‘How often do you go online for information of any kind? Is it five times in one day or fifty or even five hundred?
Is there any category that your search engine queries fall in? Do you just focus on some particular subject such as food, pet, restaurants etc or do your search patterns vary on the basis of the need of the hour?
Have you never pondered over the importance of article marketing, despite the fact that you read these self same articles day in and day out? Do you think you should?’
It is likely that you already know that writing SEO articles is a method through which online entrepreneurs market their websites. However, it is also likely that you have never really compared the virtues of articles for SEO with all the other SEO techniques on the internet. If the questions asked above have not given you pause as to the importance of article marketing, then perhaps, the following benefits of article marketing would be more potent.
- Direct traffic consisting of already targeted visitors:
Consider for a moment that you are looking at articles describing the health benefits of biking, followed by articles that list the best bicycle brands in your region. The only reason why you would be looking at these articles is that you are planning to buy a bike. Hence, if you see a link that says discounted bicycles on the article page, you are bound to click on it to check it out.You would be clicking on that link expressly for the purpose of buying a bicycle. This makes you the target customer of the website whose link is there on the article page. This means that even before you visit the website of the bicycle seller, you are half prepared to make a purchase. This is the power of articles for SEO. If written well, articles for SEO can generate direct traffic comprising of people who are half ready to make a purchase.
- Improved long term traffic through better rankings:
Taking the same example one step ahead. Suppose you read the two articles i.e. one on exercise benefits of biking and the other on best bike brands, and wish to convince your wife or your friends of the virtues of buying the bike. You would, as is obvious, share the article with them through either your social network status update or a direct email.This type of sharing can result in a chain being formed where your wife or friends share it with other people. While everyone is sharing and discussing the content, Google is quietly mapping the backlinks created by the process. The more backlinks there are the better ranking it gives to the website of the bike seller. The better the ranking of the website, the higher its position in Google search results, which, in turn, would create even more traffic.
Now, if you were not the customer but the website owner, then you would be making a lot profit through increased sales figures. Writing SEO articles and posting them on the internet can result in a significant improvement in the performance of your online business, provided they are well written and posted in large numbers.
- Economical process as compared to other SEO techniques:
While other SEO techniques may be equally effective, the difference between them and writing SEO articles is that the latter is extremely economical. If you write these articles for SEO, yourself, then the whole SEO process would not cost you anything. However, when it comes to article marketing, how to write articles for attracting readers is not something that many people are aware of.This would mean that you would need to get professional help with respect to writing SEO articles. There are numerous ghostwriters on the internet who expertise in doing exactly this. Furthermore, there are also article writing services, like the WordsManShip, that even have the ability to provide quality articles in bulk.
Even though hiring professional article writing services or ghostwriters will cost you some money, this investment is much lower than other methods of generating traffic such as purchasing links or undertaking advertising campaigns.
Apart from the benefits of article marketing mentioned above, an article marketing campaign consisting of high class content can even help you establish yourself as an expert in the field that you are involved in. As you post more quality articles for SEO, you would gradually gain a lot of respect and credence from your customers as well as peers.