The aim of any writer is to be read, and a content writer is no different. However, unlike a regular writer, a content writer cannot market his writing in the traditional way! Moreover, his writing is not his ‘own’ since it is almost always for a client. Be as it may, the fact of the matter is that the content writer’s worth is determined by how many people he can reach out to with his writing. This means that SEO, or Search Engine Optimisation, is an important factor in writing content for the web.
SEO is a combination of methods used to make the web page more visible, and good content is a big part of it. The quality of the content is not just dependent on how well the web content writer writes, but also on how smartly all the elements are incorporated. Here are some important points that an SEO web content writing company or individual should always keep in mind.
1) Catchy Headings: Headings serve a two-fold purpose. The first is obviously grabbing the reader’s attention and giving him an idea about what the content is all about. The second reason is that Search Engines pay a lot of attention to headlines. This is why it is important for any good web content writer to specify the subject clearly in the headlines, rather than being witty but vague.
2) Keywords: A keyword is a web content writer’s link to his readers. This is the phrase that people will search for, and if it occurs in your site, the search engine will put your site in the search results. What is important to remember is that people do not always search for the phrase directly. They may use variations, and they may use indirect references to get there. Good planning on your part may include anticipating what words people may use to search for a topic and optimising your content for those.
3) Using the Title Tag to your Advantage: The title tag is the title of the web page or web site as seen on the top of the browser. It can be extremely important for the SEO of a page. It can be so important that a minor change in the title tag can affect your site’s ranking in a very short period of time! Make sure that you include relevant keywords that describe your business in the title tag along with the company’s name here for the best boost to your site’s ranking.
4) Highlight relevant phrases in your content: By marking the relevant phrases and points in your web content, you are making it easier for the reader to scan through the body and get a gist of the article. If you ensure that these relevant phrases are also important keywords, you will make the page show up more on search engines.
5) Let the text flow naturally: While including keywords in your SEO web content is very important, it is even more important that your article should read naturally. Stuffing in keywords where they don’t sound natural makes it difficult for your readers to enjoy the text, which ultimately defeats your purpose of trying to reach out to your customers!
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