Any action, if broken down into smaller parts, can become very easy; writing product reviews is no different
Putting up product reviews is very similar to SEO article marketing in that it attracts people to a website through direct traffic and through improving the search engine rankings. However, the point where online article marketing and the use of product reviews differ is that product reviews turn out to be pivotal when it comes to the conversion rate of a website.
The Role of Product Reviews in an Individual’s Purchase Process
The reason for this is deeply connected to the way people shop in the modern day. Most online shoppers, these days, are extremely skeptical of buying anything online without reading detailed product reviews. In fact, various researches, studies and surveys have revealed that the actions of around 83 percent of online shoppers are heavily influenced by product reviews. Moreover, more than 50 percent of shoppers in the world actually seek out good and unbiased product reviews before making a purchase decision.
Product Reviews for Online Businesses
This makes writing product reviews becomes very important for any website that has a shopping cart or is offering some kind of a product. For example, an unbiased product review provided by a web storefront would not only help people make a decision about the product but also make the storefront more respectable in the eyes of the buyer. As most online entrepreneurs know, a more respectable web storefront means more sales.
Writing Product Reviews
A web storefront can only leverage product reviews if the product reviews are written well and appeal to the end user. This is where the quality of product reviews enters the picture. Most reputed content writing services in the industry make sure that their product reviews are unbiased because they believe that the end user is much smarter than what the general belief says. Moreover, most writing services online write product reviews by breaking it down to smaller components which gives it structure, coherence and, most importantly, appeal to the end user.
A Detailed Description of the Product
The bid to make the end user believe that you are a genuine reviewer and not a paid lackey begins from this point. The more detailed your description of the product is, the more the end user will see you as a genuine reviewer. This means that you product description needs to go miles beyond the established descriptions in the market which are usually provided by the manufacturer himself. Therefore, your product description should include everything from dimensions, color, ordering process, shipping details and even number of pages or font size if you are selling eBooks. Needless to say, actually owning the product can help significantly.
Benefits of the Product and Description of the Problem That the Product Solves
Every product or service in the market exists to cater to some kind of a problem. Whether it is a movie which solves the problem of boredom or nutritional supplements which resolve fitness issues, every single product in the market exists to solve some problem. Describing this problem to the end user through the product review is a very good way to prepare him for the purchase. Following the description of the problem, you should describe how the product goes about solving it i.e. its benefits and working principle behind it. Going into as much details as possible, again, can be of extreme help.
Listing the Flaws and Providing Counters
As every content writing service on the internet knows, the true measure of a product review, in the eyes of the end user, is whether it is all about praising and appreciating or if it also mentions drawbacks. Most buyers know that everything in the world comes at a price. This is true for products as well in their eyes. If a product is truly great in what it aims at achieving then there would have to be some kind of flaw related to it. Therefore, the product reviewer should cater to the end user’s whims by providing them with one or two flaws.
Providing one or two flaws would immediately establish the product review as authentic and genuine for the end user. However, as providing flaws will not really help sales, the product reviewer would also have to take the bite out of these flaws. Pick out flaws that are inconsequential and dealt with minor modifications. For example, if you are talking about a non perishable product, you can say that the shipping is a little slow or if you are writing about nutritional supplements, you can say it causes allergies to one in every 20 people. As is more than evident, through this method, you establish the impartial nature of the product review while also nudging the end user towards a purchase.
Providing the Call to Action
Most online shoppers are extremely busy people with very short attention spans. Hence, the end user would not have time to search for the purchase link. In fact, there are numerous product reviews on the internet that are written very well but are unable to make sales simply because they do not have enough calls to action. Providing regular and measured calls to action would make it easy for the end user to click on the link and make a purchase as soon as he gets convinced about the product.
Any Sequence Is Valid For a Product Review
Depending upon the kind of content you are using and the nature of the audience that you are targeting, you can use any sequence of the modules mentioned above. Usually product reviews start with calls to action for extremely casual target audience, flaws are utilized for extremely skeptical target audience, which is very rare, benefits are used for most audiences and detailed descriptions are employed when they are relevant to the actual purpose of the product in the hands of the end user.
About Author
