Blogging is becoming very popular form of self-expression and online marketing. Blogs are used to promote products as well as sell ideas and concepts. However, if you get your blogs written by a content writing company that is aware of what good blogs are like, you will realise that they always keep the following points in mind.
- Interesting Titles: Since the title of the blog is the first thing anyone will read, it will decide whether the person continues reading or skips the blog article. Blog titles that attract readers are simple, informative, and sometimes witty. Many good quality blog writers will also give sub-headings within the article for a better readability.
- Concise Sentences broken into Scan-friendly ‘Bites’: As any experienced content writer will tell you, most people who read online do not spend time reading the entire article. Most of them simply scan through the salient points, or check out the headlines.
In order to make this scanning easier for the user, simple points that are broken into even simpler, short paragraphs are used by most high quality content writing companies.
- The Personal Touch: Blogs, as opposed to articles, are a personal entry. These web logs were meant to be a form of personal expression rather than a news report. This is why a blog needs to have that one-to-one conversational tone, and does not have to be impersonal or detached.
Most good blog writers understand that the more conversational a blog is, the more people would want to follow it.
- Information rather than Promotion: Because of the personal nature of blogs, the best form of promotion of any product through a blog would work better if it gave information and opinion about the product, rather than an outright hard-sell.
People who read blogs expect the blogger to give an honest feedback as opposed to a company website which would be expected to promote its product in a biased manner. This honest opinion is what most people expect from blogs and experienced blog content writers ensure that there is proper information about the product they are talking about, whether it is positive or negative.
About Author
