The Booster Dose for Link Building Darwinism
The following tips are in continuation with an earlier article in which we dealt out guidelines that might help elevate your web-traffic and SERP’s. Not unlike the strategies and advice doled out in the previous article, the following tips will be the shot in the arm your websites needed when link-building doesn’t deliver the results you were expecting.
Remember, these strategies are applicable for all forms content for the web and do not just pertain to technical writing and content writing websites. After all, who doesn’t need SEO?
Provide a Steady Stream of Content
If you are regular reader of this blog, you might find this atrociously repetitive, but a website needs to provide its user with great content (a point that has been done to death in SEO articles, specifically ours). In an earlier tip in the previous article, we may have mentioned the generation of strong content. Of course a few web-posts over long intervals can get you only so far. You have to churn out content at proper content in short spurts.
The relevance of a website is predicated on the extent to which the content can satiate the users’ needs or, at the very least, entice the audience’s interest, who I may remind you have the attention span equivalent of a gold-fish. The only thing bringing them back to your website maybe a reasonably steady stream of content moderately pertinent to their needs
Of course just creating content and posting it in an obscure space in the web-world will hardly get you anywhere. Do take care to spread the word around parallel to it. That arguably does raise your workload (might do you some good to hire outside help if your plate is full) But this is one sure fire way to raise the relevance of your website.
Fix All Technical Snafus on Your Website
One thing that you might want to remember is that while user experience is important, numerous factors may escape the users’ notice, yet contribute to their overall experience significantly.
The upgrading your URL structure is a simple process and will greatly help your website. You might also want to fix all the crawl errors in your websites. It would also benefit you to block spiders from pages which search engines don’t find too relevant for e.g. Print-friendly pages. They might not seem too significant but will nonetheless marginally improve your websites relevance. You might also want to fix title tags, meta-descriptions, h1 tags as well as alt-tags.
Website administrators and writers in India, take note.
Identify Advanced Traffic Targets
Yes, this may sound like link-building, but it goes beyond it as well. Well researched marketing tactics form a firm base for all the link-building you may want to indulge in. Taken that you are adequately satisfied with the SEO committed to you page.
Tactics like Landing-page testing; page retargeting will help you steadily introduce changes to you website. This is specifically new design elements and ads. This is a good step for Conversion Rate Optimization. A new Landing-page testing method that’s steadily gaining prominence is to serve different pages for different users based on new-IP addresses visiting your website. This way, one gets to test the reception of the changes in different variations.
Administrators should also regularly monitor their Pay-per-clicks and configure them according to changing traffic.
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