The WordsManShip

Author: The WMS CEO

8 Best Kept Secrets of SEO Success in 2013

This is a guest post. We welcome all online entrepreneurs, affiliate marketers, search engine experts, and content writers looking for guest posts on the WordsManShip CEO blog. If you are interested in a guest post on this blog then simply contact us!

SEO Secrets

Creating a website is easy as long you have all the tools you need but getting ranked higher can be pretty hard if you are not aware of what updates are happening and what techniques work.

Since there are so many people out there trying to rank high, you will need to know as much about SEO and search engines as possible to keep up and maintain your success.

To make sure you are aware of some of the best techniques, we are going to go over 8 tips you should be implementing in your SEO campaigns.

Link Building

This is one of the most important aspects of SEO. It helps your rank as well as increases your authority. There are plenty of different strategies to choose from when you are looking to link build, but you should be aware of the changes that have happened after the most recent Google update. Since search engines have been trying to fight again people who use black hat tactics, they are starting to punish people who use bad link methods. Spamming your link, placing them to irrelevant websites, and using misleading words within the anchor texts are just a few examples of bad ways to promote your links.

You should make sure and post all of your links to places where they belong and bring value to viewers. If they don’t look natural and helpful, you should probably avoid posting them.

Fast Loading Times

Search engines are now using how fast your website loads into their algorithms, which determines how high you are ranked. So it is important to try and get your load times as fast as possible. There are plenty of different aspects of your website that can be optimized to help with load times, so it is important to do it. It also helps reduce bounce rates and makes the site more accessible to people who are using slower internet connections.

Incredible Content

Search engines will always love great content that is unique and attractive. The more content you post, the more attention you will get from search engines and the faster your new pages will be indexed. It is important to keep content coming on a regular basis.

Well planned Keyword Strategy

You should always start a marketing campaign by doing a large amount of keyword research so you know which keywords you want to target and you can form a whole strategy around those keywords. If you don’t do the research, your whole campaign could end up failing due to something simple.

Structure of URLs

Your website’s URLs should always have a good structure so that people as well as search engines can tell what the page is all about and where it is located. There are still plenty of websites out there that use a sequence of numbers or letters that make no sense what so ever. As an example of how your URLs should look, take a look at this: www.URLExample.com/location/Proper-URL/. You can see everything about the page directly from the URL.

Website Navigation

Having great navigation is how search engine spiders crawl through all of your content and index them properly. If there is no navigation to some of those pages, they won’t be accessible by search engines. Not only does this help SEO, but a great navigation system helps the overall user experience.

Internal Links

Internal links that are properly used can help get your rankings higher in no time. Not only do search engines look highly on valuable internal links, but they also reduce bounce rates, provide a better user experience, and can promote new content.

Competition Research

The best thing you can do when trying to increase rankings is to know what your competition is up to. Knowing what keywords they are targeting, how much effort they are putting into their rankings, and their other strategies can really give you an edge over them. There are plenty of tools that can help track what they are doing. You can make plenty of counter strategies or base your strategy off of what your competition is doing, so take the time to keep up with them.

There are plenty of SEO tips out there, but these 8 should help you get your rankings to where they should be.

November 1, 2013
YouTube and SEO – Part II

Earlier, we had discussed how keywords play an important role in promoting a video for YouTube and SEO, and the various places in which these can be placed. Now, we shall discuss how the content (irrespective of keywords) should be formulated when it comes to devising videos for YouTube and SEO.

Should the Length of the Videos be Short or Long?

While it may be very obvious that having high-quality content is the key to having more viewers in terms of YouTube and SEO, a lot of people forget that the people viewing it have to be engaged to view it. While you may think that your video is very informative, if it is long and boring, most people will stop watching it and move on.

This is very dangerous as YouTube has ways of measuring if the video was viewed till the end or not. If it wasn’t, the assumption is that it was not relevant to the search. This way, its search ranking will automatically be lowered for that keyword and the entire purpose of the YouTube and SEO exercise will be lost.

If your video ends at 10 minutes and you have 2 minutes of trailers or advertisements, and your viewer simply stops the video or navigates away, that is a negative against the content, in the eyes of the search engine. The trick, therefore, is to make sure that the length of your video is appropriate for the subject being covered. This is why it is imperative that the content of your video engages the viewer right till the last second!

Quality of Content in Terms of YouTube and SEO

The quality of the content of your videos also adds up in raising your channel authority. What is channel authority? It is the ‘respect’ your channel gains in the eyes of the search engines by virtue of its content, viewer engagement, relevance of the videos to the keywords, etc. A channel that consistently offers videos that are rich in content, has a high viewership, and boasts of high viewer engagement (which includes comments, responses, video responses) gets a better ‘reputation’ and its videos are ranked higher than others, all other factors being the same.

Delving Deeper Into the Element of Viewer Engagement

Since we have mentioned viewer engagement, it might be a good idea to explain it in detail. YouTube places a lot of importance on viewer engagement. Their logic is that if the viewer was moved enough to comment on the video, it was relevant. Positive comments obviously hold more weight that negative comments, but having any kind of comments is a good thing.

If comments are thought to be important by the search engines, having responses and video responses are deemed Very Important by them. Going by the same logic as for the comments, having someone make a video response for your video must mean a high level of engagement on the part of the respondent. This gives your video a very huge search ranking boost!

Another asset when it comes to viewer engagement is having people share or embed your video on their pages or sites. This, again, sends out the message that your video has content that is shareable, relevant, and engaging.

What to Take Away?

When it comes to promoting your company or site in terms of YouTube and SEO, the most important factor becomes the content. To sum up what is important for search engines, your content should be relevant for the keywords you have provided, it should be interesting and engaging enough for people to view it till the end, and for them to respond to it, whether by commenting, posting responses, or by sharing it. YouTube goes as far as to give a better ranking to videos that are High-Definition, simply because it reasons that anyone who went through the effort of making a good quality video would be more likely to have good content!

January 29, 2013
YouTube and SEO – Part I
A lot of people are surprised to learn that YouTube is one of the top three search engines in the world. ‘YouTube? Search Engine?’, You wonder? The fact of the matter is that YouTube is used for searching videos and it has a huge user base! This is why it also has rankings for its videos.

YouTube is also a very handy tool in case you want to promote your business. Now, not every business can be marketed there but you would be surprised at how many different types of businesses use videos to sell themselves. Videos aren’t just about advertising, since a lot of companies use ‘How-To’ videos, infomercials, and sometimes simply humour to promote their channel, and through that, their websites.

This means that having a high ranking video, or channel becomes very important in terms of YouTube and SEO. A video’s ranking is highly dependent on its relevance. Relevance does not mean the video has to be relevant to the company’s products, although that is advisable! Relevance has to do more with how relevant your video is to someone’s search. So how do you promote your YouTube presence? With SEO, of course! Here are a few YouTube and SEO tips:

YouTube and SEO Keywords

As with everything else, keywords are a very essential part of SEO. YouTube is no different. YouTube’s search ranking is largely dependent on keywords, although that is not the only criterion. YouTube has four places where keyword placement can improve your video’s ranking. These are:
1. The Title of the Video
2. The Description of the Video
3. The Transcription of the Video
4. Tags on the video
With the proper placement of keywords, you can make a huge difference to your website and channel’s traffic. There is even local SEO relevant to YouTube

The Title of the Video

The title of the video is the name or the heading of your video, and that is the first thing YouTube and Google check. Having a title at has the appropriate keywords in it give your video an advantage when it comes to search rankings.

Also, YouTube checks the title to determine the relevance of the video in a given search. Therefore, choosing an appropriate title becomes very important for your ranking.

The Description of the Video

The description of the video is where a lot of people lose out on. This is an opportunity for you to create an appropriate, keyword-rich description of the video which YouTube and Google will ‘read’ to determine its content, relevance, and rank. Most people waste this spot with just a link to their websites, which defeats the purpose and they lose out on ranking. One should ideally have a 300-500 word description of the video with appropriate keywords scattered in it.

The Transcription of the Video

The transcription of the video is a relatively unknown factor to most people. A transcription is something that YouTube does for all its videos, although the accuracy of the transcription is not guaranteed. Transcription is simply a text version of the content of the video, and studies have shown that Google often determines the relevance of the video from its transcripts.

Phrases or keywords that do not appear in the title or description, but appear in the content, have often caused videos to appear higher in ranking than other videos. At this point, the content becomes very important and it should be rich in keywords without becoming forced.

It is a relatively easy task to transcribe your video as a text file and upload it on YouTube with the video. This way the transcription will be accurate and you will be able to take advantage of this feature offered by Google and YouTube!

As it is with blog articles, it is possible to have tags for your video. Ideally, every video should have at least ten tags that have some of the most relevant keywords.
January 27, 2013
The Best Article Directories Analysis Series XXIII: Pubarticles.com; a Constant Disciple of Content Writers

It May Be Catchy Name, But What Does It Have To Do With The Content?

Pubarticles is very much an eHow apprentice. At least that is what one infers from the website’s dictum; “the life is how to manual”. There is hardly anything new to write about Pubarticles that we haven’t already written about in terms of article directory features. Article Directories usually differ with either the audience they cater to or the kind of kind of content and facilities they provide (which may or may not cater to a set demographic or requirement).

Pubarticles’ ace in the hole might be the theme that the site emphasizes, which, if you haven’t guessed it already, is ‘how to do things’. Not new, but definitely nifty. It’s a pity that its closest thematic competitor is the most popular article directory in the world. Kind of kills the scope for it or shows that it is on the right track.

Strengths of Pubarticles

Pubarticles may not be the most popular ‘how to’ site in the world, but its popularity is undeniable. The site in terms of design merit has a lot going for it. Throughout the course of this exercise, we, at The WordsManShip, have come to identify two different kinds of websites; site’s which attract a literary audience and sites which attract goldfishes.

The former means seasoned audiences. The recurring pattern here is that such websites emphasize on strutting their abundance of content as well the variety of subjects they touch upon as opposed to attractive design elements. Not that their design elements are incoherent. It’s just that they are more verbose than anything else. They tend to attract audiences that are loyal to the site. These audiences are streamlined and are well aware of what kind of content they are looking for. Many of these visitors tend to explore subjects of a given specificity.

The sites meant for the ‘Goldfish’ audience usually try to focus on holistic designs. These sites have a special emphasis on ornate appeal. The agenda is to hook new visitors instantly, niche or otherwise. They may or may not emphasize on content quality (the sites we reviewed mostly do, otherwise why would they even pop up on our radar?), but their aesthetic appeal coupled with other features make them more ‘interactive’ and hip.

These aspects make it easier for them to attract the audiences that are hooked by snazzy websites. Pubarticles comes under the latter. If you’ve read this blog enough, you know this too has its advantages. For the uninitiated, such sites are an instant gateway to reaching out to a generic audience provided you seek generic audiences.

Weaknesses of this Article Directory

Authorship is a big question mark if you happen to be a contributor to this site. You can subtly slip in some ads and links that may benefit your business and convert some visitors into consumers, but that still doesn’t make up for lack of authorship recognition. If an author is recognized in a site, it provides a face for the user to relate to. The brand value that users and their businesses would attain is a perk that a site needs to extend to its contributors.

Opportunities with Pubarticles

The site is not without its merits. Pubarticles, true to its name is a very ‘hip’ article directory. If one were to explore its contents, it specifically offers good content in topics like fashion, entertainment, and gaming. This is a quality that you rarely see in other sites. Owing to the site’s good collection of writers and editors, the content you will get in these sites warrant a mention in our analysis.

It might be easier to reap benefits from this site if one sees it for what it is – a trendy website that can draw young audiences more easily. Try to seek content writers who might provide you SEO content of similar nature to post on this site and your business will yield a bounty of traffic.

Threats (issues) Content Writers Must be Careful of

Apart from the popularity and author recognition issues that Pubarticles poses, contributors ought to be more concerned about the nature of content that they manage to produce. Every website is popular for one or a couple more of its categories.

Businesses looking to do so in Pubarticles should check whether it is suitable for their specific industry. As always, buying SEO articles from content service comes cheap these days and assures quality. You could avail help from article writing services as well as content developing services for these reasons.

November 23, 2012
The Best Article Directories Analysis Series XXII: Buksia.com, Flamboyant Functionality

In Spite Of the No Follow Feature, the Site’s Online Joie De Vivre May Be the Reason behind Its Success

Update: It appears Buksia.com has shutdown under dubious circumstances and some posters and owners of article writing services on the internet are even complaining that the website stole their content. No doubt, all this was a result of Google’s algorithm updates.

Buksia.com is an attractive little website; no doubt about that. The site is ornate, easy to operate and provides royalties to its contributors. We, at The WordsManShip, emphasize innovations in websites (which may be a trapping every reviewer falls prey to), and Buksia quenches that thirst in a refreshing style. The system otherwise breaks no new ground. Then again, we keep forgetting that the golden rule is, ‘whatever works, goes.’ Considering the site’s popularity, yes it works.

Strengths of Buksia for Article Writing Services

Buksia is an ornate website. Ornate to the point of being ‘hip’. If you need to ask why this is an important factor then you obviously do not realize the relevance of a well-designed pages or the blasé crowd that it attracts. Needless to say, the more your traffic, the more you are bound to pop up in search engines for that matter.

Since we’ve already treaded upon the subject of SEO and SEO content a tad early, we might as well elaborate upfront that Buksia’s SEO stat may not be that appealing, but that may be due to the sheer fact that we reviewed high-ranking sites initially. Even so, Buksia’s statistics are competent enough when compared to its contemporaries. This is especially true if you consider the Google page rank of 5, which is a rare quality among sites.

Furthermore, the site not only provides an assortment of topics but also provides selections based on what articles are popular on the basis of other criteria. User-preference is also valued. These options, as you will discover tend to be a part of larger designs as well. Neat.

Buksia also happens to be very accommodating of various media. You can post videos, presentations, and audio recordings. This gives you the liberty to get creative with various forms of posts which undoubtedly will help you gain further popularity.

Weaknesses of Buksia

Buksia, as an article directory, has us sufficiently impressed, at least on the surface. The site is attractive and innovative enough to have visitors hooked. However, for a website with a Google page rank of 5, the surprising aspect is that the quality of content on the website is not that great.

The lack of quality of its articles shows that the website lacks a professional and high quality editorial team. The problem with not having a good editorial team means that poor quality articles get through the screening process. This does not bode well for the long term sustainability of the website’s page rank which could suffer due to such neglect.

Opportunities with Buksia

As mentioned above, Buksia is a rather hip website. It is a site that will immediately appeal to the youth and holds more than other article directories we’ve come across while trawling through the article directory landscape. Although, we do opine that it might do you good to rise above the low benchmark of articles that the site usually maintains.

You will need to come up with new as well as thought provoking topics such as those that can immediately translate into polemics and initiate a discussion. If you aren’t able to come up with it yourself, then the experience and skills of content writing professionals employed by reputed article management and article writing services can be useful.

Threats (issues) with Buksia

It is not assured that you’ll find your desired kind of audience in Buksia. However, that is a concern reserved for businesses targeting a niche client base. Contributors ought to be more worried about producing content that rises above the rest of the drivel that the site floats.

Most of the content seems to be SEO optimized, so it would behoove contributors to employ similar strategies. Content for the web these days can be easily purchased, and it might be the sole factor that takes you ahead of your competitors.

November 12, 2012
The Best Article Directories Analysis Series XXI: ArticleDashboard.com; Plain Jane

How this site is one of the most popular article directories in the world, we’ll never know

In our 20 previous reviews of our Article Directory SWOT analysis series, we might have quite often thrown around the label, “run of the mill” article directory. It’s a term that’ll hold valid for quite a number of websites we’ve reviewed since they seem to offer the same kind of services to such an extent that they might as well have been facsimiles of each other.

They meet the basic prerequisites we’ve set for our definition for article directories and seem to break no new ground. ArticleDashboard is no different, barring the fact that it has even fewer features when compared to those unimaginative setups. In fact it is simple, to the point of being primitive. Yet, it endures. Worse, the site takes payments to publish your article. All things considered, we have little insight into how this dinosaur ever survived through the evolving landscape.

Strengths of ArticleDashboard

Terming simplicity as this site’s virtue would be an insult to simplicity. On the plus side though, the site is devoid of all the elements that might otherwise distract you. The pages are not congested, the boxes are not cluttered and you do not see any shambolic displays of authors or articles. Even the homepage neatly lays out the categories and sub-categories which are then followed by a list of seemingly random article titles. This all has a simple elegance which is tacit. It cuts to the chase. You open the site. Read the article. Then you read the next one.

The article pages are the same. No exposition about the author or any flashy media used. This, of course, is a point which you will undoubtedly read about in the weakness section.

The site also has an Alexa rating of 10,431 and a Google Page rank of five. These stats are much better than a lot other sites which incidentally happen to be more popular.

Weaknesses of ArticleDashboard

While these may seem like rehashes of the points given in the strengths section, the truth is that the site offers little except for popularity, considering the money you are paying to get your article published.

You do not get authorship recognition, which, you would notice if you are our regular reader, we are quite big on. You will have your name mentioned and maybe get some scope to include your business links.

The site is also simplistic to a fault. The design should have incorporated some features for improved advertising of your articles as well as a contributor’s profile. One can only assume that the site coasts by on sheer strength of popularity.

Opportunities with ArticleDashboard

The success of ArticleDashboard hinges on the fact that its visitors comprise of people who are strictly looking for quality over quantity since there is hardly anything to go by, apart from writer content. This is the place niche business client would ideally be found. These customers will be well versed with the business which indicates you will be able to fetch a good price for your services.

Considering you just have text to go by, you will need to hire the services of content writers from article management and article writing services to get SEO content.

Threats (Issues) Article Writers Need to be Careful of

With ArticleDashboard, you will have to invest more effort in getting noticed since your content will primarily be text. Moreover, as climbing the popularity charts with limited features and only written content is quite a feat, it would behoove you to hire appropriate content services as well as article writers to fetch you the much needed leverage.

November 5, 2012
The Best Article Directories Analysis Series XX: Amazines.Com; One Stop Shop?

Amazines, Much Like Its Name, Falls Barely Short Of Being Amazing

Amazines.com’s primary purpose (or at least it claims so) is to help online magazine publishers grow. But do not be blindsided by that feature alone. The site is useful for budding businesses and entrepreneurs desiring a wide reach as well. The site’s double whammy (multi-whammy, if you choose to see it) is that it provides a single platform for contributors to reach out to various online magazines as well article directories.

These lines may somehow seem to have jumped out from the strengths section, but they are actually facts. We have our grouses against the site, as you will come to learn. But that doesn’t change the fact that, amidst all other self contained article directories, sites like ezinearticles and Amazines provide something new. After all, what kind of entrepreneur would choose to contribute to just one site?

Strengths of Amazines

With Amazines.com, contributors will not only be contributing in one of the world’s most popular article directories, but will also get to reach out to the most popular e-zines in the internet. Much like ezinearticles and ezinemark, Amazines is affiliated with a lot of online magazines. You have as much liberty to scour through those magazines and sell your articles, as these magazines do to go through your profiles and purchase some specific contributions.

Unlike other article directories, Amazines also provides various other services like targeted banner advertising, email advertising, extensive ad tracking services etc. The site also provides online tools to further expand your following as well as keep track of whom you are following. These features will be tantamount to providing and following feeds.

Moreover, if a magazine or a publisher doesn’t have the funds to purchase articles, there is a free article section as well, which thrives on advertising and copious amounts of passion and goodwill, we assume.

One also, has to make special note of the selection of categories. The expansive list of topics is what affirms the site’s standing as a general article directory. It doesn’t steal a lot of focus either.

As you may be aware, we at the WordsManShip reciprocate well to authorship recognition, and Amazines offered plenty to please. But there was flipside, for which you will have to refer to the weakness section.

Weaknesses Content Services Need to Watch Out for

Amazines.com is not an attractive site. It has a lot of visitors and for some that may suffice. But there is no denying the lack of aesthetic elements being misappropriated. Not that we judge a website based on its design (how is that for a modern adage?), but the fact remains that any site needs to be designed coherently to instantly display its USP in one glimpse and encourage the visitor to explore it further.

Amazines homepage may very well be like a comments section in any blog. The categories too draw little attention to how the vast section of subjects in the site’s offering. Authorship recognition is in surplus which overflows in to excess.

Opportunities with Amazines

One can only assume the scope of reach that your content may attain if it gains substantial popularity within the site. This would automatically mean that most of the member magazines will be ready to use it. Amazines, apart from its followers has also the added advantage of being sought by readers of the magazines as well. Sounds propitious enough doesn’t it?

Plus, if your pieces do in fact make it to the e-zines, it would affirm your status as an expert in your field. This way, we are talking high revenue from your original page as well.

This would undoubtedly be predicated on the nature and quality of content you are able to produce. We will provide a gentle reminder that, it would be prudent to hire article management and article writing services, not to mention other content services, if you really desire to get ahead of the market.

Threats (Issues) with Amazines

Amazines as well as all article directories can fetch you only as much success as the quality of your content. A contributor can stay contended if his/her article is purchased, but there stands the possibility that the article is not tapping into the appropriate audience and therefore is yet to attain its potential.

It is for these cases that it becomes imperative that you are not only providing standard content but relevant SEO content. Content, that has been optimized to make you more visible to your audience, inside the site as well as outside of it. Professional content writers and website development services would very well know how to do it.

October 30, 2012
The Best Article Directories Analysis Series XIX: Infobarrel.Com; Good Enough

Infobarrel.com Is Elegant but Offers Nothing New

Infobarrel is a handsome albeit run-of-the-mill article directory. You might be surprised, how many of those we are coming across. Not that this exercise is getting soporific, it’s just that, there only so many variations that an article directory can bring to its format. The ones with a viable USP manage to lead the segment.

Infobarrel is a very popular site, but hardly has the appeal of eHow or the innovation of Squidoo. But then again, that in no way can undermine Infobarrel’s worth as an article directory. It is a barely a comment on the site’s virtues. It just says that, in spite of how high it stands, we at The WordsManShip don’t see it cracking the top-ten list any time soon.

Strengths of Infobarrel

The designers of Infobarrel had a superior sense of aesthetics. For people who say that design is a factor that is only second to content and features, we ask, do you want any cheese with that whine? Ask yourself in fact, how successful can a site be, if the homepage doesn’t persuade the reader to explore it further?

Infobarrel’s homepage is as elegant as a news website. It’s somewhat unoriginal but is pleasing enough. The spatial alignment, the distribution of categories etc. is textbook, but will invite no criticism from us.

Apart from standard article directory feature, what may set Infobarrel apart is its entrepreneurial ability to sell itself. The authors are celebrated as success stories. (authorship recognition and backdoor bragging? Check). Moreover, the site has a section for editorial content labelled as IB University. Charming.

The site will also consider accommodating new topics and writers will get 75% of adsense revenues. Infobarrel also has a strict pre-approval system, which doesn’t mean it isn’t easy to crack. The benchmark can be discerned by the content present in the site. Rest assured; you know who to call if you feel the task is not your speed.

Weaknesses of Infobarrel

One will have to properly assess the reach of the site before contributing to it. The site is definitely one of the most popular article directories in the world, but the lack of niche topic renders the site too generic. In fact, one will have to assess if the kind of clients one seeks, frequent the site or not.

Infobarrel apparently took a cue from a lot of its contemporaries but somehow failed to realize that for a contributor to actively participate in the site’s functioning, his/her user profile should be well advertised within the site. It is a bigger incentive than the paltry sum derived from writing articles can be. Somehow, it is a feature that can only be described as deficient.

SEO Content Opportunities with Infobarrel

Infobarrel has an Alexa rating of 7,430 and Google page rank of 4. These reasonable SEO stats can definitely assure that your business will find a propitious platform in the site.

The money that can be made of the site may not be much, but the percentage of revenues that authors get, is higher than what most other sites offer.

Given the right kind of SEO content, which are can be easily attained from appropriate content services, can fetch you the possibility of making a respectable sum from your revenue.

Threats (Issues) with Infobarrel

As mentioned in the weaknesses, businesses willing to invest their time and efforts in Infobarrel should duly assess if their potential clients or target audience are regulars in the site or not.

The consistent posting of articles that meets Infobarrel’s benchmark can be a challenge which can be duly tackled with appropriate article management and article writing services.

October 25, 2012
The Best Article Directories Analysis Series XVIII: Sooperarticles; Not Quite the Superhero
Simplicity too has a great audience

This is our eighteenth entry in our article directory SWOT analysis series and somehow Sooperarticles has made it dawn on us, how long it’s been since we started this series. Reviewing Sooperarticles has also made us realize how tough the job of a good critic is. How delicate and insightful, the task of finding new and interesting things to say about the next entry, really is. How so, you may ask? Well, Sooperarticles in spite of its respectable standing in the list of popular article directories is quite far removed from being a sensational idea.

It is a standard article directory with all the typical features. The same can be said for some of our previous entries as well. In fact, a few tended to be facsimiles of each other in some manner or form. Alas, Sooperarticles had the misfortune of washing us with a wave of ennui. Then again, this reaffirms our theory that simplicity endures best which may actually be Sooperarticles’s strength. It provides exactly what is needed of it. It just lacks any kind of novelty.

Strengths of Sooperarticles

A plethora of categories? Check. Adequate authorship recognition? Check. A clean and comprehensible home page which resourcefully displays the site’s main features and its most popular articles? Check and Check.

Sooperarticles draws a check on all the makings of a good article directory you want to keep returning to. It is clean and direct. You login, read articles, write articles and you expand your business.

But wait, there is more.

The articles are submitted for free and can be picked up by any publisher or reader. This makes it an ideal base for the dissemination of your content. Not only can your content be further spread amongst the masses, your business also equally expands.

We also forgot to mention that your content in Sooperarticles will be reviewed by the site before it’s published. Such kind of quality control always bodes well for any article directory. It directly implies two things.
1. The site approves and believes in what you post.
2. If you’re the one looking for a potential service, you won’t be trawling through drivel to find the business that caters to your needs.
Article Management Services Should Watch Out for

Sooperarticles takes about 5 days to process any article. This is a major handicap. The site needs a quicker review system. Every business thrives on timeliness of its consumers’ needs.

If your article is published in what can be only described as internet eons, the article directory has made you lose out on great many potential business prospects. The nature and quality of content is a major factor in deciding the time needed to process your material. Time to bring in content writers we suppose.

It is also a major weakness that a website that is so comprehensive has a meager Google Page Rank of 4. Its Alexa rating, standing at 6,045 is not half bad.

Opportunities with Sooperarticles

Sooperarticles has a high popularity and a loyal audience. One of the reasons must be the strict quality control that the site maintains. It’s this quality assurance that will assist in expanding your business.

The site’s review system maybe a pain, but if it helps make your content presentable, you are looking at a lot more business opportunities.

Threats with Sooperarticles

Besides Sooperarticles’ quality control measures, one also has to consider the aspect that, since the site is a very popular article directory, one will a have a lot of contributors to get ahead of.

Plus, given the fact that every article goes through some quality check, your articles will have to be extra special to stand out from the rest. Businesses are better off hiring professional SEO content writing from article writing services and article management services.
October 22, 2012
The Best Article Directories Analysis Series XVII: Brighthub.com; Bright Minds Society for Content Writing

Our Weakness Section is Almost-Crock

Brighthub.com is an internet anomaly when it comes to content writing. A website with impressive enough SEO stats to occupy a higher position than it already does (update: PR 5 achieved), in the list of popular article directories. Not that it’s lagging in popularity, but considering what the site seems to offer, one can only wonder if it is selling itself short. Without giving away a fair bit of our review, we believe it would suffice to say that the site should have ratcheted up more visitors than many of its inferior content writing repository contemporaries, including some sites we’ve reviewed. Then again, we might know why it didn’t.

Strengths of Brighthub Content Writing

Brighthub is not your average content writing site. It primarily caters to business and associated practices. It may offer insights into other subjects as well, but Brighthub was specifically created for a business and job oriented target audience such as would-be entrepreneurs and corporate employees.

This is a fact, so why does this qualify as a strength? Maybe it’s because we believe few niche sites attain this much popularity (the site’s visitors were over 800,000 the last time we checked). We also believe that the audience the site caters to is not niche at all. Plus, it offers the same kind of content we believe most of our clients and visitors barter in as well, making it a propitious platform to scout for business.

The site is also pretty fastidious when it comes to choosing its writers and the kind of content it provides. Such quality control assures that being a part of the site’s coterie (it may be larger too) of writers will cement your reputation in the market. As an added incentive, you are also paid a fair amount for your content.

Brighthub has very limited topics as well (compared to the rest). This might as well be the only instance that limited content writing topics qualify as strength. Instead of stretching a given subject into great many sub-topics, the site keeps it simple and maintains a very neat page. In a sense, simplicity too is brighthub’s virtues. Few other sites offer the same amount of content while keeping the designer’s dignity intact. The pages are barely the crowded ‘Spotting Waldo’ eyesore exercises that many article directories tend to be.

Weaknesses of Brighthub

This is not the site’s weakness as much as our readers’ inconvenience. A fair number of you reading this review will have no reason to associate with Brighthub. Yes, the site is mostly about businesses and you may be running one yourself, but given the site’s limited variety in type of content, who is to say you might find your desired target audience here?

Authorship for content writing is not a problem with the site, but then again, it is not celebrated either. Without added perks, your name is just a by-line. Besides, if you are being acknowledged as an expert, your expertise warrants some manner of recognition.

Opportunities with Brighthub

Choosing the right kind of content and avenue can get you a plethora of clients. Especially considering, there are few subjects in the site that may interest each reader. Your content writing contribution to the site will be testimony enough of your expertise in your subject. All of this is predicated on the fact that you do indeed provide the requisite kind and quality of content especially considering the escalating quality of content for the web.

Threats (Issues) with Brighthub

Upholding the right standards in content writing may be an ordeal, especially since the site requires regular contribution. A solution to this problem could be the availing of content services and article writing services provided by various article marketing companies like us. Since your authorship counts for crock anyway, constant visibility is imperative. Visibility, which is usually attained only through popularity.

October 15, 2012