Online entrepreneurs and SEO experts of different industries and businesses are currently engaged in a process that can only be described as a passive way of generating traffic and increasing ranking. The process is commonly known as Link Baiting. Link Baiting, as a concept, is something that is heavily rooted in the fundamentals of psychology. It aims at trying to incite emotions amongst the visitors through one time content. With good link baiting you can have your visitors clamoring to comment, come back quickly and even share the page with others without any call to action.
Sounds too good to be true? Well, it is good and very much true, but the catch is that you have to get it spot on to have any success with it. Here is a lowdown for you on the concept of Link Baiting in the old journalistic tradition of five ‘Ws’ and one ‘H’.
What is Link Baiting?
Link Baiting is exactly what its name says it is. It is a way through which a website can gain backlinks, passively. It can be anything that can be posted on the internet such as videos, audio clips, drawings, sketches, tools, programs and, most importantly, written website content.
Why should you use Link Baiting?
Link Baiting is the future of backlink creation because it is a completely white hat, legal and ethical way to build backlinks. Furthermore, it is also convenient because, once the initial work of setting up a link bait is done; you can simply sit back and see the links grow. Besides, after the recent changes by Google, it is one of the most effective methods of creating organic backlinks.
Who uses Link Baiting?
Any website owner can use Link Baiting. However, it does require a certain sense of expertise depending upon the type of medium you are using to create the link bait. For example, if you are trying to create reaction inciting blog posts then you need professional writing services or expert blog content writers because creating the balance between inciting angry reactions from the visitors and offending them is an art form in itself. Similarly, writing insightful articles that do not seem patronizing requires professional training as well.
Where can you use Link Baiting?
Link Baiting can be used anywhere on your website. However, it is best if the link bait is placed in a prominent position, on its own dedicated page, because it would soon become the major crowd puller and would justify its pedestal.
When should you use Link Baiting?
Link Baiting should, ideally, be used when you already have a certain level of presence in the market. For completely new websites, it is advisable that they establish a certain number of regular visitors before trying their hand at link baiting. Initial marketing for the website can be done through any number of tools including business directory submissions and internet article marketing.
How can you use Link Baiting?
There are three main tips when it comes to Link Baiting.
- The most important aspect of using Link Baiting is to target it as specifically as possible. This means that you cannot provide a recipe searching software if you have an insurance website and should, on the other hand, provide a tax benefit calculator.
- Moreover, you need to create the link bait around a solid anchor text that is highly relevant to your website. In the above example, ‘tax benefit calculator’ becomes your anchor text.
Finally, you need to utilize professional services for the direction you are taking. As mentioned above, if you are looking for ‘insightful’ or …‘inciteful’ blog posts then you should employ professional writing services.
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