A survey conducted by AOL and Nielsen revealed the two best ways to take advantage of content sharing trends dominant on the internet
It is a commonly known fact that content, irrespective of which form or structure it is in, is being shared more by people. In fact, compared to only two to three years ago, content sharing has increased across the board amongst men and women both, according to a survey conducted by AOL and Nielsen. The survey report which was conducted last year and titled ‘content is the fuel of social web’ said that 50% of the women said that they are more likely to share content on social media networks while this number for men was around 37%. Similarly, through email, 44% of the women said that they share content more now while 38% of the men said the same.
Relevance of These Numbers for Published Written Content
Even though these are highly relevant numbers for the online community as a whole, it is particularly relevant for online businessmen who take on content writing services or can take on the services provided by content writing companies. The reason for this is simply that the written content, whether derived from interpretive content writing or technical content writing, will always be a part of the online world, regardless of how much growth other forms of content show.
Two Ways through Which Content Sharing Trends Can Be Used Commercially
The survey mentioned above did a lot more than just gather the numbers. It also suggested two ways through which these content sharing trends can be taken advantage of commercially. It achieved this by analyzing the format of the shared content. The survey’s results were startlingly positive for content writing services.
Link Back Media Accounts For 60% of Shared Content
According to the AOL and Nielsen survey, 60% of the shared content can be defined as link back media. This is the first hint on how content sharing trends can be used by businessmen. Link back media can be best defined as links leading directly to the published content and AOL and Nielsen think that the best way to harness the potential of this 60% is to simply be where such content is published. The direct translation of this would be advertising on such websites. However, the indirect and easily the more cost effective would be to have your own content on such link destinations. Therefore, if your business is technical in nature then you employ technical content writing and if it is generic in nature then you simply use generic content writing services.
36% of the Shared Content Is Pass Along Media
The second concept drawn from the survey report, although not directly related to content writing services, is still relevant. The second concept is based around the fact that 36% of the content shared on sharing platforms such as emails and social media networking websites is pass along media. Pass along media can be defined as media wherein the user is not required to leave the content sharing platform and go to the published content. A good example of this would be the viral videos that people share on their social media accounts and even through their emails. Therefore, a businessman is advised to have his brand or website embedded in these types of content.
Analyzing the Two Ways of Harnessing the Power of Shared Content
Being one of the better content writing companies that offer content writing in India and abroad both, the WordsManShip, as is obvious, believes that the former method is more viable for most online business models. However, having said that, the best strategy for any online business would be to combine the two methods of leveraging content listed above. Even so, before you disregard our suggestions because you believe that we are operating with selfish interests, consider the logic behind our reasons for suggesting that you favor the former method more than the latter.
Our reasons are largely related to finances. According to our estimates, the development cost of pass along media, which primarily consists of marketing devices such as viral videos, images and flash animations, is at the very least, three times more expensive than say the development of around five pieces of written content. In fact, if you consider companies that offer content writing in India, you will see that this number would be increased further to seven to eight written pieces of content.
Apart from the financial benefits, there is also the matter of efficiency. Seven pieces of written content would generate 7 primary back links with multiple future back links, the number of which would vary on the basis of the quality of the content. As is obvious, these pieces of written content sourced from a good content writing service would generate their own link juice. Alternatively, pass along media such as viral videos, images and animated content would provide you with a single back link and multiple potential back links based on its quality.
Therefore, as is evident from the comparison, written published content sourced from a high quality content writing service that provides content writing in India tends to provide a larger Return on Investment or RoI than pass along media.
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