The general attitude towards Backlinks usually rests its base on the number you can procure for your site, irrespective of where it is linked. But it is hard to find good backlinks which would expose your site to a vast audience or at the very least garner the attention of the niche audience that your site primarily caters to. This would be beyond getting linked at popular sites (though it is one of the many ways) since they might spike your traffic and page rank for a certain while but might not guarantee a consistent audience or increase the number of regular visits to your page.
What makes for a good back-link, to begin with? The foremost criteria maybe the relevance of the content used with the linking page’s main content. This as mentioned above will rightly catch the attention of the niche audience that you were targeting. This is further affected by the Anchor-text used for your content. The inverse of this is equally important. The page-title and information available at the linking page should be relevant to the destination of the back-link. It always helps to have the particular key-words and specific jargons in the anchor text, not mention making it catchy yet appropriate to the content. The timely relevance of the link as well as the page adds greater value to the link (assuming the content is relevant for the given time). This would also ensure that the content available is updated in its information.
The popularity as well as the authority of the linking domain is an important factor and it always helps if the page rank of the linking page is above four. This may not always assure a steady flow of traffic but does have a certain chance that it might get through to the audience you are originally targeting. Getting linked at popular sites will generate significantly larger back-links (ergo, a good back-link) and again get through to an audience which has a steady interest in the content you provide. On the downside though, getting linked at popular sites would mean having your link crammed between a vast lists of references and competing with similar content providers.
The placement of your link within the content of the page plays an especially essential part in determining how valuable the link is. It should preferably be within the body copy. This way the link seems to be of greater relevance and is quickly noticed by the reader. The link will feature more prominently if it is displayed in a page which has less than 25 external links. Again, the quality and length of the Anchor text is significant when it comes to getting linked. The Anchor text should meet the keyword density in the page (40% and 1-2% for the title and body, respectively)
While the probability of coming across pages that would conform to all these criteria are rather miniscule, we can assure you that finding pages which would meet most of these criteria will significantly boost your traffic as well as your page ranking and is exactly what one seeks in a good back-link.
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