Defining the foundation concept of SEO content writing for the beginning online entrepreneur…
If you open a new store in your locality then the first thing you will do after handling operations is to spread out flyers, posters and advertisements so that the people of the neighborhood come to your store. Your strategy would also include getting listed in local and city business directories so that when a person has need of your products or services, he can find you there. If you analyze the objective of search engine optimization, or SEO as it is conveniently called, you will note that it is the same as the objective behind the practices mentioned above for establishing a local store.
What Is SEO Content Writing’s Primary Objective?
In effect, from the objective point of view the question of what is SEO content writing can be answered with the statement that it is a technique which is used by online businessmen and entrepreneurs to attract people to their online businesses. The parameters of the technique of SEO content writing is defined by the extremely mysterious and secretive algorithms of the king of search engines Google.
The reason for this is simply that when it comes to the online world, Google is the foremost business directory that people use these days. In fact, whether it is products, services or content like the answer to what is content writing, Google is where people go first.
Google rates written content on every website on the basis of undisclosed aspects so as to provide its users with the best possible results. Unofficial and circumstantial information acquired by seasoned experts of content writing for SEO show that some of the aspects that Google analyzes are freshness of the content, relevance, uniqueness and, in a nutshell, usefulness.
The Technique Based Answer of What Is SEO Content Writing
While abstract definitions are well and good, the real reason why most people search for a question like what is SEO content writing is simply that they plan on writing content for the web and need advice on how to make their articles, blogs and web content SEO friendly. The concept of SEO content writing is based on keywords. Keywords are mainly words or phrases that people use to search on Google.
For example, if your website can have relevant information pertaining to the keywords that your potential customers are searching on Google, then it is likely that you will do well in terms of sales in the long run. However easy it may sound, it is not so because of the competition present on the internet. For a website to do well against its competitors, it needs to constantly be updated with unique and innovative SEO content writing that is peppered with the right keywords.
Now, if you have come to this page directly through Google then there is a strong likelihood that you have searched for any of the following terms.
- What is SEO content writing
- Content writing
- Content writing for SEO
- SEO content writing
- Content for the web
- … And any other combination that you can think of.
As you have most probably already surmised, the trick is to use the right keywords in the right context. The context is important because, before Google became wise and all knowing, it started out simple. In those periods, people had a tendency to load their articles, web pages and blog posts with keywords without any regard for the feelings of the reader. In essence, the pages were designed for Google bots as against flesh and blood readers. Google has since countered such practices with the help of algorithms related to the context in which the keywords are used.
Finally, when it comes to content for the web and SEO content writing, certain miserly entrepreneurs try to sidestep the effort and money spent on substantial SEO content writing and just copy content from other people. This is a strict no-no from Google and gets bad results. In effect, answering the question of what is SEO content writing, means specifying that it is a form of content writing where appropriate keywords are used in a unique context that is helpful to the reader in the end.
Sidestepping the Question of What Is SEO Content Writing
It is possible that the above answers to the question of what is SEO content writing have made your head spin. Unfortunately, the answers given above barely even scratch the surface when it comes to useful content for the web. Therefore, for most inexperienced entrepreneurs on the verge of opening their online businesses, the best option is to sidestep the question of what is SEO content writing altogether.
This can be done simply by taking on the services of a SEO content writing company, of the many that are available on the internet. A good SEO content writing company can provide SEO content for the website for a certain fee, which in the bigger scheme of things such as the time you have to spend on SEO content writing and the money you lose if you do so wrongly, seems quite small.