies” etc.

    Look Into Highly Searched Areas

    If relevance to what you are offering is one way to choose a topic, relevance to what is being searched by the users is another effective one. Researching what the users are looking for will not only give you ideas for topics but it will also give you keywords.

    These keywords can now be embedded in articles that will cater to exactly what your users are looking for. For best results the topics that you choose should be relevant to what you offer and should be highly searched.

    Tapping Into the Untapped Potential

    When you research for the most searched keywords, you will get two types of topics. First, highly searched but also highly written about and second, highly searched but not so written about. You have no choice but to write about the first kind even though that means trying to catch up to your competition.

    This is because these topics will be directly relevant. Here is how you can get an edge over your competition, by picking topics that are not covered by others but are searched for by the users. You will find plenty of such kind and writing on these topics will give you an advantage over your competition.

    Concluding With Some More Ideas

    These are a few ways to choose topics for article marketing SEO strategy. If you still find yourself wondering about what to write next there are a few things that you can try. Like, saying the same thing in a different tone for example changing a serious tone to a friendly or changing a friendly tone to humorous.

    This might look like you are doing the same thing again but actually simply by changing the tone of your article you are now catering to a completely new group of people.

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  • 4 Types of Content for Product Pages

    What are the different ways in which website content writers write content for product pages?

    Ecommerce is a concept that was unheard of when the internet was conceived. However, the fact that the online markets are soon expected to compete with conventional markets can be taken as a testimony to how it has grown in size and impact in the last few decades. Furthermore, with more technological improvement, it would not be surprising to find online markets overtaking conventional markets with regard to volume and value of sales.

    This means that an ecommerce website has the potential to be a real gold mine for any online entrepreneur, regardless of what product he chooses to sell. However, this is only possible if the ecommerce website pays attention to search engine optimization with internet marketing articles as well as the written content on its product pages. Unfortunately, there is no consensus amongst online entrepreneurs, marketers and web site content writing experts about the best way to write content for product pages. Most written content on product pages online can be categorized into four categories. Consider the following.

    1. Concise:
      Concise type of written content means that the product page barely has anything more than a few sentences related to the product. These types of product pages would focus more on the images aspect of the product page than the written content.

      To this effect, the online entrepreneur would try to sell the product on the basis of either how good it looks or how effective it is with regard to its primary purpose. It is also possible that the entrepreneur wants to keep his product pages simple and try to attract visitors through external online marketing articles. Needless to say, this type of content would be ideal for products that are visual in nature.

    2. Descriptive:
      When the written content on a product page focuses more on describing the product than anything else, it can be dubbed as descriptive product page content. Such content would mainly focus on physical aspects of the product such as its dimensions, colors that it is available in, materials that it is made up of, accessories that it comes up with and all other physical parameters.

      This type of content tends to be drab and technical in nature which is why it is ideal for industrial products or products meant for a niche audience. For example, machinery websites would almost always have descriptive product page content as against more general product pages.

    3. Analytical:
      The analytical type of content is the second most common type of content for product pages. This type of content acts like a review of the product as well as an information source for the visitor. It would focus on the benefits of the product and would also contain some tastefully written customer reviews for the visitor.

      Furthermore, the owner of the website, if so inclined, can also choose the analytical content to be truly unbiased which would mean that the flaws of the product would also be mentioned. This is usually seen in the case of websites that focus on a particular type of product but offer all the possible options on the internet.

    4. Romantic:
      The romantic written content is the most common type of content you will find in product pages on the internet today. This content is designed to be appreciative of the product’s qualities. In different words, the romantic content is designed to make the product woo the visitor into making a purchase. As a result, the flaws of the product and, indeed, many of its dimensional details get left by the wayside.

      Such content would contain lots of adjectives and metaphors to give the visitor the feeling of the product more than anything else. For example, for a lighting fixture product page, the romantic content would focus more on its design than its technical specifications. Such type of content is ideal for products whose benefits are obvious to everyone. Romantic content would also be suitable for products that have a lot of competition in the market.

    The four types content for product pages mentioned above are all useful in their own respective situations. However, one thing that would be common in them all is the SEO aspect. All four types would have to be optimized for search engines with relevant keywords and tags.

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  • A Detailed Analysis of the Concept of Article Spinning

    A complete overview of everything that article spinning is and whether it is useful

    The biggest problem with online marketing and search engine optimization is that there is no set method or established protocol. This, effectively, means that every online marketer is going about internet marketing in his own way. While it is true that the world of online marketers knows that good quality content cannot be compromised on, the problem arises when someone new and uninitiated in the field stands up and asks ‘what do you mean good quality content?’ Now the smart aleck internet marketers would cockily state that ‘good content’ is anything that reads well and is not copied.

    This is again a statement that is interpretive. Google does not function on interpretations. It operates on the basis of algorithms, which means it has quantified the idea of ‘good quality content’. Unfortunately, the gods of online marketing have not seen it fit to share the secret of the fire with us mortals. It is this ambiguity that makes internet marketing confounding for some people. Take for example, the simple idea of article spinning.

    Defining Article Spinning

    What is article spinning? This is a simple question. Article spinning is taking one article and writing in such a way that multiple other articles can be pulled out of it. Usually, a completely spun article can generate at least five other unique articles. The maximum level article spinning requires the writer to write an original article, provide two alternatives for each sentence and, once this is done, provide synonym options wherever possible in the article. Here is an example.

    Original sentence: ‘This person is a buffoon who only knows how to guffaw at idiocy.’

    First option: ‘As this person only knows how to snicker at buffoonery, he is an idiot.’

    Second option: ‘This person is an idiot who can only laugh at stupidity.’

    While the meaning drawn from the three sentences mentioned above is the same, no person in the world can say that the sentences themselves are same. Now, comes the synonym spin.

    ‘This [person|individual] is [a buffoon|an idiot] who only knows how to [guffaw|laugh|snicker|snigger|laugh] at [idiocy|stupidity|buffoonery].’

    First option: ‘As this [person|individual] only knows how to [guffaw|laugh|snicker|snigger|laugh] at [idiocy|stupidity|buffoonery], he is [a buffoon|an idiot].’

    Second option: ‘This [person|individual] is an [a buffoon|an idiot] who can only [guffaw|laugh|snicker|snigger|laugh] at [idiocy|stupidity|buffoonery].’

    As any mathematician can tell you, the permutations and combinations that can be created from the above spin are many. A single sentence of an article first becomes three and then multiplies even further into…erm…I cannot even calculate how many.

    Improved Results at Minimal Investment

    While the safest and best article marketing technique is to just go for unique articles all the way, most entrepreneurs choose article spinning because they believe that it will benefit them in other ways. There are, indeed, many benefits of article spinning. For instance, if you do it properly, you can get at least 150% of the results you would normally get for prices that are lower. If you put up 30 articles in a month, article spinning has the ability to, at least, make that 60 in the month with the 100% gain coming virtually free of cost.

    The Discouragement from Google

    However, article spinning is not all hunky dory as some people would have you believe. The problem with article spinning is simply that it results in poor articles being churned out by the software being used by the online marketer. In the above example, the phrase ‘the person’ is used in all three sentence options. If this was just changed to ‘a person’, the problem becomes evident. With synonym spin, the result would come out to ‘a individual’ or ‘an person’. This is grammatically wrong but since the software is doing the spinning, it cannot be checked.

    Furthermore, does not promote the idea of same content being circulated around everywhere. It’s like there are a thousand templates which are being rewritten a million times. This is, as obvious, not good for the end user who wants to learn new things or have fun with new ideas. Hence, article spinning comes with its inherent risks for the online marketer.

    Benefits of Article Spinning Can Still Be Reaped

    The final question then is whether article spinning really is useful to an online business owner. The answer is not as simple as the question. It is possible for you to use article spinning but only if you are extremely careful while writing the seed article. The best writing services for article spinning make sure that when they write the seed article, they look at the connections between different options and alternatives. These types of article marketing services see article spinning as creating a web of words where every option should conform to every option coming before and after it. In simple words, it is possible for you find article marketing services on the internet that will ensure that context and grammar does not clash when they spin articles for you.

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  • Google and Its Techniques of Judging New Content

    How do your content updates fare with Google and its new content evaluation policies?

    Google’s methodology of assessing websites has always been a contentious issue amongst online entrepreneurs, internet marketers and SEO experts. Different people tend to believe different things about how Google assesses content on websites. For example, many people believe that posting 50 articles of mediocre quality every day can show results while others say that high quality content is more important than quantity. Regardless of the various things that these experts disagree on, one thing that they all seem to agree on is that fresh content is the only way a website can succeed.

    However, while from a macro point of view this concept seems fairly simple, if one delves deeper, other questions rise. In simple words, these questions hover around the definition of ‘fresh content’. Here, we would study the various connotations of fresh content and how it, possibly, affects a website’s performance.

    Declining Value of New Content over Time

    This one is fairly simple to grasp. A web page with new content would only remain new for so long. As time passes, its freshness value will decline. This means that for some time after the content has been posted, it would perform very well on Google search results. However, over time, its value would slowly decline and it would gradually descend in the search results.

    The Effect of the Frequency of the Changes

    This is something that is widely known. The more often your content changes the better it will score with Google. This means that if one website adds a single page of new content every day then it would fare better than a website that adds one page every second or third day. Similarly, if you are not adding a new web page and are only modifying the content on an existing page, then the more often you do it, the better it will be for your website’s rankings.

    Most online entrepreneurs face difficult with this because it requires regular devotion and consistency. You can resolve this problem for yourself if you only buy SEO articles from established SEO writing services. It is important to focus on established SEO writing services because only such service providers would be able to provide quality and consistency on a regular basis.

    Quantifying the Quality of New Content

    What qualifies as new content? Does modifying few sentences cut it? Does a simple rewrite have an effect or something more is required? Like the previous point, this one is also simpler to address. It is only logical for Google to give more weight to a page whose content is entirely new to a page that just has modified content. Effectively, the quantity of the change of content on a page matters a lot. Therefore, if you submit SEO articles on your own blog, you have to ensure that they are not just spun through software and are completely fresh.

    Important Content Changes Matter More

    Google is smart enough to recognize the important parts of any web page. This means that if an online entrepreneur tries to be smart by updating less relevant parts of a web page like advertisements or the navigation bar, then he would not see good results. The trick is to focus on important content because Google focuses on this. Important content, as is obvious, means that main text body on the web page.

    Dips and Spikes in Updation Affect Ratings

    Suppose you update your website with articles on SEO services every day. As long as you maintain this frequency, your website would do fine. However, if you forget to post articles on certain days, your website would suffer in terms of ratings and performances. A very common mistake that many online entrepreneurs make is that they suddenly add five articles on some days hoping that it would give their website a boost. On the contrary, just like dips in updation frequency are not helpful, spikes have the same effect. Consistency is key.

    Influence of External Links to Your Content

    This is the bible of online marketing. The links coming into your web page are going to be crucial for its performance with Google. For example, if a web page on your website gets a lot of inbound links then it would score higher on the Google freshness index and, hence, perform better in search results. Moreover, it is also important to note that the freshness value of the web pages that are linking to your web page will also determine the score of your website.

    Small Influences on Web Page’s Ratings

    There numerous other smaller or less subtle influences that can affect how your web page fares with Google. These could be anything from how much time visitors spend on your web page to how timeless the content is. This means that if visitors spend one to two minutes on a web page then it would be rates much higher than a web page that only manages to hold users for a few seconds. Furthermore, Google regards some content as being timeless and always relevant. For example, if you write on something timeless like geography of a country, then it would remain relevant and fresh for a longer period than a product review.

    What Is The Verdict On Your Website?

    Now that you know how Google evaluates content on your website with regard to its newness, you can categorically go about putting in place remedial measures. The conclusion is simple. The more often you update your website with new content of great quality, the better it will perform on the Google freshness index. If you have trouble updating content on a regular basis with quality then you should either hire a full time content writer whose sole job will be to write and submit SEO articles or just buy SEO articles from reliable SEO writing services.

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  • Generate SEO Results through Generosity

    What are the different types of freebies you can give away to get the right backlinks?

    The world works on the concept of exchange. This means that there is nothing that comes without a cost in this world. Effectively, every time you want something from someone, you would have to give something in return. Even simple things such as getting joy from someone come at a price. No individual would give you respect if you do not give him respect. Similarly, not a single person would be willing to make you laugh if you do not do the same for him. While the dynamics are a little subtle with intangibles, they become blunter with materialistic things.

    Getting Backlinks In Exchange For Content

    If you buy something you pay for it. If you want to succeed then you would have to work hard for it. This is the way of life and the way of humans. The world of online marketing is no different. If you wish to get good backlinks with substantial link juice, then you are going to need to either pay for it or provide content to the other website.

    Providing content to get backlinks is one of the most reliable and effective ways to get backlinks. However, most people get stuck at this point because they either do not know what type of content to offer or they do not know how to formulate such content. Here are some ideas along with some tips.

    Free Consultation for Your Services or Sample Product

    The most obvious freebie that you can use for getting good backlinks is whatever it is that you are providing to the online community. If you run an SEO content writing services, like us, and expertise in writing web content, then you can give away well written articles in return for a backlink or two.

    Similarly, if you have some kind of a consultation services on the internet, then you can provide free one time consultation to someone for backlinks. In fact, even if you sell tangible products online then you can give a single one to some blogger in return for a good review from him.

    Videos Designed To Impart Free Knowledge and Tips

    Videos have a charm of their own for people on the internet. In fact, a lot of people online prefer a good video over a quality article simply. There are two reasons for this. The first is that the information in a video is easier to remember than information provided in other formats, as the human brain finds it easier to retain visuals. The second reason why most online surfers prefer videos is that they can be more entertaining.

    Complete RSS Feed For Syndication

    RSS feeds, when analyzed in terms of the ratio between the results and the effort put in to get those results, easily trumps every other way of getting backlinks. RSS backlinks are single files that can make a huge difference for any online business. The reason for this is that a complete RSS feed would be indexed, syndicated, subscribed to and even emailed by the people. Moreover, every RSS feed has the potential to kick off a viral spree for any page on your website.

    Providing Free Written Content as a Guest Contributor

    It is highly likely that you have heard about SEO with article marketing. Internet article marketing is, in fact, regarded as the most effective way to search engine optimize any website. This effectiveness is not only in terms of the results that the technique can generate but also the low amount of investment that these results need.

    While you can submit lots of free content on article directories and even on your own blog, providing free articles to other blogs or websites is good because Google analyze how the link to your website spreads. Therefore, if your free article is published on another blog whose page rank is ten; your website’s performance would shoot up considerably. This would happen simply because your website would be piggybacking on the reputation of the other website to fare better with Google SEO scoring system.

    It is possible for you to just write these guest articles yourself because it is unlikely that anyone around you would know more about the industry you are involved in. However, if you do not have the natural flair for writing or just not enough time to do it in then you can also hire a content writing company to do it for you. There are numerous economical or cheap writing services available on the internet that you can make use of.

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  • Importance of Timely Content for SEO

    Why you should post content that is based around current affairs and popular subjects

    If you are looking at this blog, then it is likely that you already know that posting new content is one of the most effective and result oriented methods for improving the number of visitors to a website. However, most people try to post timeless content so that it can draw attention even months into the future. While this strategy is sound for most websites or online businesses, it may not be so ideal for certain types of online businesses.

    Timely Content vs. Timeless Content

    Certain types of online businesses need content that is timely as against being timeless. Which website or online business needs timely content depends on the industry that it operates in and also the kind of target audience it has. For instance, if you consider an online jewelry business, you will realize that its target audience will be extremely focused on what the trends are in jewelry.

    Moreover, apart from the eternal designs, the jewelry retail business is very flexible and adaptive, which, basically, just means that volatile trends determine the type of product being sold. Another similar example of an online business or website that would need content to be timely and not timeless could be a gaming reviews website. Simply speaking, as there are always new games and strategies coming out, it is impossible for such a website to rely on timeless content.

    The Psychological Aspect of Timely Content

    There is also a psychological advantage to hiring an article writing service for writing timely content. Imagine yourself interested in buying an engagement ring before you propose to your beloved. It is highly likely that you will try to find out what type of engagement ring your beloved likes. The only way you can find this out is either through going through her jewelry box or referring to popular engagement rings and asking her views.

    As most women do not have engagement rings in their jewelry boxes, the latter method becomes more advantageous. This is where an article about a famous celebrity’s engagement ring on the online jeweler’s website comes into play. You would search for such information so that you can refer to it when with your girlfriend.

    Relevance of the Content to the Target Audience

    The people with the true purchasing power in the world are people who work hard in their careers and are professionals. These people are, in the majority of cases, extremely aware of their surroundings. This means that they are constantly updating their knowledge about the world around them. For such people, timeless content would not be very important because they search for things related to the world.

    For example, if we take the online jewelry example further. These people, a few months ago, would have been looking for information on the engagement ring that Kate Middleton wore as against looking for information on why buying online is important, which could be ideal for another website such selling insurance policies. Therefore, it can be said that, in some cases, timely content tends to be more relevant than timeless content.

    Piggybacking On Established Online Trends

    It is possible that you know about trending on search engines. Trending statistics, basically, show you what the public is searching for. These trends are usually linked to currently popular global incidents and any famous individual, organization or nation in news. Using the same example of an online jeweler again, we can say that in its case, it can use something like a big diamond find or global jewelry retail report to piggyback on the relevant search items.

    Google Scores Are Better For Timely Content

    Google has this scoring system that allows website to get better scores for fresh content. Debatably, this system gives a higher score to a website that not only puts up fresh content regularly but also puts up content that is already relevant according to the trends statistics. The logic is simply that the website is providing people with something that they are already searching for. Hence, with the use of content that is relevant with respect to timing, an online business or website has the potential to improve its Google SEO standing.

    Visitor Retention Improves With Regular Updation of Timely Content

    Content that is timely or based on ongoing events in the world has more potential when it comes to retaining visitors. A visitor to a website with all kinds of current news related to a particular niche would result in coming back again and again to see for new updates. In terms of an online jeweler, a person particularly interested in celebrity gossip would keep returning, if the online jeweler’s website has regular updates on celebrity engagement rings.

    It is also worth mentioning here that repeated hits on the website can have a positive effect on the Google page ranks of the website. However, this would only be possible if the content is of high quality and updated daily or at even higher frequencies.

    Sourcing Timely Content on a Regular Basis

    As the amount of work involved for maintaining such regularity is a lot, there are only three ways through which you can put such content up with any consistency. The first is to start looking for content writers for hiring on a full time basis, the second is to write SEO articles oneself and the third is to hire a professional blog writing services.

    The first should be preferred if the timely content is going to be very technical, the second if you have a lot of time on your hand and the third if you wish to save considerable amount of money.

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  • A List of Major Benefits of Distributing a Press Release

    Have you been wondering if press releases can be useful for your online business?

    Distributing a press release is one of the most time tested and reliable modes of making any business prosper. It has been used countless number of times since long before the internet ever came into being. However, this does not mean that it cannot be used by online businesses with equal effect. On the contrary, the press release is a much more effective tool when it comes to online businesses because, on the internet, there is more potential for such an information release to spread.

    Having said all this, the most obvious question that remains to be dealt with is why distributing a press release is beneficial for online businesses. If you have been looking for this information so as to decide if press releases can be useful for you, then read on.

    Press Releases Drive Direct Traffic to Your Online Website

    The most obvious benefit of writing press releases and distributing them is simply that they drive direct traffic to your website. It must be said that, in the majority of cases, a press release would be read by targeted audience. Targeted audience, here, refers to those people who are already interested in what you provide or what your industry is about. Therefore, when your press release gets published and read by people, it generates direct or click through traffic.

    SEO Benefits of Writing Press Releases

    In addition to the click through traffic that press releases generate, there is also the benefit of SEO to consider. A press release, if appropriate optimized for search engines will result in direct improvement of the page rank of your website. Google indexes all content that contains the link of your website and is optimized with right techniques.

    Therefore, by simply posting a press release, you get immediate back link juice that can boost your rankings over your time. Moreover, if a media professional picks up your press release and publishes a report with it, your website gets credit for the organic link growth as well.

    Visibility and Brand Recall Creation for Your Online Business

    Exposure is the byword for any business, whether online or offline. In different words, any business needs to be seen by the people for it to be able to get sales. Press releases hold the potential to give you much more exposure than any other form of online marketing because of the way they are viewed by the people. Most people see a well made press release as a reflected of a genuine and well run business. Therefore, when someone sees your business’s name being associated with various press releases, the automatic assumption would be that your business is authentic and trustworthy.

    There is another benefit of exposure and visibility. This is the fact that enough visibility will turn your business from just another company to a solid brand. The more people see your name being bandied around by the media, the more your name will turn into a brand. Furthermore, as your business becomes a brand, people will start finding it easier to recall the name.

    Press Releases Can Turn You into an Expert in the Eyes of the People

    Becoming an authority in your industry can be very beneficial. It would show the people that you know everything about the industry you are involved in. The direct result of this would be that when someone needs something in your industry, he would make a beeline for your website or be told by someone to come to you.

    Moreover, if either of these things does not happen, then the person would, most likely, research the industry and end up with your name as an authority. Hence, becoming an authority would not only make people trust you more but also come to you instead of going to your competitors.

    Press Releases Are Financially More Feasible Than Other Marketing Techniques

    If you compare press releases to other marketing techniques, you will find that they are significantly more financially feasible. You should make sure that you also take into account the kind of results that press releases show in comparison to other marketing techniques. This is true even if you do not write your own press releases and try to use business writing services for writing them for you. This is because it is possible for you to find high quality business writing services provide competitive rates.

    Writing Press Releases or Having Them Written

    Now that you know the most important benefits of writing press releases and distributing them, it is likely that you are planning to use them as a part of the overall online marketing strategy for your business. While it is possible for you to write the press releases for your business yourself, you should do a lot of research before doing so because a badly written press release would be rejected sternly by most press release distribution websites.

    One way to ensure that your press releases are not rejected and published immediately is to hire copy writing services to do the work for you. Copy writing services have the experience and the knowhow of preparing press releases that can have the impact that you desire for your online business. While copy writing services are good, you can also look for an SEO content writing service to do the work because the latter is nothing but the former albeit with SEO expertise added to the mix.

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