No matter what your website is about, no matter what you are selling or what services you are providing, when it comes to SEO, quality content writingforms the back bone of any good link building strategy. Article submission in good ranking article directories is the most efficient way for backlinks building. It helps to know why content writing is the top most priority of all most all professional search engine optimisers. If you want to be noticed by google then you should understand what google looks for in a website before it puts it on the top most results in the search result page of a keyword. In other words, give it good ranking.
Google is looking for website that have a growth or popularity graph that resembles those that have grown naturally simply because they are useful. A website gets famous or well known if it is relevant to people and people are sharing it for whatever reasons possible. Therefore, to get your website’s link circulating between web users you have to provide quality content that will be of use to people. There are many ways to go about submitting articles but the most efficient and reliable method is to take help of a web content writing service. However, when you go to look for a content writingservice you will realise that there are plenty available online. Here are a few pointers to spot the best out of the lot:
- Ask for samples: While searching for content writing services, you should remember that you will be putting your website’s link on an article that is written by someone else. The quality of article reflects on the reputation of your website. Therefore, do not move forward till you have asked for and read a few samples from the short listed companies. Make sure you stress on a freshly written sample and do not hesitate in providing a subject to write on. Check if the article is original, creative and if there is research behind it.
- Check punctuality: Punctuality is crucial in search engine optimisation strategy. However, you do not really have to hire and work with a web content writing firm to know how much they honour your deadlines. You can tell this by simply observing little things like- whether or not the firm you are negotiating with sends you the samples in the time that you agreed upon, whether it responds in the time it said it would etc. Putting articles regularly is the only way to get results with google’s new page ranking formula and for that you need a regular and steady stream of articles.
- SEO knowledge: It is crucial that a web content writing service you finally go with has a basic knowledge of SEO. This is because seo writing is slightly different from other types where you do not have to focus on keyword inclusion. Another thing that short listed content writing services should be adept at is balancing keyword inclusion with promoting your website while at the same time maintaining strict quality. Content writing services that specialize in SEO writing should be given more weightage.
About Author
