The toughest aspect of guest blogging is that the guest post needs to be special to be accepted…
In this marathon guest blog series, we have covered every possible aspect of guest blogging except for the one which most people have difficulty with i.e. finding new ideas for the guest post. During our quest for guest blogging excellence, we have covered everything from benefits of guest blogging, tips for guest blogging, researching the right target blogs to even finding willing guest bloggers. Now, we have finally reached the last stretch with the finish line only beyond learning how to find new ideas for guest posts.
Why Content Development for Guest Blogging Needs Special Attention
Even though not many people would tell you this, many ghost writers are aware that the majority of their clients come to them after being rejected by a really good blog with regard to their guest post. This does not happen because the internet marketing client does not know how to write an article or what is SEO content. Instead, it happens because most really good blogs have extremely stringent requirements when it comes to which guest posts they accept and the fact that they almost always demand novelty.
Almost every ghost writer and internet marketing expert would tell you that the internet is a saturated world now. This is just a fancy way of saying that anything everything that can be covered has been covered on the internet. This makes novelty a very rare and extremely valuable commodity. As is obvious, if almost everything is already covered then the laws of probability state that the post needs to be something special to be chosen. Hence, giving special attention to the subject selection aspect for guest blogging becomes important. Here are some tips.
Delve Deeper Into Your Existing Posts
Whenever a market gets saturated, the trick is to get deeper into the field. Think of this like going to into the kitchen behind a huge party to raid the reserves of chocolate cake because all the chocolate cake in the main hall has been gobbled up by your gluttonous friends. From the content writer’s perspective, you are supposed to read your existing posts and see if there is a subheading within one of them that can be turned into a full-fledged guest post.
Research the Established Blogs in Your Field
Going through the established blogs of your niche industry is one of the most consistent methods of finding new ideas. Most well established blogs that are taken as industry experts tend to work very hard on keeping themselves ahead of the game. This means that they consistently churn out wonderful new posts with innovative ideas and concepts. While you get new ideas from going through such blogs, you would also be reinforcing your knowledge with new information about your industry. Hence, it’s a double whammy for most ghost writers i.e. learn more and write more.
Go Through Various Answer Websites
This is a trade secret revealing which will probably see us being expelled from the guild of ghost writers. However, in the spirit of altruism we will risk the wrath of the gods of ghost writers and priests of propriety. The answer websites such as wiki answers, Yahoo answers and a slew of others are a treasure trove of ideas.
In fact, these websites are the breeding grounds of new concepts and possibly many online trends in the making as well. Try to look for answer websites in niche sectors because the questions there will be more intelligent than how to screw a light bulb and will be answered by people taller than 3 feet.
Be Alert With Regard To Blog Comments and Forums
It can be surprising how casual remarks can end up inspiring a ghost writer to come up with a completely new take on even something mundane as taking a drink. The real smart ones would even go as deep as the psychological implications of how a person holds his drink (ideal for a wining and dining blog) provided one of his comments was made by a party animal in the middle of his hangover. The point is that perusing blog comments (yours and others) along with some forums (warrior forum comes to mind) can lead to the wittiest or the most inspirational of ideas.
Be a Part of Social Media Networks
Like every great artist, an online entrepreneur and ghost writer should rely on his fans and peers for inspiration. All the new trends on the internet come to social media networks first simply because they are worshipped there the most. In simpler words, this is where many online trends start out from and also where most online trends are the most visible. As is obvious, ghost writers can use these trends to come up with some wonderful guest posts for you, which you can use on highly established blogs.
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