A good search engine optimisation campaign is essential to get your website noticed in the middle of the hordes that are created everyday. Even though consistency is important in making a strategy work sometimes the search engine optimisers realize that even after persevering they are not getting results. If you have done everything that is basic right then the simplest reason for this can be extremely dynamic nature of the seo industry. This is because google is regularly reinventing itself and remodelling its formulae to fit better their concept of the “reasonable surfer”.
Therefore, it is possible that just when you think that you have figured out how to get noticed by google, it changes it ranking criterion. If this happens and you do not change your strategy accordingly then you can end up getting stuck with a stagnant campaign. In such a cases most times you only have to tweak you previous strategy in a few places but sometimes you may have to rebuild your strategy from ground up. However, this should not be a concern for search engine optimisers that pay attention to google’s guidelines and work according to its criterions. If you do have to make changes in your strategy, here are a few pointers to get you started:
- Relevant and Variable anchor text: Gone are the days when while writing seo content you could use the same anchor text repeatedly in and expect results. Search engines now are getting extremely sensitive to user behaviour and if you want results you should use variable anchor texts to build your hyperlinks on. It is also important that while writing SEO content you keep in mind that you post your anchor text on pages that are relevant to it.
- Quality content: While quantity may work, experts will still tell you that paying attention to quality while writing SEO content is what will help you build a solid base and help you grow in the long run. While writing SEO content you should keep in mind that people will only share content that is useful and genuine.
- Link baiting: When Google made the concept of the “reasonable surfer” supreme, link baiting came into play. Link baiting really means that you give people the kind of web content they cannot get anywhere else and you “hook” them with these “link baits”. Link baiting is extremely creative and is of five types- news, resource, humour, contrary and attack hook. All of them focus on providing web content that is exclusive.
- Using expired or discontinued pages: There are many pages online that are expired or have discontinued, you can use these pages to build backlinks in a very efficient and cost effective manner. Many of these expired pages also hold high page rankings so associating with them will mean better ranking for your page.
- Using social networking sites: Social networking sites are where people interact with each other and this platform is ripe with link building opportunities. Even though it might take a little innovation on your part to get the ball rolling, once you provide people with something they want or like, it is bound to spread like wildfire.
About Author
