It is established that guest blogging is beneficial. Now, let’s study how to go about guest blogging.
In the first part of this guest blog series titled ‘Why Article Internet Marketing Experts Use Guest Blogging’, we focused on why business article marketing experts tend to attach so much importance and significance to guest blogging. This was done with the help of an analysis of the various benefits that different business article marketing experts draw from the concept of guest blogging. In effect, it has already been established that guest blogging is one of the best avenues of content writing for SEO.
The next step, therefore, is establishing the best ways through which guest blogging can be implemented by both, experienced business article marketing professionals and people who are writing content for SEO for the first time in their lives. Here are some things that a person should keep in mind before starting the process of guest blogging.
Variety Is Good For Results
The majority of business article marketing experts would agree that a single guest post in one year would barely cause a twitch in the SEO scores of any website. The reason for this is that search engines like Google and Yahoo look for consistent organic growth when evaluating websites for search engine optimization. It is also true that focusing on a single blog would not end up in a website prospering either because search engines look for variety as well. Resultantly, any business article marketing expert, whether seasoned or raw, should make sure that his guest blogging efforts are diverse enough to create the right results.
The Target Blog Should Be Researched
A very common mistake amongst many business article marketing experts is that they do not research the blog that they intend to guest blog for. Lack of enough research results in their articles for SEO being incompatible with the style of the blog being targeted which, in turn, causes them to be rejected by the blog administrator. The target blog should be researched with a view on finding out the kind of posts that the blog administrator prefers. This means looking for the prevalent writing style, the type of content being used and even the tone being preferred.
Quality Cannot Be Compromised Upon
While many business article marketing techniques do not rely on quality a lot, this is something that is crucial for guest blogging. Guest blogging, even on mediocre websites, would require a business article marketing expert to provide high quality content, if it is to be accepted and published. This quality includes everything from the level of English being used to the small details such as proofreading. In fact, many top quality blogs that invite guest bloggers have such high standards of writing that they force business article marketing experts to resort to using third party content writers or content writing companies in order to meet their expectations.
Choosing the Subject of the Post Wisely
Novelty is very much in demand on the internet. The reason for this, as is obvious, is the fact that the world of internet is gradually getting saturated. Content of all types are being copied or regenerated in different ways. This means that any blog or guest blogger who can create posts which are completely new would find itself on top of the pile of all the business article marketing experts trying to reach there. It is because of this reason that most top class blogs do not approve any article that is not innovative or creative.
People Skills Can Make Guest Blogging Easier
Finally, while the quality of the content and the proper selection of blogs is important, business article marketing experts also say that people skills can help a guest blogger greatly. There are different ways through which people skills can help a business article marketing expert looking to get the right results from guest blogging. The first is that people skills would result in the guest blog administrator, at the very least, receiving a polite and professional email with the guest post which would gently nudge him towards accepting the post. The second is the comments section of the guest blog where great business tie ups can be forged and numerous customers cultivated.
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