So you have planned a website for your business and you have some really talented web designers working on your website’s appearance. You get a design that you like and which you feel will reflect your company’s ideology and ‘feel’ perfectly. The website builders start working on getting your site online when you suddenly realise that you would also need content for your site’s pages. ‘Well’, you think, ‘it needs to be done, so let’s hire some writer who will give us what we want’.
That is exactly what you go and do. You find yourself a writer who gives you content for your pages and your site goes online with much fanfare. At this point, you stop and say, ‘Oh! Now I need to start working on the SEO and make this site show up on Google!’, and that is when you start looking for an SEO company to help your site rise in the rankings.
What is wrong with the picture?
I’ll tell you what is wrong. The planning, that’s what’s wrong!
SEO, or Search Engine Optimisation, is an integral part of online marketing and business. Most web content companies also offer to optimise your website for search engines, but in order for them to be truly effective, the process needs to start right from the beginning.
Why, You ask?
Because now that Google is wising up to the tactics used by a number of so-called SEO specialists, it is changing its tactics for website rankings.
So now, it is no longer effective to fill up your web pages with keywords. And if you stop to think about it, mindless keyword-rich text on the site is not really helping your business, is it?
The whole purpose of your site was to grow your business. Business grows with new customers. With relevant content, it is inevitable to find customers coming to your site and staying there! That is what Google is looking for, too.
There are a number of things that affect a site’s ranking on search engines. High quality web content is just a part of it. While relevant keywords on the page would count, mindless flooding would not. Additionally, not many people are aware of it, but having links on your web pages with relevant anchor text also makes a difference to your search ranking. This becomes a factor when you are planning your web content. Good quality web content companies, like The Wordsmanship, are aware of the need for smart SEO techniques, and the need for them to be built into the site rather than over it.
Think of it this way… you would make a better house if you planned everything on paper and then executed it, instead of making a big box and then trying to figure out how to give it a solid foundation and where to knock out holes for windows and doors!
Well planned content from a good web content company at the planning stage will also ensure that your site’s design remains true to its form. While using ‘Lorem Ipsum’ to fill out text spaces might seem appropriate initially, once the web content is inserted in there, you will realise that the appearance of the page changes.
By hiring a web content company for your site’s SEO right at the beginning of the planning stage, you ensure not only good quality web content that is relevant for your website, but you also help your website look nicer!
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