Anyone who has created a website knows that the visibility of their website on major search engines depends on the ranking the search engine has given them. This ranking is directly dependant on the quality/quantity of the backward links that a website has. You consciously have to work towards building backlinks for your website if you want better ranking from the major search engines. Different search engines also have different criterion for ranking pages. Therefore, you need a good strategy that gets you the desired results. However, having a strategy does not mean doing too many things, instead it means doing the right things. Google is one of the major search engines and if you do not know how google ranks pages then your strategy can fall flat. It also has the most dynamic and sophisticated page ranking formulas. Knowing how to implement your strategy will help you achieve more by doing less. Here are a few things you should know:
- Both quality and quantity matter: Times have changed and no more is it advisable to blindly post links anywhere and everywhere you can. Today google is looking for websites that have organic link building strategies. Quality of the backlinks can not be ignored today. Although different search engines have different criterions for judging, the fact remains that relevant articles with carefully placed anchor texts create results. Most article directories also insist on quality content and it is wise to take help from writing services. You will get better results when you are writing web content that is relevant to your anchor text. Writing services can benefit you greatly in this facet of your strategy, as what is effective, is writing web contentkeeping the “reasonable surfer” in mind.
- Consistency of growth is important: Any naturally growing website will have a steady graph. This is precisely what google is looking for; it wants backlinks that are growing steadily and consistently at more or less the same rate. If the rate is increasing then it should be a steadily increasing rate, there should be no sudden spikes or dips. This is done to prevent the use of automated link generating softwares. Google wants you writing web content that is written for and is useful to users and not bots. Therefore, if your strategy is to post articles on article directories you should make sure that you focus onwriting web content that is relevant and is posted regularly as opposed to in spurts. Writing services can help in keeping a steady pace of posting articles online.
- Same sources of backlinks are not as effective: Since google stresses on organically growing websites, it tracks the sources of the backlinks that are being created. It does this by tracking the IP addresses of the sources that are generating the backlinks. More varied and wide spread sources for the backlinks of a website make more of an impact that just one.
When you go forward with implementing a search engine optimisation strategy keeping the above mentioned things in mind you have a better chance of getting favourable results. Understanding the above mentioned things will also help you evaluate what type of help you need depending on your strategy for search engine optimisation.
