A generation ago, people were used to a more personal form of buying and selling. Commodities and services were bought from local stores and establishments, and very often the buyer and seller developed a personal relationship. Because of this relationship, a customer would not change his loyalties very easily. Today, with the world becoming a
Whether you have just started planning your website, or whether you are looking to optimise your pre-existing site for Search Engines, one of the most important things you must consider is the keyword or keywords that you need to use. Keywords are short phrases that are used by Search Engines to determine how relevant a
As per internet statistics of 2010, as collated and presented by Royal Pingdom, the year of 2010 saw 21.4 million websites being added to the swelling total number of 255 million. This means that, everyday, there were more than 58,000 websites being setup. However, what can really be staggering is that each of these websites
Online entrepreneurs and SEO experts of different industries and businesses are currently engaged in a process that can only be described as a passive way of generating traffic and increasing ranking. The process is commonly known as Link Baiting. Link Baiting, as a concept, is something that is heavily rooted in the fundamentals of psychology.
Most SEO professionals would be more than happy to accept that many of their clients ask them for cheaper ways of optimizing their websites. However, most SEO professionals would never admit that they hold themselves back from answering this question honestly because it would mean loss of revenue. In the previous article, ‘Innovative and Unique
There is this accusation that many entrepreneurs have against Search Engine Optimization (SEO) firms. The accusation is that SEO firms are only willing to cater to clients that are willing to dish out mini fortunes for their services. Well, they are partly right. SEO firms do tend to focus on services and packages that have
So you have planned a website for your business and you have some really talented web designers working on your website’s appearance. You get a design that you like and which you feel will reflect your company’s ideology and ‘feel’ perfectly. The website builders start working on getting your site online when you suddenly realise
A lot of people don’t realise it, but SEO or search engine optimisation is not something that happens after the site is up and running. The content on the pages of your site can also be optimised for search engines. This gives your site a fundamental advantage which will continue to push it up even
Okay, you are here on the site of a company that writes for the web, and you are browsing through their blogs, getting a feel of their writing style and quality. You scan through a couple of the articles but don’t read through them all… Even the ones you browse through. Because, let’s be honest,
The first part of the ‘Mistakes That Clients Make in Keyword Selection’ contained three points that focused on keyword selection in terms of the popularity of the keywords, the competition that they put up and the specificity that they have been chosen for. In this article, we will be focusing on other less significant but