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How Blogging is a Great Way to make Online Connections
A generation ago, people were used to a more personal form of buying and selling. Commodities and services were bought from local stores and establishments, and very often the buyer and seller developed a personal relationship. Because of this relationship, a customer would not change his loyalties very easily. Today, with the world becoming a global village, this buyer-seller relationship is becoming increasingly impersonal. This can especially be seen with online businesses, where the buyer and seller often do not even meet each other.

How does one ensure that old-time customer loyalty in such a scenario?

One very popular way to do it is by running a blog for your business, and you don’t even have to do it yourself! You can hire a blog writing service to do it for you.

There are multiple advantages of having a blog, where growth of business is just one of them.
- It helps you build a Better Informed Customer Base: Blogs for a business help keep the customer aware of the products and services you offer, how they work for him, what he could gain by using them, and any new developments in your business.
Your Blog can also be used to educate your customer about the technology and science behind your products. Armed with this knowledge, your customer can make a more informed choice. This ensures that he gets more satisfaction out of his purchases, making him more and more satisfied with the services you provide.

However, you do need to ensure that the Blog Providing Service that you acquire for your blog is dedicated to providing the correct information in the correct manner. That way, you can rest assured that the information reaching your customers is accurate and relevant.
- It is a Great way to Get Closer to Your Customer: Having a blog is a wonderful to build a semi-personal dialogue with your customers. Your blogs are read by them and they can comment on what they read right there.
Again, the Blog Writing Service providers that you hire should ensure that the comments that customers post are replied to in a suitable manner, which makes for happier customers who are assured that their opinion is being considered.
- It is a Great Way to Show off Your Expertise and Dispense Knowledge: Especially in the case of a Business blog, you can use this platform to offer some amount of free advice to your clients, or potential clients. More often than not, when the potential customer understands the technicalities of the service that you explain on your blog, he will feel more comfortable buying that service from you.
When you successfully make a layman understand a technical service, he feels more confident about you as a company. This also boosts the faith in your existing clients.
- Good Quality blogs help build traffic and links: With high quality Blog Articles, you can increase the traffic to your site because of two things. One, by having your blog posts show up when someone searches for that information, and two, by creating back-links. Back-links are links to your pages on other sites. If your articles are informative and unique, they will be quoted and linked to on forums and discussions.
Most Search Engines consider back-links from reputable sites to be a sign of approval; almost like a testimonial. If you have numerous back-links from sites that are old and reputed, and are also relevant to your business, your ranking during searches goes up.

This is another reason why the quality and content of your blogs should be of the highest standards, and why your choice of a blog writing-service company should not be made lightly.
October 4, 2011
Using Keywords Correctly – 5 Points on the Best way to Use Keywords!
Whether you have just started planning your website, or whether you are looking to optimise your pre-existing site for Search Engines, one of the most important things you must consider is the keyword or keywords that you need to use.

Keywords are short phrases that are used by Search Engines to determine how relevant a site is for a search made by a user. Thus, if a user looks for ‘content writing company’, Google will look through all the sites and give the result based on how relevant the content of each site is for the search.

Thus, keywords affect how the search engine treats your site. This makes the selection of keywords very important. However, selection is just the first step of the process. How the keyword is used also affects search results. Here are some suggestions on using keywords effectively.
- The Relevant Keywords: The First step is obviously searching for the right keywords. Your keywords should reflect the products your site sells, which may include a service, an idea, or a concept, in addition to tangible items. Thus, when people are looking for something that you intend to sell through your site, they are able to find their way to it.
Do not try to use keywords that are not relevant simply because they are more popular, because ultimately, every search engine checks the relevance of the keyword against the content of the site. If the search engine finds no relation between the keyword and the content, it will not put up the site very high in its search results.
- The Most Competitive Keywords: There are very few websites, or businesses, that can claim to be unique in their field. Almost every type of website would have some amount of competition and when selecting keywords, one needs to identify the most competitive keywords in order to be effective.
Most people do not realise that it is possible to isolate keywords that are searched a lot, but not optimised a lot by other sites. If you do your research properly, you can identify them, and use them on your site. This places you in the enviable position of having your site one of the few sites that has been optimised to that keyword, and thus figuring higher when someone searches for that particular keyword.
- Keywords Placements: After you have selected the keywords, you need to figure out where to use them. If you are building up your website, you can select a different set of keywords for different pages. It is not unusual to find a page optimised for up to 3 to 6 keywords, based on the content of the page.
For each page, select the most important keyword and use that in the page title. If your keyword selection was done properly, and you have selected the relevant keyword to be the main one, your page title will not only sound good but also make sense.

You can use your keywords in the meta-descriptions on your page, and the alt tags for images should also contain them. If you have a blog, then you can include the keywords in the tags. Another important place which most people neglect to ‘keywordise’ is the anchor tags for links!
- The Appropriate Content to hold the Keywords: The selected keywords should also be distributed in the content of the page, but in an intelligent manner. Since the site is for your customers, make sure that the page makes sense to them, instead of trying to cater to search engines while alienating your viewers. If you plan the content of your website well, the keywords will meld seamlessly with the content.
- The Keyword Density: It may seem important to you to put your keywords as many times as you possibly can in each of the website’s pages, but by ‘stuffing’ your site with keywords, you will only make it a stuffy read. On an average, a keyword can be used 3 times in a page without seeming ‘forced’. If you use it more than that, the web page content might not flow properly.
In order to get web content that is high quality and makes a good read, you can hire a good web content writing company, and most of the times, they will be happy to do the SEO for the site as well.
October 1, 2011
The Composition of a Well Devised SEO Strategy

As per internet statistics of 2010, as collated and presented by Royal Pingdom, the year of 2010 saw 21.4 million websites being added to the swelling total number of 255 million. This means that, everyday, there were more than 58,000 websites being setup. However, what can really be staggering is that each of these websites would contain a minimum of, at least, five web pages. Taking this rough assumption one step further results in there being 290,000 new pages being set up every day. In different words, there are more than 200 web pages being launched every minute.

Regardless of whether each of these 200 pages is set up for commercial reasons, nonprofit purposes, information spreading or just plain fun, there is the undeniable fact that each of these pages is going to want visitors. This is a sobering thought for even the most seasoned or experienced of website owners of the world simply because all of these page owners are nothing but competitors for the ever-shortening attention span of the typical internet user.

In fact, the situation is even more alarming if you consider the fact that the world was still recovering from the global economic recession in 2010 and that this would have reduced the number of incoming online entrepreneurs, drastically. All this simply leads to the simple question of how can online entrepreneurs with mediocre resources stand up to such odds? The answer is through a well devised SEO strategy.

An online business’s SEO strategy can be formulated in a wide variety of ways. What this means is that there is no set SEO strategy and that SEO strategies need to be customized for websites on the basis of their specific resources, needs, requirements and even target audience. If you are on the verge of formulating a SEO strategy for your website then here are some important considerations for you.

Money vs. time and effort?

It is a widely known fact that SEO is directly dependent on the creation of backlinks. Backlinks are the hyperlinks of your website on other websites. Before you go about obtaining these backlinks, you would have to consider the manner in which you can do this, which would be directly dependent on your resources. If you have enough resources i.e. money then you can possibly go about using that money to create backlinks by releasing paid press releases or buying links on websites with good page ranks.

Alternatively, if you lack the resources, then you would have to resort to investing your time and effort in obtaining backlinks. Take for example the technique of internet article marketing. Within this technique, if you do not have money then it would have to be you writing SEO friendly content for your website, researching the good article submission websites and then submitting them. This would be especially a good choice for you, if you know how to write good compelling content.

Automated optimization vs. manual optimization?

You would, sooner or later, also have to consider whether you wish to go the automated method or the manual method of optimizing your website. There are two schools of thought amongst the internet marketers when it comes to this dilemma. Before we list these schools of thought, let’s put the dilemma into perspective first.

Automated optimization would allow you to have a large quantity of backlinks through spun article submissions and business directory submissions while manual optimization would give you incomparable quality without the convenience of quantity. If you do not even have the luxury of time and effort then you would find yourself using ambiguous article spinning and submitting software.

However, as Google advises online internet marketers to focus on quality instead of quantity, you should either try to find time to write your content yourself on a regular basis or find money to invest in a professional SEO article writing service. In a nutshell, in terms of ascending order of effectiveness, the lowest is articles through article spinning software, followed by personally written articles (if you are not a professional journalist or writer) and then the best would be articles written by a cheap article writing service.

On-page optimization vs. off-page optimization?

Your final decision would relate to the technique of optimization. There are two ways through which you can go about using written content. The first is on-page optimization, which means that you would be uploading articles on your own website and the second is off-page optimization, wherein the uploading happens on third party websites like article submission websites. Ideally, you should use a combination of these two techniques because this would give you the benefits of both. Moreover, there is also the matter of business directory submissions, which can only be done off-page on third party business directories.

A word to the wise

Quality content has become a sort of a crusade for Google, as any internet marketer would tell you. In simplest of terms, the composition of your SEO strategy should be an amalgamation of all the techniques barring the ones that Google discourage people from. This means that you have to focus on quality content and quality backlinks through quality third party websites, instead of just going for quantity.

September 28, 2011
The Five ‘Ws’ and One ‘H’ Of Link Baiting
Online entrepreneurs and SEO experts of different industries and businesses are currently engaged in a process that can only be described as a passive way of generating traffic and increasing ranking. The process is commonly known as Link Baiting. Link Baiting, as a concept, is something that is heavily rooted in the fundamentals of psychology. It aims at trying to incite emotions amongst the visitors through one time content. With good link baiting you can have your visitors clamoring to comment, come back quickly and even share the page with others without any call to action.

Sounds too good to be true? Well, it is good and very much true, but the catch is that you have to get it spot on to have any success with it. Here is a lowdown for you on the concept of Link Baiting in the old journalistic tradition of five ‘Ws’ and one ‘H’.

What is Link Baiting?
Link Baiting is exactly what its name says it is. It is a way through which a website can gain backlinks, passively. It can be anything that can be posted on the internet such as videos, audio clips, drawings, sketches, tools, programs and, most importantly, written website content.

Why should you use Link Baiting?
Link Baiting is the future of backlink creation because it is a completely white hat, legal and ethical way to build backlinks. Furthermore, it is also convenient because, once the initial work of setting up a link bait is done; you can simply sit back and see the links grow. Besides, after the recent changes by Google, it is one of the most effective methods of creating organic backlinks.

Who uses Link Baiting?
Any website owner can use Link Baiting. However, it does require a certain sense of expertise depending upon the type of medium you are using to create the link bait. For example, if you are trying to create reaction inciting blog posts then you need professional writing services or expert blog content writers because creating the balance between inciting angry reactions from the visitors and offending them is an art form in itself. Similarly, writing insightful articles that do not seem patronizing requires professional training as well.

Where can you use Link Baiting?
Link Baiting can be used anywhere on your website. However, it is best if the link bait is placed in a prominent position, on its own dedicated page, because it would soon become the major crowd puller and would justify its pedestal.

When should you use Link Baiting?
Link Baiting should, ideally, be used when you already have a certain level of presence in the market. For completely new websites, it is advisable that they establish a certain number of regular visitors before trying their hand at link baiting. Initial marketing for the website can be done through any number of tools including business directory submissions and internet article marketing.

How can you use Link Baiting?
There are three main tips when it comes to Link Baiting.
- The most important aspect of using Link Baiting is to target it as specifically as possible. This means that you cannot provide a recipe searching software if you have an insurance website and should, on the other hand, provide a tax benefit calculator.
- Moreover, you need to create the link bait around a solid anchor text that is highly relevant to your website. In the above example, ‘tax benefit calculator’ becomes your anchor text.
Finally, you need to utilize professional services for the direction you are taking. As mentioned above, if you are looking for ‘insightful’ or …‘inciteful’ blog posts then you should employ professional writing services.
September 24, 2011
Innovative and Unique Budget Link Building Tricks – II
Most SEO professionals would be more than happy to accept that many of their clients ask them for cheaper ways of optimizing their websites. However, most SEO professionals would never admit that they hold themselves back from answering this question honestly because it would mean loss of revenue.

In the previous article, ‘Innovative and Unique Budget Link Building Tricks – I’, we listed three best ways of getting backlinks with minimal monetary investment. While writing SEO friendly articles remains the simplest way, here, we continue on our endeavors to empower established clients and budding online entrepreneurs alike to take their businesses to the next level without spending a fortune.
1. Become a guest writer on someone else’s blog:
  A very simple way to get great backlinks is to become a guest writer on someone else’s blog. This is the most financially efficient way of getting a backlink on a good website because all you would have to invest in this effort would be your time and your brilliance.
  
  It is still worth pointing out that you should ensure that the blog is relevant to your industry and expertise. Moreover, if you are not a great writer then you can obtain cheap SEO articles easily from ghostwriters and submit them under your own name.
2. Exchange links upstream and downstream of your field:
  One of the oldest yet effective techniques of getting high quality backlinks is to contact companies upstream and downstream of your field and request them to exchange links with you. A good example of this would be us, a service provider for SEO friendly articles exchanging links with website designers and complete SEO firms.
  
  While the clients of website designers and designing firms can use us for obtaining the content to their websites, the clients of full-fledged SEO firms can make use of us for getting their articles. In fact, if you are a website designer or an SEO firm owner, then we invite you to exchange links with us.
3. Return to the roots of business:
  From a certain angle, the internet and all the various marketing gimmicks resulting form it are new concepts these days. Returning to the roots of business means that you get back to basics to market your website. Even before the internet showed up, people used to market their business and get good amount of enquiries and sales.
  
  In other words, while the availability of internet may have simplified the whole concept of reaching out to enough people, you can get in touch with your audience through conventional means as well. Consider having visiting cards made and sharing it wherever possible. Include the link of your website at the bottom of your emails, quotation documents and even invoices. In a nutshell, you should look to create a brand out of your business with you being the vehicle.
Between the first and second installments of ‘Innovative and Unique Budget Link Building Tricks’, we have covered a good variety of options that a financially restricted client can utilize to compete with the more rich entrepreneurs in the online world. However, we, being an article writing and submission service, understand that there can be many innovative answers to budget link building and, hence, invite you to share with us your inputs through the comments section.
September 21, 2011
Innovative and Unique Budget Link Building Tricks – I
There is this accusation that many entrepreneurs have against Search Engine Optimization (SEO) firms. The accusation is that SEO firms are only willing to cater to clients that are willing to dish out mini fortunes for their services. Well, they are partly right. SEO firms do tend to focus on services and packages that have high margins.

For example, most SEO firms place a lot of emphasis on the more elaborate, complex and complicated technique of social media marketing or even favor the restructuring of the whole website to include SEO terms. SEO packages are made with focus on these components as against the cheaper methods of online marketing like bulk article submission and on page blogging. The reason is simple; Money and profits!

If you are an online entrepreneur who is looking to take his online business i.e. his website to the next level but has withdrawn from talks with established SEO firms because they asked for too much money, then you would be glad to know that there are ways and means through which you can achieve your goals and not spend obscene amounts of money. Here is a list that should help you significantly.
1. Submit articles in bulk:
  The most common and popular technique is to submit articles in bulk. Now, you might find yourself questioning the authenticity of this advice; since it is coming from a content and article writing service provider i.e. The WordsManShip. However, you can easily verify how true this suggestion is by going through some other online blogs or articles on cheap SEO link building techniques.
  
  The technique of using an article writing and submission service to gain important links is one of the oldest and most well tested. The primary reason why submission of SEO articles is seen as a good way to create backlinks is that you can obtain cheap SEO articles of high quality quite easily and submit them on most article websites for free.
2. Donate your services and look for media recognition:
  The other way to get good backlinks is to donate your services to charitable and nonprofit organizations. Such an act would result in two things. The first would be that you would be helping your own conscience out in the best way possible and the second would be that you might find it easier to gain media coverage this way.
  
  For example, if you have an online grocery delivery business, then you can simply donate some grocery food items to the local homeless shelter or nonprofit organization and inform the local media about your endeavors. If you do this on a slow media day then it is likely that you would get yourself some nice backlinks in addition to great publicity.
3. Provide nuggets of your expertise for free:
  Providing bits of your total expertise for free to clients and interested individuals is a way through which you would not only get backlinks but also build a good reputation and display your skills. You can simply have some segment on your website where any individual can ask you a question pertaining to your expertise. Alternatively, you can go to question – answer websites and answer questions on your area of expertise.
While these three points are the most important for budget link building, there are few more that can be used to further the prospects of an online business. In the second installment of this article, to be released on September 21, 2011, we, being an article writing and submission service, would empower you with three more suggestions.
September 18, 2011
Plan Your Site’s Web Content with a Good Web Content Company for Effective SEO!

So you have planned a website for your business and you have some really talented web designers working on your website’s appearance. You get a design that you like and which you feel will reflect your company’s ideology and ‘feel’ perfectly. The website builders start working on getting your site online when you suddenly realise that you would also need content for your site’s pages. ‘Well’, you think, ‘it needs to be done, so let’s hire some writer who will give us what we want’.

That is exactly what you go and do. You find yourself a writer who gives you content for your pages and your site goes online with much fanfare. At this point, you stop and say, ‘Oh! Now I need to start working on the SEO and make this site show up on Google!’, and that is when you start looking for an SEO company to help your site rise in the rankings.

What is wrong with the picture?

I’ll tell you what is wrong. The planning, that’s what’s wrong!

SEO, or Search Engine Optimisation, is an integral part of online marketing and business. Most web content companies also offer to optimise your website for search engines, but in order for them to be truly effective, the process needs to start right from the beginning.

Why, You ask?

Because now that Google is wising up to the tactics used by a number of so-called SEO specialists, it is changing its tactics for website rankings.

So now, it is no longer effective to fill up your web pages with keywords. And if you stop to think about it, mindless keyword-rich text on the site is not really helping your business, is it?

The whole purpose of your site was to grow your business. Business grows with new customers. With relevant content, it is inevitable to find customers coming to your site and staying there! That is what Google is looking for, too.

There are a number of things that affect a site’s ranking on search engines. High quality web content is just a part of it. While relevant keywords on the page would count, mindless flooding would not. Additionally, not many people are aware of it, but having links on your web pages with relevant anchor text also makes a difference to your search ranking. This becomes a factor when you are planning your web content. Good quality web content companies, like The Wordsmanship, are aware of the need for smart SEO techniques, and the need for them to be built into the site rather than over it.

Think of it this way… you would make a better house if you planned everything on paper and then executed it, instead of making a big box and then trying to figure out how to give it a solid foundation and where to knock out holes for windows and doors!

Well planned content from a good web content company at the planning stage will also ensure that your site’s design remains true to its form. While using ‘Lorem Ipsum’ to fill out text spaces might seem appropriate initially, once the web content is inserted in there, you will realise that the appearance of the page changes.

By hiring a web content company for your site’s SEO right at the beginning of the planning stage, you ensure not only good quality web content that is relevant for your website, but you also help your website look nicer!

September 15, 2011
5 Ways in Which You, As a Client, Can Ensure High Quality Web Content

A lot of people don’t realise it, but SEO or search engine optimisation is not something that happens after the site is up and running. The content on the pages of your site can also be optimised for search engines. This gives your site a fundamental advantage which will continue to push it up even if you aren’t doing anything extra. However, this means that your web content needs to be optimised while your site is being built, not after. If you do decide to go ahead and get your site’s content optimised, here are some tips that would help you get the best result.

1)      Find a Web Content Company that delivers high quality content: If you search through web content companies online, you will find plenty of sites where you will be promised the earth and the moon and everything in between. Try and do some background checks before you take their word and hire them.

Your research could be as simple as going through their site thoroughly to see the quality of content they have put on their own site. You could go through their blogs and see how they write there. You could even contact old clients to find out what they thought about the company’s performance.

Whatever you do, don’t just pick a company because they say they are good. It might take you a little longer, but it would be worth it.

2)      Know exactly what you want from them: If you want a web content company to do the content for your website, it would be helpful to have a sitemap prepared and a basic idea of how long the text in those pages would be.

Knowing what you want is not limited to knowing the number of pages you want content for, or what the length of the content should be. You should also have a general idea of the kind of keywords you would want optimised. While the specific keywords and SEO strategy would be the web content company’s department, if you come prepared with your research, you would be less likely to get anything less than the best quality.

If you have everything planned on your end, it makes it that much easier for the web content writer to produce quality content that is appropriate for you. When you know what you want, the web content writers waste less time in trying to figure out your needs. This saves you time, and ultimately money, and you get your work done faster and better.

3)      Give your Inputs: Let’s be honest. Web content writers and companies providing web content services know their business, but they are not exactly experts in your business. Do not hesitate to give your inputs and feedback if you feel the direction they are taking is not what you want for your company or website.

Because you know more about your clients, you would know if the web content is appropriate for them or not. If you let the web content company know that, the content would be modified to your liking.

I put this as a separate point even though this is essentially an extension of the previous point because a lot of clients feel that after having given the brief, they should not interfere in the writing process. I cannot stress enough that while the web content writers know more about writing, you know more about your clients and your business. Let them know if you feel what they are providing you is not what you need.

4)      Take their Inputs: I know it sounds like a contradiction to the previous point, but it is just as important to take the inputs given to you by the web content company. While your brand image and company website is your department, Search Engine Optimisation and SEO strategies are the web content company’s forte. Be open to their suggestions and ideas. Always be open to discussions and be ready to change your mind if the argument is convincing enough.

5)      Be involved in the Process: It is always better to check at every stage than to get the finished product and realise that it is not what you expected. Once the complete content is delivered to you, getting it done again will cost you more. This is why is makes more sense to have the web content company send you initial drafts for approval so that both of you can agree upon the direction of the content. This way the company will be able to provide you with web content that is of the quality you want while having had the benefit of your knowledge of your business.

September 12, 2011
Writing for the Web: 4 Points that a Web Content Writer Should Never Forget!

Okay, you are here on the site of a company that writes for the web, and you are browsing through their blogs, getting a feel of their writing style and quality. You scan through a couple of the articles but don’t read through them all… Even the ones you browse through. Because, let’s be honest, no one has the time to read a wall of text, especially while surfing the internet.

Whether you stumbled upon the site while searching for something else on Google or you were looking for a content writing company for their services, you would not sit and read through everything you came across online. Let’s stop and think about what you would read and what you wouldn’t. This would give us an idea about the sort of content you would need for your own website.

1)       Wall of Text v/s Short paragraphs: To even the most battle-hardened veteran reader, looking at a block of words, which have no paragraph breaks, can seem quite depressing. Large blocks of text can seem tedious and boring, even though they might end up being a very interesting read.

On the other hand, when you see a page with small paragraphs, you are more inclined to go through it. The page seems less claustrophobic and more inviting. The friendly breaks seem to say to you, ‘Welcome, Brave Researcher! Come and partake of the Feast of Many Courses!’.

No matter how inane the article itself may be, just by being welcoming and easy on the eye, it can persuade you to stay *just* a little bit longer!

2)       Lists v/s Essays: Alright, be honest and tell me, would you have stopped to read this article if it was titled “Writing for the Web: What every Content Writer Should Know”, instead of “Writing for the Web: 4 Points that a Web Content Writer Should Never Forget!”

The very fact that the heading mentions how many points this article is going to expound upon, makes it more tempting to read. You think to yourself, ‘How long can the writer go on if the title says 4 points?’ Just by breaking up my story into manageable bites, I have made you more likely to read it.

On the other hand, try imagining yourself following a long essay where the points, though well laid out, are all inside that depressing wall of text that we mentioned earlier. I know I would not want to read something like that!

3)       To the Point v/s Long-winded arguments: What we forget while we write for the internet is that writing for the print media is very different from writing for the web. Especially in today’s times, when people are always in a hurry, one cannot stress the importance of getting to the point enough!

When I am surfing through the sea of articles available online, I read the first paragraph to see whether it sounds interesting enough to read, and whether it tells me about what I am about to read. A vague first paragraph (unless it is VERY intriguing) usually makes me think ‘I won’t miss much if I skip this’.

To be interesting enough to hold my attention, the points in the article should be clear, where each paragraph should contain a point and each point should build up to a conclusion that is already told to me in the first paragraph!

4)       Simple Language v/s Verbose and Pretentious: Let us pretend that you have encountered a commentary written by an accomplished scribe who tries to enthral you with his prose and lexicology. At the same time, you also find an article that uses words that don’t send you running to dictionary.com thrice in each sentence. Which one would you read?

I know I would read the one which does not say ‘horripilation’ when it means ‘goose bumps’!

Using fancy words and high-brow language may be necessary in certain situations, but when writing for clients who want the masses to read their content, it makes better sense to write simpler articles that aim to hold the audience rather than show them how little they know!

Simplicity and quality are the keys to holding the attention of the audience, especially on the internet where there is always something more interesting to distract them. Keep this mantra in mind and you will find yourself with effective and productive web content!

September 9, 2011
Mistakes That Clients Make in Keyword Selection – Part II
The first part of the ‘Mistakes That Clients Make in Keyword Selection’ contained three points that focused on keyword selection in terms of the popularity of the keywords, the competition that they put up and the specificity that they have been chosen for. In this article, we will be focusing on other less significant but equally common mistakes that people make when selecting their keywords that they give to their professional article writing service providers.
1. Plural keywords vs. singular keywords:
  Many clients try to use plurals for their products because they are viewing the search patterns through their entrepreneurial glasses. You may refer to your products in plural but the buyer does not. Therefore, the buyer does not search for weight loss supplements; he searches for weight loss supplement because he only has to buy one.
  
  Moreover, while Google does a fairly good job of keeping plural and singular expressions of words in the same basket, the results still tend to differ sometimes. The trend is that a singular keyword is bound to be a part of the results even if the end user uses plural expression in the search field. It is also worth mentioning that the best article writing services automatically include plurals of the keyword that you have given them.
2. Contextual mistakes:
  Everything in the pond boils down to the context. The carnivore fish only sees other fish; the herbivore fish only sees plankton and the plankton do not have anything to see. Context is everything when it comes to keyword selection for your high quality article writing service.
  
  If you have a website that provides people with marketing campaigns that involve moving billboards and posters then you cannot use the term mobile marketing, even though that is what it is called. The reason for this is that mobile marketing invariably leads a person to think that the marketing will be done on mobile phones. Furthermore, as mobile phones are more popular than moving trucks with billboards on them, it just means that you need to use a different approach.
3. Review your strategy and selections:
  This is a mistake that the majority of website owners make when using even the best article writing service providers. Most of the times clients pick certain keywords and keep giving them to high quality article writing services without even bothering to see if the strategy is working or not. Reviewing keywords is one of the most critical steps of keyword selection.
  
  You should ideally go through your keyword list on an annual basis to see which one worked and which one should be scrapped. Make lists of keywords that have been great successes, keywords that have been abject failures and keywords that have been mediocre but you think have potential. In addition to this, you should look to add new keywords to this list every year also. In fact, you should also try to rope in your professional article writing service to help you with this. If you review your keywords then you would be refining your SEO strategy to a cutting edge…just like a swordfish.
September 5, 2011