Writing product reviews is all about making the reader believe you are genuine
There are two different schools of thought in the affiliate industry when it comes to product reviews. The affiliate marketers and web content writers in one school state that product reviews need to be as positive as possible, if they are to encourage individuals to become buyers. Alternatively, the other school of affiliate marketers and web content writers suggest that the end user is incredibly smart and that a product review can only have the desired effects, if it is written with this fact in mind.
We, at the WordsManShip, firmly place ourselves in the second category simply because we believe that if an affiliate marketer or internet marketer has to err, then it is better that he errs on the side of caution.
The Significance of Product Reviews in an Online Affiliate Business
It is a well established fact that the majority of shoppers, these days, go to the internet to make up their minds about any product that they are considering. It is even likely that you have gone through the internet looking for product reviews, regardless of whether you have done it before buying a car or before buying shampoo. Product reviews, as various researches and studies have revealed, are critical in many buyers’ decisions to either purchase or reject a particular product.
Using Product Reviews in Internet Marketing Strategies
Affiliate marketers and online marketing experts, for a very long time; have been looking to hire content writers for writing product descriptions and reviews for them. There are even numerous eBooks on the internet that teach people on how to write product reviews in general and product reviews for websites such as Amazon and eBay. What this means is that product reviews have been a major part of online marketing strategies for a considerable amount of time now.
As it is already established that people look for high quality product reviews, before purchasing any kind of product, these days, you would do well to pay heed to various SEO content writing tips and product review advice and write exceptional product reviews for your products.
Establishing Objectivism in the Mind of the Reader
Writing product reviews is not very difficult and especially not a subject that requires eBooks to be dedicated to it. There is one principle that is at the very core of a product review that works. This is the fact that the product review should seem like an objective piece of content to the reader. Modern day readers have become extremely smart and aware of the way online marketers have been manipulating them. Content on the internet, while still considered extremely important, is taken with a heavy dose of skepticism by many people. In effect, a product review that seems like it was written by a sales representative is never going to work.
Objectivism in a product review can primarily be achieved by honesty. This means that the product review, that you write or have written by web content writers from an external agency like the WMS, needs to be authentic in the way that it includes both, the benefits and the flaws of the product.
Taking Out the Teeth of the Negatives in a Product Review
Now, the above mentioned advice may put off many affiliate marketers who believe that selling a product by revealing its flaws does not make good business sense because the reader will never buy a product like this. This is why the flaws or disadvantages that the product review reveals need to be rendered redundant by the product review itself.
Enter the concept of giving lots of benefits along with a few minor flaws but making these flaws seem small by providing simple solution to them. Hence, if you sell a nutritional supplement and there is a risk of allergies to the user, you state the risk along with advice on consulting doctor to check for potential reactions and also the suggestion that allergies are extremely rare.
There are two benefits to this strategy. One is that, as the reader is always going to read multiple product reviews, he is bound to come up with the flaws in the product in some. By providing the flaws in your own product review, you are preventing the reader from moving on to other websites. The other benefit of this strategy is simply that you ensure that the reader takes you and your website seriously, which may result in a sale.
Calls to Action to Simplify Things for the Buyers
Regardless of whether you read an eBook on how to write product reviews or approach web content writers for advice on the same, you would find that each source would tell you to include calls to action in your product reviews. The modern day reader often does not have time to search for relevant links to click on or the right web page to go to, he needs everything simple and concise. By providing a clear and rallying call to action, you give your reader this simplicity on a silver platter.
Using Image as a Psychological, Content and Relationship Tool
The product image can also make a significant amount of difference to your success because, according to psychological theories, the human mind is more open to visuals than anything else. Including a product image with your product review would give your readers the chance to connect with you and your product review. Product images would also ensure your authenticity further because it would show that you have used the product and know what you are talking about.
Keyword Optimization to Cater To Specific Needs
Finally, keyword optimization is something that you will find in all types of SEO content writing tips, irrespective of the kind of content involved i.e. product reviews, web page content, article marketing, blog posts, press releases or anything else. The power of keywords is all too evident to any online entrepreneur who has been around for more than a few minutes in the business. Thus, do not miss out on picking out the right keywords and giving them to your web content writing services when you are assigning a product review project.
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