Helping All SEO Animals Avoid the Flying Kicks of the Penguins
In internet years, it’s been aeons since Google rolled out its new algorithmic scourge that is the Penguin. But for bloggers who are yet to get around it, we at The WordsManShipwould, in continuation with our earlier blog posts, like to relay some tips for you to escape from getting ‘Pecked by the penguin’. These tips would be generally more helpful for bloggers who are in the “over-optimization” game since it is those that the Penguin has tackled in an organized drive. Despite the months of its release Google is yet to rectify these snafus and therefore it would help to keep an optimistic mindset about the next turn of events.
We at The WordsManShip do not, in any way, endorse black-hat techniques, but until Google is able to perfect its algorithm (which undoubtedly will mutate into a much radical avatar), these following tips might help the website owners to sustain their Link-building techniques.
While these tips may not provide a sure-fire guarantee to raise your web-traffic, they may act as useful guidelines for content writers to keep intact the current traffic in their sites, with or without the Penguin.
Try To Maintain the Uniqueness of Your Content: Even With Links
In their drive to provide higher SEO for their websites, administrators (especially those in technical content writing) tend to do what is termed as “over-optimization”; one of the results of which ‘exact-matches’ in terms and key-words or even links for that matter. The Penguin trawls for exact-matches in websites. As you may have concurred the meaning from the term itself, exact matches tend to get identified as spams and manipulative signals. The usage of which would include:-
- Exact matches in Anchor-Text
- Surplus use of Exact-match domains
- Over-stuffing of Key-words
From all the news and opinion that is being circulated, these three given factors are somehow being targeted to devalue the over-optimization that is rampant in the SEO world. So, websites are advised to stay wary of using these techniques to maintain their SEO standing or at the very least not get devalued.
Monitor the Spam Links in Your Own Page
Every website is bound have its own ratio of good links and bad links on its pages (the same is applicable for back-links as well). This is a phenomenon most website owners are familiar with. The higher ratio of good links will obviously assure you a greater traffic and ranking for your page. This is particularly important for those involved with technical content writing.
Make Your Site Feel “Un-SEO’d”
The convention goes that if a site feels like it’s been SEO’d then most probably it is. A good quality interface for your website assures a user of its uniqueness and may also provide a greater scope for good back-links. Plus, all things considered a user-friendly interface is always good for the website in the long run, given that a long run is what you are aiming for.
Sites like Amazon, SEOmoz, Zappos provide a user-friendly interface. And it is this same convenience in browsing that makes users come back to these websites and thereby strengthen these brands.
Modify Existing Links That May Be Harmful For Your Profile and Acquire Solid Links for Your Sites
Before the Penguin makes you harried, we assure of the fact that the update still has a lot of loopholes that you can benefit from. Although it’s slowly getting up to speed, it still targets pages and sites that conspicuously flout a certain benchmark in quality.
Acquiring good links will help you cover up the existing bad pages that you may have acquired. These links will help build a stronger presence for your traffic and furthermore, it will greatly help you acquire better traffic.
Build More Solid Content and Connect Them with Affected Pages
Publish more attractive articles for SEO in your site that will generate social signals, and then internally link them to the pages that are designated with your keywords that display signs of being stricken by low-traffic (irrespective of whether it’s been affected by the Penguin or not).
It would further help to explore options in content marketing, because it can certainly bring more positive results to your site from both SEO.
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