Picking out the right subject time and again for article marketing SEO can be difficult if you are not aware of some small tactics
Writing articles for SEO for your website is a brilliant idea. It is easy to start up and all you really have to take care of while writing articles for SEO is the quality of the content that you post online and the consistency in posting them. When you get into a regular rhythm of doing this you should feel assured that the future of your website/online business is safe. However, as your website will offer a limited number of products/services, there is one problem that will begin to stare you in the face.
That is, you start running out of options for the topic of the articles that you are supposed to post online. At this stage you will need to come up with ideas soon as you will not want to break the steady routine that you have developed so far. Since article marketing for SEO is all about keeping a steady frequency of posting articles, here are a few tips that should give you a few new ideas about how to pick topics.
Looking At the Bigger Picture
Everything can be looked at in a macro and a micro view. The macro view is when you look at the products/services that you are offering in a broader, generalized and comprehensive manner. This often means writing about the subject at hand in an extensive manner and putting it in perspective with relation to other things.
This means that you will be naming the various parts, components or segments of your subject. However, you will not focus on one particular aspect at length. For example, if you have an insurance website, a topic like “An overview of the insurance industry” or “The Indian Health Insurance Industry: An Overview” would be considered a macro view.
Zooming In On the Nitty-Gritties
Once you have found enough angles that cover the big picture adequately, you can start focusing on the details of the subjects that you are writing on. Think of this as expanding on the subheading of the major topic, which you only mentioned or briefly explained in the macro view. Here you will have multiple options as there is no limit to the depth that you can go into while covering various aspects of the subject of your articles.
Using again, the earlier example of an insurance website the various segments can be “types of policies”, “cost of various policies”, “premiums”, “rebates” etc. It should also be noted that you can go the macro-micro way with these particular details as well.
Comparative View to Help the User Choose
After the macro and micro picture of your topic has been dealt with, next in line are the comparative articles. Whether you are selling products or services, writing comparative articles about them will make your customer’s job of choosing simpler and that will encourage him to come back to your website. Simply by listing and comparing the various aspects of a product/service that a user should be looking at, you make it easier for him to make up his mind.
You do not have to make a sales pitch you simply have to give the pros and cons of each side, which makes it easier for the user to decide. For example: “health insurance policies of companies X and Y: a comparative view”.
What’s New and What’s Making the News
Once you have covered these major subjects you should have successfully laid down a database that leaves out nothing, knowledge wise, on the subject of your website. Now, it is time to regularly update this database with all the new developments in the field that you are in. This means covering any new product that has just come out or anything else in your field making news.
You owe it to your website’s regular visitors to keep them abreast of everything new related to your field. For example in case of an insurance website, any new change in policies, new form of rebate, new tax slabs etc can form topics for articles.
Personal Views and Opinions
Your personal opinions and views about the products/services related to your field come under this category. You can include successful feedback from various users here as well.
It is worth pointing out here that these types of articles only make sense if and when you have regular visitors who have enough trust and faith in your own personal opinions about products/services. Another way to look at this is when you write about favourable feedback from users. By doing this, you can make it easier for your customers to develop trust and faith in your website.
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