Repeated writing on the same topic can result in you running out of ideas
If you have decided on article submission as a SEO strategy for your website then there are a few aspects of it that you would have already learnt or at least have read a couple of times by now. These are how to write articles, where to post articles, how to research articles, how and how many times to include keywords and how often to post articles.
These are all fine but you have to note that for article submission to work as an SEO strategy you have to keep at it consistently and continuously for a while for it to show results. It is needless to say that all that work really pays off in the end as your website sets itself up on a strong foundation of backlinks ensured by the high quality of the content that you posted online.
The Problem of Writing on the Same Topic Repeatedly
While continuous writing smoothens up most aspects of writing articles for SEO strategy, there is one problem that starts creeping up as you write more and more. That is, you start running out of topics for writing articles.
Now, whether you have run out of ideas because you have written too much or you are having trouble starting itself, this article is for you. Here are a few pointers to give you a fresh perspective on how to choose topics for articles:
Selecting Topics On The Basis Of Relevance
“Relevance to what you are offering” is one of the most common, easiest and the safest ways to choose topics for the articles that you will be posting online. This is the first step in choosing topics and is easy enough to tackle. Obviously, the articles that you post online have to be in some way or the other connected (relevant) to the product/service that you are offering.
For example, if you have a website that offers various types of insurances then the topics for your articles can be “how to choose insurance” , “tips for comparing different policies” etc.
Look Into Highly Searched Areas
If relevance to what you are offering is one way to choose a topic, relevance to what is being searched by the users is another effective one. Researching what the users are looking for will not only give you ideas for topics but it will also give you keywords.
These keywords can now be embedded in articles that will cater to exactly what your users are looking for. For best results the topics that you choose should be relevant to what you offer and should be highly searched.
Tapping Into the Untapped Potential
When you research for the most searched keywords, you will get two types of topics. First, highly searched but also highly written about and second, highly searched but not so written about. You have no choice but to write about the first kind even though that means trying to catch up to your competition.
This is because these topics will be directly relevant. Here is how you can get an edge over your competition, by picking topics that are not covered by others but are searched for by the users. You will find plenty of such kind and writing on these topics will give you an advantage over your competition.
Concluding With Some More Ideas
These are a few ways to choose topics for article marketing SEO strategy. If you still find yourself wondering about what to write next there are a few things that you can try. Like, saying the same thing in a different tone for example changing a serious tone to a friendly or changing a friendly tone to humorous.
This might look like you are doing the same thing again but actually simply by changing the tone of your article you are now catering to a completely new group of people.
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