Why posting articles on your own website is better than doing the same on third party websites.
There are many opinions on the subject of article marketing online. Some online marketers think that it is better to post articles on third party websites while certain others seem to think that, in the long term, it is better to put up articles on your own website. Both methods have their merits, but since we, at the WordsManShip believe in conducting a post mortem for every little aspect related to search engine optimization, we have discovered that it is marginally better to post articles on your own website as against doing so on third party article websites. Here are our reasons as viewed by a purist’s eyes.
A Direct Relationship with Your Visitors.
The most obvious reason for onsite article marketing for SEO being better than offsite article marketing for SEO is simply that they allow a website to form direct relationship its visitors. The reason for this is the human aspect of familiarity. As people read more and more articles on the website, they become used to it and it becomes a part of their daily routine.
This creates a special bond that can only be formed through repetition. In contrast, this is not possible through third party article directories because these directories are not subject specific and contain generic content for any and every subject. A direct relationship between the visitor and the website, needless to say, is always good for business.
Create Authority In Your Field.
It is human nature to look for an expert when it comes to advice. Most people would trust a literature doctorate holder when it comes to analyzing some book. Similarly, no one would question a car mechanic when it comes to the efficiency of the engine. While these people are experts on the basis of their qualifications, they are also respected because they have proven themselves right time and again.
By populating your website with helpful and non generic articles, you give yourself a chance to be viewed as an expert in your industry. Once a person thinks that you know what you are talking about, it is almost certain that he would look to you for advice and would even trust your product or service more. Apart from trust, if someone thinks you are an expert in a particular field, he would visit your website again and again which multiplies the number of potential sales.
Let Your Creativity Run Wild.
There is a necessary evil when it comes to article submission websites. This is the fact that they have to have some kind of a filter in place from filtering extremely poor content from decent content. This leads to these websites putting in place numerous requisites in place for evaluating articles. As any SEO and content writing expert would tell you, this limits the creativity of a writer significantly.
Apart from facts, creativity is the primary weapon for any article business marketing expert and, without creativity; the results could be an article that can make a caffeine laden person sleep with thunderous snores. Posting SEO articles on your own website means that you can let your creativity run wild, throw metaphors to the wind and smile at similes.
This concludes the first of the two part series explaining the benefits of uploading articles on your own website as opposed to third party article directories. While this part covered the purist way of looking at the argument, in the next installment, to be released on January 31, 2012, we will expound on the pragmatist’s perspective.
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