The WordsManShip

Author: The WMS CEO

  • 66% of People Use Email to Share Content

    Assessing the business significance of email being the primary avenue of sharing content for the online community

    Market research has always been one of the prime reasons for a business succeeding, regardless of the level of competition it has to face. However, with the online world not being so organized and regulated, analysis of the online market is particularly hard to find. However, last year, in 2011, AOL and Nielsen teamed up to examine the trends in the market with regard to content. In specific terms, the survey conducted by the two online stalwarts was designed to find how people shared content on the internet. The report, which is available in the public domain, was titled ‘Content is the Fuel of Social Web’.

    The Most Crucial Finding of the Report

    While the findings of the report were many, one aspect particularly stood out. This was the fact that 66% of the people on the internet use email for sharing content. In other words, the majority of the people prefer email as their social and professional networking tool. In fact, email was the out and out winner with regard to the preferred platform for sharing content with second position going to social networking that had 28%, which was followed by instant messaging at 4% and message boards and blogging at 1% each.

    Putting Facts into the Right Context

    Now, these are the facts and will remain just that unless they are put into context. Consider your own business. You have a website with rich content and the right services or products to offer to the people. Furthermore, you may be providing content as a service to people by offering predesigned packages. It is even possible that you have hired professional content service providers for your search engine optimization work. While you may be getting the desired results from the SEO work of expert content service providers, it is possible that you would be missing out because you have not tried to exploit the preference of 66% of the people to use email.

    If you were to have a mailing list and were to send out regular newsletters, as is very common amongst affiliate marketers and bloggers, you would be able to provide content which is worth sharing to people in a format that they actually prefer. The result is that your newsletters will get forwarded and shared more readily simply because the reader will find it easier to just forward them.

    B2B Online Businesses Have a Major Advantage

    The results of the survey also favored B2B online businesses. According to the report, when it comes to sharing content with colleagues, the preferred platform is again email. Around 26% of the people prefer to use email to share content with their colleagues with social media trailing close behind at 24%. However, the fact that the platform of email is the most preferred is extremely important.

    It simply means that an online business that is based around the B2B concept just cannot do without creating a mailing list. Such businesses can send highly professional newsletters designed by a reliable content service provider in the hope that it would be shared further by the reader.

    Making Sure That Newsletters Are Compelling Enough to Be Shared

    As is evident from the above mentioned proof, online businesses need to take advantage of the fact that people prefer to use email for sharing content. The only problem that can keep an online business from taking advantage of this trend is that the newsletter needs to contain quality content and this is something that is not very easy to achieve. The most common example of the kind of difficulty that an online entrepreneur can face is an inability to translate his detailed and elaborate knowledge into compelling words.

    This is where a reliable content service provider steps into the picture. However, even though there are quality content service providers on the internet, the majority of websites that provide a service of content creation tend to be below average. The WordsManShip was created in a bid to rectify the lack of good content service providers on the internet. We have the ability to provide you (if you do not have the time to write your own newsletters) with high quality content as your content service providers. The proof of the kind of quality content we can provide as your preferred content service provider is visible in all the various posts within this blog.

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  • Facts and Numbers on Niche Content for the Web

    How Google’s panda update combined with user dynamics should affect your choice of SEO content for your website

    Virtually every online entrepreneur knows about Google’s Panda update. However, if you have been meditating in some remote corner of the world to resolve all theological disputes for mankind then we shall explain what the Google Panda update is.

    The Panda update which rolled out of the assembly line way back on February 26, 2011 is Google’s effort to deal with the increasingly competitive nature of Bing. The Panda update’s prime purpose was for Google to provide its users with significantly improved search results in terms of quality. As Google has become quite efficient at achieving what it wants on the internet, its Panda update achieved what it set out to do and, in the process, around 12% of all the search results were transformed.

    Analyzing How Google’s Panda Update Affected Websites

    If we consider the type of websites that were impacted we would be able to see which type of content for the web portal is frowned upon by the Panda update and which gets its support. According to a research done by Sistrix, of the 25 domain names which got affected the most due to the launching of Google’s Panda update, around 12 were websites that published content on a wide variety of subjects and 3 were websites that answered commonly asked questions by the people.

    This means that 60% of the 25 websites that Google’s Panda update affected the most used generic content for the websites as against niche content. It is still worth mentioning that the majority of the balance 40% consisted of merchant, trader and B2B websites. Here is a list of this 60%.

    Varied content websites

    1. ezinearticles.com
    2. suite101.com
    3. hubpages.com
    4. buzzle.com
    5. associatedcontent.com
    6. essortment.com
    7. lovetoknow.com
    8. articlesbase.com
    9. howtodothings.com
    10. mahalo.com
    11. doityourself.com
    12. findarticles.com

    Question – answer websites

    1. wisegeek.com
    2. fixya.com
    3. faqs.org

    Behavioral Patterns of People with Content for the Websites

    As is evident from the list, Google through its Panda update is telling all the online entrepreneurs, affiliate marketers, internet marketers and, most importantly, people who expertise in writing content for SEO that it will not accept generic content for the websites or content that does not help the websites’ visitors. There is a reason why Google has taken this path and this reason is simply the behavior of the online community with regards to content.

    Let’s set the scene to understand how people behave in terms of the content that they encounter by happenstance or go out looking for. All the following statistics are drawn from the much appreciated report from AOL and Nielsen titled ‘content is the fuel of social web’.

    1. 23% of social media updates and messages include links to content. (this could be SEO content or otherwise)
    2. It is worth mentioning that this means that people share around 27,000,000 pieces of content on a daily basis.

    As is visible here, a large chunk of what people do online is read written content for the websites, watch videos on websites and, possibly, even look at multimedia a lot. However, something that you may miss out on is the fact that the statistics above are only showing the initiation of the conversation. In other words each of those 27,000,000 updates may spawn its whole and independent conversation string.

    The Link (Pardon the Pun) Between Niche Content and Social Media

    Now, we shall look at the best argument for niche and high quality content for the websites.

    1. 43% of industry specific social media messages contain links to varying types of content.
    2. 60% of the industry specific social media messages with content even include the mention of a brand name or even a product.

    In other words, this means that when social media messages are related to a specific industry, the percentage of messages that contain links to content increases. Hence, it can be said that niche content for the websites is much more likely to be shared much more than generic content.

    Taking into account the second statistic mentioned above, it can be deduced that people who are sharing links to content along with a brand or product name are bound to have already made a purchase or on the verge of making one. After all, why would someone have a status update for a product or brand name with a link unless he wanted opinions of his circle of people?

    Niche Content Is the Master in This Brave New World

    In effect, by posting high quality niche content that draws enough attention to be shared on social media with your product or brand name, you would actually be improving your conversion and sales rates. Consequently, when it comes to content for the websites, you should ideally be advised by a good internet marketer, a SEO professional or an expert on writing content for SEO to use niche content that is extremely well written and worthy enough to compel people to share.

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  • The Importance of Content for SEO Revealed; Statistically!

    Settling the debate on whether written content for SEO is the life force of an online business…

    We have been working as internet marketers and content writers for a considerable amount of time and one thing that just does not fail to surprise us even now is that people seem to not attach enough importance to content for SEO. Now, this does not refer to SEO content in the multimedia form i.e. videos, audios, software programs or anything similar, this refers to the plain old and simple written content.

    Even more surprising than the fact that SEO content does not get enough importance is that proofs of its significance are not easily found in terms of statistics. However, being the knights of the damsels of content and SEO that we are, here are some statistical proofs why content, SEO and everything related is important for an online business (the credit for the information goes to AOL and Nielsen for their 2011 report titled ‘content is the fuel for social web’).

    53% of the Time That People Spend Online Goes To Published Content

    More than half the time that people spend online is spent on published content. This can be translated into the fact that a website that does not boasts of a rich trove of content (written and otherwise) is missing out on one of the most reliable benefits of doing business online. In even simpler words, if your website does not have enough content for SEO then your customers or clients are being picked off by your competitors.

    In addition to this, around 23% of people’s time on the internet goes to social media networking. This is no secret and is a widely publicized concept that most online businessmen know by heart. However, the true importance of this statistic in terms of content for SEO comes in the next point.

    23% of Messages in Social Media Contain Links to Content

    23 seems to be the magical number for social media and content sharing. While people spend 23% of their time on social media, 23% of the messages that they exchange with each other contain links to SEO content. In other words, if you have great content then people are going to be spending a lot of their time on sharing it with their friends and contacts.

    On a side note, investing on social media network marketing does not need a proponent after such numbers. Therefore, the best way to take advantage of this would be to have great content for SEO on your website and then put up the link for the same on your social media pages.

    Sharing Content Demographics Mimic the Generic Online Demographics

    Finally, the clincher of all the facts, when it comes to sharing SEO content, there is not a single group of people on the internet that does not do it. This fact is virtually tailor made for those people who say that their customers or clients are not interested in their content. On the contrary, the statistics state that the statistical numbers for sharing content on the internet mimic the demographics of the people on the internet. Consider the following.

    1. 47% of the people online are males. 51% of the people sharing SEO content online are males.
    2. 53% of the people online are females. 49 percent of the people sharing SEO content online are females.
    3. The online community consists of 11% people between the ages of 18 and 24. 12% of the people sharing SEO content online fall in this age group.
    4. Similarly, between the ages of 25 and 34, there are 19% people on the internet while 24% people sharing SEO content on the internet fall in this range.
    5. 32% people on the internet are between 35 years and 49 years old. Amongst the people sharing SEO content, this group amounts to 33%.
    6. People above the age of 50 represent 38% of the online community while amongst the people sharing SEO content, people above 50 years amount to 31% of the total.

    These statistics simply mean that, regardless of what your target audience is, content for SEO is something that your business simply cannot do without and this is exactly why the WordsManShip came to be at your service so as to serve your pleasure.

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  • The Guest Blog Series V: Making Novelty Your Specialty for Guest Blogging

    The toughest aspect of guest blogging is that the guest post needs to be special to be accepted…

    In this marathon guest blog series, we have covered every possible aspect of guest blogging except for the one which most people have difficulty with i.e. finding new ideas for the guest post. During our quest for guest blogging excellence, we have covered everything from benefits of guest blogging, tips for guest blogging, researching the right target blogs to even finding willing guest bloggers. Now, we have finally reached the last stretch with the finish line only beyond learning how to find new ideas for guest posts.

    Why Content Development for Guest Blogging Needs Special Attention

    Even though not many people would tell you this, many ghost writers are aware that the majority of their clients come to them after being rejected by a really good blog with regard to their guest post. This does not happen because the internet marketing client does not know how to write an article or what is SEO content. Instead, it happens because most really good blogs have extremely stringent requirements when it comes to which guest posts they accept and the fact that they almost always demand novelty.

    Almost every ghost writer and internet marketing expert would tell you that the internet is a saturated world now. This is just a fancy way of saying that anything everything that can be covered has been covered on the internet. This makes novelty a very rare and extremely valuable commodity. As is obvious, if almost everything is already covered then the laws of probability state that the post needs to be something special to be chosen. Hence, giving special attention to the subject selection aspect for guest blogging becomes important. Here are some tips.

    Delve Deeper Into Your Existing Posts

    Whenever a market gets saturated, the trick is to get deeper into the field. Think of this like going to into the kitchen behind a huge party to raid the reserves of chocolate cake because all the chocolate cake in the main hall has been gobbled up by your gluttonous friends. From the content writer’s perspective, you are supposed to read your existing posts and see if there is a subheading within one of them that can be turned into a full-fledged guest post.

    Research the Established Blogs in Your Field

    Going through the established blogs of your niche industry is one of the most consistent methods of finding new ideas. Most well established blogs that are taken as industry experts tend to work very hard on keeping themselves ahead of the game. This means that they consistently churn out wonderful new posts with innovative ideas and concepts. While you get new ideas from going through such blogs, you would also be reinforcing your knowledge with new information about your industry. Hence, it’s a double whammy for most ghost writers i.e. learn more and write more.

    Go Through Various Answer Websites

    This is a trade secret revealing which will probably see us being expelled from the guild of ghost writers. However, in the spirit of altruism we will risk the wrath of the gods of ghost writers and priests of propriety. The answer websites such as wiki answers, Yahoo answers and a slew of others are a treasure trove of ideas.

    In fact, these websites are the breeding grounds of new concepts and possibly many online trends in the making as well. Try to look for answer websites in niche sectors because the questions there will be more intelligent than how to screw a light bulb and will be answered by people taller than 3 feet.

    Be Alert With Regard To Blog Comments and Forums

    It can be surprising how casual remarks can end up inspiring a ghost writer to come up with a completely new take on even something mundane as taking a drink. The real smart ones would even go as deep as the psychological implications of how a person holds his drink (ideal for a wining and dining blog) provided one of his comments was made by a party animal in the middle of his hangover. The point is that perusing blog comments (yours and others) along with some forums (warrior forum comes to mind) can lead to the wittiest or the most inspirational of ideas.

    Be a Part of Social Media Networks

    Like every great artist, an online entrepreneur and ghost writer should rely on his fans and peers for inspiration. All the new trends on the internet come to social media networks first simply because they are worshipped there the most. In simpler words, this is where many online trends start out from and also where most online trends are the most visible. As is obvious, ghost writers can use these trends to come up with some wonderful guest posts for you, which you can use on highly established blogs.

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  • The Guest Blog Series IV: Finding Blogs That Accept Guest Posts

    It is important for the targeted blog to be relevant or the results would be substandard. So, how does one choose?

    The previous parts of this guest blog series covered some of the most crucial aspects of the whole concept of guest blogging. However, each of these parts i.e. part I (why guest blogging is recommended to content writers freelance), part II (tips for on article marketing in terms of guest blogging) and part III (finding guest bloggers ready to post SEO marketing articles), was designed to bring us to this part which provides article marketing tips with regard to guest blogging.

    Significance of Targeting the Right Blogs

    As any SEO articles writing expert would tell you, when it comes to guest blogging, one of the most important aspects that you are supposed to consider is which third party blog you are targeting. The reason for this is fairly obvious in that you need your guest posts to go on a blog that not only has the right standing with search engines but is also relevant with regard to the line of business you are involved in.

    This is where the problem lies. Most people who have recently started SEO articles writing find it difficult to find blogs that are suitable for their fields but also possess good standing on the internet. If you are also facing such problems then here are some tips that will simplify the whole process of finding the right blog for your guest posts.

    An Intelligent Search on the Internet

    The foremost method employed by most SEO articles writing experts for finding blogs that accept guest bloggers is an intelligent search on any of the major search engines on the internet such as Google, Yahoo and Bing. Herein, the phrase ‘intelligent search’ means that a generic search would not be enough because it would not provide the right search results. Instead, the search needs to be refined in such a way that the results are relevant to the objectives at hand. Here are some keyword combinations that most SEO articles writing experts use to find the right blogs for their goals.

    Industry name + submit an article

    Industry name + write for us

    Industry name + guest blogging

    Industry name + submit guest post

    Industry name + submit post

    Industry name + write for us

    Industry name + contribute

    Industry name + guest posting

    Industry name + submit an article

    Industry name + submit post

    Industry name + guest blogging

    Industry name + submit your post

    Searching On the Google Blog Module

    The refined search mentioned in the previous point can be refined even further if the search is conducted on specific blog search modules of search engines as against using the general variants. A good example of this could be to use the Google Blog module of Google. The use of Google Blog module means that the amount of effort you would have to put into going through the search results would be reduced. It is also worth pointing out that despite the great benefit of this technique, many SEO articles writing experts do not use it.

    Looking Through Blog Directories

    Finally, going through blog directories is also something that a SEO articles writing expert can use to find relevant blogs where he can send his guest posts. Many websites like Technorati, Alltop and My Blog Guest are some examples of blog directories where blogs are listed in a meticulous manner under headings of different industries. Furthermore, many of these blog directories have strict requirements when it comes to listing blogs which, basically, means that each listing is going to be highly relevant to the industry it is involved in.

    Using Third Party SEO Articles Writing Experts

    It is important to note that the better the quality of the blog that you pick out for your guest post, the more difficult it will be for you to get your post approved. Consequently, many online entrepreneurs find themselves getting stuck at this point because their guest posts keep getting rejected by the administrator of the targeted blog.

    In these situations, it might be beneficial for the online entrepreneur to use third party SEO articles writing experts for writing their guest posts. We, at the WordsManShip, employ many SEO articles writing experts who specialize in top quality and flawless content. Effectively, we offer our services to you earnestly at highly feasible rates.

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  • The Guest Blog Series III: Looking For Guest Bloggers

    Guest bloggers add authenticity and novelty to a blog, but finding them can be tough…

    The benefits of guest blogging are known by most internet marketers and freelance content writers. Ranging from generating direct traffic to getting enough backlinks to improve search engine ranks, the benefits of writing for an external blog as a guest are many. However, few of us have ever thought from the perspective of the target blogs i.e. why do those external blogs accept guest bloggers in the first place? If you have a blog for your online business then the answer to such a question can be crucial for you.

    Reasons Why Your Blog May Need Guest Bloggers

    The foremost reason why guest posts are invited by many blogs is that such posts can make the blog fresher owing to new ideas and style of writing that the new writers will bring in. In other words, a blog that has been around for some time usually finds itself running out of subjects, concepts, topics and ideas for posts. In such situations, getting guest posts can breathe a new lease of life into the blog.

    In addition to this, new high quality content which is usually hard to find can be easily sourced through guest posts. The only hitch with the idea of getting guest bloggers for your blog is finding good guest bloggers. Here are some ways that you can use for the same.

    Create a Special Web on Your Website

    If you have done some amount of research into guest blogging then you already know that having a special web page inviting people to guest blog for your website is one of the best options. Furthermore, creating a simple page with a paragraph or two inviting guest bloggers is neither costly in terms of money nor with regard to time. Alternatively, if, instead of a website, you run a blog then you can post a small invitation for guest bloggers on the blog or just include the information in your profile.

    Delve Into Your Target Audience

    Every individual who comments on any of your posts is a potential guest blogger for your blog. This means that you can simply tap into your regular readers for your guest blogging needs. A simple email or reply within the comments section requesting them to writer for your blog is a brilliant way for you to not only get new content but also create a loyal reader for life.

    Furthermore, if you make the offer openly in the comments section, you would also get other people interested in writing for your blog. Needless to say, you may even get some journalists, freelance content writers and columnists to write SEO optimized articles for your blog which would only further the reputation of your blog.

    Tap Into Your Social Media Network and Personal Network

    These days, there is barely any difference between social media networks and personal networks. For most people, they are one and same simply because social media websites have become an inseparable part of our daily lives. You can also get many guest bloggers by putting up some status messages to this effect. Apart from this, you can also ask your friends and family members to writer for your blog on a personal level.

    The biggest benefit of asking your friends and family members is that you would have the knowledge that someone you know is writing the posts. This would allow you to evaluate their posts better and, as a result of this, editing the posts would become easier and less time consuming.

    Look For Guest Bloggers on Other Blogs and Forums

    If you have a blog or an online business website, then it is very likely that you are a part of many online communities such as other blogs and forums. Other blogs and forums are perfect avenues for you to not only get new guest bloggers but also establish some business relationships and tie ups.

    For example, you can find many freelance content writers who specialize in writing articles for SEO to write the guest posts for you, internet marketers who specialize in getting good SEO results and, sometimes, even affiliate marketers to write on affiliate marketing. The possibilities are endless which means that you can ensure that your blog remains fresh forever.

    Use Freelance Content Writers as Guest Bloggers

    Almost every internet marketer would tell you that the majority of guest posts you receive are going to be substandard because people writing them usually have no experience in the field. Furthermore, you would have to read each and every guest post that you receive because you cannot post any guest article without actually ensuring that it meets your blog’s standards. Therefore, poor guest post articles do nothing but make life difficult for you by making you waste your time.

    The best way to counter this problem is to ask freelance content writers to write guest posts for you. Freelance content writers and content writing companies have a lot of experience in writing articles, eBooks, web content, blogs and even news items which, basically, means that you would get a whole lot of quality in a single guest post from them. In addition to this, if you offer a few links to freelance content writers in return in one post, you can even get them to give you guest posts at highly discounted rates or even for free.

    We, at the WordsManShip, offer you our hand in the name of friendship and mutual growth. We welcome guest bloggers for our blog and also wish to contribute to your blog. Contact us at shaleensinha@thewordsmanship.com with your request for either guest blogging on our blog or for guest bloggers for your blog.

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  • The Guest Blog Series II: Simple Tips for the Business Article Marketing Expert

    It is established that guest blogging is beneficial. Now, let’s study how to go about guest blogging.

    In the first part of this guest blog series titled ‘Why Article Internet Marketing Experts Use Guest Blogging’, we focused on why business article marketing experts tend to attach so much importance and significance to guest blogging. This was done with the help of an analysis of the various benefits that different business article marketing experts draw from the concept of guest blogging. In effect, it has already been established that guest blogging is one of the best avenues of content writing for SEO.

    The next step, therefore, is establishing the best ways through which guest blogging can be implemented by both, experienced business article marketing professionals and people who are writing content for SEO for the first time in their lives. Here are some things that a person should keep in mind before starting the process of guest blogging.

    Variety Is Good For Results

    The majority of business article marketing experts would agree that a single guest post in one year would barely cause a twitch in the SEO scores of any website. The reason for this is that search engines like Google and Yahoo look for consistent organic growth when evaluating websites for search engine optimization. It is also true that focusing on a single blog would not end up in a website prospering either because search engines look for variety as well. Resultantly, any business article marketing expert, whether seasoned or raw, should make sure that his guest blogging efforts are diverse enough to create the right results.

    The Target Blog Should Be Researched

    A very common mistake amongst many business article marketing experts is that they do not research the blog that they intend to guest blog for. Lack of enough research results in their articles for SEO being incompatible with the style of the blog being targeted which, in turn, causes them to be rejected by the blog administrator. The target blog should be researched with a view on finding out the kind of posts that the blog administrator prefers. This means looking for the prevalent writing style, the type of content being used and even the tone being preferred.

    Quality Cannot Be Compromised Upon

    While many business article marketing techniques do not rely on quality a lot, this is something that is crucial for guest blogging. Guest blogging, even on mediocre websites, would require a business article marketing expert to provide high quality content, if it is to be accepted and published. This quality includes everything from the level of English being used to the small details such as proofreading. In fact, many top quality blogs that invite guest bloggers have such high standards of writing that they force business article marketing experts to resort to using third party content writers or content writing companies in order to meet their expectations.

    Choosing the Subject of the Post Wisely

    Novelty is very much in demand on the internet. The reason for this, as is obvious, is the fact that the world of internet is gradually getting saturated. Content of all types are being copied or regenerated in different ways. This means that any blog or guest blogger who can create posts which are completely new would find itself on top of the pile of all the business article marketing experts trying to reach there. It is because of this reason that most top class blogs do not approve any article that is not innovative or creative.

    People Skills Can Make Guest Blogging Easier

    Finally, while the quality of the content and the proper selection of blogs is important, business article marketing experts also say that people skills can help a guest blogger greatly. There are different ways through which people skills can help a business article marketing expert looking to get the right results from guest blogging. The first is that people skills would result in the guest blog administrator, at the very least, receiving a polite and professional email with the guest post which would gently nudge him towards accepting the post. The second is the comments section of the guest blog where great business tie ups can be forged and numerous customers cultivated.

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  • The Guest Blog Series I: Why Article Internet Marketing Experts Use Guest Blogging

    Guest blogging is one of the most effective ways to build up your website

    Guest blogging is a phrase that has been bandied about in most internet marketing and online entrepreneurship circles. However, its proper implementation is one of those things that are beyond the abilities of new online entrepreneurs or novice internet marketers. Whether it is finding the right blog to write guest blogs for or getting one’s guest post accepted by one of them, the difficulties are such that most novice internet marketers end up asking themselves the question of why article internet marketing experts all over the world insist on recommending guest blogging.

    If you are one of these people then you need to realize that there are, indeed, many benefits of guest blogging. In effect, here are some reasons that compel article internet marketing professionals to recommend guest blogging right after they have answered, ‘what is SEO content writing to novice internet marketers?’

    Getting direct boost to your website’s traffic

    While you may have learned about article internet marketing and the tricks of writing SEO content, it is likely that your research or education was limited to relying on article directories and your own blog for posting your content. While this may be good for the rank of your website on major search engines, they would not create direct traffic for your website. Direct traffic is nothing but click through traffic which means people who visit your website by directly clicking links on other websites. Guest blogging, therefore, should be considered as one of the most effective sources of direct click through traffic along with banner and PPC advertising.

    Creating high quality backlinks

    Content writing, SEO articles and everything else that can be associated with SEO is primarily connected with creating backlinks. Backlinks are links on other websites pointing to your website and are evaluated by Google and other search engines to see how popular or relevant your website is. Popularity and relevance are both dealt with perfectly by guest blogging. Popularity is visible because your website’s link on another blog means that your website is being read by people while relevance is evident in the fact that your website’s link is on a leading blog of your industry and not something unconnected. It is because of these two reasons why guest blogging is recommended by most article internet marketing experts.

    Expanding subscriber’s list with targeted audience

    For affiliate marketers and seasoned article internet marketing experts, nothing is more important than their subscriber’s list which is the primary source of their sales. In fact, many article internet marketing experts and affiliate marketers even state that the stronger a businessman’s subscriber’s list is the more sales he would make. Guest blogging allows you to reach already targeted audience that are, in many ways, already prepped with regard to the product or service that you offer. Therefore, by providing guest posts to various relevant blogs, you expand your subscriber’s list.

    Building brand value and recognition

    Marketing principles state that unless people view a name or logo around 6 to 10 times, they would not start recognizing it easily. Moreover, the same principles also state that a name or logo, if seen in multiple locations, would be recognized as an established brand more than one that is limited to one location. According to most article internet marketing experts, guest blogging is the perfect vehicle for you to spread your name or logo so as to build brand value and recognition for your website and, hence, business.

    Establishing credibility and expertise

    The final reason why article internet marketing experts advise novice internet marketers to use guest blogging is that such posts are perfect for establishing credibility and becoming an industry expert. In fact, the more guest posts you have on the internet and the more frequently you are published, the more you will be seen as an authority on the subject that you are speaking on. Needless to say, credibility can go a long way in helping your business not only get more customers but to also retain the existing customers better.

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  • A Few Reasons Why Indian Content Writers Should Be Hired

    Why do Indian content writers get the flak from most native English speaking content writers? The answer is conflict of interest!

    If you are an online entrepreneur who is active in most SEO and online marketing forums then it is likely that you have, at the very least, heard some native English speaker trashing Indian content writers. This is a fact which has its roots in two things. The first of these is the poor quality of work from a minor percentage of content writers hailing from India and the second is the age old bias against the country and its abilities to match the western world. Here is a study of the two reasons.

    Poor quality of work being done by some content writers from the region

    The primary reason why people think that the quality of work from content writers in India is poor is that there are some content writers from the Asian region who fail to satisfy their clients. Needless to say, once a few bad writers start spreading bad work, the human mentality does the rest i.e. even the good content writers India start being treated like their work is shoddy.

    However, as most journalists and media experts in the world would agree, the practice of generalization i.e. taking individual reputations and spreading them to a group is not recommended in business.

    Serious and high quality content writers in India do exist

    There are, indeed, content writers in Delhi and other major cities of the country which are more than capable of matching the quality of content provided by native English speakers and SEO content writing India is a thriving industry. The best way to ensure that you get quality work from content writers from India is to ask for a sample at the beginning of the project. Furthermore, if you are truly skeptical of the quality of work then asking for a staggered delivery schedule and payment schedule is the way to go.

    The bias of lack of development against Asian countries

    People in the western world have this impression of India being a country where everyone roams around on cattle and does not get the right kind of education. The level of education in the country, however, counters this misconception succinctly. While some people in the rural parts of the country may be illiterate, the people who are educated in the country hold a lot of doctorates and master degrees.

    The critical point here is that, barring the small percentage of content writers in India who offer poor quality work, the majority of content writers from the country possess enough skills and qualification to get good jobs all over the world.

    Qualification and skills of Indian professionals

    In terms of computers and the internet, there are many Indians employed in such industries all over the world. The best example of this is that the concept of Hotmail was developed by an Indian before it was sold off and that 36% of the people employed in NASA are Indians. In effect, it can be said that the bias that the country lacks proper technological development should be thrown out of the window.

    Furthermore, in India, the English language is a part of schooling from the beginning till the end. This, in itself, makes Indian content writers extremely comfortable with regard to their proficiency in the language. Along with this, India is gradually becoming an indispensible driver of the global economy which, on the ground level, means that the country’s businessmen and professionals deal with international clients on a regular basis. Hence, while there are misconceptions against content writers in India all over the world, other Indian professionals are becoming a crucial aspect of the global community.

    The economical aspect of hiring content writers in India

    While the above mentioned points focus on dispelling the misconceptions against the content writers in India and bringing them to the level of content writers in other parts of the world, there is also a characteristic that sets Indian content writers apart from their counterparts in other countries. This is the fact that these content writers provide work at rates that are extremely economical.

    The reason why hiring content writers in India is so economical is the considerable growth of the Indian economy and economies of scale being a part of their business plans. These two aspects combine to reduce the amount of money that an Indian content writer has to spend on his business. This, in turn, brings down the final quotation provided to the client. The difference between quotations from an Indian content writer and foreign content writer can be to the tune of $7 to $10 every 500 words.

    In conclusion, if you just take into account everything mentioned above, you will note that an Indian content writer would provide you with the same quality of work as a content writing firm anywhere else in the world but will do so at lower rates. We, at the WordsManShip, take pride in the fact that we can match the best content writers in the world and do so with the kind of efficiency that reduces the cost of the whole project. If you have a content writing project then allow us to prove such claims.

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  • Choose to Post SEO Articles on Your Own Website II: the Pragmatist’s Perspective

    Why posting articles on your own website is better than doing the same on third party websites.

    There is no doubt that there are multiple ways of looking at the concept of article business marketing. Whether you look at the minute nuances of the concept or look at the broader view, you would find staggering amounts of differences in how article marketing online experts go about their business.

    In the previous installment of this article, ‘Choose To Post SEO Articles on Your Own Website I: The Perception of the Purist’, we explained the purist’s reason for preferring onsite SEO articles over offsite SEO articles. However, this is not the only way to look at the whole concept. In this installment, we analyze the concept from the pragmatist’s perspective.

    Relevant SEO Keywords Get Connected To Your Website.

    The reason why article directories are used in article marketing is that their rank and standing on Google is good. In effect, the reason is to piggy back on their authority to get authority for the target website in terms of specific keywords. This is an indirect way to go about things. While it is true that in the initial stages, article directories and other third party websites can be of great help with regard to keyword optimization. In the long run, what is on your website will start to matter more.

    This is why the more high quality content you place on your own website, the better your standing will be with Google in the long run. Granted that this process is longer and, possibly, more work and time intensive. However, sooner or later, the results would be worth it. The best that you can achieve is that other new websites want a link on your own website.

    Visitors Spend More Time On Your Website.

    Most article business marketing experts are aware that there is a huge difference between traffic and conversion rate. In other words, getting visitors to a website is a difficult task but what is even more difficult is to get some of those visitors to make a purchase. The key to get visitors to make a purchase, and every person who has expertise in article marketing for SEO would agree, is time.

    The longer a visitor spends time on your website, the better your chances of making a sale to him. This is why the more populated your website is the better it will be for the business. If you upload SEO articles on your website on a daily basis, then every month you will add 25 odd articles. As a result of this, the visitor would spend more time on your website which would, in turn, result in better chances of a sale.

    Explain How Your Business Functions.

    If you are a service provider instead of a product seller, then you have come across this problem in some way or another. The problem is that the client just does not understand the system that you have in place for providing the service to him efficiently. The result is that you spend a good deal of your and your client’s time on explaining the benefits of your method to him.

    This can be avoided simply by putting up articles designed to help your client understand the benefits of your methods. For example, in the content industry, most clients look for affordability and most of our clients have such requests as well. There is an article on this website titled ‘Tricks for Reducing the Cost of Your SEO Articles’. The article has been written to help our clients reduce the costs of their projects.

    Hard Sell Articles Become Possible.

    This is a highly contestable subject for most experts of article marketing online. The reason for this is simply that there is no consensus amongst online entrepreneurs on whether hard sell articles are good or detrimental to a business. You will find the full spectrum of opinions on this subject ranging from the vehement entrepreneur who insists it shows results to the adamant article business marketing expert who denies it with unholy confidence.

    However, the truth is that some people value such articles but are unable to put it up in any reliable article directory. Most well ranked article directories would not allow direct sell articles mainly because they agree with the adamant article business marketing expert who is probably standing with glower on his face right now.

    If you are one such online entrepreneur then you should simply start putting hard sell articles on your website without the hassle of going through the filter process of article directories. A word of caution though; we, at the WordsManShip specialize in SEO and content writing and partly agree with the adamant gentleman. Hard sell articles should only be used sparingly.

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