Making and launching a website is very easy today. Almost anyone can set up their own website. However, making the website profitable, creating a niche market for yourself and earning a real name in the online community takes effort. Still, this is what every website owner wants; no one launches a website without high hopes for its future. Making a website successful depends on how many people view it. People search for pages online through major search engines like google, yahoo, msn etc. The visibility of a page in a search engine depends on its ranking. This means that how high up or how low a page shows in a search depends on its ranking by the search engine. Getting page ranks depends directly on the quality/quantity of backward links a page has. The process of improving the ranking of a website through various methods is known as search engines optimisation. Following are a few methods you can use to improve your website’s ranking:
- Using business directories: Online business directories can be considered as online counterparts of the yellow pages where every service provider can put down his name to be seen by the people who may need his services. There is a huge array of business directories and some might not be under the purview of the major search engines. Hence, you should be careful.
- Writing articles for article directories: Article directories can be understood as information databases where people search for information on whatever they need. When you start writing articles to post on such directories you can put your website’s link on it. This would result in creating a back link. Also, if the article is well written and people share it this would create even more back links and even direct click through visitors. However, for this to happen you have to stress on only writing articles that are of top quality. This is also where many times people rely on a content writing company for quality content. Hiring a content writing company so that you can submit well written articles can benefit you greatly as you can focus on developing other facets of your strategy.
- Link baiting: This is perhaps the most effective and the most creative ways to get people “hooked” on to your websites. There are basically five types of hooks to reel people in- the contrary hook, the attack hook, the news hook, the resource hook and the humour hook. All these hooks rely on providing people with something shocking, informative, useful or funny that they cannot get anywhere else. The contrary hook and the attack hook however should be employed with care.
- Using social media sites: social media sites like facebook and twitter is where people get together. There is massive potential here for something to spread if only it strikes the right vein in people. When something is useful people will share it and more and more people will see your link. Here again you can rely on a content writing company to supply you with quality content.
Even though there are a lot many advanced ways for search engine optimisation, the above mentioned are the few that every beginner can apply at the most initial stages and expect results. Of the above mentioned, writing articles for article directories is the most efficient and reliable method to improve website ranking.
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