Guest bloggers add authenticity and novelty to a blog, but finding them can be tough…
The benefits of guest blogging are known by most internet marketers and freelance content writers. Ranging from generating direct traffic to getting enough backlinks to improve search engine ranks, the benefits of writing for an external blog as a guest are many. However, few of us have ever thought from the perspective of the target blogs i.e. why do those external blogs accept guest bloggers in the first place? If you have a blog for your online business then the answer to such a question can be crucial for you.
Reasons Why Your Blog May Need Guest Bloggers
The foremost reason why guest posts are invited by many blogs is that such posts can make the blog fresher owing to new ideas and style of writing that the new writers will bring in. In other words, a blog that has been around for some time usually finds itself running out of subjects, concepts, topics and ideas for posts. In such situations, getting guest posts can breathe a new lease of life into the blog.
In addition to this, new high quality content which is usually hard to find can be easily sourced through guest posts. The only hitch with the idea of getting guest bloggers for your blog is finding good guest bloggers. Here are some ways that you can use for the same.
Create a Special Web on Your Website
If you have done some amount of research into guest blogging then you already know that having a special web page inviting people to guest blog for your website is one of the best options. Furthermore, creating a simple page with a paragraph or two inviting guest bloggers is neither costly in terms of money nor with regard to time. Alternatively, if, instead of a website, you run a blog then you can post a small invitation for guest bloggers on the blog or just include the information in your profile.
Delve Into Your Target Audience
Every individual who comments on any of your posts is a potential guest blogger for your blog. This means that you can simply tap into your regular readers for your guest blogging needs. A simple email or reply within the comments section requesting them to writer for your blog is a brilliant way for you to not only get new content but also create a loyal reader for life.
Furthermore, if you make the offer openly in the comments section, you would also get other people interested in writing for your blog. Needless to say, you may even get some journalists, freelance content writers and columnists to write SEO optimized articles for your blog which would only further the reputation of your blog.
Tap Into Your Social Media Network and Personal Network
These days, there is barely any difference between social media networks and personal networks. For most people, they are one and same simply because social media websites have become an inseparable part of our daily lives. You can also get many guest bloggers by putting up some status messages to this effect. Apart from this, you can also ask your friends and family members to writer for your blog on a personal level.
The biggest benefit of asking your friends and family members is that you would have the knowledge that someone you know is writing the posts. This would allow you to evaluate their posts better and, as a result of this, editing the posts would become easier and less time consuming.
Look For Guest Bloggers on Other Blogs and Forums
If you have a blog or an online business website, then it is very likely that you are a part of many online communities such as other blogs and forums. Other blogs and forums are perfect avenues for you to not only get new guest bloggers but also establish some business relationships and tie ups.
For example, you can find many freelance content writers who specialize in writing articles for SEO to write the guest posts for you, internet marketers who specialize in getting good SEO results and, sometimes, even affiliate marketers to write on affiliate marketing. The possibilities are endless which means that you can ensure that your blog remains fresh forever.
Use Freelance Content Writers as Guest Bloggers
Almost every internet marketer would tell you that the majority of guest posts you receive are going to be substandard because people writing them usually have no experience in the field. Furthermore, you would have to read each and every guest post that you receive because you cannot post any guest article without actually ensuring that it meets your blog’s standards. Therefore, poor guest post articles do nothing but make life difficult for you by making you waste your time.
The best way to counter this problem is to ask freelance content writers to write guest posts for you. Freelance content writers and content writing companies have a lot of experience in writing articles, eBooks, web content, blogs and even news items which, basically, means that you would get a whole lot of quality in a single guest post from them. In addition to this, if you offer a few links to freelance content writers in return in one post, you can even get them to give you guest posts at highly discounted rates or even for free.
We, at the WordsManShip, offer you our hand in the name of friendship and mutual growth. We welcome guest bloggers for our blog and also wish to contribute to your blog. Contact us at shaleensinha@thewordsmanship.com with your request for either guest blogging on our blog or for guest bloggers for your blog.
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