Article marketing is an online marketing technique that is much appreciated and a little maligned at the same time. While the concept of custom SEO articles has many takers in the market, there is a contingent of online marketers that does not rate it for a variety of reasons. What this means is that article marketing, like every other online marketing technique is not entirely perfect. In order to help you understand the intricacies of article marketing better, here is a detailed SWOT analysis of using even the best SEO articles for promoting your website.
Strengths:
The strengths of article marketing are fairly well known in the online community. Here is a small summary of the strengths of using the best SEO articles for marketing your website.
- Long Term White Hat Technique:
Using custom SEO articles is considered to be one of the most effective white hat internet marketing techniques available to online marketers today. The reason for this is simply that custom SEO articles not only direct visitors to the website but also play a major role in improving the ranking of the website on Google. - Extremely Economical:
Article marketing can be entirely free of cost if the marketer himself has some writing skills. Writing a 300 word to 1000 word article is not very difficult, which is why multiple such articles can be written and posted on the internet in a single day. Alternatively, even if the marketer does not have the right writing skills, he can simply take on a SEO content writing service to do the work for him. A website content writing service can be hired for extremely economical prices. - Foolproof With The Best SEO Articles:
If the SEO articles being used by the online marketer are good, then the article marketing endeavor is foolproof with a 100 percent success rate. The reason for this is that custom SEO articles function both, directly and indirectly i.e. generate traffic through direct links and better ranking in search engine results. - Share Knowledge, Increase Credibility:
Another quality of custom SEO articles is that they allow the online business owner to establish a name and reputation on the internet. In fact, these types of articles can be used for imparting knowledge, sales messages and even company updates to the website’s regular visitors. Needless to say, better reputation helps in the business as well.
Weaknesses:
While using custom SEO articles is widely regarded as one of the best ways of marketing a website, this technique still has some weaknesses. Consider the following.
- Slow and Tedious:
The whole process of writing and then posting the best SEO articles on the internet is extremely tedious and slow when the marketer does it himself. This is a problem that causes many online marketers to lose heart too soon. - Long Term Results:
In addition to the process being slow and cumbersome, it is also a very long term result oriented process. In different words, using custom SEO articles is preferable for people who are looking for long term sustainable results as against people who want immediate results without a concern for long term prospects. - Scalability Issues:
The final weakness of the technique of article marketing is that, once it is in place, it can be difficult to modify it because it is not very flexible. In fact, once an article has been posted and indexed by Google, it cannot be pulled back. This results in article marketing not being perfect for people who expect to keep adding to their list of web pages or websites.
Opportunities:
When it comes to the opportunities related to using custom SEO articles, the best example is the vast number of people who have combined it with affiliate marketing and ended up profiting tremendously. There is a great relationship between affiliate marketers and the best SEO articles simply because this is the best way that they can maximize their returns.
However, this does not mean that custom SEO articles should only be used by affiliate marketers because they are also extremely useful for online websites looking to establish themselves for the foreseeable future. Even local businesses with websites have been known to use custom SEO articles regularly to not only attract new visitors but to also keep their existing patrons informed and in the loop. The applications of article marketing are many and growing because it can be modified on the basis of the specific needs of an individual or business.
Threats:
There are two main threats when it comes to article marketing. The first is that of duplicate content. When an online entrepreneur or marketer posts an article on the internet, it becomes available to the public which means that anyone can simply copy it and use it for his purposes. While not very profitable for the person who copies the article, it has still been known to happen far too often.
The other threat pertaining to article marketing is more long term. Certain experts state that there is danger of Google changing its process of giving websites and web pages page ranks to exclude SEO through article marketing. However, it would be prudent to add that this is something that, as of now, is only conjecture because it has no proof in the real world.
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