How do your content updates fare with Google and its new content evaluation policies?
Google’s methodology of assessing websites has always been a contentious issue amongst online entrepreneurs, internet marketers and SEO experts. Different people tend to believe different things about how Google assesses content on websites. For example, many people believe that posting 50 articles of mediocre quality every day can show results while others say that high quality content is more important than quantity. Regardless of the various things that these experts disagree on, one thing that they all seem to agree on is that fresh content is the only way a website can succeed.
However, while from a macro point of view this concept seems fairly simple, if one delves deeper, other questions rise. In simple words, these questions hover around the definition of ‘fresh content’. Here, we would study the various connotations of fresh content and how it, possibly, affects a website’s performance.
Declining Value of New Content over Time
This one is fairly simple to grasp. A web page with new content would only remain new for so long. As time passes, its freshness value will decline. This means that for some time after the content has been posted, it would perform very well on Google search results. However, over time, its value would slowly decline and it would gradually descend in the search results.
The Effect of the Frequency of the Changes
This is something that is widely known. The more often your content changes the better it will score with Google. This means that if one website adds a single page of new content every day then it would fare better than a website that adds one page every second or third day. Similarly, if you are not adding a new web page and are only modifying the content on an existing page, then the more often you do it, the better it will be for your website’s rankings.
Most online entrepreneurs face difficult with this because it requires regular devotion and consistency. You can resolve this problem for yourself if you only buy SEO articles from established SEO writing services. It is important to focus on established SEO writing services because only such service providers would be able to provide quality and consistency on a regular basis.
Quantifying the Quality of New Content
What qualifies as new content? Does modifying few sentences cut it? Does a simple rewrite have an effect or something more is required? Like the previous point, this one is also simpler to address. It is only logical for Google to give more weight to a page whose content is entirely new to a page that just has modified content. Effectively, the quantity of the change of content on a page matters a lot. Therefore, if you submit SEO articles on your own blog, you have to ensure that they are not just spun through software and are completely fresh.
Important Content Changes Matter More
Google is smart enough to recognize the important parts of any web page. This means that if an online entrepreneur tries to be smart by updating less relevant parts of a web page like advertisements or the navigation bar, then he would not see good results. The trick is to focus on important content because Google focuses on this. Important content, as is obvious, means that main text body on the web page.
Dips and Spikes in Updation Affect Ratings
Suppose you update your website with articles on SEO services every day. As long as you maintain this frequency, your website would do fine. However, if you forget to post articles on certain days, your website would suffer in terms of ratings and performances. A very common mistake that many online entrepreneurs make is that they suddenly add five articles on some days hoping that it would give their website a boost. On the contrary, just like dips in updation frequency are not helpful, spikes have the same effect. Consistency is key.
Influence of External Links to Your Content
This is the bible of online marketing. The links coming into your web page are going to be crucial for its performance with Google. For example, if a web page on your website gets a lot of inbound links then it would score higher on the Google freshness index and, hence, perform better in search results. Moreover, it is also important to note that the freshness value of the web pages that are linking to your web page will also determine the score of your website.
Small Influences on Web Page’s Ratings
There numerous other smaller or less subtle influences that can affect how your web page fares with Google. These could be anything from how much time visitors spend on your web page to how timeless the content is. This means that if visitors spend one to two minutes on a web page then it would be rates much higher than a web page that only manages to hold users for a few seconds. Furthermore, Google regards some content as being timeless and always relevant. For example, if you write on something timeless like geography of a country, then it would remain relevant and fresh for a longer period than a product review.
What Is The Verdict On Your Website?
Now that you know how Google evaluates content on your website with regard to its newness, you can categorically go about putting in place remedial measures. The conclusion is simple. The more often you update your website with new content of great quality, the better it will perform on the Google freshness index. If you have trouble updating content on a regular basis with quality then you should either hire a full time content writer whose sole job will be to write and submit SEO articles or just buy SEO articles from reliable SEO writing services.
About Author
